localytics engage - preempting customer churn
TRANSCRIPT
Preempting Customer ChurnErik Kubik, Marketing Executive at Delivery HeroZac Aghion, Director of Product at Localytics
• Takeaway and food delivery platform
– 2,000 employees covering 34 international markets
– 10 million monthly orders from >200,000 restaurants
– $3.1 billion valuation (June 2015)
About Delivery Hero
Identifying Churn Risk CustomersKey Insights:
• Users who performed 1+ Checkout Success events in their first 14 days were 16% more likely to churn; and
• Users who performed 3+ Restaurant Tapped events in their first 3 days were 13% more likely to churn.
Localytics Predictions:
Preemptive Retention Campaign
A B
Bottom Line Impact
Result: 11% lift in purchase retention (p-value 0.0001), representing >$11,000 direct revenue impact in the first month.
