logo design - testing2907.files.wordpress.com · the organization's logo, if desired process...

1 L OGO D ESIGN Cost $45 Subsidy $255 Deliverables Final electronic art of logo and related style guide of visual identity. Files include: ‐ Versions of logo to be used in different formats ‐ Visual branding guidelines including fonts and color palette ‐ A simplified mark of the organization's logo, if desired Process 1. Conduct an initial meeting to gather and provide information about the organization's positioning and brand identity to the associate. 2. The associate provides 3 different visual/design concepts for the organization's logo and overall visual brand identity. 3. The organization chooses one visual/design concept for next set of iterations. 4. The associate presents 2 additional rounds of refinements to the selected logo and visual brand identity concept. 5. The organization chooses the final logo and the associate finalizes related visual guidelines. 6. Upon approval, the associate delivers the final electronic art of approved logo, as well as typefaces, fonts, and color palettes for related visual brand identity.

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L O G O D E S I G N

Cost$45

Subsidy$255

Deliverables

Finalelectronicartoflogoandrelatedstyleguideofvisualidentity.Filesinclude:

‐ Versionsoflogotobeusedindifferentformats‐ Visualbrandingguidelinesincludingfontsandcolorpalette‐ Asimplifiedmarkoftheorganization'slogo,ifdesired

Process1.Conductaninitialmeetingtogatherandprovideinformationabouttheorganization'spositioningandbrandidentitytotheassociate.2.Theassociateprovides3differentvisual/designconceptsfortheorganization'slogoandoverallvisualbrandidentity.3.Theorganizationchoosesonevisual/designconceptfornextsetofiterations.4.Theassociatepresents2additionalroundsofrefinementstotheselectedlogoandvisualbrandidentityconcept.5.Theorganizationchoosesthefinallogoandtheassociatefinalizesrelatedvisualguidelines.6.Uponapproval,theassociatedeliversthefinalelectronicartofapprovedlogo,aswellastypefaces,fonts,andcolorpalettesforrelatedvisualbrandidentity.

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