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LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam Mahajan President - Inter-Link Services Pvt. Ltd. June 13, 2006

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Page 1: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

LOCATION AND OTHER CHALLENGES

Where to Invest?

Indian States Competing for Foreign Investment

The Center For American and International Law

By :Gautam Mahajan

President - Inter-Link Services Pvt. Ltd.

June 13, 2006

Page 2: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

We’ll discuss

• Location

• And some other Challenges

I’m assuming you have read this paper, and would prefer to answer your queries!

Page 3: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

•Andhra Pradesh •Arunchal Pradesh •Assam •Bihar •Delhi •Goa •Gujarat •Haryana •Himachal Pradesh •Jammu & Kashmir •Karnataka •Kerala •Madhya Pradesh •Maharashtra

•Manipur •Meghalaya •Mizoram •Nagaland •Orissa •Pondicherry •Punjab •Rajasthan •Sikkim •Tamil Nadu •Tripura •Uttar Pradesh •West Bengal

INDIAN STATES

Page 4: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

HOW TO SELECT LOCATION

• Published Information– WORLD BANK– IFC– ICRIER– INDIAN STATES

• Personal/Practical involvement

– WE WILL CONCENTRATE ON THE PRACTICAL and remember:

– Location, Location, Location!

Page 5: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

LOCATION: THE PRACTICAL WAY

• NORMAL SITE SELECTION:– DEPENDS ON INDUSTRY

• AGRI TO ZOOLOGY TO HIGH TECH TO MANUFACTURING

– WHERE ARE MY MARKETS– WHERE IS IT EASY TO INVEST – PEOPLE

• MY MANAGEMENT PEOPLE• MY WORKERS

– TRAVEL AND SHIPPING– LONG TERM PERPECTIVE

Page 6: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

PEOPLE

• AVAILABILITY– INCLUDING SUPPORT INFRASTRUCTURE– MANUFACTURING SUPPORT

• LOCATION DESIRABILITY– EASE OF ACCESS– QUALITY OF LIFE

• SCHOOLS, HOUSING, SOCIAL • WEATHER

Page 7: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

LOCATION: THE PRACTICAL WAY

• NORMAL SITE SELECTION: STATES– EASE OF ENTRY AND EXIT

• LABOR LAWS (PRO LABOR OR PRO CORPORATE)• TIME AND MONEY TO ENTER

– STATE AND LOCAL GOVERNMENT– INFRASTRUCTURE

• TRANSPORT• POWER• WATER ETC.

– MANAGEMENT TIME AND EFFICIENCY• CORRUPTION• REGULATIONS AND REGULATORY HASSLES• GOVERNANCE• INTELLECTUAL PROPERTY

– SKILLED MANPOWER– INVESTMENT AIDS

• INCENTIVES• FINANCING

– OVERALL COST OF DOING BUSINESS

Page 8: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

STATES:INVESTMENT CLIMATE

• Good Investment Climate means opportunities and incentives for firms leads to higher

– productivity – investment – growth– And profits

Page 9: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

INDIA’S INVESTMENT CLIMATE DIFFERENCES AMONG STATES

Page 10: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

SIGNIFICANT PROBLEMS From Inter-Link/Xerox study

STATE # OF PROBLEMS  

Red Tape Power Taxes Telecom Transport Other Corruption Delhi 10 4 4 1 2 2 2Haryana 2 1 1 2 - - -Rajasthan - - - 1 1 - -

Uttar Pradesh - - - - - 1 -Tamil Nadu 1 3 1 2 2 1 3Karnataka 7 12 2 8 3 - 1Andhra Pradesh - - - - 1 - -Bihar 1 1 - - - - -Orissa 1 - - - - - -Maharashtra 7 2 9 3 4 5 -Gujarat 1 - 1 1 - 1 

TOTAL 30 23 18 18 14 9 7 NOTE: “Other” problems included are Labor (3), IPR Protection (3), Political Uncertainty (2) and Environment (1).

Page 11: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

INVESTMENT CLIMATEFrom Inter-Link/Xerox study

 

STATE # OF RESPONSESExcellent Good Fair Poor

 Delhi - 8 10 3Haryana - 3 2 -Rajasthan - 1 1 -Tamil Nadu 2 4 4 1Karnataka 1 12 9 1Andhra Pradesh - 1 - -Bihar - - 1 1Orissa - - - 1Maharashtra 2 20 10 -Gujarat 1 4 - -______________________________________________________

TOTAL 6 53 37 7 ______________________________________________________

Page 12: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

BEST STATES TO DO BUSINESSFrom Inter-Link/Xerox study

 

STATE MENTIONS 

1. Maharashtra 652. Karnataka 523. Gujarat 414. Andhra Pradesh 365. Tamil Nadu 276. Delhi 97. Haryana 38. Punjab 39. Goa 310. Rajasthan 211. Uttar Pradesh 112. Madhya Pradesh 1 Note: Andhra Pradesh has only 1 US company, but the perception of the state is very positive

Page 13: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

OVERALL BUSINESS CLIMATE

State business climate is good!

93% of the American find the business climate in the states they are located in is fair to excellent.

50% find it good to excellent !!

28% have noticed an improvement in past year.

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 14: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Best Investment Climate States

Maharashtra, Delhi

Good Investment Climate States

Gujarat, Andhra Pradesh, Karnataka, Punjab, Tamil Nadu, Haryana

Poor Investment Climate States

Madhya Pradesh, Kerala,West Bengal,

Uttar Pradesh

Other States Assam, Bihar, Himachal Pradesh, Rajasthan, Orissa

Classification of states according to Investment Climate

SOURCE: (FACS 2003)

Page 15: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

State groupings by investment climate: 2003

Good Investment Climate States

• Maharashtra• Gujarat• Andra Pradesh• Delhi

Other States

• Punjab• Tamil Nadu• Karnataka• Haryana• Madhya Pradesh• Kerala• West Bengal• Uttar Pradesh

Page 16: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Percent ranking factor as major or severe obstacle to business growth

Maharashtra versus Tamil Nadu

16.48

11.11

45.05

44.69

42.86

46.15

42.86

65.38

9.94

11.80

27.95

28.75

30.43

32.30

36.02

47.83

0 10 20 30 40 50 60 70

Skill Shortage

Access to Land

External Finance

Macro & Policy Instability

Tax & Customs Admin.

High Taxes

Infrastructure

Regulations & Corruption

Tamil Nadu Maharastra

Page 17: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Percent ranking factor as major or severe obstacle to business growth

Maharashtra versus West Bengal

13.93

17.36

26.72

22.81

36.89

27.87

26.23

47.54

9.94

11.80

27.95

28.75

30.43

32.30

36.02

47.83

0 10 20 30 40 50 60 70

Skill Shortage

Access to Land

External Finance

Macro & Policy Instability

Tax & Customs Admin.

High Taxes

Infrastructure

Regulations & Corruption

West Bengal Maharastra

Page 18: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Percent of outsiders ranking a state vis-à-vis own state

-100%

-50%

0%

50%

100%

Best Better Worse Worst

Page 19: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

The “Good” and the “Not-so-good” IC States

Andra Pradesh

Delhi

Gujarat

Haryana

Karnataka

Kerala

Madhya Prad.

MaharastraPunjab

Tamil Nadu

Uttar Prad.

W Bengal

-40

-20

0

20

-100 -50 0 50 100

Net percent cost saving

Percent ranking worse Percent ranking better

Page 20: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

The "Good" IC and the "Not-so-good" IC states: FACS-2000

KeralaUttar Prad.

Karnataka

Andra Pradesh

PunjabW Bengal

GujaratTamil Nadu

Delhi

Maharastra

-40

-20

0

20

-100 -50 0 50 100

Net percent cost saving

Page 21: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Perception of firms outside the state - FACS 2000

-100%

-50%

0%

50%

100%

Best Better Worse Worst

Page 22: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Average annual growth rate of sales

8.8%

6.4%

8.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Good IC Group Other States All India

Page 23: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Annual Gross Investment as % of initial fixed assets

13.6%

12.3%

12.7%

11.5%

12.0%

12.5%

13.0%

13.5%

14.0%

Good IC Group Other States All India

Page 24: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Sources of Inter-state competitiveness gap:all sectors ( All India=100)

112.3

98.793.696.3

100.2 102.4

80.0

90.0

100.0

110.0

120.0

Labor productivity Wage rate Unit labor cost

Good IC Other States

Page 25: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Sources of Inter-state labor productivity gaps: all sectors

0.5

-1.6

9.6

-0.3

0.8

-3.7-6.0

-4.0

-2.0

0.0

2.0

4.0

6.0

8.0

10.0

12.0

Skill gaps Capital stock gaps TFP gaps

% s

ho

rtfa

ll f

rom

all

In

dia

ave

rag

e

Good IC Group Other States

Page 26: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Reported overstaffing rate (%)

14.0

9.210.9

14.1

8.610.5

0.02.04.06.08.0

10.012.014.016.0

Good IC Group Other States All India

All firms Small firms

Page 27: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Annual inspection visit days (number)

9.78.6 9.0

8.37.7 7.9

0.0

2.0

4.0

6.0

8.0

10.0

12.0

Good IC Group Other States All India

All firms Small firms

Page 28: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Days to clear customs

7.06.4 6.76.2 5.8 6.0

0.0

2.0

4.0

6.0

8.0

Good IC Group Other States All India

All firms Small firms

Page 29: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Management time spent dealing with regulations

18.2

12.914.6

17.6

12.113.8

0.0

5.0

10.0

15.0

20.0

Good IC Group Other States All India

All firms Small firms

Page 30: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Output lost due to power outages (%)

6.1

10.1 8.96.5

10.7 9.4

0.0

5.0

10.0

15.0

Good IC Group Other States All India

All firmsSmall firms

Page 31: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Other Challenges

• Incentives for States• Varying opinions• Indians tend to be critical of India

– Therefore look at comparative data between India and other countries

– You will find India compares well

• Do follow the same methodology you would use in the US for investment decisions and location..

Page 32: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Appendix I

Inter-Link Services Pvt. Ltd. Tel: 011-26922006, 26831226; Fax: 011-26929055; E-mail: [email protected] / [email protected] Website:

www.interlinkindia.net

Incentives for Investments in Indian States

Page 33: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives Offered by Indian Government

General Incentives• Developing Backward Areas• Exports or Some Specific Industries• No Distinction is made between Domestic and Foreign Investors

Regional Incentives • Specified Backward Areas• Free Trade Zones

Special Industry Incentives • Certain Industries, eg. Jute Textile, Tea Plantation, Replanting, etc.

Export Credits

Page 34: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Comparison of the Incentive Packages of All Indian States

The National Council of Applied Economic Research (NCAER)

Page 35: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives offered by Andhra Pradesh

Rehabilitation of Sick Industries• Major Sick Industry Come Under the Purview of BIFR

Special Incentives and Services For the Mega and Pioneer Industry

Sales Tax Incentives

Page 36: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives offered by Kerala

State Investment Subsidy for Pollution Control Devices

Subsidy for Expansion / Diversification / Modernization of Industrial Units

Incentives for Mega Industrial Projects, Large Industrial Projects and Exemption in Electricity Duty• Waiver of Stamp Duty and Registration Fees• FDI and Large Infrastructure Projects• Exemption in Electricity Duty and Enhanced Tarrif

Page 37: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives offered by Rajasthan

Subsidies• New Industries Exempted from Income Tax in 12 Backward Districts

Power Concessions

Total Octoroi Exemption

Incentives for Export Oriented – Units

Facilities for FDI and NRI Investments

Land and Building Tax Exemption

Special Package for Auto Units

Special Land Package for IT Industries

Page 38: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives Offered by Karnataka

Marketing Assistance for the SSI Sector

Special Concessions for Export

Revival / Rehabilitation of Sick Industries

Investment Subsidy

Entry Tax Exemption (5 Yrs For Backward Areas)

Page 39: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives Offered by Gujarat

Incentives to Industries

• Interest Subsidy

• Assistant for Research and Development and Patent Registration Scheme

• 92 Talukas of 21 Districts are Declared by the State Government as Backward Areas Which are eligible for Enhanced Benefits

Page 40: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives Offered by West Bengal

State Capital Investment Subsidy

Interest Subsidy

Waiver of Electricity Duty

Employment Generation Subsidy

Remission of Stamp Duty and Registration Fee

Subsidy for Conversion for Use of Piped Gas

Subsidy for Quality Improvement in the Small Scale Sector

Page 41: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives Offered by Maharashtra

Special Capital Incentives for SSI Units

Sales Tax Incentives for Medium / Large / Small Scale Units

Interest Subsidy to New Textile, Hosiery and Knitwear SSI Units

Page 42: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Incentives offered by Tamil Nadu

Most Backward Area Subsidy

Backward Area Subsidy

For Thrust Industries

Page 43: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Appendix II

Inter-Link Services Pvt. Ltd. Tel: 011-26922006, 26831226; Fax: 011-26929055; E-mail: [email protected] / [email protected] Website:

www.interlinkindia.net

India vs other Countries:Lessons to be learnt fromInter-Link Xerox study on

The American Business Experience in India

Page 44: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

Before State Selection

• Don’t get overly concerned about the difficulties: You are in a level playing field with competition

• India competes well with many countries• Get the experience of your peers• Follow same due diligence as you would in

America• Do not take short cuts (Avoid consultants who

advise you to)• Know the rules

– Follow ethical procedures and follow rules

See some comparisons

Page 45: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

INDIA VS. CHINAPolitical Stability

38%

13%

49%

India Better

(Ratings 5 & 4)

Same

(Rating 3)

India Worse

(Ratings 2 & 1)

Market Opportunity (Size/Growth)

59%31%

10%

Management Capability

73%

27%

Manpower Quality/Availibility

60%

35%

5%

Legend:Language Capability

92%

8%

Overall Country Risk/Return

52%

33%

15%

Corruption

24%

38%

38%

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 46: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

INDIA vs S-E ASIA

0%

20%

40%

60%

80%

100%

Overa

ll risk

/retu

rn a

sses

smen

t

Gover

nmen

t int

erfer

ence

/con

trol

Impa

ct o

f poli

tical

stab

ility

Corru

ption

Leve

l Play

ing fie

ld for

mult

inatio

nals

Lega

l Sys

tem

Mar

ket s

ize

Mar

ket g

rowth

Quality

/Pric

e co

nscio

usne

ss

Compe

tition

Man

gem

ent C

apab

ility

Quality

of m

anpo

wer (s

kill &

cos

t)

Availib

ility

of sk

illed

man

power

Overa

ll cos

t of m

anufa

ctur

ing

Overa

ll cos

t of d

istrib

ution

Cultur

al dif

feren

ces

as a

n im

pedim

ent

Lang

uage

as

an im

pedim

ent

% o

f R

ES

PO

ND

EN

TS

India better

India equal

SE Asia better

Page 47: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

INDIA vs BRAZIL / MEXICO

0%

20%

40%

60%

80%

100%

Overa

ll risk

/retu

rn a

sses

smen

t

Gover

nmen

t int

erfer

ence

/con

trol

Impa

ct o

f poli

tical

stab

ility

Corru

ption

Leve

l Play

ing fie

ld for

mult

inatio

nals

Lega

l Sys

tem

Mar

ket s

ize

Mar

ket g

rowth

Quality

/Pric

e co

nscio

usne

ss

Compe

tition

Man

gem

ent C

apab

ility

Quality

of m

anpo

wer (s

kill &

cos

t)

Availib

ility

of sk

illed

man

power

Overa

ll cos

t of m

anufa

ctur

ing

Overa

ll cos

t of d

istrib

ution

Cultur

al dif

feren

ces

as a

n im

pedim

ent

Lang

uage

as

an im

pedim

ent

% o

f R

ES

PO

ND

EN

TS

India better

India equal

Brazil better

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 48: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

CONVENTIONAL WISDOM vs STUDY FINDINGS

The economic and political environment is not conducive, if not hostile

You can’t do business without pay-offs

The market opportunity is huge

Not hostile, however -• bureaucrats are a

hindrance but also a stabilizing factor

• political and policies stability and reduction in duties are important

• exchange rate fluctuation and level playing field important

• Corruption is an issue, but not a major issue

• But, assess real market potential

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 49: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

CONVENTIONAL WISDOM vs STUDY FINDINGS (contd.)

Indian customers are price-driven

India is an incremental market for current/ obsolete products and technology

The supplier base is poor

• While they want value for money, they are willing to pay money for value (Americans have discovered this segment, which has been ignored by Indian companies)

• Indianise products and bring in current/state-of-the-art technology

• Suppliers do not understand just-in-time and down-stream value chain impact. Suppliers are OK in service and availability

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 50: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

CONVENTIONAL WISDOM vs STUDY FINDINGS (contd.)

India has a huge talented workforce

Indians perform better outside of India

The profitability and ROI are poor

Foreign companies are unhappy in India

India cannot make quality products

• Managerial talent is rated as outstanding and a key success factor

• Workers are good • True• Profitability and ROI are

outstanding• Satisfaction rating very high• Sectoral issues are clouding

the press• India can make quality

products

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 51: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

FUTURE PLANS85% had operations in other parts of Asia Came to India primarily for Indian market, and not to export or source from India. Now, However

• 87% expect more product launches by 2000• 90% will expand operations in India by 2000 and 100% by 2005• 46% to expand Indian operations outside India by 2000, and 53% by 2005• 64% will develop India for exports, by 2000, and 77% by 2005.

Bullish on India - here to stay

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 52: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

FUTURE PLANS

Indian managers will play a greater role in global management of American Companies

India will become a more important R&D center

More products will be developed for the Indian market.

More state of the art products will enter India

TODAY IBM HAS 43000 PEOPLE IN INDIA, GE IS EXP[ECTED TO HAVE 11000

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 53: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

WHAT IT TAKES TO SUCCEED :LESSONS FROM THE FRONT LINE

• People Hire local managers, use their local expertise Pick your people well, train them well

• Business Processes/Practices Don’t compromise your values Leverage corporate capabilities smartly Adopt processes, tools and techniques when proven internationally Focus on costs, even as you grow

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 54: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

WHAT IT TAKES TO SUCCEED :

LESSONS FROM THE FRONT LINE (contd.)

Market Assess the real market potential vs. conventional wisdom Create markets to tap latent demand Educate customers regarding quality and life cycle costs Adapt global distribution model to local conditions

Environment Know the rules, follow the rules, don’t take short cuts Hire informed, experience, competent consultants Learn from fellow MNC’s

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 55: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

SUCCESS FACTORS

0 1 2 3 4 5

Role of U.S. Government

Expatriate managers

Having a joint venture partner

Government relations

Being the first in the market

Availability of information

Indianisation of products

Infrastructure

Indian managers

Knowing the rules and following them (Do it right)

Mean Score(5 - Very Important, 1 - Irrelevant)

Page 56: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

• Results Expectations Have patience, no quick results Leverage India for worldwide capabilities … sourcing, back-end operations, R&D

Build an Indian companywith MNC capabilities

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 57: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

FINAL ASSESSMENTS:INDIA EXPERIENCE

• 25% of U.S. companies believe their operations in India are highly successful.

• 43% believe their operations in India are successful. • 31% believe that their operations in India are a

springboard for the future. • 1% regard their India venture as a failure.

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 58: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

A real vote of confidence in India!!The bonus of being in India, apart from the

local market, is: – manager and manpower resource, – R&D sourcing, – using India as a service point,– imports from USA, – develop India as a source for cheaper exports, – and for developing business outside India.

__________________________________________________________________________American Business Experience in India: A study by Inter-Link India/ Xerox/ Optima

Page 59: LOCATION AND OTHER CHALLENGES Where to Invest? Indian States Competing for Foreign Investment The Center For American and International Law By : Gautam

India versus other countries

• Some data from other sources

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Comments from Dell

• Dell is talking about increasing India presence from 10,000 people to 20,000 for outsourcing– Initial entry was for cost– But today Dell says

And at the end of the day, frankly, it doesn't make a difference what the cost was. We used to say "Come for cost, stay for quality." But now, just as much, it's "Come for quality and stay for innovation."

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Thank you

For more information, please contact:

Gautam MahajanPresident - Inter-Link Services Pvt. Ltd.

Tel: 011-26922006, 26831226; Fax: 011-26929055; E-mail: [email protected] / [email protected]

Website: www.interlinkindia.net