localize it!: how narrowing social content broadens engagement
DESCRIPTION
The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy. Learn how to spread local love and use this session as a springboard in helping you: -Serve up relevant content that speaks directly to your audience. -Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm. -Much more!TRANSCRIPT
Localize It!: How Narrowing Social Content Broadens
EngagementAnsley Sudderth
Social Media Training & Communications
Coordinator
Join the conversation!
Use #RESocialChat
for the chance to win $20!
• Why Local Content Works
• Location-Based Apps
• Foursquare
• Swarm
• Facebook: Nearby Friends
• Spotsetter
• How Brands Are Tapping into Local Markets
• Real World Examples
• Valuable Links
• Q&A
Agenda
Why Local Content Works
Why Get Local?
SoLoMo
Top Benefits• 67% Greater customer relevance, response, and return
• 39% Better customer conversations and connectivity
• 29% Improved loyalty and advocacy
• 27% Brand differentiation, distinction and preference
www.marketingprofs.com November 2, 2011(CMO Council Research)
Why Get Local?•Local changes daily
•Local + niche market = qualified leads and engaged audience
•Local boosts credibility
•Local content is more organic and authentic
•Local content hits close to home and the heart
How Do I Become a Local Expert?
-Check out your area within a 25-mile radius.
-Find local news and event posting sites. (If it interests you, it probably interests your audience!)
-Focus on providing UTILITY by sharing content that drives participation and engagement.
Going Local Raises Relevancy
Local Content Sets YOU Up as the Expert
Local Content Sets YOU Up as the Expert
Local Content Drives Purchase Decisions
Location-Based Apps
Location-Based Apps
Foursquare
Foursquare
Swarm
Facebook: Nearby Friends
Facebook: Nearby Friends
Facebook: Nearby Friends
Facebook: Nearby Friends
Spotsetter
Spotsetter
How Brands Are Tapping into Local Markets
American Express: Small Business Saturday
American Express: Small Business Saturday
Visit Savannah
Infuse Diversity into Your Content
-Obvious is boring
-Unique piques interest
-Useful adds value
-Helpful keeps them coming back for more
Useful Resource!
#RESocialChat Valuable Links
Valuable Links• How to Win Business with Local Content: • http://connect.homes.com/2014/08/how-to-win-l
ocal-business-with-great-content/#more-146287
• Jessica Edwards shares local events using video: • https://www.youtube.com/watch?v=NCsSO6hIxO
4
• Become the Local Expert in Your Community!• eGuide:
http://multifamily.forrent.com/localexpertguide• Blog Post:
http://yoursolutions.forrent.com/property-managers-owners/become-local-expert-community
/
Q&A
Sourceshttp://bits.blogs.nytimes.com/2012/06/07/a-guided-tour-through-the-foursquare-redesign/?_php=true&_type=blogs&_r=0http://cdn.pastemagazine.com/www/articles/swarm.pnghttp://phandroid.s3.amazonaws.com/wp-content/uploads/2014/07/Foursquare-new-logo.pnghttp://blog.foursquare.com/post/92636287198/a-brand-new-foursquare-with-a-brand-new-logo-and-lookhttp://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-1.png?w=680&h=528http://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-3.png?w=738http://javelinvp.com/wp-content/uploads/spotsetter.pnghttp://www.tnooz.com/wp-content/uploads/2013/08/Spotsetter.pnghttp://www.connectedrogers.ca/wp-content/uploads/2014/01/spotsetter-app.jpghttp://mwpartners.com/wp-content/uploads/2014/04/Facebook_Nearby_Friends.jpghttp://bradleyleimer.files.wordpress.com/2013/07/bb-41.jpg?w=552http://images.cpcache.com/merchandise/514_400x400_NoPeel.jpg?region=name:FrontCenter,id:34539369,w:16http://livingnetworks.org/wp-content/uploads/2013/12/local-expert-header.pnghttp://www.davincirealtygroup.com/wp-content/uploads/2013/06/hot-housing-market-2013-florida.jpghttp://evolve-blog.com/wp-content/uploads/2013/03/Social-Local-Mobile-Integration.jpg