Logistics Adventures

in

Operations Research

Intermodal Asset Management

Railcar Supply and Distribution

Repositioning Rail controlled domestic containers

Domestic Chassis forecasting and Utilization

Train and Terminal Capacity Management

Intermodal Applications

For Analytics

Sense of urgency

Sense of urgency

Burning Platform

• Legacy Systems– Multiple systems– No visibility to inventory– Systems don’t “Talk” to each

other– No Analytic Capabilities

• Forecasts• Storage• Entitlement

• Growth– Increased Volumes– Additional Terminals

In today’s competitive environment, manual asset

management is a recipe for failure

Mainframe

Excel Spreadsheets Email

Network Optimization

Workstation

NOW

YESYard Enterprise System

UmlerBOBJ

VoIP

Intermodal Railcar Management (IRM)

Operations ResearchRegional/ Terminal

Managers

Asset

ManagersCustomer Service Network Operations

Form a Coalition

Create a guiding coalition

Roles

• Develop sound modeling and data usage. • Provide leadership platform• Improve railcar delivery, build capacity and catalog best

practice. • Communicate goals and actions.

Responsibilities

• Develop policies for car management, forecasting, data

analysis, report generation and integrated solutions • Gather feedback on policy and procedures to fill gaps or

correct unclear policy

The knowledge of 10

Vision: Single platform providing complete asset

management through visibility, reporting and analysis,

forecasting and optimization.

Create a Vision and Strategy

Develop a Vision and Strategy

Strategy• Integrate all data sources• Make the invisible visible• Develop User Tailored, Operationally focused

reports and dashboards.• Enterprise Data Warehouse.• Make it the “tool of choice”

Communicate the change vision

Communicate the Vision

• Leverage Key Leaders – Get Their Buy In– Provide training to key users (early adoption is

critical)– Reinforce capabilities with each update

• Establish a Team– Emissaries to win the hearts and minds– Intermodal Rail Car Management Team (ICMT)– Specific goals – Tie to use of the tool (bad order,

dwell)– Personal Contact with “Resistors”– Ambassadors for Change (Management Trainees)

Generate Short Term Wins

Eliminate Excess Inventory - Reduce Foreign Car Supply

Improve Supply Positioning / Service – Reduce LOGS

Reduce Out of Service (OOS) Time – Bad Order (B/O) Awaiting Maintenance

Reduce Unproductive Time (DWELL)

Execute Initial Capabilities to Build Confidence

Focus efforts on achievable results• Switching = critical vulnerability• Switch where we can, mitigate where we can

People – Focus brainpower on the problem

Process – Clearly communicate actions and

desired results

Technology – Leverage current and future

tools to provide business

intelligence

Build on Success

Informed and Empowered

Management Team

Networked Decision Making

Collaborative

Execution

PM – mutual accountability

– Butterfly Effect

Training – Terminal Operations

focused

Master the Team work

Change our Culture

Consolidate gains and lead more change

Questions?