logic classroom: email marketing with constant contact

EMAIL MARKETINGBenefits and Strategies with Constant Contact

Presented by: Boston Logic

Ashley Osgood, Marketing Associate

Angela Davis, Marketing Associate

T: 617.266.9166www.bostonlogic.com

CLASSROOM OVERVIEW

Email Marketing Challenges

Email Marketing Today

Success in Email Marketing

Demo of Constant Contact

Questions


EMAIL MARKETING


EMAIL MARKETING CHALLENGES: 2011 New Communications Channels

Communication becoming more “social” Social Media more instant


EMAIL MARKETING: INBOXES

Email Inboxes Now Portable Users do not need to be in front of a computer to check their email


Content needs to be: Brief Simple To-the-point

Keep all this in mind when creating your marketing

emails!

EMAIL MARKETING: INBOXES


WAS: No Bad Stuff

NOW: Too Much Good Stuff

Inbox Overload

The Difference Today?

Time / Priority

EMAIL MARKETING: 2011

ISP Email Management

Not Enough to Get Into Inboxes Need to be “above the line”


What You Want / Need to Read

Everything Else

EMAIL MARKETING: 2011

Deliverability and Engagement

Deliverability: the ability to get an email to the inbox

ISP’s are getting smarter

Microsoft will use user behavior to determine where your emails go

Email-Placing Criteria: Message read, deleted Message deleted without reading Message answered Frequency of sending /reading messages from

certain sender T: 617.266.9166www.bostonlogic.com

WHAT DOES THIS MEAN? Future of Email is Still Strong Email will evolve

Needs to keep up with social media channels I.E., Facebook introduced more enhanced messaging

“Batch & Blast” email marketing will see less success Email needs to be more relevant to users in order to succeed


EMAIL IS NOT DEAD!


“58% of people start their online day by reading emails.”

- ExactTarget’s Email X-Factor Study, 2011

“The dominance of email activity on mobile devices increased from 37.4% to 41.6% of US Mobile internet time”

– The Nielsen Company

“Nearly 10% of opens are on a mobile device. Mobile open rates range from 2-19%”

- Litmus

HOW TO SURVIVE EMAIL MARKETING

Email Marketing Rules:

1. Know and expect that email address churn may rise.

2. Make sure your emails are easy to read and open.

3. Keep emails simple. Use less images, be brief, and think smartphone-access.

4. Trust is Important: do not spam your contacts.

5. Make your emails interactive and social: enable easy sharing


MARKETING STRATEGIES: SUBSCRIBERS

Get to know your subscribers

Do not email too frequently Keep messages consistent i.e., weekly newsletters

Keep subscribers organized by groups Keep your emails relevant to your groups

Content is Key Keep them engaged! Quick headlines, brief content, and promotions

Integrate with Social Media Ask them to share! T: 617.266.9166

www.bostonlogic.com

EMAIL MARKETING MADE EASY

Streamline the process & automate your email process Take time to create content and schedule emails

Visibility Use less images: don’t always display correctly or are

blocked

Measure Your Results See Constant Contact Analytics to determine email success Conduct A/B testing


Psst!

MailChimp recently doubled its free email marketing services.

www.mailchimp.com

EMAIL MARKETING PROVIDER: CONSTANT CONTACT

Benefits Organize contacts into lists for segmented emails Emails and newsletters more visually appealing Easy to use

Analytics See who opens your emails and what they clicked on


EMAIL MARKETING PROVIDER: CONSTANT CONTACT

Analytics See who opens your emails and what they clicked on


QUESTIONS? For future (and past) webinars by Boston Logic:

www.bostonlogic.com/blog/category/logicclassroom/

Read SEO Tips on our Real Estate SEO Blog: www.realestateseo1.com

For more information, contact: Ashley Osgood, [email protected] Angela Davis, [email protected] Phone: 617.266.9166


@BostonLogic

http://www.bostonlogic.com/blog/category/logicclassroom/

http://www.bostonlogic.com/blog/category/logicclassroom/

http://www.realestateseo1.com/

mailto:[email protected]

mailto:[email protected]

logic classroom: email marketing with constant contact

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