A quick-start roadmap through our logo usage

LOGO USAGE GUIDELINES

This short roadmap is designed to give guidance on the authorised use and depiction

of Yamaha Motor’s trademark, its logos, colours, and fonts.

Logos should be selected in accordance with the purpose of communication. This summary will guide you through the selection process. Each chapter contains detailed instructions for correct logo usage and provides information about logo variations, corporate colours, and examples for the correct and incorrect use of a logo.

The guidelines laid out in this roadmap are not all-encompassing. This roadmap is a short version that guides you through our logo usage. More detailed information can be found in the full Yamaha VI guidelines. If you have questions regarding logo use and/or guidelines, please do not hesitate to contact us via communication@yamaha-motor.nl

Introduction

When and how to make use of our logosSelect the correct logo by determining its communication purpose from this overview:

RACING

Race machines Racing suits Helmets Pit boxes

Transport trailer Staff apparel PR / Advertising

CORPORATE USAGE

Name plates

Videos

Company vehicles

Uniforms

SignagePackaging

Annual reports Merchandise Apparel

MARKETING USAGE

Advertisements Posters Brochures

Exhibitions Events Website Stationary

Not uncommonly confusion arises about the correct usage of Yamaha’s various logos. As a result, the logos of Yamaha Corporation and Yamaha Motor, or elements thereof, may be interchanged by mistake. To prevent confusion, please find below a detailed overview of the differences between the two logos.

‘YAMAHA’ is printed in an asymmetric font and comes in violet.

‘YAMAHA’ is printed in a symmetrical font and uses red as it’s corporate colour.

The tips of the three tuning forks are contained in the inner circle.

The three tuning forks are bigger and the tips are in line with the outer circle.

The ‘’M’’ has a shorter middle column than the outer legs.

The middle column of the ‘’M’’ is as long as the outer legs.

Yamaha Corporation Yamaha Motor

Yamaha Corporation vs. Yamaha Motor

* Also known as Yamaha Music logo

*

Yamaha logoThe Yamaha logo is a combination of the tuning fork mark and the Yamaha word logo. It symbolizes the Yamaha brand. The tuning fork mark and the Yamaha word logo comprise one logo. Because their combination forms Yamaha’s corporate trademark, the tuning fork mark and the Yamaha word logo must always be used together (apparel items are excluded from this rule). It is not allowed to combine the Yamaha logo with other elements unless permission is granted by the Yamaha head office.

Full colour landscape logoThe landscape full colour Yamaha logo is the logo of choice under any circumstances.

Be sure to always maintain sufficient space around the Yamaha logo; at least half the tuning fork mark’s diameter. This will increase the logos legibility and visibility.

The tuning fork mark’s diameter should be at least 7 mm. Accordingly, the letters of the Yamaha word logo must be at least 6 mm in height. The total width of the corporate trademark - the tuning fork mark and the Yamaha word logo combined - should be at least 30 mm.

White Cool gray 4

Cool gray 10 Black

7 mm Background colour options

PortraitAs a general rule, the full colour landscape Yamaha logo should always be used. However, only where space limitations apply or in case the landscape logos visibility would significantly harm the logo’s visual impact, as an exception to the rule the portrait logo may be used. The portrait logo serves as backup and should only be used where layout demands a more compact and centralized design.

19

Design regulations As a general rule, you should always use the 3-D landscape Yamaha logo. Yet, where cantly

the visual impact of the logo, only then can you use the portrait logo. The portrait logo is therefore the second option, and should only be used when the layout demands a more compact and centralised design. The relationship between the Tuning Fork and the word Yamaha must always remain as shown here. Never use the Tuning Fork as a

nished products e.g. units (motorcycles, waverunners....).

CORPORATE IDENTITY / Elements Corporate logos / portrait

Printing process: full colourColour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word, Yamaha)Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10).Minimum logo size: 30mm width.Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that creates inspiration.

Printing process: 2 special colours colour Pantone Red 485 and Pantone Black Screen range: solid line artwork background Pantone Black or 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10) Minimum logo size: 30mm width

Printing process: single colour colour Pantone Red 485 or Pantone BlackScreen range: solid line artwork background white or 27,5% black (target colour Pantone Cool Gray 4)Minimum logo size: 30mm width(*) The single-colour form of the Tuning Fork Mark may only be used:- When the Logo Mark in 3-D is not legible eg. small size logo.

cult eg. embroidery on clothing.

- When there are technical or cost related restrictions eg. restrictions on production costs for large quantities to be printed.

Full-colour logo using CMYK printing process. The full-colour landscape logo is always preferred in all communications.

2 Colour Two-colour logo, for medium quality reproductions only.

Single-colour logo*, for low quality reproductions only. The black version is for fax and memo applications.

19

Design regulations As a general rule, you should always use the 3-D landscape Yamaha logo. Yet, where cantly

the visual impact of the logo, only then can you use the portrait logo. The portrait logo is therefore the second option, and should only be used when the layout demands a more compact and centralised design. The relationship between the Tuning Fork and the word Yamaha must always remain as shown here. Never use the Tuning Fork as a

nished products e.g. units (motorcycles, waverunners....).

CORPORATE IDENTITY / Elements Corporate logos / portrait

Printing process: full colourColour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word, Yamaha)Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10).Minimum logo size: 30mm width.Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that creates inspiration.

Printing process: 2 special colours colour Pantone Red 485 and Pantone Black Screen range: solid line artwork background Pantone Black or 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10) Minimum logo size: 30mm width

Printing process: single colour colour Pantone Red 485 or Pantone BlackScreen range: solid line artwork background white or 27,5% black (target colour Pantone Cool Gray 4)Minimum logo size: 30mm width(*) The single-colour form of the Tuning Fork Mark may only be used:- When the Logo Mark in 3-D is not legible eg. small size logo.

cult eg. embroidery on clothing.

- When there are technical or cost related restrictions eg. restrictions on production costs for large quantities to be printed.

Full-colour logo using CMYK printing process. The full-colour landscape logo is always preferred in all communications.

2 Colour Two-colour logo, for medium quality reproductions only.

Single-colour logo*, for low quality reproductions only. The black version is for fax and memo applications.

Full colour portrait logoThe full colour version is the logo of choice when using the portrait logo.

Single colour logosWhen full colour printing is not possible or black and white printing is required, you can use the following two logo options.

Background colour options Background colour options

Background colour option

Red logo Black logo

Please note: When using the single colour logos, the red one is always preferred to the black.

WhiteWhite White

Cool gray 4

Cool gray 4Cool gray 10 Black

VariationsSingle colour logosAs a general rule, you should always use the full colour Yamaha logo. However, when full colour printing is not possible or black and white printing is required, you can use the following two logo options.

Negative logoIf the background colour is Yamaha red, Cool gray 10 or Black, it is possible to use logos that are represented with reverse colour.

Please note: When using the single colour logos, the red one is always preferred to the black.

18

Corporate logos / landscapeCORPORATE IDENTITY / Elements

Printing process: full colourColour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word, Yamaha)Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10).Minimum logo size: 30mm width.Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that creates inspiration.

Printing process: 2 special colours colour Pantone Red 485 and Pantone BlackScreen range: Solid line artwork background Pantone Black or 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10)Minimum logo size: 30mm width

Printing process: single colourColour: Pantone Red 485 or Pantone BlackScreen range: solid line artworkBackground: white or 27,5% black (target colour Pantone Cool Gray 4)Minimum logo size: 30mm width(*) The single-colour form of the Tuning Fork Mark may only be used:• When the Logo Mark in 3-D is not legible eg. small size logo.

cult eg. embroidery on clothing.

• When there are technical or cost related restrictions eg. restrictions on production costs for large quantities to be printed.

Printing process: single colour, white.Screen range: solid line artwork.Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red 485 or Pantone Silver 8001Minimum logo size: 30mm width

Large format If the corporate logo is required for vehicles or non-standard use, please send a request to Yamaha Motor Europe Brand VI Management Team or address your request by e-mail to: vi@yamaha-motor.nl.

For large-format versions of the Yamaha logo, please use the EPS vector logo which nitely without visible loss of quality.

Full-colour logo using CMYK printing process. The full-colour landscape logo is always preferred in all communications.

Two-colour logo, for medium quality reproductions only.

Single-colour logo*. The black version is for monochrome printing only. (eg. newspaper ads, etc.)

Negative logo, for low quality reproduction only.

18

Corporate logos / landscapeCORPORATE IDENTITY / Elements

Printing process: full colourColour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word, Yamaha)Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10).Minimum logo size: 30mm width.Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that creates inspiration.

Printing process: 2 special colours colour Pantone Red 485 and Pantone BlackScreen range: Solid line artwork background Pantone Black or 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10)Minimum logo size: 30mm width

Printing process: single colourColour: Pantone Red 485 or Pantone BlackScreen range: solid line artworkBackground: white or 27,5% black (target colour Pantone Cool Gray 4)Minimum logo size: 30mm width(*) The single-colour form of the Tuning Fork Mark may only be used:• When the Logo Mark in 3-D is not legible eg. small size logo.

cult eg. embroidery on clothing.

• When there are technical or cost related restrictions eg. restrictions on production costs for large quantities to be printed.

Printing process: single colour, white.Screen range: solid line artwork.Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red 485 or Pantone Silver 8001Minimum logo size: 30mm width

Large format If the corporate logo is required for vehicles or non-standard use, please send a request to Yamaha Motor Europe Brand VI Management Team or address your request by e-mail to: vi@yamaha-motor.nl.

For large-format versions of the Yamaha logo, please use the EPS vector logo which nitely without visible loss of quality.

Full-colour logo using CMYK printing process. The full-colour landscape logo is always preferred in all communications.

Two-colour logo, for medium quality reproductions only.

Single-colour logo*. The black version is for monochrome printing only. (eg. newspaper ads, etc.)

Negative logo, for low quality reproduction only.

18

Corporate logos / landscapeCORPORATE IDENTITY / Elements

Printing process: full colourColour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word, Yamaha)Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10).Minimum logo size: 30mm width.Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that creates inspiration.

Printing process: 2 special colours colour Pantone Red 485 and Pantone BlackScreen range: Solid line artwork background Pantone Black or 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10)Minimum logo size: 30mm width

Printing process: single colourColour: Pantone Red 485 or Pantone BlackScreen range: solid line artworkBackground: white or 27,5% black (target colour Pantone Cool Gray 4)Minimum logo size: 30mm width(*) The single-colour form of the Tuning Fork Mark may only be used:• When the Logo Mark in 3-D is not legible eg. small size logo.

cult eg. embroidery on clothing.

• When there are technical or cost related restrictions eg. restrictions on production costs for large quantities to be printed.

Printing process: single colour, white.Screen range: solid line artwork.Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red 485 or Pantone Silver 8001Minimum logo size: 30mm width

Large format If the corporate logo is required for vehicles or non-standard use, please send a request to Yamaha Motor Europe Brand VI Management Team or address your request by e-mail to: vi@yamaha-motor.nl.

For large-format versions of the Yamaha logo, please use the EPS vector logo which nitely without visible loss of quality.

Full-colour logo using CMYK printing process. The full-colour landscape logo is always preferred in all communications.

Two-colour logo, for medium quality reproductions only.

Single-colour logo*. The black version is for monochrome printing only. (eg. newspaper ads, etc.)

Negative logo, for low quality reproduction only.

18

Corporate logos / landscapeCORPORATE IDENTITY / Elements

Printing process: full colourColour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word, Yamaha)Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10).Minimum logo size: 30mm width.Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that creates inspiration.

Printing process: 2 special colours colour Pantone Red 485 and Pantone BlackScreen range: Solid line artwork background Pantone Black or 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10)Minimum logo size: 30mm width

Printing process: single colourColour: Pantone Red 485 or Pantone BlackScreen range: solid line artworkBackground: white or 27,5% black (target colour Pantone Cool Gray 4)Minimum logo size: 30mm width(*) The single-colour form of the Tuning Fork Mark may only be used:• When the Logo Mark in 3-D is not legible eg. small size logo.

cult eg. embroidery on clothing.

• When there are technical or cost related restrictions eg. restrictions on production costs for large quantities to be printed.

Printing process: single colour, white.Screen range: solid line artwork.Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red 485 or Pantone Silver 8001Minimum logo size: 30mm width

Large format If the corporate logo is required for vehicles or non-standard use, please send a request to Yamaha Motor Europe Brand VI Management Team or address your request by e-mail to: vi@yamaha-motor.nl.

For large-format versions of the Yamaha logo, please use the EPS vector logo which nitely without visible loss of quality.

Full-colour logo using CMYK printing process. The full-colour landscape logo is always preferred in all communications.

Two-colour logo, for medium quality reproductions only.

Single-colour logo*. The black version is for monochrome printing only. (eg. newspaper ads, etc.)

Negative logo, for low quality reproduction only. White Cool gray 4

Cool gray 10

Background colour optionsRed logoWhen single colour printing is required, the red logo is the correct choice.

Black logoWhen black and white printing is required, the black logo is the correct choice.

18

Corporate logos / landscapeCORPORATE IDENTITY / Elements

Printing process: full colourColour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word, Yamaha)Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10).Minimum logo size: 30mm width.Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that creates inspiration.

Printing process: 2 special colours colour Pantone Red 485 and Pantone BlackScreen range: Solid line artwork background Pantone Black or 27.5% black (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Gray 10)Minimum logo size: 30mm width

Printing process: single colourColour: Pantone Red 485 or Pantone BlackScreen range: solid line artworkBackground: white or 27,5% black (target colour Pantone Cool Gray 4)Minimum logo size: 30mm width(*) The single-colour form of the Tuning Fork Mark may only be used:• When the Logo Mark in 3-D is not legible eg. small size logo.

cult eg. embroidery on clothing.

• When there are technical or cost related restrictions eg. restrictions on production costs for large quantities to be printed.

Printing process: single colour, white.Screen range: solid line artwork.Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red 485 or Pantone Silver 8001Minimum logo size: 30mm width

Large format If the corporate logo is required for vehicles or non-standard use, please send a request to Yamaha Motor Europe Brand VI Management Team or address your request by e-mail to: vi@yamaha-motor.nl.

For large-format versions of the Yamaha logo, please use the EPS vector logo which nitely without visible loss of quality.

Full-colour logo using CMYK printing process. The full-colour landscape logo is always preferred in all communications.

Two-colour logo, for medium quality reproductions only.

Single-colour logo*. The black version is for monochrome printing only. (eg. newspaper ads, etc.)

Negative logo, for low quality reproduction only.

White Yamaha red

Background colour option Background colour options

Black

Incorrect logo useBelow a number of common errors are shown. Please use these examples to ensure you apply the Yamaha logo correctly.

Do not use the tuning fork mark without the Yamaha word logo.

Do not apply the logo on any photographic or inconsistent background.

Do not position the logo vertically.

Do not use the Yamaha Music logo for Yamaha Motor communication purposes.

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PortraitNegative logosIf the background colour is Yamaha red, Cool gray 10 or Black, it is possible to use the negative logos.

Background colour options

Yamaha red

Black

Cool gray 10

Correct logo useThe following examples show correct use of the Yamaha logo.

More detailed information can be found in our full guidelines.

Yamaha brand slogan logoAs a general rule, Yamaha’s brand slogan should be used in combination with the full colour Yamaha logo. Together, they form the Yamaha brand slogan logo. The slogan should be aligned horizontally, on a white background. The proportions, shape and pairing order of the designated Yamaha brand slogan logo may not be altered.

Full colour logoThe landscape full colour Yamaha brand slogan logo is the logo of choice under any circumstances.

The tuning fork mark’s diameter should be at least 7 mm. Accordingly, the letters of the Yamaha word logo must be at least 6 mm in height. The total width of the corporate trademark - the tuning fork mark and the Yamaha word logo combined - should be at least 30 mm.

Be sure to always maintain sufficient white space around the Yamaha brand slogan logo; at least half the tuning fork mark’s diameter. This will increase the logos legibility and visibility.

7 mm

White

Background colour option

Variation

Yamaha video end screenFor TVC’s and promotional videos a variation of the landscape full colour Yamaha brand slogan logo may be used. Please be informed that this is the only exception for the usage of this specific Yamaha brand slogan logo variation.

Important:• The landscape full colour Yamaha brand

slogan logo is the only logo option to use• The logo has to be used in still form only

(no special effects) for at least 2 seconds• Font type for the URL is Ubuntu, in

minimum font size 32pt• Give consideration to the visibility of the

logo (i.e. size and isolation)• Do not add a border to the logo

Two colour and single colour logos

Two colour logoWhen two colour printing is required, the red & black logo is the correct choice.

Single colour logoWhen single colour printing is required, the black logo is the correct choice.

Negative logosIf the background colour is Yamaha red or Black, it is possible to use the negative logos.

White

Cool gray 10

Black

White

Cool gray 4

Yamaha red

Background colour option(s)

Background colour options

Incorrect Yamaha brand slogan logo useBelow a number of common errors in the use of the Yamaha brand slogan logo are shown. Please use these examples to ensure you display the logo correctly.

Do not use the brand slogan in combination with a company name.

Do not use the Yamaha brand slogan logo in combination with a company name.

Do not use the Yamaha brand slogan logo without the tuning fork mark.

Do not use the brand slogan logo in combination with a campaign slogan.

9

Don’tsCORPORATE IDENTITY / Elements

• The Slogan Logo can’t be combined with any other logo or mark than the Yamaha Logo mark.

• The Yamaha Slogan Logo mark can’t be used in combination with other elements.

Yamaha Slogan Logo mark and Slogan Logo -

erroneous use

NOT CORRECT: Slogan Logo used in combination with a company name.

NOT CORRECT: Yamaha Slogan Logo mark used in combination with Yamaha company name.

NOT CORRECT: Slogan Logo used in combination with the Yamaha logo.

NOT CORRECT: Yamaha Slogan Logo mark used in combination with a campaign slogan.

YAMAHA MOTOR CO. LTD.

YAMAHA MOTOR CO. LTD.

ABC Campaign9

Don’tsCORPORATE IDENTITY / Elements

• The Slogan Logo can’t be combined with any other logo or mark than the Yamaha Logo mark.

• The Yamaha Slogan Logo mark can’t be used in combination with other elements.

Yamaha Slogan Logo mark and Slogan Logo -

erroneous use

NOT CORRECT: Slogan Logo used in combination with a company name.

NOT CORRECT: Yamaha Slogan Logo mark used in combination with Yamaha company name.

NOT CORRECT: Slogan Logo used in combination with the Yamaha logo.

NOT CORRECT: Yamaha Slogan Logo mark used in combination with a campaign slogan.

YAMAHA MOTOR CO. LTD.

YAMAHA MOTOR CO. LTD.

ABC Campaign

9

Don’tsCORPORATE IDENTITY / Elements

• The Slogan Logo can’t be combined with any other logo or mark than the Yamaha Logo mark.

• The Yamaha Slogan Logo mark can’t be used in combination with other elements.

Yamaha Slogan Logo mark and Slogan Logo -

erroneous use

NOT CORRECT: Slogan Logo used in combination with a company name.

NOT CORRECT: Yamaha Slogan Logo mark used in combination with Yamaha company name.

NOT CORRECT: Slogan Logo used in combination with the Yamaha logo.

NOT CORRECT: Yamaha Slogan Logo mark used in combination with a campaign slogan.

YAMAHA MOTOR CO. LTD.

YAMAHA MOTOR CO. LTD.

ABC Campaign

Correct Yamaha brand slogan logo useThe following examples show correct use of the Yamaha brand slogan logo.

Yamaha MT-07. Let the Dark Side come bursting out of you.A glare appears in the darkness - Yamaha MT-07 complete with its new fluo design. There areno compromises for this agile and compact urban motorcycle that offers a powerful 689cc 2 cylinder crossplane engine with 75hp, powerful linear torque and a dry weight of only 164kg.MT-07, the perfect motorcycle to leave your mark in the darkness of street action.

Rise up your Darkness

www.yamaha-motor.eu

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NameFunctionDivision

YAMAHA MOTOR DANMARKFILIAL AF YAMAHA MOTOR EUROPE, N.V., HOLLAND

C.F. Tietgens Boulevard 30, 1. th.,DK-5220 Odense SØ, Denmark Tel: +45 20 65 46 008 Mob: +45 63 10 95 00E-mail: name.lastname@yamaha-motor.dk Website: www.yamaha-motor.dk

More detailed information can be found in our full guidelines.

Press InformationPress Information

2016 Tricity 155 Press Release2016 Tricity 155 Press Release

Embargo date/time: [ 20 May 2016 14:00 hrs CET ]

Yamaha tuning fork markThe tuning fork mark is the most visual element in the identity of Yamaha Motor. Thus, the tuning fork mark should always be used in combination with the Yamaha word logo to create the Yamaha logo or the Yamaha brand slogan logo.

It is important to know that the tuning fork mark cannot be used alone except on products and, after prior approval by the Yamaha head office, for apparel.

Incorrect usage

IntroductionYamaha Racing VIYamaha Motor has always been involved in the development of new technology and racing activities since its founding in 1955. These activities are recognized as being vital to and effective in communicating and building Yamaha’s brand value.

The Yamaha Racing Visual Identity is intended to be used for all racing and racing related activities by Yamaha employees and officially supported Yamaha race teams across Europe.In this booklet we only show the Yamaha Racing logo and its supporting elements. For more details and application please refer to the full Yamaha Racing Visual Identity guidelines.

Racing blue

The blue colour symbolizes Yamaha’s racing activities. It is used uniformly in order to promote Yamaha’s racing image worldwide.

Yamaha Racing logo

Landscape logo

The landscape Yamaha Racing logo is the logo of choice under any circumstances. It symbolizes Yamaha’s racing activities.

Support elements

The Speed Block logo is a graphic element symbolizing Yamaha’s racing activities. Its special design communicates an image of dynamism.

This Revs your Heart slogan is a concise expression of what the Yamaha Brand strives to be.

Speed Block logo

Corporate colours

When ordering printed materials, always mention the Pantone colour code. In case Pantone colours are not available, colours may be mixed as indicated below*.

Yamaha red Pantone 485 EC

CMYK0/96/100/0

RGB213/43/30

RAL 3020

BlackPantone Black EC

CMYK0/0/0/100

RGB30/30/30

RAL 9004

Cool gray 4Pantone Cool gray 4 EC

CMYK12/8/8/23

RGB188/189/188

RAL 7047

Cool gray 10Pantone Cool gray 10 EC

CMYK40/31/20/70

RGB97/99/101

RAL 7046

* Important: The corporate colours for

Yamaha Racing differ from the ones

depicted on this page. Please refer to

the full Yamaha Racing Visual Identity

guidelines to get more information about

the Yamaha Racing corporate colours.

Typeface

All heading and short titles Sub-headers and body textPlay boldThis font is to be used in all headings and short titles. No other font may be used.

Ubuntu bold and regularThis font is to be used in all sub-headers (bold) and body text (regular) for all communications (except e-mail). No other font may be used.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 º¹²³ . , : ; … ¡!¿? •· –—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *° @®©ªº™+−=~≈‹›^ΔΣ∂# &¶§¤$¢£¥ƒ

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 º¹²³ . , : ; … ¡!¿? •·-–—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *° @®©ªº™+−=~≈‹›^∂# &¶§¤$¢£¥ƒ

In order to align a typeface to match the Yamaha brand position, we have combined three separate fonts that compliment each other and function together as a whole. This creates a dynamic feel in every form of communication.

The official Yamaha typeface can be downloaded at https://press.yamaha-motor.eu/media/visual_identity

VerdanaThis font is to be used as standard font for all e-mail communication (e-mail body text). No other font may be used.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 º¹²³ . , : ; … ¡!¿? •· –—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *° @®©ªº™+−=~≈‹›^ΔΣ∂# &¶§¤$¢£¥ƒ

E-mail body text

Yamaha Motor Europe N.V.Koolhovenlaan 101

1119 NC Schiphol-Rijkcommunication@yamaha-motor.nl

https://press.yamaha-motor.eu/media/visual_identity