localization and translation curriculum for heritage speakers "teaching the speakers: heritage...
TRANSCRIPT
![Page 1: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/1.jpg)
Localization and Translation Curriculum for Heritage Speakers
"Teaching the Speakers: Heritage Language Learners and the Classroom"
Lonny Harrison
Texas Language Center Center for Russian, East European, and Eurasian
StudiesThe University of Texas at Austin
![Page 2: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/2.jpg)
Topics
Certificate in Translation and Localization at UT Arlington
What is Localization and Translation? The Language Service Provider (LSP)
Industry Tools of Localization and Translation Why is this an effective curricular
option for Heritage Speakers? Jobs, Careers, Real-world Applications
![Page 3: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/3.jpg)
![Page 4: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/4.jpg)
![Page 5: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/5.jpg)
![Page 6: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/6.jpg)
![Page 7: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/7.jpg)
GILTFamiliarization with world-wide
practices related to Globalization Internationalization Localization Translation
![Page 8: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/8.jpg)
GILT in PracticeIndividual and group projects
Multimedia tools for computer-assisted translation;
Localization planning and execution on several major translations;
Multilingual projects in the areas of crosscultural communication, e-commerce, and entertainment;
Experiencing how interacting with technology across cultures shapes the cognitive, affective, and social dimensions of communicative interaction;
Reflective journaling
![Page 9: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/9.jpg)
Localization Industry Standards Association (LISA)
![Page 10: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/10.jpg)
all of the business decisions and activities required to make an organization truly international in scope and outlook
Globalization
![Page 11: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/11.jpg)
the process of modifying products or services to account for differences in distinct markets
Localization (L10N)
![Page 12: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/12.jpg)
“Products” may include:
web presence or informational sources
software, systems, databases print materials and publications services, including e-commerce containers and packaging,
technical manuals, official documentation
![Page 13: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/13.jpg)
![Page 14: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/14.jpg)
![Page 15: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/15.jpg)
LSPS
Language Service Providers
![Page 16: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/16.jpg)
Language (Localization) Service Providersor LSPs
![Page 17: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/17.jpg)
“Textappeal”“Transcreation”
![Page 18: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/18.jpg)
TRANSLATION AND LOCALIZATION TOOLS
![Page 19: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/19.jpg)
rule-basedthe computer learns the grammar & syntax (first devised by Russian company SYSTRAN)
statistical approaches (eg. Google Translate)
Machine Translation (MT)
![Page 20: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/20.jpg)
strength: recycles existing translations from database weakness: ability to reuse translations depends on similarity of context used by government and intelligence agencies, translations agencies, and web portals; companies that deal with multinational markets for documentation, technical services, sales support in foreign-language markets, etc. used by the average user for “Gisting”
Translation Memory (TM)
![Page 21: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/21.jpg)
Machine TranslationTranslation Memory (TM)
![Page 22: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/22.jpg)
a team of people work on localizing a product or service Customer Project Manager Content Providers Translators Localization Engineers Editors Proof Readers Quality Assurance Engineers
Translation Workflow
![Page 23: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/23.jpg)
Workflow Environments
![Page 24: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/24.jpg)
Localization Team
![Page 25: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/25.jpg)
TEXT
![Page 26: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/26.jpg)
Challenges with text
Specific challenges with text in a web presence:
Text Images Logos Color Layout Links Hopefully all part of a company’s plan as
they develop a product from the start.
![Page 27: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/27.jpg)
Colors of the web’s superbrands
![Page 28: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/28.jpg)
CULTURAL CONCEPTS
![Page 29: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/29.jpg)
“Definitions” of culture
worldviews, mindsets, experiences, habits held and expressed by members of a given community
patterns of human activity and the symbolic structures that give such activities significance and importance
patterns of communication and meaning differing realities: experiences, mental
images, remembrances nuances, subtleties, often unexpressed
![Page 30: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/30.jpg)
Research in cultural patterns Fons Trompenaar: Riding the Waves of Culture 1994 study comparing managers in 23
cultures eg. questionnaire on fatalism:
“Are you the captain of your fate?” 88% of Americans said yes; compare to 40% of Russians said no
Time: punctuality is stressed in some cultures, in others not
Individualism vs. Collectivism Role of history vs. Future orientation
![Page 31: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/31.jpg)
On a practical level…
colors calendars animals signs and symbols names (people and places) people and personalities food dwelling and travel
![Page 32: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/32.jpg)
![Page 33: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/33.jpg)
SAMPLE ASSIGNMENTS
![Page 34: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/34.jpg)
3rd semester assignments
four (4) major projects which mirror and expand upon the learner’s previous GILT classroom experiences:
translation of significant text (10-20,000+ words) TL-to-English utilizing translation workflow software
machine-aided translation of significant expository text (3-5,000 words) English-to-TL;
significant localization project English-to-TL; significant participation in a real-world
crowdsourcing or group translation initiative.
![Page 35: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/35.jpg)
Crowdsourcing
![Page 36: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/36.jpg)
CONCLUSION
Why Translation and Localization is a great curriculum choice for Heritage Learners
![Page 37: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/37.jpg)
“Over the past few decades, the localization industry has grown from simple translation services into a multi-billion-dollar industry consisting of linguistic and cultural customization of: products, software, web sites, and information through customizing the language and cultural aspects of a product, marketing campaign or web site and ensuring that all forms, dates, currencies, colors, logos, symbols, icons, graphics and much more are properly customized to the targeted local market.”
diversitybusiness.com
![Page 38: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/38.jpg)
Heritage speakers
Bring extensive cultural knowledge Gain career-oriented practical
training Fill a critical need
![Page 39: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/39.jpg)
JobsandCareersIn Localization
![Page 40: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/40.jpg)
Will MT and TM replace human translators?
![Page 41: Localization and Translation Curriculum for Heritage Speakers "Teaching the Speakers: Heritage Language Learners and the Classroom" Lonny Harrison Texas](https://reader036.vdocuments.net/reader036/viewer/2022062715/56649d9e5503460f94a87c52/html5/thumbnails/41.jpg)
Конец