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[Location and Site][Location and Site] Assignment 4 Denise L.
Paulino IND 5626
Site Analysis
Site Context: Sumidouro, 580 - Pinheiros, São Paulo, 05428-010, Brazil
Site Context explains the general nature of where the site is going to be located. This is to familiarize region. For my typology I decided to locate it in the city of Sao Paulo, Brazil. It is located on Paulista Avenue which is near the center of all the entertainment. It is surrounded with restaurants and retail stores along with parks, bus stations and the metro are also nearby.
Figure 1 and 2: Google Earth of Site
Zoning
Zoning is the understanding of the minimum and maximum part of the land. This can also assist you to graphically illustrate your space. For my site the zoning information is clear and one can understand the surroundings. There are multiple parks, schools, business nearby as well as easy access to varies transportations. There is also a major expressway close by called the Túneis da Av. Nove de Julho
Traffic
This section is to simply know the paths, directions and traffic going on the site. Sao Paulo has many ways to access to transportation. The primary one is the automobile; however there is heavy traffic that is usually on the main avenues. There are also metro trains and bus stations
Topography
This is a requirement that is needed for the programming process. It indicates the detail of the design and construction phases of the site. The typography profile of the State Sao Paulo is divided into three zones. A narrow coastal zone; a abrupt mountain chain and the interior plateau. The altitude varies between 800 to 1100 meters.
Figure 3: Sao Paulo Topography
Views
It is very important to have different view of the site, this can give a good understand on how the location is layout, especially when one cannot visit the site in person. In this case, the views indicate the large sketch of its surroundings in the city of Sao Paulo, Brazil. There are sidewalks bus stops metro train is below. Walking distance to the park and to nearby schools. The signage and roads are very clear and close to business offices.
Figure 4 and 7: Google Earth of Site
Built features
In this part of the chapter it consists of documenting the location as well as the size of the space. The benefit of this building is the large amount of land. This can bring family and friends to come back and enjoy the environment. Parking is limited therefore we encourage guests to walk to the site and around the neighborhood for a longer period of time.
Figure 8 and 9: Google Earth of Site
Vegetation and Wildlife
Since the site is located in urban area wildlife are going to appear; there are the typical wildlife that you see on a day to day bases such as cats, dogs, and birds. However, in Brazil there is a 60 percent more amazon rainforest. They rank third on the list for the number of bird species and are second to the most reptile species.
Sensory Characteristics
This is a residential neighborhood, therefore noise will not be much of an issue. There is not a lot of parking, as a result this can encourage friends and family to walk or ride bicycle to the space.
Aesthetic Qualities
· Touristic location
Cultural Implications
The majority of people living here speak Portuguese; however this city is a popular place to be in, therefore many people will enjoy adapting to the culture to gain the experience.
Site Section Criteria
· Needs to have an exterior socializing area
· In this location there are touristic attraction and have an appreciation for fashion and arts
· Architectural building to incorporate the design of the exterior and interior space of the museum.
· Being able to have a walkable setting
· Restaurants and shopping store needs to be within one to two blocks away.
Climate
Rainfall - is an average of 1,454 millimeters (57.2 in), it is especially common during the warmer months.
Temperature – It can range from low 63 °F up to 82 °F.
Humidity – An average is 75 percent.
Figure 10: Temperature Variation graph for the last seven days
Figure 11: Maximum Wind Speed (Since June 1, 2012)
Figure 12: Sky Nebulosity (Since June 1, 2012)
Solar Data
Figure 16: Sun Calculation of Sao Paulo
Energy
Location Research: Sao Paulo, Brazil:
The Portuguese were the first people in Europe to travel into the area of Brazil. They were led by the adventurous Pedro Cabral, and he began the colonial period. When the Europeans arrived, native Indians were found. The community was limited to the farming and would have temporary dwellings, even though the culture life seemed richly developed. Many of the Portuguese continued to follow Cabral and explore Brazil, in search for goods to trade with the Europeans as well as clamming land opportunity to avoid poverty. From all the exploring that was done, the only item of value was the “pau do brasil’, which is Brazil wood tree that can create red dye.
Sao Paulo overpowers the senses with its complete size; it is the world’s third largest city in South America. Sao Paulo, Brazil has a significant amount of ethnic community including Japanese, Italian, Arab and Lebanese.
Figure 18: Map of the world
Political Organization:
The Brazilian government was dominated by the monarchy, in 1892 only two percent of the populations were allowed to vote. “Brazilian governments at all level collect proportionately as much taxes as do the United States and Great Britain but spend almost all of it on the well to do.” (Levine, 1999, Pg. 150)
During the 20th century Sao Paulo’s governor and mayors were searching to find a foundation for the national office. Adhemar de Barros was a chief during the 1938 through 1941; he won the elections for mayor and governor for the projects that he wanted to accomplish. Since then Brazil has increased wellness and has become one of the top cities to have a strong political organization system.
Economic environment/support:
Sao Paulo is thought as the financial capital of Brazil, because the city is located in the headquarters of a major corporation, with the most popular banks and financial institutions. Sao Paulo is Brazil’s highest gross domestic product city (GDP); it is an international leader and is now the tenth most expensive cities in the world. . “According to data of IBGE, its gross domestic product (GDP) in 2010 was R$ 450 billion, approximately US$220 billion, 12.26% of Brazilian GDP and 36% of all production of goods and services of the State of São Paulo.” (http://en.wikipedia.org/wiki/S%C3%A3o_Paulo)
Sao Paulo has one of the largest stock exchange in Latin America; the trade for wholesale and retail is well developed and is spread all over the city. Transaction is $ 3.5 billion every day, the economy is transforming completely. When a city has a strong appeal and follows the trends, it begins to focus on services. This city is unique and has many international companies; the main office is situated in Sao Paulo. Sao Paulo does many businesses with German and Swedish industry along with Gothenburg.
Figure 19: Brazil GDP Growth Rate Figure 20: Brazil GDP Annual Growth Rate
Transportation support:
Automobiles are still the primary source to get into the city. Heavy traffic is very common on the main avenues as well as in highways; there are currently ten major highways. From the years of 1940’s up to 1980’s many of the roads and buildings were not build to plan; therefore the streets goes around the city and creates a circle. Another transformation support is the railways; there are two major railway stations in Sao Paulo. The first is Luz Prestes which connected to Western region that heads to the overseas; the second station is the Julio Prestes, this station connects to the Southwest and the Northern region.
Figure 21: Solar Data of Sao Paulo
Luz station is still very much active till this day; it was built in Britain and was assembled in Brazil. This station is underground that connects with east and westbound, which links to Sao Paulo to the greater Sao Paulo region. It is also surrounded by important cultural organizations.
Cultural and Social:
The essence for Brazilian culture is Portuguese culture because of the strong empire. They were influenced by many other cultures such as Japanese, Arab, German and Italian; nonetheless the Portuguese introduced the Roman Catholicism, the Portuguese language and the colonial architecture style. They also have a strong connection with Europeans and Africans, which motivated the Brazilians to cook, dance, music and religion. Art was also developed during the 16th century; there was a range of style like Baroque, this is the dominant style of art in Brazil up until the 19th century.
Music is very important in the Brazilian culture, at first it was not Portuguese origin; it was mainly formed from the Europeans and Africans elements. Popular music began to further develop in the late 18th century; for instance the samba, which is considered to be the most cultural heritage in Brazil. Music was increased through the course time because of the traditional Brazilian Carnival. The Brazilian Carnival is a tradition that is celebrated annually; it is a festival that marks the beginning of Lent. Carnival is the most popular and famous holiday in Brazil.
Cooking in Brazil also has different regions that reflect the country’s mixture. This has created a worldwide cuisine market. The main drink that is severed in Brazil is coffee and cachaca, which is native liquor. Cachaca is sugar cane and the main ingredient is general cocktail. The meals are usually rice and beans with meat and salads; it is common to mix other flavors and foods. They also have a number of sweets that are popular such as bridgadeiros, which is a chocolate fudge ball; cocada is a sweeten coconut; and goiabada which consist of cheese filled with guava jam.
Figure 25: Brazilian food
Figure 22: Brazilian Art
Figure 23: Brazilian Drums
Figure 24: Carnival
Flag of Brazil
This is the national flag of Brazil, it is showing a blue star sky with a curved band and inside is written the national motto within a yellow diamond and finally a green field. The design of this flag was officially adopted on November 19, 1889. The green and yellow represent the governor House of Braganza, the house of the first emperor. The blue circle with twenty seven stars represents the arms of the Empire of Brazil.
Figure 26: Brazilian Flag
Geographic characteristic:
Sao Paulo is located on the Southeastern Brazil, in the Sao Paulo State; it is about halfway of Rio de Janeiro and Curitiba. The city is located on a highland; it is an average of 2,621 feet above sea level. Among that distance it covers two major highways the Anchieta and the Imigrantes.
Climate:
They city is mostly humid. From January through March the temperature is usually 17°C (63 °F) and the highest is near to 28 °C (82 °F). Meanwhile in winter it goes from 11 °C (52 °F) and 23 °C (73 °F).
Figure 27: Climate of Brazil
Architecture of the area: Contemporary design
This project is called the open Museum of Sustainability. The design of this space is to have an urban land. Located on an existing brown field site in Sao Paulo, Brazil; the project became a public and private exhibition.
In order to create this urban plaza, the architect created a wooden deck surface without destroying any existing land. The building is sustainable; it has a self-irrigation system and collects rain water along with having a water filter organic system.
Figure 28: Water recycling system
Figure 29, 30 and 31: Sustainable Museum
Memory Museum
This next design is also in Sao Paulo, Brazil and it was inspired by the Estudio America. This was a different approach in design, the architect wanted to have a modern movement in the space. His vision for this space is high volumes and powerful structure that can also create shadows to welcome visitors.
Figure 32, 33 and 34: Memory Museum
The decision of the actual site:
The new museum will be located in the heart of Sao Paulo, Brazil, near the top restaurants and retail stores. I decided to locate the museum here because it is a large space and I can create multiple design opportunities. The location can also attract many guest and is walkable distances from the metro or bus stations.
Design Guidelines:
Political Organization/Culture and Social Underpinnings
· Incorporating culture into the space is very important, meaning a sense of comfort and inviting.
· Having the Brazilian flag to representing in the entrance gives its pride.
· Having the guest learn about the history, fashion and art and to get them curious to learn more.
Geographic Characteristics
· Increase the sustainability of the environment, but having guests walk more and do outdoor activity.
· Outdoor seating is a must with shading elements.
· Walkable environment is important.
· Natural lighting must enter into the space
Site Choice and Analysis
· Natural lighting needs to shine into the space
· View of the exterior landscape such as trees and outdoor activities for the children.
· The orientation of the building needs to positioned facing northern and southern direction to have sunrise and sunset hitting the building.
· Shading systems must be implemented
Reference:
Brazil Stock Market (BOVESPA) | Actual Data | Forecasts | Calendar. (n.d.).TRADING ECONOMICS | 300.000 INDICATORS FROM 196 COUNTRIES. Retrieved September 28, 2013, from http://www.tradingeconomics.com/brazil/stock-market
Levine, R. M. (1999). The History of Brazil. Westport, Conn.: Greenwood Press.
Minster, C. (n.d.). The History of São Paulo . Latin American History. Retrieved September 28, 2013, from http://latinamericanhistory.about.com/od/thehis
Sao Paulo (Brazil): Encyclopedia Britannica. (n.d.).Encyclopedia Britannica. Retrieved September 28, 2013, from http://www.britannica.com/EBchecked/topic/701311/Sao-Paulo/261982/The-political-mix
Taylor, E. (1992). Insight Guides: Brazil. Singapore: APA Publications.
List of Figures
· Figure 22: Riodesigns, 2012 http://2012riodesigns.com/2012/05/08/brazilian-artist-beatriz- milhazes/
· Figure 24: Google Images https://sites.google.com/site/brazilmgt464/risks/cross-cultural
· Figure 26: Wordpress http://princetonconversationgroup.wordpress.com/tag/brazilian-food/
Site Analysis
Site Context: Sumidouro, 580 - Pinheiros, São Paulo, 05428-010, Brazil
Site Context explains the general nature of where the site is going to be located. This is to familiarize region. For my typology I decided to locate it in the city of Sao Paulo, Brazil. It is located on Paulista Avenue which is near the center of all the entertainment. It is surrounded with restaurants and retail stores along with parks, bus stations and the metro are also nearby.
Figure 1 and 2: Google Earth of Site
Zoning
Zoning is the understanding of the minimum and maximum part of the land. This can also assist you to graphically illustrate your space. For my site the zoning information is clear and one can understand the surroundings. There are multiple parks, schools, business nearby as well as easy access to varies transportations. There is also a major expressway close by called the Túneis da Av. Nove de Julho
Traffic
This section is to simply know the paths, directions and traffic going on the site. Sao Paulo has many ways to access to transportation. The primary one is the automobile; however there is heavy traffic that is usually on the main avenues. There are also metro trains and bus stations
Topography
This is a requirement that is needed for the programming process. It indicates the detail of the design and construction phases of the site. The typography profile of the State Sao Paulo is divided into three zones. A narrow coastal zone; a abrupt mountain chain and the interior plateau. The altitude varies between 800 to 1100 meters.
Figure 3: Sao Paulo Topography
Views
It is very important to have different view of the site, this can give a good understand on how the location is layout, especially when one cannot visit the site in person. In this case, the views indicate the large sketch of its surroundings in the city of Sao Paulo, Brazil. There are sidewalks bus stops metro train is below. Walking distance to the park and to nearby schools. The signage and roads are very clear and close to business offices.
Figure 4 and 7: Google Earth of Site
Built features
In this part of the chapter it consists of documenting the location as well as the size of the space. The benefit of this building is the large amount of land. This can bring family and friends to come back and enjoy the environment. Parking is limited therefore we encourage guests to walk to the site and around the neighborhood for a longer period of time.
Figure 8 and 9: Google Earth of Site
Vegetation and Wildlife
Since the site is located in urban area wildlife are going to appear; there are the typical wildlife that you see on a day to day bases such as cats, dogs, and birds. However, in Brazil there is a 60 percent more amazon rainforest. They rank third on the list for the number of bird species and are second to the most reptile species.
Sensory Characteristics
This is a residential neighborhood, therefore noise will not be much of an issue. There is not a lot of parking, as a result this can encourage friends and family to walk or ride bicycle to the space.
Aesthetic Qualities
· Touristic location
Cultural Implications
The majority of people living here speak Portuguese; however this city is a popular place to be in, therefore many people will enjoy adapting to the culture to gain the experience.
Site Section Criteria
· Needs to have an exterior socializing area
· In this location there are touristic attraction and have an appreciation for fashion and arts
· Architectural building to incorporate the design of the exterior and interior space of the museum.
· Being able to have a walkable setting
· Restaurants and shopping store needs to be within one to two blocks away.
Climate
Rainfall - is an average of 1,454 millimeters (57.2 in), it is especially common during the warmer months.
Temperature – It can range from low 63 °F up to 82 °F.
Humidity – An average is 75 percent.
Figure 10: Temperature Variation graph for the last seven days
Figure 11: Maximum Wind Speed (Since June 1, 2012)
Figure 12: Sky Nebulosity (Since June 1, 2012)
Solar Data
Figure 16: Sun Calculation of Sao Paulo
Energy
Location Research: Sao Paulo, Brazil:
The Portuguese were the first people in Europe to travel into the area of Brazil. They were led by the adventurous Pedro Cabral, and he began the colonial period. When the Europeans arrived, native Indians were found. The community was limited to the farming and would have temporary dwellings, even though the culture life seemed richly developed. Many of the Portuguese continued to follow Cabral and explore Brazil, in search for goods to trade with the Europeans as well as clamming land opportunity to avoid poverty. From all the exploring that was done, the only item of value was the “pau do brasil’, which is Brazil wood tree that can create red dye.
Sao Paulo overpowers the senses with its complete size; it is the world’s third largest city in South America. Sao Paulo, Brazil has a significant amount of ethnic community including Japanese, Italian, Arab and Lebanese.
Figure 18: Map of the world
Political Organization:
The Brazilian government was dominated by the monarchy, in 1892 only two percent of the populations were allowed to vote. “Brazilian governments at all level collect proportionately as much taxes as do the United States and Great Britain but spend almost all of it on the well to do.” (Levine, 1999, Pg. 150)
During the 20th century Sao Paulo’s governor and mayors were searching to find a foundation for the national office. Adhemar de Barros was a chief during the 1938 through 1941; he won the elections for mayor and governor for the projects that he wanted to accomplish. Since then Brazil has increased wellness and has become one of the top cities to have a strong political organization system.
Economic environment/support:
Sao Paulo is thought as the financial capital of Brazil, because the city is located in the headquarters of a major corporation, with the most popular banks and financial institutions. Sao Paulo is Brazil’s highest gross domestic product city (GDP); it is an international leader and is now the tenth most expensive cities in the world. . “According to data of IBGE, its gross domestic product (GDP) in 2010 was R$ 450 billion, approximately US$220 billion, 12.26% of Brazilian GDP and 36% of all production of goods and services of the State of São Paulo.” (http://en.wikipedia.org/wiki/S%C3%A3o_Paulo)
Sao Paulo has one of the largest stock exchange in Latin America; the trade for wholesale and retail is well developed and is spread all over the city. Transaction is $ 3.5 billion every day, the economy is transforming completely. When a city has a strong appeal and follows the trends, it begins to focus on services. This city is unique and has many international companies; the main office is situated in Sao Paulo. Sao Paulo does many businesses with German and Swedish industry along with Gothenburg.
Figure 19: Brazil GDP Growth Rate Figure 20: Brazil GDP Annual Growth Rate
Transportation support:
Automobiles are still the primary source to get into the city. Heavy traffic is very common on the main avenues as well as in highways; there are currently ten major highways. From the years of 1940’s up to 1980’s many of the roads and buildings were not build to plan; therefore the streets goes around the city and creates a circle. Another transformation support is the railways; there are two major railway stations in Sao Paulo. The first is Luz Prestes which connected to Western region that heads to the overseas; the second station is the Julio Prestes, this station connects to the Southwest and the Northern region.
Figure 21: Solar Data of Sao Paulo
Luz station is still very much active till this day; it was built in Britain and was assembled in Brazil. This station is underground that connects with east and westbound, which links to Sao Paulo to the greater Sao Paulo region. It is also surrounded by important cultural organizations.
Cultural and Social:
The essence for Brazilian culture is Portuguese culture because of the strong empire. They were influenced by many other cultures such as Japanese, Arab, German and Italian; nonetheless the Portuguese introduced the Roman Catholicism, the Portuguese language and the colonial architecture style. They also have a strong connection with Europeans and Africans, which motivated the Brazilians to cook, dance, music and religion. Art was also developed during the 16th century; there was a range of style like Baroque, this is the dominant style of art in Brazil up until the 19th century.
Music is very important in the Brazilian culture, at first it was not Portuguese origin; it was mainly formed from the Europeans and Africans elements. Popular music began to further develop in the late 18th century; for instance the samba, which is considered to be the most cultural heritage in Brazil. Music was increased through the course time because of the traditional Brazilian Carnival. The Brazilian Carnival is a tradition that is celebrated annually; it is a festival that marks the beginning of Lent. Carnival is the most popular and famous holiday in Brazil.
Cooking in Brazil also has different regions that reflect the country’s mixture. This has created a worldwide cuisine market. The main drink that is severed in Brazil is coffee and cachaca, which is native liquor. Cachaca is sugar cane and the main ingredient is general cocktail. The meals are usually rice and beans with meat and salads; it is common to mix other flavors and foods. They also have a number of sweets that are popular such as bridgadeiros, which is a chocolate fudge ball; cocada is a sweeten coconut; and goiabada which consist of cheese filled with guava jam.
Figure 25: Brazilian food
Figure 22: Brazilian Art
Figure 23: Brazilian Drums
Figure 24: Carnival
Flag of Brazil
This is the national flag of Brazil, it is showing a blue star sky with a curved band and inside is written the national motto within a yellow diamond and finally a green field. The design of this flag was officially adopted on November 19, 1889. The green and yellow represent the governor House of Braganza, the house of the first emperor. The blue circle with twenty seven stars represents the arms of the Empire of Brazil.
Figure 26: Brazilian Flag
Geographic characteristic:
Sao Paulo is located on the Southeastern Brazil, in the Sao Paulo State; it is about halfway of Rio de Janeiro and Curitiba. The city is located on a highland; it is an average of 2,621 feet above sea level. Among that distance it covers two major highways the Anchieta and the Imigrantes.
Climate:
They city is mostly humid. From January through March the temperature is usually 17°C (63 °F) and the highest is near to 28 °C (82 °F). Meanwhile in winter it goes from 11 °C (52 °F) and 23 °C (73 °F).
Figure 27: Climate of Brazil
Architecture of the area: Contemporary design
This project is called the open Museum of Sustainability. The design of this space is to have an urban land. Located on an existing brown field site in Sao Paulo, Brazil; the project became a public and private exhibition.
In order to create this urban plaza, the architect created a wooden deck surface without destroying any existing land. The building is sustainable; it has a self-irrigation system and collects rain water along with having a water filter organic system.
Figure 28: Water recycling system
Figure 29, 30 and 31: Sustainable Museum
Memory Museum
This next design is also in Sao Paulo, Brazil and it was inspired by the Estudio America. This was a different approach in design, the architect wanted to have a modern movement in the space. His vision for this space is high volumes and powerful structure that can also create shadows to welcome visitors.
Figure 32, 33 and 34: Memory Museum
The decision of the actual site:
The new museum will be located in the heart of Sao Paulo, Brazil, near the top restaurants and retail stores. I decided to locate the museum here because it is a large space and I can create multiple design opportunities. The location can also attract many guest and is walkable distances from the metro or bus stations.
Design Guidelines:
Political Organization/Culture and Social Underpinnings
· Incorporating culture into the space is very important, meaning a sense of comfort and inviting.
· Having the Brazilian flag to representing in the entrance gives its pride.
· Having the guest learn about the history, fashion and art and to get them curious to learn more.
Geographic Characteristics
· Increase the sustainability of the environment, but having guests walk more and do outdoor activity.
· Outdoor seating is a must with shading elements.
· Walkable environment is important.
· Natural lighting must enter into the space
Site Choice and Analysis
· Natural lighting needs to shine into the space
· View of the exterior landscape such as trees and outdoor activities for the children.
· The orientation of the building needs to positioned facing northern and southern direction to have sunrise and sunset hitting the building.
· Shading systems must be implemented
Reference:
Brazil Stock Market (BOVESPA) | Actual Data | Forecasts | Calendar. (n.d.).TRADING ECONOMICS | 300.000 INDICATORS FROM 196 COUNTRIES. Retrieved September 28, 2013, from http://www.tradingeconomics.com/brazil/stock-market
Levine, R. M. (1999). The History of Brazil. Westport, Conn.: Greenwood Press.
Minster, C. (n.d.). The History of São Paulo . Latin American History. Retrieved September 28, 2013, from http://latinamericanhistory.about.com/od/thehis
Sao Paulo (Brazil): Encyclopedia Britannica. (n.d.).Encyclopedia Britannica. Retrieved September 28, 2013, from http://www.britannica.com/EBchecked/topic/701311/Sao-Paulo/261982/The-political-mix
Taylor, E. (1992). Insight Guides: Brazil. Singapore: APA Publications.
List of Figures
· Figure 22: Riodesigns, 2012 http://2012riodesigns.com/2012/05/08/brazilian-artist-beatriz- milhazes/
· Figure 24: Google Images https://sites.google.com/site/brazilmgt464/risks/cross-cultural
· Figure 26: Wordpress http://princetonconversationgroup.wordpress.com/tag/brazilian-food/