location-based marketing success measuring check-in to ballroom e and tweet using #where20 and...
TRANSCRIPT
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Location-Based Marketing SuccessMEASURING
Check-in to Ballroom E and tweet using #Where20 and #Geotoko
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Adarsh Pallian
www.geotoko.com
• CEO, Geotoko.com• Founded Geotoko in May, 2010• Located in Vancouver, BC• @pallian on twitter
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“simply put, location changes everything.”
- matthew honan, wired magazine
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“simply put, location changes everything.”
- matthew honan, wired magazine
The Check-in Landscape
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5 Billion Mobile Users Worldwide in 2010
FOURSQUARE8+ million users, 2 million daily check-ins, 60% US and 40% international
FACEBOOK PLACES30+ million Facebook Places users, 1.5 million local businesses on FB Places
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THE PROBLEMManaging and measuring check-ins, tips, reviews, photos and tweets
yourcustomers leave across all your
locations…
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THE PROBLEM… could be a problem.
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Welcome, Geotoko
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Geotoko provides an easy-to-useweb-based dashboard for businesses
to create, manage and measuretheir location-based marketing
promotions across multiple platforms and venues.
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01 Create
Build and distribute deals and promotions on multiple LBS like foursquare and facebook places.• Sweepstakes• Daily Giveaways• Instant Win• Loyal Visitors• Door Crashers• Club card
02 Track
Aggregate in-depth, real-time data to deliver meaningful metrics, actionable insights and measurable ROI• Intelligence
(heatmap)• Geo-Score• Demographics• Location analytics• Social influence• Behavioral patterns
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Lets talk analytics.
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Location Intelligence
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Location Intelligence
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Social Influence
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Batch Location Upload
Large businesses can monitor LBS traffic and engagement from multiple sources across
hundreds or thousands of locationswith just a few clicks.
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Welcome to the future