logo design 3 ss
DESCRIPTION
TRANSCRIPT
![Page 1: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/1.jpg)
Logo Design
![Page 2: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/2.jpg)
Why do you need a logo?
• Starting a new business
• Introducing a new product range or service
• Changing the business name
• The nature of your current business has changed
• Updating or rebranding because your current logo is a little outdated or ‘old-fashioned’
• Wanting to make it easier for consumers to identify your product or business
• Needing to differentiate your business or product from similar businesses or products in the marketplace.
![Page 3: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/3.jpg)
Logos help to:
• increase customer trust in the products or services you offer
• make it easier for customers to remember you
• illustrate the products or services that you offer
• retain customer loyalty.
The brand value generated can increase the value of the company should you ever wish to sell it on.
![Page 4: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/4.jpg)
An effective logo is:
Simple
12
Memorable
3
Timeless
4
Versatile
Appropriate
5
![Page 5: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/5.jpg)
The Design Process
BRIEF RESEARCH
SKETCHINGAND
CONCEPTUALISINGREFERENCE REFLECTION REVISION
SDELIVER
YSUPPORT
![Page 6: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/6.jpg)
Brand Guidelines
![Page 7: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/7.jpg)
Logos we’re proud of…
![Page 8: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/8.jpg)
Logos we’re proud of…
![Page 9: Logo design 3 ss](https://reader036.vdocuments.net/reader036/viewer/2022062511/54c834294a7959450d8b4569/html5/thumbnails/9.jpg)