Logo analysisby Diego Cruz

• Instantly recognizable

• Scalable in all sizes

(Negative variation)

redyouth

desire

passion

blood

heart

heart

What the heart does?

beats

What makes your heart beat?

music

black

power

statusauthority

status

black car

black suit

black credit card

high-end brand

What the shape looks like?

musical note

human ears

heart

fetus in a womb

symbol of life

youth

blood

heart

life

music

music

gives life

beats(modified 176MSD typeface)

thank you.