Location Based Marketing Training

January 12, 2017

Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

What is LBM or LBS?

LBM => Location Based MarketingLBS => Location Based Services

It uses real time geo data of a user's mobile device, and allows the delivery of specific content, among other things.

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How does it work?●GEOFENCING●BEACONS

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What is Geofencing?

With Geofencing, we can contact users that have opted in to receive push notifications and have allowed us to know their location by enabling their GPS.

There are two types of geofence: radial or polygonal.

Example of radial geofence. Example of polygonal geofence.

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What are Beacons?

Beacons are a form of Proximity Marketing that allow communication between the beacon and a user's smartphone.

We can contact users that have opted in to receive push notifications and have their Bluetooth on.

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What are Places?

To be able to contact our users by location, we need to create a Place in our platform.

A Place can be represented by:

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Case StudyLancôme

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http://youtube.com/v/buF6zVA7awQ

Flow Example

Push Notification Landing Page Message Center

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What's new in El Nuevo Día's App?

●Onboarding Process●Commercial Message Center

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Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

Commercial Center

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Strategies

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Examples of Strategies●GEO CONQUESTINGWe will identify areas of interest and create geofences around them, when users enter / exit the area they will be triggered with a message.

●UPSELLSWe will install beacons in participant locations, when users enter the location they will be prompted with a message that can be a special offer for an upsell.

●LOYALTYWhen users exit the location we can send them a thank you message for visiting the location with a special offer for their next visit.

●RE-ENGAGE/ RE-TARGETEach user that opens the messages will be tagged and may be contacted in future campaigns; no matter where they're located.

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Rules of Engagement

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Rules of Engagement●Push message cannot include a brand or product. ●They're sent solely to users that opted in to receive offers. ●On a weekly basis, no more than one push notification can be sent per user by the same advertiser and/or, no more than one push notification can be sent per user in the same area during this same 7 day period.

●Users can only be contacted once with the same content, no matter how much time has passed since the first contact.

●The content / offer should be one of value for the user and needs to be approved by GFR Media.

●All Advertiser's end landing pages should be mobile friendly and should be in context with the original message of the initial landing page.

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Checklist / Order Form

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Prices

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Includes:

●Push notification + Landing Page + Redirect to Advertiser's Landing Page

●Message will be stored in our Commercial Message Center for a maximum period of 5 days

●Up to 2 message changes per month per location●Hardware installation (if necessary)

One time setup fee: $450 per location (up to 50 locations)Monthly fee: $8,000 /month

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Special OfferValid thru March 31, 2017

Product Description* Duration Set up fee per location (One time)** Gross

Offer stored in Message Center Only: doesn't include,

push, geo or beacon.1 day n/a $800

1 Push Notification with 1 Geofence + Storage in

Message Center1 day $450/location $1,200

1 Push Notification with 1 Geofence and/or 1 beacon + Storage in Message Center

1 month $450/location $5,500

2 Push Notifications with 1 Geofence and/or 1 beacon + Storage in Message Center

1 month $450/location $6,000

*All scenarios include: a Rich Push Landing Page (GFR's Template) + Redirect to client's final url & campaign report.

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Special Offer for SanSe

●1 Geofenced Push Notification that will be sent to all END apps users that entered the area.

●Landing Page

●Storage in Message Center

●Price: $1,200/campaign

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Rules for SanSe:

●Only 1 push per day

●One different client per day

●If a client wants exclusivity for the 4 days, they will get a -17% discount per day ($1,000/day)

○In this scenario, any user that visits the event on more than one occasion will receive the message once.

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ENDI'S App Current Reach

●Average of 300k active users on a monthly basis.

○Aprox. 206k users have opted in to receive offers

■78k have Bluetooth on

■120k have GPS on

■37k have have both on 45% 55%

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Sources: Flurry Analytics, Google Anaytics & Urban Airship.

Next Steps

●You will receive an email with PPT & Order form.

●ODD will start including exclusive offers in Message Center.

●We are creating specific places to estimate our reach.

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Thank You!

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