location is what makes mobile mobile
DESCRIPTION
Slides from the presentation on "Location is what makes mobile Mobile" by Kate Imbach, VP Marketing at Skyhook Wireless.TRANSCRIPT
Skyhook Local Favesfor Esquire
June, 2010
Skyhook Overview
• Skyhook’s Core Location combines signals from Wi-Fi, GPS and cell towers to quickly and accurately determine device location
• Deployed on over 100m devices, 300m location requests / day
Skyhook’s Wi-Fi Database in Manhattan!
Select Customers!
How do we do it?
We drive!
Skyhook stats
• 10.2 million miles driven• 3,000 drivers in past 6 years• 240 million Wi-Fi access points• 2 million cell towers• 3 TB of data collected• 300 million location requests per day
Location is at the center of today’s major technology battles.
Apple
So we said no.
Investigating Google
Silicon Valley
Location used to be boring.
Navigation!
Wow.
Basic mobile location
My Starbucks AP News Yelp
Now it’s getting interesting.
Local Faves - Location Today
Sharetunes Drync
Traditional Local Content
Redefining Local Content
Traditional Infographics
Local Mobile Infographics
Rankings & Popularity
Everyone wants badges.
I have 486 8tracks followers!
I am still jealous of this guy.
Rankings & Popularity
More location usage = more data.
SpotRank - San Francisco Location Requests
Saturday, 8:00am! Saturday, 10:00pm!
Boston Marathon
Location Based Advertising
Danny GokeyAmerican Idol Runner Up
Alan Jackson Country Music Legend
The future of location
CMA Music Fest Nashville, June 10 2010
Alan Jackson takes the stage at 8:33pm
Danny Gokey takes the stage at 7:50pm
Text
The crowd goes wild.
7:50pm 8:33pm
60th & Park Ave, Manhattan
1.9!
2!
2.1!
2.2!
2.3!
2.4!
2.5!
Sun! Mon! Tue! Wed! Thu! Fri! Sat!
Retail Site Selection
Predictive Demographics
• Trace aggregate groups of people that leave a neighborhood at night (home) and determine daytime location (work, school)
• Never seen before data creates new options for targeting
Money & Brains
Young Digerati
Bohemian Mix
Location intelligence for new markets
Contact
Kate ImbachVice President, Marketing