logo version 2

8/13/2019 Logo Version 2

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LOGO GUIDE

Jianqi Chen

ANN ARBOR LANGUCAGES PARTNERSHIP

PA2L



Complete Logotype Design

R:216

G:59

B:52

R:26

G:157

B:143

R:236

G:192

B:52

R:43

G:116

B:183

C:0M:73R:76K:15

C:0M:19R:78K:7

C:83M:0R:15K:38

C:77M:37R:0K:28

Double Complementary Harmony&

Triad Harmony

The color is from A2LP current logocolor, the color reminds me of rainbow.

ANN ARBOR LANGUCAGES PARTNERSHIPPA2L



Typeface

Loyotype Font:Cooper Black

A B C D E F G H I J K L M N O P Q R S T U V

W X Y Za b c d e f g h i j k l m n o p q r s t u

v w x y z1 2 3 4 5 6 7 8 9 0

No bold or italic

Regular

bold

I use typeface Cooper Black because it is cute.

Loyotype Font:Gadugi

A B C D E F G H I J K L M N O P Q R S T U V W XY Za b c d e f g h i j k l m n o p q r s t u v w x y

z1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N O P Q R S T U V WX Y Za b c d e f g h i j k l m n o p q r s t u v w

x y z1 2 3 4 5 6 7 8 9 0

I use typeface Gadugi because it is Clean in

a small sizeS.



Loyotype Scalability

3in

5in

1 i n

0.5in


PA2L


PA2L

PA2L



T-shirts Design

logo：4.2in*4.2inwords：8.1in*4.5in


PA2L



Design Concept

This logo is developed based on the logo( shown as

below) in the phase I.

Based on my first version of design, I make thepuzzle with less angles in the inner side, and trans-fer capitcal a to lower case. The second version isaimed to create a clean design while still keep theoriginal design idea of cooperation by puzzle.

A2LP to me is a cooperative organization: it for onehand provides education opportunity for children,for another hand, provides teaching opportunity forpeople like teaching. So I use puzzle to representthe cooperation idea.

As to the typeface, I use Cooper Black and Gadugi.Cooper style is cute and is really consistent withcolor palette. The Gadugi is really clean for smallword.

Partnership

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logo version 2

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