Logo Presentation Richmond, CA August 16, 2016 - … logo presentation 8.16.16.pdf · •Review of Strategic Brand Platform •Review of Chosen Strapline •Logo Options •Next Steps
• Review of Strategic Brand Platform• Review of Chosen Strapline • Logo Options• Next Steps
Agenda
Richmond, CABrand Platform
For people seeking a Bay Area existence without being cramped or crushed by cost, Richmond, with the most miles of shoreline along the East Bay, is a diverse community with a steel resolve so great ideas are fulfilled on the home front of the next greatest generation.
Step 1: StraplinesStrapline
Richmond . . .Bay Front. Home Front. Out Front.
Straplines
Step 1: StraplinesLogo
Options
Step 1: StraplinesConcept 1
Option 1a
Option 1b
Option 1c
Option 1d
Option 1e
Option 1f
Step 1: StraplinesConcept 2
Option 2
Option 2
Option 2a
Option 2b
Option 2c
Option 2d
Option 2e
Step 1: StraplinesConcept 3
Option 3a
Option 3b
Option 3c
Option 3d
Option 3e
Step 1: StraplinesConcept 4
Option 4
Option 4
Option 4
Step 1: StraplinesConcept 5
Option 5a
Option 5b
Option 5c
Step 1: StraplinesConcept 6
Option 6a
Option 6b
Step 1: StraplinesConcept 7
Option 7a
Option 7b
Option 7c
Option 7d
Step 1: StraplinesConcept 8
Option 8a
Option 8b
Step 1: StraplinesConcept 9
Option 9a
Option 9b
Step 1: StraplinesMash Up
1 2
3 4 5
6 7
8 9
a
b
c
d
e
f
1 2 3 4 5 6 7 8
9a
9b
Creative Process
Straplines Logos, Looks & Color
Graphic Standards
Guide
Creative Deliverables
Next steps: • Feedback on Logos• Approval of Logo• Development of Looks and Color Palettes• Presentation of Looks and Color Palettes
(3-4 weeks after approval of logo)• Approval of Look and Color Palette• Development of Deliverables and Brand Identity Guide• Brand Action Recommendations• Final Presentation and Report