logo creation - promo star
DESCRIPTION
A particularly challenging project for us as the client specified the colors for use (black and red) and gave us little else. We based our options on upward momentum and star quality. Logo design 1 was the eventual winner.TRANSCRIPT
PROMOSTARNEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
• COMPANY NAME – PROMO STAR
• SERVICES – MARKETING, EVENT MANAGEMENT, TELECOM TRADING
• COLORS PREFERRED – RED AND BLACK
• LANGUAGES – ARABIC AND ENGLISH
CREATIVE BRIEFNEW LOGO CREATION
PREVIOUS LOGO
PROMOSTAR - NEW BRAND IDENTITY
CATEGORY SNAPSHOT (INTERNATIONAL)
MARKETING EVENT MANAGEMENT TELECOM
PROMOSTAR - NEW BRAND IDENTITY
CATEGORY SNAPSHOT (REGIONAL)
MARKETING EVENT MANAGEMENT TELECOM
PROMOSTAR - NEW BRAND IDENTITY
• HIGHLIGHTING THE SERVICES - MARKETING, EVENT MANAGEMENT, TELECOM TRADING
• REVITALIZING THE BRAND
• SHOWCASING THE POTENTIAL FOR GROWTH AND EXPANSION
• ENSURING CUSTOMER RECALL
THE FOCUS
بروموستار
PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 1 بروموستار
• A NEW LAUNCH PAD TO ACHIEVE AND ACCOMPLISH GREATER RESULTS
• THE STAR’S MOTION AND ITS RED COLOR SUGGEST AN ACTIVE, ENERGETIC AND VIBRANT OUTLOOK
• THE BOLD FONT IN SOLID BLACK PROMOTES RECALL OF THE NAME
MOMENTUM + AMBITION = AN UPWARD TRAJECTORY
THOUGHT PROCESS:
بروموستار بروموستار
PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 2
• THE STARS SYMBOLIZE THE HIGH QUALITY OF SERVICES PROVIDED • THE UPWARD MOTION IS A METAPHOR FOR THE COMPANY’S GOAL TO SURPASS ITS COMPETITORS
• THE RED FIGURE REPRESENTS THE COMPANY’S AMBITION AS IT STRIVES TO AIM HIGHER
DETERMINATION + EFFORT = SCALING NEW HEIGHTS OF PERFORMANCE AND SUCCESS
THOUGHT PROCESS:
بـرومـوسـتـار
PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 3
• REPRESENTS THE COMPANY AS A DYNAMIC ENTITY
• THE COMPANY AND THE CUSTOMERS FORM A SYMBIOTIC CYCLE – WORKING TOGETHER EVERY STEP OF THE WAY • THE RED ICON EMPHASIZES CONNECTIVITY – WHICH IS AN INTEGRAL PART OF THE SERVICES PROVIDED
RHYTHM + COHESION =CORE SYNERGY
THOUGHT PROCESS:
بـرومـوسـتـاربـرومـوسـتـار
بـرومـوسـتـار
بروموستار
PROMOSTAR - NEW BRAND IDENTITY
THE LOGO IN ACTIONOPTION 1 ONLY
PROMOSTAR - NEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
THANK YOU