localsocial app overview
DESCRIPTION
Overview of the apps built to showcase the LocalSocial Proximity PlatformTRANSCRIPT
Company Background: Rococo in a nutshell
Founded 2000
Sector Wireless, Mobile
Staff 6
Focus Proximity Software and Solutions (“Powering Proximity”)
Technology Short range wireless (NFC, WiFi, Bluetooth); Web Scale (Ruby on Rails); Android; iOS; Java (J2ME)
Products Impronto (Java/Bluetooth) and LocalSocial (Proximity Platform)
Location Dublin and Tokyo
Overview
• A look at some apps/services built on LocalSocial • Two of our “Person to Person” showcase Apps
– TweetAround : social sharing to people nearby– Tagster : proximity alerts and messaging to people
nearby• And one of our “Person to Business” Services
– LocalSocial for Retail– Enables retailers to create offers and deals for people
nearby• Some roadmap detailed included
LocalSocial: Proximity Platform
Platform
Apps
Details at http://www.mylocalsocial.com/apps.. And others...
http://www.youtube.com/watch?v=fAB3ZmrFaLI
TweetAround Tagster
Social and Business Proximity meets Twitter
TweetAround v1 : Register
TweetAround v1 : Discover and Share
TweetAround v1 : Manage proximity
TweetAround v1 : Key Features
• Share your twitter ID• Share your stream• See other TweetAround users
nearby – right now!• WiFi and Bluetooth• Fun, Social App - Share Twitter
profile and stream with people in the restaurant, in the train, on the bus, in the coffee shop
• Curiosity, Fun , Exploration
Coming next…
Tap to Follow
Alias, Mute (hide)
Tag!
Message!
Share!
Tap to follow any TweetAround User nearby
Tag any device. Make your phone
react, vibrate, when it appears
or disappears
Give a handy name for devices
or people you see, or mute them
(hide)
Send a message to another
TweetAround user (direct, or via
Twitter)Share the radar
with your friends – show them who
you’re with / near!
TweetAround v2Roadmap
NFC Support
Tap another phone to follow
that user, tap tag or smartposter to
follow business
TweetAround v3Business
Offers Nearby!
Share
Follow!
Save!
Grab!
See deals offered by businesses
nearby!
Tap to follow the business on
twitter Share deals with
your friends
Save a deal for later
Grab! Grab a deal, and share the
redemption on twitter!
Customers
Business can register with to promote itself on TweetAround
TweetAround shows Twitter Stream, Deals and Offers from Businesses nearby
TweetAround v3Business
TweetAround powered localSocial
Businesses
Actions and messages to people and things nearby
Tagster v1
• Simple, fun App• Looks for devices nearby
(Bluetooth or WiFi)• User can:
– Name them (“bosses phone” instead of “Nokia 2410”)
– Define actions (“beep when it’s near”)
– Leave virtual postits or messages on any device in range
• Let’s take a look…
Tagster v1: startup
• When it runs – you see a list of devices nearby
• The little tag button is for tagging them
• The little message button is – yes – for leaving a little message “on” that device
• You can also click the device icon itself to set your own name for it
Tagster v1 : naming a device
• When you tag the device itself – by tapping icon, you can set a name for it that you like
• You can also assign an icon for it
Tagster v1: proximity rules and actions
• Now the fun part !• You can assign rules –
proximity rules for a device
• These are things you want to have happen, when the selected device comes near, or goes away!
• Vibrate the phone, play a sound, notify you on the notification bar …
• Try it!
Tagster v1: messaging
• You can also leave virtual postits for a device
• Drop a message on any device in range
• Anyone else using tagster can see these messages and also leave their own
• Like a proximity twitter
Tagster Roadmap
• Social– Bind Facebook, Twitter, or
LinkedIn identity to enable social sharing (like tweetaround, but multiple Social Networks)
– See social streams for others nearby
• Actions– Smarter proximity actions– Modes for different social
settings (flirting, business)
• NFC– Tap to Tag (person,
business)– Tap actions (like proximity
actions) – define what happens on Tap
• And more..– Same opportunity for
business actions and reactions
– Follows, Offers, deals and more
Smart Mobile Marketing for Retailers
LocalSocial : Customer Application
• For end users of the service – free download
• Simple – run the app, and it shows offers, participating merchants, points and more
• Three main views (places, offers, map)
• Let’s look at each briefly…
LocalSocial : Places
• Places are merchants who are taking part in the service
• Just a brief title and an image visible for each
• If they offer “walk in points” – these are also displayed
• If you’re in the store right now – they’re highlighted in green: “Proximity”
LocalSocial : Offers
• Lists offers “in proximity” and nearby
• Offers arranged in proximity order
• Some flagged green again - as “In Proximity”
• These are offers where you’re “on premise” or “in the store”
• Because the short range wireless “beacon” is visible (NFC, BT, WiFi)
LocalSocial : Map
• Shows offers overlaid on a map
• Tap offer to see the details• Together – these three
views (Places, Offers, Map) give the user a flexible way to explore the service
LocalSocial : Place Detail
• If you click on a place, you see more details about the place and any offers available
• The icons at the bottom are for:– liking a place– sharing it with
friends/social media– mapping it
LocalSocial : Points and Rewards
• When a user is in a store that offers loyalty points
• The app will detect and collect the points
• Points can redeemed for rewards
• NFC option: Tap to collect
LocalSocial : Rewards
• Rewards (initially at least) are simple, universal vouchers
• Can be e-distributed (zero cost)
• Amazon, iTunes, One4All, etc.
• Option to add merchant rewards…
LocalSocial : Offers
• Merchant controls the offers– Type of offer (discount, two
for one, etc.)– Limits - how many are
available– Locations – where offer
becomes visible– Security & POS – unique
codes and colours– Roadmap: NFC to unlock
offer, redeem coupon
LocalSocial : Offers
• When a user taps an offer, they see the detail for the offer
• Title, Image, plus addition explanation (just out of view in this screenshot)
• Icons at side are for liking, sharing (on social media), mapping and saving offers
• The redeem button causes a redemption…
LocalSocial : Redemption
• Redemption– User requests by clicking
the button• Merchant has some
options– Redemption only available
when “on premise”– Unique code (for POS)– Unique colour (for security)– Time bound (only valid
until….)• Show at the till (or tap
where NFC available)
LocalSocial : Social Sharing
• Offer Sharing• Several ways to share
Offers• Each offer has a unique
URL that can be shared in a variety of ways– Twitter, email, Facebook,
etc.• Brings recipient to a
unique deal page• Social, Viral, Simple
MERCHANTSNow let’s look at how a merchant gets set up to use the service….
LocalSocial : Merchants
• Merchants join by registering on web
• Once registered, they can manage their own business details, locations
• Set up, manage and tune their own offers in real time
• Review analytics
Merchants: Adding a new location
Location Summary
Creating a promotion
Promotions
LocalSocial : Analytics Dashboard
LocalSocial : Location Analytics
More detail on the technology behind LocalSocial?
5 Minute walk-through on YouTube here
Android Apps : Tagster, TweetAround and others
Status and Plans
Beta Launch November 2011
Business Development Ireland and UK, actively seeking rollout partners
Readiness App ready on Android, J2ME (now); Web analytics, and merchant registration and management (now), iOS support (Q1 2012)
