OCR Media Studies – AS Level

Unit G321: Foundation Portfolio in Media

Preliminary Task, Log Book and Evaluation

Name: Syan MagahyCandidate Number: 6446Center Name: St. Paul’s Catholic CollegeCenter Number: 64770

Set Brief - Print

Music Magazine – Production

Preliminary Task Progression, Log Book and Evaluation

Preliminary Task Progression– Front Cover – Step By Step

These are the lines to help me measure up my front cover. The measurements of this page was 20cm by 21cms

I started off with my masthead and my strapline, I stuck with the same colours with both text to make it look affective.

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I then added all small information such as the barcode, small logo, issue, price and date following with the social network sites for my magazine. I also added my main image as she is the main story of the magazine

I then inserted the masthead for my magazine ‘St Paul’s Special’ and added the main headline ‘Mege Sebeikaite’ as she was my main image and main storyAfter all adding all the

important details I then put the cover stories with a puff and a bit of information underneath the main headline which was exclusive interviews

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Preliminary Task Progression– Contents page – Step By Step

I started with a blank page and these are the lines to help me measure up my front cover. The measurements of this page was 20cm by 21cms

I then when on to inserting my front cover masthead as well as the contents page with the logo so it is similar to my front cover

I then inserted my front cover into my contents page along with my editorial

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I then added in a picture of myself next to my editorial so that the readers will know who created it. I also added a ‘W’ to welcome with the same font as my masthead to make it look more effective and added every time I said ‘St Pauls' I copied the masthead and made it small to fit in with my editorial. I then started on my subheadings for my cover stories adding a small St Paul’s logo in the corner of each one.

I then added all the page numbers for each cover story so it will be easy for the readers to find the pages that are in the contents page.

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I then inserted all the cover stories next to each page number so it looks all fitted together and readers will understand which page is where I put my signature with

my name and the name of the magazine along with the social media sites for it too and the page of the number at the bottom

This is the finishing contents page as I lastly added the 3 interviewee’s which were on the front cover

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Preliminary Task Progression – Brainstorm School Magazine names

IDEAS

St Paul’s MAG

St Paul’s Studies

St Paul’s Students

St Paul’s News

ST PAUL’S COLLEGE

College

Catholic College

St Paul’s Sixth Form

St Paul’s Special

Preliminary Task Progression – Brainstorm Pop Magazine names

IDEAS

Teen Pop Pop Perfect!

POP today

POP news POPPERS

interviews – Taylor Swift, Ellie Goulding,

Section 1) – Log Book

Music Magazine – Genre research• Top of the Pops magazine is a

monthly published, This magazine was launched in February 1995 and is famous for showing all pop celebrities. The title has had several editors over the years, including Peter Lorraine, Corinna Schaffer and Rosalie Snaith, and contributing editors including Adam Tanswell. Its current editor is Peter Hart.

• This magazine is based on pop music which emphasizes the name, the magazine was also released after the T.V show Top of the Pops!

• The target audience of the top of the pops magazine are young girl/teens who are interested in fashion, gossip and pop celebrities!

http://en.wikipedia.org/wiki/Top_of_the_Pops_magazine

Source:

Established Magazine for my ResearchStrapline

Main headline

Main Image – Star appeal (Richard Dyer)

Masthead

Cover lines

Price, issue website Cover lines

Target Audience –

The target audience for Q magazine can be denoted as an older generation. This is because on every front cover for Q magazine, the celebrities are in their mid 20’s – mid 30’s. So what I think the age target audience is 25-35 males (Hartley’s Seven Subjectivities). I think this magazine is ‘informs and educates’ (Katz) the reader because even on this example of the magazine, the strap line denotes ‘Great Music Now’.

For Q magazine, the unique selling point is that the magazine always denotes the exclusive information on the front cover, this is the best unique selling point because verbal codes such as ‘exclusive’ connotes a story that the media hasn’t brought out yet, so people will be more interested to know and read it, which then persuades them to buy the magazine. Also, the publication is bringing the newest, most up to date music to the readers but also including older successful bands. The colour scheme and different effects make the magazine different and therefore unique to sell. The non-verbal code of the colour red connotes the institutions passion and desire to cover a variety of different music sub-genres to the reader.

Publisher research

In this source, it shows the gender ratio of the readers for this magazine. As from what shows, more males read Qmagazine than females, I know this because 68.3% males read Q magazine and only 31% females read it, so the percentage comparison is higher for males. By researching this, I know that the target audience is more likely for men than women. It also explains the age range of it too, for people in the category ‘15-24’ is the most from the age range that read the Q magazine, just by looking at the other age ranges, the category ’15-24’ has a percentage of 35.5% which is more than the rest.

• Q is the UK’s number one actively-purchased music magazine.

• Q is about quality and character. Q’s readers prize its lavish photography, in-depth reporting and sense of humour.

• Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it.

• Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world.

• Q gets unparalleled access to the biggest stars in rock and roll.

• Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.

This piece of important information is from a source of evidence from the Q website.

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Conventions of a Music MagazineThe codes and conventions that define this front cover as a pop music magazine are the bright and light colours, there aren’t a lot of dark colours and this helps increase the utopian vibe of the magazine. The non-verbal code of the main image of Justin Bieber connotes that he’s the top story of the magazine, for his image being big, it gives a enigma clue (Barthes) to the audience that he’s the main story and it then connotes that it will be something very interesting for him to be the main story of the whole magazine. His presence alone immediately signifies some ‘star appeal’ (Richard Dyer) for the magazine.

There are also smaller, thumb nail images of othercelebrities that anchor the cover lines. This then explains in just one word or one small sentence that they will be in the magazine also, but they are not the main story. They too are famous celebrities, which will be exciting for the readers because they are celebrities that they like too.

Also, the magazine gives the audience a chance to ‘win’ meeting the x factor finalists, which makes the readers more intrigued to buy the magazine and read more about it. It also creates a lot of fun for the readers as winning something always comes with a challenge, this then gives the readers something good to do whilst reading through the magazine.

There are a different selection of fonts for all the different kind of texts that are included on the front cover. This is effective for the readers, for example ‘shock’ (the main headline) is in bold and capital letters with the colour of the colour scheme to make it stand out, this then shows it is interesting.

The punctuation used in this front cover establishes the excitement of the story lines. When using an exclamation mark, it denotes to the reader that the information is exciting for them.

The genre of this music magazine is ‘pop’. I know this because of the masthead ‘top of the pops’ which gives then automatically helps the reader know what genre can possibly be an easier process for them as if they like pop music they can just pick up the magazine just by reading the masthead. logo

Target Audience – sand/or socio-economic needsThe target audience for Top of The Pops magazine can be denoted as a young age from my opinion age 12- 18. From primary research that I have used it says ‘the target audience is 11-15 years Age range 85% Girls 15% Boys’ I know this because there are vibrant colours that are used on thismagazine which is stereo typically girls colours such as pastel colours pink, purple, blue and more The Socio-economic needs I think are because there all youngcelebrities that students which are in the appropriate age like and listento their music. I also think that there is personal identification which relates toKat’z theory because readers who read this magazine, they may relate the celebritiesor musicians on the cover or double page spread.Also, Heartly’s theory link in with the target audience because of there age and even gender as thistype of magazine that suits young teens as they are most likely to read this.Lastly, Maslow’s hierarchy of needs as it links in with Caregivers as the readers sympathies with the bands/artist situations.

The unique selling point (USP) for my chosen magazine of inspiration from the Pop music genre is the colours are very vibrant, which then attracts the readers because the colours are there for a purpose which is so it fits in with the target audience needs of consuming clean cut, female targeted music. Also, the Masthead is a USP because the font is big and bold, so it will be the first thing the target audience look at. This is very helpful because the target audience will find out what it is called so they can buy it straight away. One the top of the pops magazine, there is a good use of star appeal as Cher Lloyd is dressed, looked and positioned appropriately for the magazine which would attract the readers into buying the magazine and also reading it.

Publisher research – Top of the Pops

The publisher of my chosen my magazine for Top of the Pops is Martin Stahel The target readership for my chosen magazine is the age range from 8-17, also its based for girls as it’s a girly magazine which is strictly for young teenagers. This shows that latest gossip for young teenagers to know as there are celebrities in the magazine that young teenagers like. Top Of The Pops' magazine is a monthly periodical which was first published in February 1995 by the BBC and is most famous for giving The Spice Girls their well known nicknames.

The magazine started off as a weekly magazine, but as the readership levels have gone down, the magazine has been changed to being published only once a month. The reader profile also shows that the majority of the magazine's readers fall into the socio-economic category (109,000) and only 55,000 fall into the ABC category. This is probably due to the fact that 'Top Of The Pops' is not a very glossy or expensive magazine, and so isn't as appealing to the higher or upper classes. Top Of The Pops magazine saw a net circulation decline of 13.4% in the first half of this year.

http://www.newsstand.co.uk/193-Pop-Music-Magazines/2018-Subscribe-to-TOP-OF-THE-POPS-Magazine-Subscription.aspxSource:

Main Task – Survey Monkey

For my first question, the highest answer I collected in my results were the 15-20 category as I got 40% responses.

Main Task – Survey Monkey

For my second question, the most people that answered my questionnaire were females, as I got 70% female responses and only 30% male responses.

Main Task – Survey Monkey

For my third question, more people voted no to if they buy magazines regularly, this is because 60% of people voted no, however, only 40% of people voted yes.

Main Task – Survey Monkey

For my fourth question, colours and main images were voted most popular to what they like when purchasing a magazine, as the two collected 30% of votes, however, 20% for the masthead and 10% for main story and slogan.

Main Task – Survey Monkey

For my fifth question, the three genres collected the same results such as pop music, dance and rock. However, hip-hop only got 10% responses and the rest got 30%.

Main Task – Survey Monkey

For my sixth question more people enjoyed reading magazines as 77.78% responses said yes and only 22.22% said no.

Main Task – Survey Monkey

For my seventh question, celebrities stories was most popular for what people finds interesting for their magazines as it got 40% responses, however, the other two got the same responses which was 30%.

Main Task – Survey Monkey

For my eighth question, the most amount that the people who answered would buy their ideal magazine was £1.50-£2, as 40% was the highest response.

Main Task – Survey Monkey

For my ninth question, free prizes was the most popular answer as 70% of responses is shown out of the 100% and competitions only had 30% responses.

Main Task – Survey Monkey

For my tenth question, 80% of the people who answered thought that magazines are interesting, however, only 20% voted no.