Media Studies

LOGO EXPERIMENTATION

LOGO COMPOSITION

All of the logos contain the name of the music

magazine, in a font that is appropriate to the target audience. In some of the

logos that I have seen some of the letters were

backwards, which makes it more interesting and making more of a corporate identity,

instead of a name.

By adding multi opacity layers it can give the effect

that it is fading away, however, this may make it

harder to read and the cover image may make the logo

get lost, this would be one of the biggest dilemmas

because know one would be able to establish the brand

of my music magazine.

OPACITY

However by adding one opacity layer, close to the ‘main’ layer it can add extra depth to the logo and make it more interesting. I have taken this technique into account when making my logo.

SIZE

The most important thing about the logo is the size, you have to get the right balance, too big and it can be too in your face, but too small and it is hardly readable and the brand won’t be established. A good effect is making the

lettering different sizes, it makes the logo more interesting, makes it more of a brand, although it probably

won’t suit my magazine because it might look too childish, but once I have made the rest of the magazine I

could play around with this to see what it looks like, keeping in mind my audience, and what they like, the

whole time.

LOGO DESIGN

All of the logos that I looked at have something different on it that make it more of a

recognizable corporate brand. They use colour, organize the letters in shapes, ‘like a guitar’,

adding shapes and adding opacity to make the letters

blur together.

COLOUR

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Colour can come in very handy when designing my magazine, each colour can represent a different mood/emotion and each colour can be used to let the reader establish the genre of the magazine. As I

have said each colour represents a different mood/emotion, for example, red can be associated with anger and pain, or love and

passion, but the colour blue can represent coldness. Another handy technique is establishing the genre, black could mean that is a rock magazine, because black is very dark/mysterious, but white can be

an indie magazine, it can represent innocence.

‘MINI SURVEY’

Which Design Do You Like The Most ?

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From all of the different fonts for my logo that I looked at here are the ones that were chosen the most. I will try to use all of these fonts in my music magazine, however for my logo I will

use the font displayed on the next slide.

This font is slick and classy however has an urban,

modern edge. The ‘mini’ flicks on the edge of the letters make it look like a

‘mini’ serif, which are traditionally found on older

fonts, like Times New Roman, they can add a hint of nostalgia and class. The

smooth curves add a hint of luxury and modernisation, this font is perfect for the

logo for my magazine because my music magazine is aimed at the middle class,

technology savvy people, and this font has the urban,

modern edge with the curves and the traditional, upper class look with the

‘mini’ serifs.

THE DESIGN

Droid - Regular

‘Mini’ Serif

Serif

‘CURRENT’ MUSIC MAGAZINE LOGO

This is the whole design/font I am looking to use as the logo for my music magazine, current. I

have flipped the lettering round to make it more of a recognisable brand and something I can use as a theme throughout the magazine.

This logo may be subject to small changes, because as I start to make my magazine it may be clear that adding an opacity layer etc. may

make the magazine look better, or the typography clearer to read because of the

photos that I used.