location services - pubcon 2010
DESCRIPTION
Location based services you need to follow outside of foursquare and gowalla. Prepared for pubcon 2010 vegas.TRANSCRIPT
THE OTHER PLACESBeyond foursquare & gowalla
Brian Breslin - @brianbreslinhttp://infinimedia.comhttp://brianbreslin.com
Hi I’m Brian
THE PLAYERS
• Facebook Places• SCVNGR• MyTown• BrightKite• Twitter Places• Yelp
So many choicesSo little time
Which should I pay attention to?
SVNGR
• Growing fast, but on top of fb places back
• Very little value pro to consumers and venues
• Adapting quickly• Very pro business• Keep an eye out for it
BRIGHTKITE
• Super early to market• Losing market share• Shifting focus to
messaging• Not worth spending
time on
MyTown
• Super popular 3.5M users
• but most are teenagers• Most game oriented of
the bunch.• Definitely worth paying
attention to if you market to 11-17 year olds
Twitter Places
• Not super clear yet• Cannot create venues• Some users can claim
venues• Less about driving users
to a place, more about context of a place
Yelp
• New entrant into mobile location space
• 2-3Million users• Avg age is 25+ well
heeled• Key amongst
restaurants, bars, and services
• New services with deals and rewards
Facebook Places
• THE key to watch• Already on 100M active
devices.• Deals recently
introduced• Rewards cards could be
huge business
Facebook Places
• Incentivize spreading/sharing
• Make deals INHERENTLY viral
• Ties into your existing pages
• Could be $1B business by itself.
Facebook Places
• Ties your marketing plans from discovery (ppc) to connecting (fan page) to engaging (physical places)
• THE most important as it could present a competitor to both groupon and foursquare
What’s next?• Point of sale integrations• More sophisticated incentives
• Mobile payments....