Presented by:

David Friedman,

Founder & President

dfriedman@bostonlogic.com

617.266.9166

Understanding Bounce Rates

8/10/2010

Overview• What is bounce rate?• Site bounce rate vs page bound rate• Bounce rate vs exit rate• Ways to lower your bounce rate• Design factors• Examples• Case Studies• Visitor source bounce rate• Consistence of the user experience

What is Bounce Rate?

Percentage of visitors who leave a website after visiting only 1 page

2 Bounce Rates:

• Site Bounce Rate– Average bounce rate

of the site, overall– Percentage of site

visitors who looked at only 1 page

• Page Bound Rate– Bounce rate for a

specific page of your website

– Percentage of users who landed on and left from 1 page on your site without visiting any other pages

How to lower your bounce rate

• Design Matters• Be sticky• Consistence of the user experience• Landing pages• Targeted users

Averages Site vs Great Sites

• Design Matters!!!• Minimize options above the scroll• User should know where to click

Be Sticky• Engaging• Interactive• Information resource• Draw the user back

for repeat visits• Calls to action!• Opportunities to

interact with the site

Landing pages• Speaks to the keyword• Engages user• Lead capture• Useful in all kinds of marketing

– Search engine– Traditional– etc

• SEO– Keyword Rich– Google will send the user to the page they

want to, not your home page

Consistency of the user experience

Search Engines

Consistency of the user experience

Consistency of the user experience

Visitor Sources

• Returning Visitors vs New Visitors

• Targeted Users

• Organic vs Paid Search Engine Traffic

Questions

? ? ? ?For more information contact: David Friedman dfriedman@bostonlogic.com, or call 617.266.9166

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