login radius social-network-stats-for-login and sharing q1 2013

©2013, LoginRadius Inc. | Email – [email protected] | www.loginradius.com | 1

Social Network Statistics – Social Login and Social Sharing Trends Published by LoginRadius Inc on April 25, 2013

This whitepaper discusses the best practices for Social Sharing on websites, and in particular focuses on LoginRadius’ Social Sharing solution. The statistics have been gathered from approximately 50,000 websites that are using LoginRadius’ social suite (social login & social sharing).

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http://www.loginradius.com/


Introduction Social networking has become a key element of the web. It started as a way for people to communicate and share ideas with friends and family, but has now evolved into something more. Nowadays, social networks are deeply integrated into millions of websites and define the way in which we interact with them, whether we are logging in with our social accounts, sharing content, or staying up-to-date on our friends’ activities on third-party websites. The objective of this whitepaper is to understand how social networks are faring in social authentication and the Social Sharing space; and, in turn, help businesses to make better decisions in their choice of social networks for Social Login as well as Social Sharing. Social Network Preference Statistics For the first quarter of 2013, we analyzed data collected by the LoginRadius platform, which supports more than 50,000 customers (websites) globally, to understand trends in social media. During this period, our platform supported 26 authentication providers for Social Login and more than 60 Social Sharing networks. 1. Social Network Preferences by Website Owners Our analysis showed that website owners typically choose multiple social networks for Social Login on their website. On average, they choose 5 Social ID providers from LoginRadius’ platform to integrate on their website.

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Number of Websites (in %)




The above graph shows that Facebook is the most widely used ID provider, followed by Twitter, Google, LinkedIn, and Yahoo. Persona, an online identity launched by Mozilla, has also gained a lot of traction among website owners. Among the top ID providers, only Vkontakte (a popular Russian social network) is region-specific; the rest are used internationally. 2. Social Network Preference by Users Again, Facebook dominates as the top preferred social network among users for authentication. Interestingly, Yahoo and Google are the next two ID providers of choice among end users, as compared to Twitter among website owners.

Facebook, 52.24%

Yahoo, 16.75%

Google, 14.91%

Twitter, 7.77%

Vkontakte, 3.56%

Linkedin, 1.66%

Live, 1.59%

Steam, 1.03%Others, 0.49%

Number of Users (in %)




3. Social Sharing Networks by Sharing Activity Volume As expected, Facebook and Twitter lead as the top two social networks preferred by end users for sharing content, followed by Google Plus and email. Other top sharing providers are LinkedIn, Vkontakte, Digg, Tumblr, Reddit, Delicious, and Myspace.

Note: Pinterest was added to LoginRadius platform in March 2013. Therefore, it was not included in the study. Conclusion

On average, a website owner chooses 5 ID Providers for social login 48% of users prefer to log in with a social ID other than Facebook Even though Facebook is the most popular ID provider for social login, we recommend

that website owners/managers provide multiple options to end-users Facebook has dominance in both the social login and social sharing space

Please see the following two appendices below: Appendix-I: List of the Top 15 ID providers by user preferences Appendix-II: List of the Top 15 Sharing Networks by user preferences

Facebook, 52.00%

Twitter, 21.00% Google Plus, 8.00%

Email, 4.60%

LinkedIn, 4.10%

Google, 2.20%

vkontakte, 1.40%

Digg, 1.10%

Tumblr, 1.00%

Yahoo, 1.00%Others, 3.40%

Number of Sharing Activities (in %)




About LoginRadius LoginRadius is a Canadian startup that offers social infrastructure: Social Login, Social Share, User Profile Data, Social Analytics, Social Counter, and Single Sign-On. The company was founded in 2011 and serves over 50,000 websites around the globe. LoginRadius is also among Canada's Top 50 Startups. LoginRadius’ solutions are independent of technology platform and can be integrated on any web or mobile application. Currently, we offer 12 CMS plugins for WordPress, Joomla, Drupal, osCommerce, DotNetNuke, PrestaShop, Zen Cart, Magento, X-Cart, BlogEngine, and Vanilla Forum, as well as 8 SDKs for PHP, .NET, Java, Python, ASP, Ruby on Rails, NodeJS, and HTML5. To learn more, please visit www.loginradius.com

APPENDIX-I: List of Top 15 ID Providers by user preference

Top 15 Online Identities Rank ID Providers User Preferences Website Preference

1 Facebook 52.24% 80%

2 Yahoo 16.75% 43%

3 Google 14.91% 71%

4 Twitter 7.77% 72%

5 Vkontakte 3.56% 9%

6 Linkedin 1.66% 48%

7 Live 1.59% 16%

8 Steam 1.03% 7%

9 Persona 0.09% 24%

10 WordPress 0.08% 18%

11 AOL 0.07% 9%

12 Foursquare 0.07% 10%

13 Live Journal 0.05% 8%

14 OpenID 0.04% 12%

15 MyOpenID 0.02% 8%





APPENDIX-II: List of Top 15 Sharing Networks by user preference

Top 15 Social Sharing Networks Rank ID Providers User Preferences

1 Facebook 52.00%

2 Twitter 21.00%

3 Google Plus 8.00%

4 Email 4.60%

5 LinkedIn 4.10%

6 Google 2.20%

7 vkontakte 1.40%

8 Digg 1.10%

9 Tumblr 1.00%

10 Yahoo 1.00%

11 MySpace 0.80%

12 Delicious 0.70%

13 Pinterest 0.60%

14 Reddit 0.60%

15 Live 0.30%



login radius social-network-stats-for-login and sharing q1 2013

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