OCR Media Studies – AS Level

Unit G321: Foundation Portfolio in Media

Preliminary Task, Log Book and Evaluation

Name:Candidate Number:Center Name: St. Paul’s Catholic CollegeCenter Number:

Set Brief - Print

Music Magazine – Production

Preliminary Task Progression, Log Book and Evaluation

Preliminary Task Progression– EvidenceFront CoverStep-by-step

Orginally I struggled a lot when it came to my front Cover. This is because I found it hard to differantiacte the size of text and also where I should place text in contrast to the layout of my orginal photos. Originallythe colours were the same and also very random in location. I changed this by adding my photos andalso testing the colours of the text in comparison to the strongbright background. I added shaders to the photo of my friend tom, this is because Origanlly he was wearing a light brown jacket which blended Badly with the background. The shading made Tom stand out more

Preliminary Task Progression– EvidenceContents PageStep-by-step

My contents page follows a very simple and basic but effective colour scheme I devised which includes the Use of the same colours as the American flag because of the genre of ,music. I started with the simple headerAnd started the subheadings and basic information. I added the a dark rectangle shape and also a circle Behind the square because it rounded the shape off and created a less sharp and bold look.

Section 1) – Log Book

Music Magazine – Genre research

Country Music.Country music as a genre is massive in America and extremely fast growing in Europe and The United Kingdom. In America Texas is the state with the highest amount of country music listeners there is 61 radio stations that are dedicated to country music. Secondly only the main country music website ‘countrymusiclife.com’ Texas is the area which visits the site the most with 53,761 people visting the website annually.

Established Magazine for my ResearchMasthead

Main headline

The convergence is the top right where there is the website URL.

Cover line

Main image usally dennotates star appeal which in this case is Kings Of Leon

Target Audience – Katz, Maslow, Hartley and/or socio-economic needs

The target audience of ‘ rolling stone’ is music lovers from all music types because they usally coverall types of music. This is katz theory because the reader can manipulate what they read and choose what they want to read, nothing is forced at them. People also feel influenced to buy the magazine because they feel as if they need to buy the magazine to remain a god loyal fan to the star appeal.

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you research

I think the USP of this magazine is that they re bi weekly magazine this means they change who the main story is about, this is unique because it allows more magazines to be sold because more people feel as if they can buy it.

Publisher research

http://magazines.bauermediaadvertising.com/magazines/detail/Q

http://www.bauermedia.co.uk/brands/q

The publisher of ‘ rolling stone’ magazine is Jann Wenner, he is the co founder of ‘rolling stone’ magazine. he started the magazine in 1967, he had to borrow £7500 of family members to take it of the ground.

Conventions of a Music MagazineThe subgenre music magazine im going to look at is ‘ classic rock’. I choose Classic Rock magazine because in country classic rock has had a large influence through out the years with regards to the music behind the lyrics. The unique selling point for Classic Rock is that they only focus on one genre. This is benfitail because their readers know that they will always be buying and reading what intrests them. They use convergents such as barcodes and social media logos to indicate to the reader that they are in fact on social media platforms. They use a photo of Axl from Guns n Roses on the front because he is the main star appeal which will attract the fans naturally and may start to attract new readers and of course attract weekly readers. The logo of the magazine SHOULD be placed on this slide neatly somewhere

Target Audience – Katz, Maslow, Hartley and/or socio-economic needsThe denotation of my target audience stereotypically is a southen accent farmer in America wearing a checkered shirt. This is because country music orginated from the southen states of America where a large amounts of farmers are based due to its open areas. The southen twang in the voice also really complete the songs.

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you research

From the research I took out my my magazines USP is two things. The first unique selling poiNt is that my magazine attracts all ages. This is due to the fact I cover all types of country and also older artists who older generations may have grown up around. My second unique selling point is that I don’t only cover artists from the united states, I aim to cover artists from other areas of the world such as the united states and also places like Austalia.

The logo of the magazine SHOULD be placed on this slide neatly somewhere

Publisher research

The logo of the magazine SHOULD be placed on this slide neatly somewhere

My magaxine of inspirstion is published by the publishing group called American Media, Which published from 1972 till 2003 although it still publishes the magazine ‘Country Weekly’.

The target readership is a large verity of readers. This is because American Media publish magazines about health and fitness, celebrity gossip and also music of verious genres. The readers of Country Weekly fit into the ‘esteem’ level of mazlows hierachy. This is because they respect others such as other readers and also the artists and lastly they get a self of acheivement from reading the magazine because they done something for themselves.

• Then, visit their website and deconstruct the information you can find about the target readership in terms of socio-economic needs, circulation etc.

Section 2) – Evaluation

Photography Planning – Front CoverI persoanlly took these three photos when my team stayed in Torquay cornwall. I like these photos because they look relaxing and very natural. This creates a good background It matches the mood of not only my magazine but secondly country music as a genre.I choose the photo ( which is stared) as my photo of tom is standing so I need the floor to be slightly raised to create the visual effect that Tom was infact on the cliff, secondly the sea created good depth into the photo esspesily with the waves cracking in the backgorund. Lastly the natural occuring rainbow real finishes the photo of in my eyes because it almost adds grace to the reputation towards my star appeal.

I found two photos that I wanted to use for my personal photo at the bottom of the contents to welcome the readers. I choose the one of me in the suit which I later edited. I choose the photo of me in the suit because as editor I have to look professional and also smart. If the reader saw a photo of me in my kit welcoming them to the magazine they may not take it as serious.

Photography Planning - InterviewThe reason I choose this photo is becauseTom is wearing a stereotypical Country artist outfit, this consisted of a plainBut small square cheqred shirt undone with A simple plain white t shirt under neight with black Jeans and boots which arnt on show because We used a medium close up shot.

I used the caption ‘ Laid back luke’, I think this Photo backs up the caption because Tom looks Calm and relaxed with a happy and joyful look On his face.

I decide that Tom should look away from the Camera because it looks more of a natural photoCompared to tom looking directly at the camera which makes It feel a little forced and unprofessional.

On the border of the textI used the eraser tool in orderto create a rustic but also oldfashioned feel which attracts the country music fans

I used a text which lookslike the type of writing that is Scene on signs and buildingsIn the southen states of America. I choose this font because it willAttract country music fans.

I used convergents in order to Make the reader aware that they Can keep up with news. This also attracts A younger audience because younger peopleUse social media much more than the older generations

My main image is my star appeal,My star is my friend posing as Luke Bryan who is my main star appeal so he is in the middle of the front cover.

Analysing my Contents PageAround my boarders I used the Eraser tool in order to create The rustic theme which suitsCountry music.

I used PUF media in orderTo show I am on social media for theFans to keep up to date.

The use of page numbers allows readers to easily navigate through the magazine.

I kept the lay out very Simple. This is because if its overly complicated readers will find it hard to see what there reading and where what articles are on what pages.

I had a welcome sectionWhich was fairly short, This is because the reader Wants to read about the musicNo my life. Also it makes the reader feel welcome.

The use of convergents And PUFF creates attention.This is because readers become awareThat we are on social media but

Secondly the use of PUFF creates customer relationship Because they fell like we are giving back to them

I used a simple but effective colour scheme.I used red and blue because they are the colours on the American flag. a large amount ofCountry fans are very patriotic so the colour scheme will attract them.

The double page spread is on Luke Bryan so I used a photo I took of my friend tom who is acting as him. I put it where it Is because it breaks up the text nicely and is central so the readerCan see who they are reading about.

Audience Feedback -

• Complete a relevant survey that asks no fewer than 10 people about their opinions of your magazine.

• This should contain between 8-10 questions – one of which MUST be about your Progression from Preliminary Task – Main Task.

Looking back at your Preliminary task, what do you feel you have learnt in the progression from it to the full product?

From the preliminary task I feel that I have really learned how to manipulate the eraser tool for numerous reason such as; I have learned that I can edit the unwanted sections of photo, secondly I can now manipulate the shape of an individual if some one was to round I could neatly trim them down to look more healthy and have a more natural body.

There is evidence of progression that I feel particularly demonstrates how I met the demands of the production process is one of which I edited someone’s body shape, the photo made them look like they have larger hips than they actually do so I just used the eraser tool to crop and shape the individual.