Company Confidential

Location-Aware Technology Could Turn Us Back Into Location-Aware People Michael Halbherr EVP, Nokia Location & Commerce

Company Confidential

Silouette of city

Company Confidential

First Phase of mobility Fixed line to mobile

Company Confidential

Second Phase of mobility Fixed internet to mobile

Company Confidential

Third Phase of mobility Connecting with the real world

Company Confidential

Company Confidential

The bridge between the virtual and the real

Company Confidential

Company Confidential

Company Confidential

The value of the Third Phase is real world knowledge

What is popular?

Am I on time?

How long will it take to get there?

Where’s the best place to go here?

What’s the best way to get there late afternoon?

What happens here at weekends?

Company Confidential

Creating the Third Phase

Company Confidential

Creating the Third Phase

Learning Platform

Sensed Behaviour

Real-World Computable

Company Confidential

01 Index

Creating the Third Phase

Real-World Computable

CREATING A COMPUTABLE MODEL OF THE REAL WORLD

02 Platform

Company Confidential

An Index of the things in the world

Real world computable

01 Index

Company Confidential

Company Confidential

Future maps: From mapping to mapping the real world

Company Confidential

Making the real world computable

Real world computable

02 Platform

Company Confidential

Platform

Content

Directions/Guidance Mapping Places/Search

Smart Data

Devices

Company Confidential

Real world computable

2.4 million changes per day

400 map attributes

13 countries with traffic

38 million km of road network

10 billion probe points per month

100 million uses per day (via NAVTEQ Map)

450 cities in 44 countries with transit

430 cities with pedestrian functionality

Company Confidential

GATHERING DATA IN THE REAL WORLD

01 Sensors

Sensed Behavior

CREATING A COMPUTABLE MODEL OF THE REAL WORLD

02 Experiences

Creating the Third Phase

Company Confidential

Sensed Behaviour

02 Sensors

Sensed

Company Confidential

Company Confidential

Sensed Behaviour

02 Experiences

Behaviour Drive

Traffic Transit Live View Nearby Maps Tracks Pulse

Company Confidential

Map to drive

Company Confidential

Map to drive

Company Confidential

Map to drive

Company Confidential

Map to drive

Company Confidential

Map to drive

Company Confidential

Discover through friends

Company Confidential

Explore Pulse, places and people on the map

Discover through friends

Company Confidential

Discover through friends

Explore places from a Pulse

Company Confidential

Discover through friends

See real world popularity and related places

Company Confidential

Discover through friends

Easily share or arrange to meet there

Company Confidential

Navigate to the place, seeing friends on way

Company Confidential

Discover through friends

Company Confidential

Experiences

Objects are acted on

• View • Comment • Navigate to • Add to map… • Save • Favourite • Share • Check-in at • See inside / A/R view • Find similar • Find related…

Company Confidential

Company Confidential

Real-World Computable

Creating the Third Phase

Learning Platform

KNOWLEDGE FOR THE REAL WORLD

Sensed Behaviour

Smart Data, Real World

Answers

Company Confidential

Company Confidential

Learning platform Traffic analytics

85% of traffic is predictable

Adjacent Road Sections

Company Confidential

Company Confidential

Company Confidential

Company Confidential

Company Confidential

Third Phase of mobility

MOBILISING INTERNET

CONNECTING TO THE REAL WORLD

MOBILISING COMMUNICATION

Company Confidential

The Third Phase

Google indexed the virtual world.

Analysing a trillion web clicks and links allows Google to find exactly the right web page.

Virtual World

Doing the same for the Real World is the opportunity of the 21st century.

The sensors in our devices, carried all over the planet and recording activities around objects, are how we will achieve this.

Real World

Company Confidential

Thank you.