logo and graphic design · the hidden meaning in famous logos. best logos - examples. world wide...
TRANSCRIPT
![Page 1: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/1.jpg)
Corporate IdentityManagement
Dr Kalina Grzesiuk
![Page 2: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/2.jpg)
Logo and graphic design
![Page 3: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/3.jpg)
Logo or logotype
• Name of a company written in a specific font
• The logo itself or with some graphic symbol
• watching logo – receiver gets the graphic form and the message
![Page 4: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/4.jpg)
Logo can be based on
• profile and brand of a company
• Company’s history, history of a logo, reasons for change,
• Strategy and values,
• Company’s needs and its present market situation,
• Future changes and connections with other elements of corporate identity
![Page 5: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/5.jpg)
Graphic design
• Part of company’s symbols – recognized, but not stated verbally
• Usually symbol, shape specific for a company
• Very important – as 70-90% of human communication is non-verbal• Graphic designs are recognized and remembered more
easily
• Helps in building company recognition
• Gives specific connotations
• Specific emotions
![Page 6: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/6.jpg)
Graphic designs
Often
• Symbols – universal and easy to read
• Nature – easy to connote
• Abstract symbols – original, catch attention• Difficult to connect with a specific company – usually with
company’s name
![Page 7: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/7.jpg)
Five principles of logo design
• Simple
• Memorable
• Timeless
• Versatile
• Relevant
![Page 8: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/8.jpg)
Let’s listen to a graphic designer
• What makes a truly great logo.avi
• https://www.youtube.com/watch?v=RBTiTcHm_ac&t=4s
![Page 9: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/9.jpg)
Five types of logos
1. brand mark
simple yet bold
ideas and concept mask deeper meaning
easier to remember
![Page 10: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/10.jpg)
2. word mark
• stylized type spells name
• favoured by tech companies
![Page 11: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/11.jpg)
3. Letter mark
exclusively typographic
often initialized (too long)
![Page 12: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/12.jpg)
4. Combo mark
![Page 13: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/13.jpg)
5. emblem
• encases the name
• iconic
![Page 14: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/14.jpg)
Associations - connotations
• It’s a sign that your logo is recognizable
![Page 15: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/15.jpg)
The hidden meaning in famous logos
![Page 16: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/16.jpg)
Best logos - examples
![Page 17: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/17.jpg)
World Wide Fund for Nature
![Page 18: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/18.jpg)
Hidden meaning
![Page 19: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/19.jpg)
![Page 20: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/20.jpg)
![Page 21: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/21.jpg)
![Page 22: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/22.jpg)
![Page 23: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/23.jpg)
![Page 24: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/24.jpg)
![Page 25: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/25.jpg)
![Page 26: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/26.jpg)
![Page 27: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/27.jpg)
![Page 28: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/28.jpg)
![Page 29: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/29.jpg)
![Page 30: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/30.jpg)
![Page 31: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/31.jpg)
![Page 32: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/32.jpg)
![Page 33: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/33.jpg)
![Page 34: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/34.jpg)
![Page 35: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/35.jpg)
![Page 36: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/36.jpg)
![Page 37: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/37.jpg)
![Page 38: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/38.jpg)
![Page 39: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/39.jpg)
Logo fails
![Page 40: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/40.jpg)
![Page 41: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/41.jpg)
![Page 42: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/42.jpg)
![Page 43: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/43.jpg)
![Page 44: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/44.jpg)
![Page 45: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/45.jpg)
![Page 46: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/46.jpg)
![Page 47: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/47.jpg)
![Page 48: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/48.jpg)
Logo evolutions
![Page 49: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/49.jpg)
![Page 50: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/50.jpg)
![Page 51: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/51.jpg)
![Page 52: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/52.jpg)
Logos evolution
![Page 53: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/53.jpg)
![Page 54: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/54.jpg)
![Page 55: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/55.jpg)
Colours and identity
![Page 56: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/56.jpg)
• Colors convey strong emotional meaning to an audience.
• Marketing research studies have been done regarding the subconscious perception of color and its ability to drive consumer behavior.
• Red, yellow and green have been shown to increase hunger and impulse purchases, which is why we see this combination frequently used by fast food chains and manufacturers of junk food items in retail packaging.
![Page 57: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/57.jpg)
• Blue is seen as reliable, conservative and dependable.
• Financial institutions and insurance companies frequentlyuse this hue in their logos and promotional materials.
![Page 58: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/58.jpg)
• Yellow is a cheerful and playful color associated with fun,energy and vitality. It can have the problem with not beingperceived seriously.
![Page 59: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/59.jpg)
• Orange represents vitality, energy and fun.
• It is considered the most visible color in the spectrum, so it is used in safety and construction products that demand the attention of passersby.
• Like yellow, it is not generally associated with sophistication and refinement, and is not always taken seriously.
![Page 60: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/60.jpg)
• Green is associated with freshness, growth and renewal.This color is used frequently to convey organic products.
• Light green is perceived as tranquil, and is frequently usedinside of hospitals and prisons.
![Page 61: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/61.jpg)
• Red is tinged with numerous meanings in our culture.
• It can be associated with energy, love and vitality or with vice, danger and lust.
![Page 62: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/62.jpg)
• Purple is associated with mystery. Darker shades of this color are associated with royalty and wealth. Purple is generally considered a feminine color in advertising, packaging and marketing.
![Page 63: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/63.jpg)
• Brown suggests stability, reliability and comfort. Studies have shown that in times of economic uncertainty, consumers tend to purchase more earth tones for clothing and home décor.
![Page 64: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/64.jpg)
• Grey conveys a sense of refinement and sophistication.
• We often see this used in the advertisement of luxury items.
• It is a color proven to decrease appetite, so it is not generally used in restaurant settings or on consumer food packaging.
![Page 65: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/65.jpg)
• White is perceived as pure and innocent.
• It is associated with cleanliness and sterility.
![Page 66: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/66.jpg)
• Black is a color of mystery, fear and danger. In the west, it is closely associated with death. In advertising and marketing it is often used as a color to denote sophistication and masculinity.
![Page 67: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/67.jpg)
• It is important to note that color associations vary across world cultures.
• For instance, the color white suggests purity and innocence in the west, but in some African and Asian countries this color is associated with death.
• Red is the color of lust and adventure in Western cultures, but symbolizes luck, prosperity and marriage in Asian countries.
![Page 68: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/68.jpg)
• Green: In Islamic cultures, this is the holiest color and represents the concept of heaven as a garden.
• White: This color is associated with the masculine“yang” force in nature. In most Asian countries, white represents autumn, death and is worn at funerals.
• Red: Red is the color of luck and celebration in most Asian countries. It is worn by brides during wedding ceremonies.
• Purple: The color of mourning in Brazil andrepresentative of the balance of life and death.
![Page 69: Logo and graphic design · The hidden meaning in famous logos. Best logos - examples. World Wide Fund for Nature. Hidden meaning. Logo fails. Logo evolutions. Logos evolution. Colours](https://reader030.vdocuments.net/reader030/viewer/2022011906/5f42b631404beb6ece0f63bb/html5/thumbnails/69.jpg)
• Let’s see what is the influence of color psychology on branding
• Personal Branding - What Color is Your Brand.avi
• https://www.youtube.com/watch?v=XDohoPavchc