05.11.2008Autor / Thema der Präsentation 1

Location-based City Portals. Opportunities for your City.

The Challenge

Field of tensions

Internationalisation

High traffic volume in cities

Increase of complexity in

Mobilisation and transition

to more flexibility in society

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Consequence:

Location-based City Portals as a service and management instrument

Service orientation of tourists

and residents

Increase of complexity in

organizing cities

The SolutionLocation-based City Portals

� WLAN-based local platforms

� Community Features

� Developed with revolutionary concepts of navigation and

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concepts of navigation and content

� Provides regional relevant information, data and services

The SolutionLocation-based City Portals and their features

� Position indicator for automatic locating

� Navigator for the surrounding area of a pedestrian

� Tourist guide leads through the city dynamically

� Location-related advertisement and classified directory

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� Location-related advertisement and classified directory

� Virtual city organisation und e-government

� Information about parking space capacity and local public transport

� Community platform and message box for the exchange of ideas between tourists, residents and city council

Residents

� Simplified call of information on leisure activities

� Free access to the Internet

� Message box as a channel for proposals and complaints to the citycouncil

Benefits for the customer

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� Uncomplicated communication between citizens and neighbourly help

Tourists

� Free access to current information

� Tips on events and sights

� Exchange of ideas and experiences with residents and tourists in the

community

Benefits for the customer

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� Using synergies

Tradesmen

� Regional development due to networking

� Capital inflow increases economic power and the standard of living

� Personalised advertising

� Gaining of new customers

Benefits for the customer

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� Gaining of new customers

City

council

� Simple and convenient administration

� Improved city infrastructure

� Feedback of residents via message box

� Enhancement of image and increased attractiveness of the region

Benefits for the customer

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� Enhancement of image and increased attractiveness of the region

Reference „Weimar ist Drin“ – „Weimar is inside“

� Location-Based City Portal for the city of Weimar

� Access to information around the city

� Exciting features, such as guided city tours via the internet and indication of HotSpots

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� Development of a community using the latestweb-2.0 technologies

www.weimar-ist-drin.de

Ecosystem for managing & distribution of local based content

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Finding relevant categories and tags

� Relevance Analysis

� Market Research

� Analysis of existing market surveys

� Collaboration with Universities

� Survey Panel

� Depth Interviews

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� Depth Interviews

Geo-tagged content from a variety of trusted sources

T-Systems MMS Internet Platform

City Scout

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Why a media company should work with us

� Reuse of existing content

� New revenue streams

� Brand extension onto mobile devices

� Innovative content presentation

Demographics you can’t reach any other way

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� Demographics you can’t reach any other way

� Integrating appropriate offers directly into the information

� Their lack of infrastructure and technical know how

� Independency of mobileo

� No risk, nothing to loose!

Our solutions –

as individual as your company. as individual as your company.

Our potentials for you

� We offer holistic solutions

� We accompany you from analysis to implementation

� As a competent and experienced partner, we particularly know business processes and environmental factors

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know business processes and environmental factors

� We provide consulting services according to your individual requirements and producer independent

� Benefit from a successfull mix of experience and innovation!

Our portfolio

� Analysis of current technical

situation

� Evaluation and selection of

adequate technologies

independent of producers,

offering minimal costs and

maximum quality and security

Analysis

� Complete consulting during

the implementation of value-

added chains

� Optimisation of service-

delivery processes

� Network & application

Consulting

� Conception of net-integrated

applications and on-top services

� Development of portals and

integration with existing portals

� Customisation and web-2.0

Planning

� Holistic solutions from one

source

� Project management

� Software development

Implementation

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maximum quality and security

for the future

� Definition of value-added

chains and consulting during

the implementation

� Network & application

consulting

� Service and support of Next

Generation Operations

Systems and Software

(NGOSS) platforms

development

� Conception and integration of

Location-based Services

combined with navigation

systems

� Organisation of all internal and

external partners

� Overall project management

� Contact person and support

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Location-based City Portals. Opportunities for your City.