london 2012 first truly digital games

9/6/2012

London 2012, first truly DIGITAL GAMES

| 2012 | M A Morcuende | New Media 2 | London 2012 New Media Coverage 2

Agenda

• The Largest Sporting Events in the World

• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources

| 2012 | M A Morcuende | New Media 3 | London 2012 New Media Coverage

The largest Sporting Events in the World

Olympic Games IT by the numbers


The largest Sporting Events in the World

Example BBC TV coverage (intention for 2012)

Source: BBC

Competition hours

Hours of TV coverage (BBC in Olympics)


Agenda




Rights Fee ($US) [Vancouver & London]

Source: Sportcal


Total coverage expenses for London 2012 (€) [London] ▶  NBC: 900 MM €

(NBCUniversal, which is majority owned by cable operator Comcast, paid $1.18 billion for the US rights to broadcast the London Games, and has won $1 billion in advertising for its Olympic broadcasts over the next three weeks. (source: http://advanced-television.com/index.php/2012/07/30/record-audiences-for-nbc-olympics-despite-complaints/)

▶  EBU: 497 MM €

–  RTVE: 70 MM € (overall coverage)

–  BBC: 126 MM €

▶  TERRA (only Broadband): 5 MM €


Agenda




TV 1st / Internet 2nd

+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS)

Source: http://www.omd.es


The First Tablet Olympics




And First Social Games




Agenda




0

50

100

150

200

250

NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY

219

52

110 106

36

98

Viewers (TV and Online) (MM)


0

10

20

30

40

50

60

NBC Olympics

BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY London Offical site

30 34

40 37

60 (%) Mobile Coverage (Average)


0

5

10

15

20

25

30

35

40

45

50


24 24

47

19 20

13

Simultaneous Streams


0

1000

2000

3000

4000

5000

6000


5535

2500 2500

1200

4750

2000

(TV + Online) Olympic Coverage (hours)


0

1000

2000

3000

4000

5000

6000

NBC Olympics

BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY

5535

2500 2500

1200

4750

2000 2035 2000

3500

(TV + Online)

(TV)

(Online)

Olympic Coverage (hours)


0

20

40

60

80

100

120

140

160


160

106

34 41

123

(TOTAL) (MM)

Video Streams


Video Streams

0

20

40

60

80

100

120

140

160

NBC Olympics

BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY

160

106

34 41

123

64 62

10

96

44

31

(TOTAL) (MM)

(LIVE) (MM)

(VoD) (MM)


Video Traffic

0.0

5.0

10.0

15.0

20.0

25.0


20.4 20.0

6.7

1.35 3.0

(MM HOURS)


Agenda




London Official App

Source: http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2


BBC interactive video player

Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.html


BBC data video flow

Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html


BBC (PS3)

Source: http://thegamershub.net/2012/05/bbc-sport-heads-to-ps3/


BBC (Android)

Source: http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg


BBC (some insights 4 screens)

Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html

Usage by hour across the day by device - for 28 July to 9 Aug

Desktop usage: Morning and lunch time; and during mid-afternoon

Tablets: second screen activities around 9 PM (while watching TV)

Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action


BBC (Tablets & Mobiles)

Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html

Millions of unique browsers daily, stacked, by device type


NBC video player

Source: http://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/


NBC video player (iPad)

Source: http://www.engadget.com/photos/nbc-olympics-apps/#5149883


NBC LIVE Extra (iPad & Android)

Source: http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/


RTVE video Multiplayer Source:

http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales-directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml


RTVE Tablets & Smartphones Source:



RTVE (android)

Source: http://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/


Agenda




Context Info

▶  $3,5bn (Rights Management Expenses) (TV)

–  525 MM (New Media & Telecommunications)

▶  4.800 million spectators (worldwide)

–  900 million (Opening Ceremony)

▶  Original budget for the Games was £2.4 billion, but this was increased almost fourfold to about £9.3 billion ($14.46 billion) in 2007 –  Building the venues and infrastructure — £5.3 billion

–  Elite sport and Paralympic funding — £400 million.

–  Security and policing — £600 million

–  Regeneration of the Lower Lea Valley — £1.7 billion

–  Contingency fund — £2.7 billion

–  VAT — £800 million.


Context Info

▶  +100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-)

▶  SMS traffic at opening ceremony (40% increase)

▶  SMS traffic when Olympic team entry in the stadium (opening ceremony) (137% increase)

▶  200 hours in TV 3D

▶  More than 150 million Tweets about the Olympics

–  Usain Bolt (@UsainBolt) of Jamaica wins gold in the 200m sprint: 80,000+ TPM (Tweets per Minute)

–  Spice Girls (Closing Ceremonies) who stole the night, inspiring more than 116,000 Tweets per minute

–  Less than 0.5% of those included #NBCFail


Context Info

▶  Facebook, there are more than 101M fans on Olympics-related pages

–  also saw over 100M Olympic-related posts or comments during the course of the Games.

▶  There were more than 82M comments on Twitter and public Facebook about the Olympics (NBC audience)

–  48% engaged with social networking about the Olympics during an event, 28% before and 68% after the event took place.

▶  On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won Gold and it shifted 700 Gb/s

▶  Akamai: "16 Days, Another Billion Streams Served”


Context Info

▶  Agency official event photography, Getty Images, expects to make +1 million snapshots, among which are included for the first time ever, 3D and 360 degree panoramas in high resolution

▶  During the games has increased (x10) the number of queries related to the Olympic Games (athletes, clasisificación, ...) on mobile devices (in the world)


Agenda




http://www.broadbandtvnews.com/2012/08/14/bbc-delivers-digital-games/

http://www.bbc.co.uk/mediacentre/latestnews/2012/sport-online-figures.html

http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html

http://advanced-television.com/index.php/2012/08/14/bbc-digital-olympic-record/

http://www.panoramaaudiovisual.com/2012/08/16/la-uer-jugo-un-papel-determinante-en-los-juegos-de-londres/

http://broadcastengineering.com/news/ebu-dashes-glory-london-olympics

http://www.broadbandtvnews.com/2012/08/16/olympic-webcasts-succeed-in-hungary/

http://www.broadbandtvnews.com/2012/08/15/eurosport-olympic-audience-top-100-million/

http://www.rtve.es/rtve/20120813/mas-11-millones-internautas-espanoles-vieron-juegos-olimpicos-rtvees/556750.shtml

http://periodistas21.blogspot.com.es/2012/08/juegos-olimpicos-moviles-y-sociales.html

http://broadcastengineering.com/cable-amp-iptv/internet-impacts-nbc-olympics-coverage-never

http://www.reuters.com/article/2012/07/29/entertainment-us-olympics-nbc-complaints-idUSBRE86S0SD20120729

http://www.v-net.tv/nbc-olympics-record-audiences-and-online-surge/

http://www.v-net.tv/olympics-demonstrates-the-power-of-red-button/

http://www.v-net.tv/terra-launches-smart-tv-olympics-app/

http://www.v-net.tv/more-olympics-feedback-on-what-viewers-liked-2/

http://www.panoramaaudiovisual.com/es/2012/08/13/londres-2012-finaliza-con-una-record-de-audiencia-gracias-a-los-nuevos-soportes-digitales/

http://informitv.com/news/2012/08/20/olympicsproducerecord/

http://www.boycerecruitment.co.uk/recruitment_news/?p=209

http://www.overdigital.com/2012/08/14/nbc-olympics-is-most-watched-tv-event-in-us-history/

Sources


http://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/nbcolympicssoci1344987486777.xml

http://advanced-television.com/index.php/2012/08/22/research-olympics-intro-new-tv-behaviour/

http://deportesus.terra.com/olympic-games/london-2012/noticias/0,,OI6081222-EI19641,00-Terra+London+Established+a+new+record+for+digital+platforms.html

http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html

http://www.kbridge.org/biggest-challenge-for-digital-media-monetising-the-masses/

http://www.kbridge.org/hyper-local-smart-targeted-mobile-ads-may-earn-even-higher-revenues/

http://paidcontent.org/2012/05/15/bbcolympics/

https://blogs.akamai.com/2012/08/16-days-another-billion-streams-served.html#more

http://www.publico.es/deportes/440005/los-juegos-olimpicos-mas-digitales-de-la-historia

http://super-tele.blogspot.com.es/2012/08/atrae-eurosport-mas-de-106-millones-de.html

http://es.eurosport.yahoo.com/07082012/20/900-millones-vieron-ceremonia-apertura-juegos.html

http://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/

http://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/

http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2

http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.html

http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html

http://www.flickr.com/photos/playstationblogeurope/7215509372/sizes/c/in/photostream/

http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg

Sources


http://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/nbcolympicssoci1344987486777.xml

http://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/

http://www.engadget.com/photos/nbc-olympics-apps/#5149883

http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/


http://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/

http://blogs.adobe.com/ktowes/2012/08/bbc-the-biggest-broadcasting-event-in-our-90-year-history.html

http://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/

http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.html

http://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/

http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.html

http://blog.twitter.com/2012/08/olympic-and-twitter-records.html

http://googlemobileads.blogspot.co.uk/2012/08/going-for-mobile-gold-10x-increase-in.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29&utm_content=Google+Reader

Sources


London 2012 Olympic project, first truly DIGITAL GAMES

dialogue

9/6/2012

Miguel Ángel Morcuende

New Media Director

+34 639 160 344 [email protected]

london 2012 first truly digital games

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