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TRANSCRIPT
Importance of Communication
The word communication is dervied from the Latin term ‘communism’ which means common.
Communication is life. It is the act of influencing and inducing others to act in the manner intended by the speaker or writer.
Communication means sharing of ideas
Goals of Communication
• To change behavior
• To get action
• To give Information
Goals ofCommunication
Are
• To ensure understanding
• To persuade
7cs of Communication
(1)Completeness
Text
(7) Correctness
7cs of Communication
are
7cs of Communication
are
(3)Consideration
(2)Conciseness
(6)Courtesy
(5)Clarity
(4)Concreteness
Completeness
1. Answer all questions asked
2. Give something extra when desirable
3. Message should include reader’s wants or needs
4. Check 5Ws and any other essentials
Who, What, Where, When & Why
CompletenessCompleteness
Conciseness
1. Eliminate wordy expresstions
2. Include only relevant facts & information
3. Avoid unnecessary repetition Conciseness
4. Organize the message logically
Consideration
1
Focus on ‘You’ instead of ‘I’ & ‘We’
2
Show reader benefit or interest in reader.
Your Message should convey truth
3
Emphasize the positive & pleasant facts
Always avoid that has not been done so far
4
Apply Integrity & ethics
Concreteness
1. Use Specific facts & figures
2. Avoid words like few, quick, soon etc
3. Use action verbs
4. The message should be specific instead of general
5. Don’t use irrelevant information
ConcretenessConcreteness
Clarity
Clarity
2. Proper punctuation make the Writing clear
1. Choose short, familiar & conversational words
3. Make the message Readable & understandable
4. Construct effective sentences &Paragraphs
6. Message shouldCorrect, concise, complete
With consideration
5. Insert examples, tables, graphsIf necessary
Courtesy
1Be truly tactful, thoughtful and appreciative.
2Omit expressions that annoy, distrss or imitate hurt
3Grant & apologize candidly
Correctness
1. Use correct levelOf language
4. Choose Non-discriminatory
expressions
2. Check the Accuracy of facts, words
And figures
3. Maintain Acceptable writing
Mechanics