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DRAFT LOMA COMMUNITY DESIGN STANDARDS AND GUIDELINES DRAFT
October 5, 2009
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LOMA COMMUNITY DESIGN
STANDARDS AND GUIDELINES Cover art – draw on community identity, sense of place, Loma “brand”
DRAFT LOMA COMMUNITY DESIGN STANDARDS AND GUIDELINES DRAFT
October 5, 2009
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TABLE OF CONTENTS
Section 1: Introduction
Intent and Purpose
Loma Character
Design Theme and Style
Loma Plan Area Map
Applicability
Review Process
Section 2: Design Guidelines and Standards
Main Street Commercial
Mixed Use Commercial
Mixed Use Residential and Multi-Family Residential
Highway Commercial
Recreational Commercial
Section 3: Streetscapes
Section 4: Gateways
Section 5: Appendix
History of Loma
Process and Public Participation
Glossary
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Acknowledgements
Participants:
Mesa County Department of Planning and Economic Development:
Special thanks to Loma Community Church for providing meeting space.
Historic photographs: collections of the Museum of Western Colorado
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1 INTRODUCTION
INTENT AND PURPOSE
The purpose of these Design Guidelines and Standards is to provide guidance on the design of
the built environment; they are based on a commitment to enhancing the overall character of
the Loma Community by promoting good design that draws upon the rural, traditional
character and natural setting of the Loma area. The Design Guidelines and Standards are
intended to raise the level of community expectations for the character of the built
environment. Through successful design, visual continuity will be established, while celebrating
special features and assets, resulting in a vibrant community that is a welcoming and attractive
place to live and visit.
The Design Guidelines and Standards implement in
part the Goals and Objectives of the Loma
Community Plan. Key goals and objectives that
influence this document include the desire to
preserve the rural appearance and distinctive
character of Loma, and to improve the visual image
and identity of Loma. Goals and Objectives for
Neighborhoods, Community Appearance and Land
Use specifically identify design guidelines as the
means to implement those portions of the plan. The Design Guidelines and Standards are also
intended to enhance the pedestrian environment by providing connections between
neighborhoods and key areas. In addition to furthering the goals of the Loma Community Plan
and establishing a framework to ensure the preferred look and feel of Loma as identified by
community residents, these standards will further the principles and standards of the Mesa
County Land Development Code, and will generally improve the public health, safety and
welfare.
The Design Guidelines and Standards focus on protecting the rural (traditional) character of the
community at large. They indicate an approach to design that will help sustain the character of
the community that is so appealing to residents, and that will encourage visitors to experience
the place. Another purpose is to provide information that property owners may use in making
decisions about their buildings by addressing basic principles of community design that
promote an environment that is scaled to the pedestrian, maintains cohesive neighborhood
identity and respects the unique natural setting of Loma. However, these Design Guidelines
and Standards are not intended to restrict imagination, innovation or variety.
Loma Community Plan
Community Appearance Goal #1
Improve the visual image and identity
of Loma through streetscape and
gateway design, commercial design
standards, and the incorporation of
natural features in project design.
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LOMA CHARACTER
The rural character of Loma is evocative of a simpler
time. Much of the built environment is composed of
simple forms that reflect the “western” attitude
that shaped the place. Loma is also characterized
by its expansive views of the cliffs and canyons to
the south and the Bookcliffs to the north, as well as
the “small hills” for which it was named, and the
open fields that surround the community. The natural setting has a significant influence on the
community, and it is design that draws most from the setting, using rock, wood and native
plants that are most successful, creating a comfortable, warm and inviting place,
A sense of history is an important part of community identity. It provides an anchor, where
historic buildings serve as reminders of the people who first settled and worked in the
community, and they offer suggestions of the historic life-styles of these early citizens. In this
sense, the buildings are a physical link to the cultural and social heritage of Loma. History can
help to shape the future by providing specific examples of the rural character that is so
important to the community.
Loma’s roots are in agriculture; the first homesteaders arrived in the 1880s, and by 1899, the
Kiefer Extension irrigation ditch was completed and serving the area. The Denver and Rio
Grande Western Railroad, connecting Denver to Salt Lake City, passed through Loma, providing
access to larger cities and transport for crops. The narrow gauge rails were finished in 1882; by
1890, standard gauge rails had been built. The first schools were established in 1890s; the two-
story brick school was constructed in 1910 and remained in use until 1982, when the new
elementary school opened. Sugar beets were a major crop from 1901, when the Colorado
Sugar Company opened 1,000 acres to settlers, until the 1970s, when the Delta Sugar Beet
factory closed. Potatoes were also a major crop. Attempts to grow apples were less successful,
as was the Loma Canning and Preserving Company, which opened in 1911 but closed a few
years later, never reaching capacity. The completion of the Highline Canal in 1917 resulted in a
major period of growth in Loma. During the Depression, Loma grew more when 32 families
from the Eastern Slope dust bowl were resettled by the federal government. In the 1950s, a
gilsonite plant was built, processing ore sent in a slurry pipeline from Utah.
One of the most dominant buildings in Loma is the old 1910 Loma School, with its yellow brick,
bell tower and arched windows. Architecturally more refined than many other buildings in the
area, it is nonetheless compatible with the setting. The Community Hall, built by the Works
Progress Administration and listed on the National Register of Historic Places, is more utilitarian
in form and material, yet it also helps to define the place, and as the center of many social
Loma Community Plan
Neighborhoods Goal #1
Preserve the rural appearance and the
distinctive character of Loma
neighborhoods as growth occurs.
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events, represents the roots of the community. The Loma General Store, with its false front,
wood siding and front porch, is very evocative of the Western style of Loma. Built in 1919, it is
one of the few remnants of the old Loma Main Street and provides a very strong design cue.
Other older buildings in Loma include several houses, all simple in form but fitting for the scale
and character of the area. The Loma Park land was donated in 1923 and has provided a focus
for the community over the years; although not highly developed, the park is a key asset.
Loma is also shaped, for better or worse, by several highways. US Highway 6 divides the
community into north and south. The railroad parallels Highway 6, further separating the
community because of limited crossings. On the south, I-70 creates another transportation
edge between the developed community and the river and canyon access. State Highway 139
creates a “Main Street”, running north through the center of Loma. It is designated as a Scenic
Byway, known as the Dinosaur Diamond, which leads over Douglas Pass to Rangely. Highways 6
and 139 divide the community into four quadrants, with the intersection acting as a central
point for the community. There are numerous opportunities to define Loma and establish its
identity by creating gateways at the east and west ends of Highway 6, at the intersection of
State Highway 139 and I-70, and most especially at the intersection of Highways 6 and 139. The
gateways can proclaim the distinct identity of the place by using landscaping and public art to
help convey a sense of place, drawing upon the historic and natural assets of the area. The
Highway 6/railroad corridor may also provide an opportunity for enhancement.
Recreational amenities also help to define Loma. The boat launch on the Colorado River and
the Kokopelli Trail with its access for hikers and bicyclists to the canyons and desert enhance
the area, reinforcing the tremendous value of the natural setting. To the north of Loma is
Highline Lake State Park, popular for boating and fishing. While Loma’s past has been largely
agricultural, which will continue to be a part of the local identity, the recreational opportunities
that surround the community are an asset upon which the area can build.
The development and improvement of the streetscape can tie together the buildings, open
space, natural setting, roads and recreational features of the area. By creating corridors and
trails that provide for pedestrians and bicyclists, the neighborhoods and community assets are
integrated, and the concept of a community core is reinforced. The inclusion of features in
building design such as porches and patios that blend the indoor and outdoor spaces, with
amenities such as outdoor seating, as well as xeric landscaping, suited to the climate and
natural setting, will strengthen the identity of the community and provide a greater sense of
place.
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DESIGN THEME AND STYLE
The Western style favored for the Loma area is simple and straightforward, providing a
connection to the agricultural history of the region. Buildings are generally rectangular in form
and one or two stories tall, with gabled or hipped roofs, although in commercial uses, they may
have a false front. The predominant materials are wood, such as lap siding, shingles or board
and batten, and stone. Brick might also be used. The colors of masonry, including brick and
stone, are those found in the natural setting of the area. Masonry patterns are generally
random, and while the stone may be cut, it is not smoothly finished. More natural stone, such
as cobbles or river rock, might also be used, but usually in limited areas as an accent material.
While simple in form, Western-style buildings are not plain; porches, bays and other features
add to the character of the buildings, creating an inviting appearance. Decorative elements are
limited and not ornate, but are used to highlight the building’s features, such as windows, doors
and cornices, providing a finished appearance that is visually interesting.
Some development may show a Southwestern influence, drawing from the desert setting.
Also simple in character, buildings in this style are more likely to have a flat roof hidden by a
parapet, and be finished with stucco. Timbers are generally used for decorative features, as
well as wrought iron, and stone may be used to highlight portions of the building.
Southwestern style buildings may incorporate curved features and details, such as rounded
edges in the stucco or arched entryways. The design might include courtyards and patios, as
well as porches. As this style would be used in Loma, detailing and forms would be simple, to
be more compatible with the Western style, and would not include the more ornate details
sometimes found in Spanish-influenced design.
Loma is located in a semi-arid region of western Colorado, which receives less than 10 inches of
precipitation annually and is considered “high desert.” The surrounding natural landscape ties
the community to the natural setting. Appropriate landscaping that takes cues from the
surrounding natural landscape will link the public spaces with the buildings and the region as
the community develops. Xeric-style landscaping is a water-conserving landscaping and
gardening concept that produces beautiful, water efficient, sustainable landscapes that are in
harmony with Loma’s dry, arid climate. This type of landscape includes use of native and
drought-tolerant plants, desert-style mulches, and careful design of irrigation systems to group
plants for efficiency.
Style Examples
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APPLICABILITY
The Design Guidelines and Standards apply to the entire Loma Planning Area as delineated in
the Loma Community Plan and the following map. These guidelines and standards apply to all
new development and major rehabilitation of commercial, mixed use and multi-family
structures within the planning area. The specific applicability of the design guidelines and
standard varies by chapter and is dependent of the use of the proposed or existing structure.
These standards and guidelines do not apply to existing structures or uses unless the structure
or use undergoes major rehabilitation. Single-family and two-family residential uses are not
subject to the architectural design standards; however, in those areas, streetscape standards
may apply. For redevelopment or major rehabilitation of structures, the portion of the site to
which the guidelines and standards apply is based upon the percentage of the change
proposed, as identified in the Mesa County Land Development Code (MCLDC).
This document includes both Guidelines and Standards. Standards are mandatory, and all
development that is subject to review under this document must meet all standards.
Guidelines are not mandatory; rather, they identify and encourage design approaches and
options that will help projects meet the design goals for the area, and will be used to determine
general compatibility.
REVIEW PROCESS
The Design Guidelines and Standards contained in the following chapters of this document shall
be applied in the normal review process for Site Plan, Sketch Plan and Final Plan processes as
described in the MCLDC. Applications will be processed consistent with the requirements of
the MCLDC.
All new development or major rehabilitation (percent change as identified within the MCLDC
triggers development process and application submittal) of existing development within the
geographic boundaries specified shall comply with the design guidelines and standards set forth
within this document, except as provided in the MCLDC.
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2 Design Guidelines and Standards
MAIN STREET COMMERCIAL
Purpose/Plan Description
“Each individual commercial business in this designation is
not dependent on direct automobile access; rather, each
business is part of a greater commercial district that
promotes pedestrian access and sociability. Other
characteristics of these areas include attached buildings,
uniform and small setbacks, and on-street parking. All
development within this land use designation should conform
or enhance existing character and building form.”
“Commercial and retail uses should be of scale to conform to existing character. Adaptive
reuse of vacant structures is encouraged.”
Encouraged Uses:
Commercial
Second story residential
Office spaces
Public uses, pocket parks, public spaces
Neighborhood
Site Standards
Site layout
Parking
Landscaping
Exterior lighting
Outdoor spaces
Streetscape
MAIN STREET
COMMERCIAL AREA MAP
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Building Form Guidelines
Building shape
Roof form
Detail Guidelines
Materials
Ornament and detail
Windows
Signs
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MIXED USE COMMERCIAL
Purpose/Plan Description
“The primary purpose . . . is to create a pedestrian-scale
village that allows residents to work, shop, live, worship,
congregate, and socialize within walking distance to other
surrounding residential areas. Activity centers typically
adhere to several development principles:
Contain a concentrated mix of uses
Reserve and integrate environmentally-sensitive areas into site design.
Connect green spaces, linear parks, and other open spaces whenever possible. This
excludes canals, drainage areas and ditch banks.
Use public facilities, institutions, or public spaces to serve as centers to neighborhoods.
Adhere to a compact and pedestrian-oriented style of development.
Follow high design standards that emphasize quality and variety of building material and
landscape design.
“Activity centers are not:
Strip malls
Big-box development with deep setbacks
Single-use zoning districts
Auto-oriented development”
Encouraged uses:
Commercial, Retail and Office (60-70% of the uses)
Residential – row houses, apartments, single- and multi-family units, townhomes,
condominiums
Entertainment
Public
MIXED USE COMMERCIAL
AREA MAPS
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Neighborhood
Site Standards
Site layout
Parking
Landscaping
Exterior lighting
Outdoor spaces
Streetscape
Building Form Guidelines
Building shape
Roof form
Detail Guidelines
Materials
Ornament and detail
Windows
Signs
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MIXED USE RESIDENTIAL (and Multi-Family Residential)
(Applicable to Multi-Family and Mixed Use development)
Purpose/Plan Description
“The Residential Mixed Use land designation incorporates a
variety of land uses including residential, live-work units,
retail and office. This designation is designed to mix uses in
a particular area, but not mix uses within the same
structure. These areas should promote easy pedestrian
access, connectivity, and a diversity of uses. The
combination of these elements should help to create self-
sustaining neighborhoods with several housing styles and
types, commercial areas, and places of work all connected
through linked streets, sidewalks and green spaces.”
Encouraged uses:
Residential – single-family, townhomes, duplexes
Parks, open space, tails
Public uses
“(The Residential Medium-Low to Medium-High) designation also incorporates all housing
styles and types . . . Areas with these designations are encouraged to incorporate a mix of lot
sizes, house sizes, and housing styles.”
Encouraged uses:
Residential – single-family, townhomes, duplexes, multiple-family units, apartments
Neighborhood
Site Standards
Site layout
Parking
MIXED USE RESIDENTIAL
and RESIDENTIAL MEDIUM
LOW TO MEDIUM HIGH
AREA MAPS
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Landscaping
Exterior lighting
Outdoor spaces
Building Form Guidelines
Building shape
Roof form
Detail Guidelines
Materials
Ornament and detail
Windows
Signs
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HIGHWAY COMMERCIAL
Purpose/Plan Description
“The Highway Commercial land use designation incorporates
mostly automobile-oriented commercial businesses and
services. . . Typical characteristics of these commercial areas
include larger setbacks, internal street systems, individual
pad-sites, and an emphasis on auto mobility. These
commercial areas should be designed to incorporate local
character and enhance the pedestrian environment. Site
design should be cognizant of scale, noise, lighting, and traffic
implications on surrounding residential areas.
Encouraged Uses:
Auto-oriented commercial, retail and service-related businesses
Offices
Parks and open space
Neighborhood
Site Standards
Site layout
Parking
Landscaping
Exterior lighting
Outdoor spaces
Streetscape
Building Form Guidelines
Building shape
Roof form
HIGHWAY COMMERCIAL
AREA MAPS
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Detail Guidelines
Materials
Ornament and detail
Windows
Signs
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RECREATIONAL COMMERCIAL
Purpose/Plan Description
“The Recreational Commercial land use designation
incorporates primarily tourism-based commercial geared
towards outdoor enthusiasts, Kokopelli trail users, and Loma
Boat Dock users. These commercial areas could be designed to
be a pedestrian “village” that promotes walkability and
sociability among visitors, although they should not prohibit ATV
or horse access to trails. Given the proximity to natural/outdoor
recreation, these areas should be designed in a manner
consistent with surrounding character. Site design should be
cognizant of scale, noise, lighting, and traffic implications on the
Loma community.”
Encouraged Uses:
Tourism-based commercial
Hospitality
Niche retail
Recreation-based businesses
Neighborhood
Site Standards
Site layout
Parking
Landscaping
Exterior lighting
Outdoor spaces
Streetscape
RECREATIONAL
COMMERCIAL AREA MAPS
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Building Form Guidelines
Building shape
Roof form
Detail Guidelines
Materials
Ornament and detail
Windows
Signs
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3 STREETSCAPE
From the Loma Community Plan: “A streetscape is the elements within and along the street
right-of-way that define its character and functionality, including building material and design,
land uses, street furniture, landscaping, trees, sidewalks, and paving materials. Effective
streetscapes create a memorable pedestrian experience.”
Access and Linkage
Comfort and Image
Uses and Activities
Sociability
Loma Green
Community Identity
Pedestrians and bicycles
Landscaping
Lighting
Outdoor furnishings
Public Art
See also the Site Design Standards for the individual Plan areas in Chapter 2.
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4 GATEWAYS
From the Loma Community Plan: “A Community gateway is just that, a gateway or entryway in
to the community. It serves as a first impression toe visitors as they enter into a community.
Thus, the layout and design of the gateway should attract visitors to stop, explore, and
eventually leave with a definitive image of Loma.”
Loma Brand/Identity
Public art
Core Gateway
“Old Loma Neighborhood”
Highway 6/Railroad corridor
South Gateway
I-70 Interchange
Kokopelli Trail
Southeast
Northwest
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5 APPENDIX
LOMA HISTORY
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PROCESS AND PUBLIC PARTICIPATION
Walking Tour: September 15, 2009
Workshops: Community Character – September 22, 2009
Design Theme – October 5, 2009
Design Guidelines
Streetscape Standards
Gateways
Members of the public participated in all workshops and provided input…
Key themes identified in the preparation of the plan were: ____, which were used as the
framework for creating these design guidelines and standards. . .