ABOUT US

Arts and Culture is at the heart of everything we do here

at Curzon PR.

We have an established track-record for securing top-

tier coverage in both arts and mainstream publications,

making us a leading Arts and Culture PR agency.

With our range extending from Biennales and gala

auctions to exhibitions and major international festivals,

we have the experience, innovation and creativity to

engage audiences through inspired campaigns.

Our focus is on building the relationship between brands

and audiences and as such we pride ourselves on being

a client-focused and results-driven agency.

We will ensure that your message is clearly

communicated to the right people through our strategic

communications campaigns and strong relationships

with key regional, national and international arts and

mainstream press.

MANAGING DIRECTOR l FARZANA BADUEL

Farzana Baduel is Founder and Managing

Director of Curzon PR and was previously Vice

Chair of Business Relations for the British

Conservative Party. She is currently Advisor to

Malaysia’s ruling party through Friends of

Barisan Nasional UK as well as being an Expert

Advisor to Sotheby’s Global Partnership. She

is the Editor-at-Large for Epicurean Life

magazine.

Baduel is currently on the board of CARE, a

charity committed to providing free education

for underprivileged children.

ADVISORY BOARD

RON CICCONE

Ron Ciccone was Managing Director of Turner Broadcasting Middle East/Africa for 25 years. He is a distinguished diplomat of

the media industry, introducing CNN to heads of government from Tunisia to Tehran. During the first Gulf War he assembled

a family of CNN affiliates throughout the region and the news channel effectively replaced state controlled media as the

channel of choice. He went on to develop the CNN Arabic service and CNN Turk. A master trouble shooter and negotiator,

he nurtured the fledging cable systems in Israel and was the first media representative to sign a broadcast agreement with

post-revolutionary Iran. Ron serves on the board of Translux Holdings and The Arabian Gulf Fund.

SK LINGAM

SK Lingam (SK) is the Chairman of the ASEAN UK Business Forum (AUBF), which was initiated 16 years ago by the then, their

Excellencies the Ambassadors and High Commissioners of the Association of South East Asian Nations (ASEAN) to the Court

of St James’s. SK remained elected Chairman of AUBF for a decade since its inception. He resigned voluntarily after 10 years’

service and was appointed the first Honorary President of AUBF, a position which he still holds. SK is also a founding and

former member of the Malaysia UK Association (MUKA) and The Focus Malaysia Group (FMG) in London. SK is currently the

founding member and first Chairman of Malaysian Link UK (MLUK).

ANTHONY FISHER

Anthony Fisher is the Founder of Global Strategy Limited, which provides strategic and communications advice to institutional

and private clients. He is also a Director of Scythian Limited, a boutique consultancy advising on structuring corporate

acquisitions in the FSU. Fisher is a director of several not-for-profit organisations including the British Ukrainian Society, the DF

Foundation, the Bonita Trust and Youth Music Theatre UK. Qualified as a barrister, Fisher was a tax partner at KPMG, and

served as a senior consultant to Lord Tim Bell, Chairman of the Bell Pottinger Group. He has advised multiple governments,

was seconded to the Government of Gibraltar as its first Finance Centre Development Director and has been an advisor to the

Maltese Government for over 15 years.

OUR TEAM

MANAGING DIRECTOR l FARZANA BADUEL

Founder and Managing Director of Curzon PR,

Farzana Baduel was Former Vice Chair of Business

Relations for the British Conservative Party.

She is also Editor-at-Large for Epicurean Life magazine

and a regular contributor to The Guardian and

Business Today.

She is a board member for CARE Pakistan, a charity

providing free education for underprivileged children

and YMT, Youth Music Theatre in London.

DIRECTOR | KATE WAKE-WALKER

Former PR Director at Bates Europe, where Kate

Wake-Walker delivered corporate communication

strategies for Bates Europe/Saatchi&Saatchi in 17

countries. Prior to this she was Head of International

communications and PR for VCCP and also worked

in-house UK Communications, Sponsorship and PR

Director for Eurosport TV and UK PR.

DIRECTOR | SEIG DE VATER

Founder of Debrecks Marketing, Seig De Vater also

founded the European Family Office Investment Forum

as well as a service to visit and meet with the family

offices of Australia and the Super Funds (Pension

Funds). He launched the first Leadership Summit and

Investment Summit in London and was appointed

Chairman of FMG Eurasia, which specialises in frontier

funds.

DIRECTOR | MARYANA GREENBERG

Maryana Greenberg graduated from the Fashion

Institute of Technology in New York and acts as the

liaison to Russia on fundraising for The Chagall

Project.

She is responsible for business development for

Mystetskyi Arsenal, Kiev, Ukraine and responsible for

business development for the Artist Pension Trust and

FDNA Accessible Genetics.

ASSOCIATE DIRECTOR | GARRETT MARQUI

Garrett Marqui is political and public affairs campaign

developer based in Washington, D.C. He has worked

on two Presidential campaigns and counselled three

U.S. Secretaries.

He has also advised for Bulgaria, the Czech Republic,

and worked in Oman on behalf of The White House.

ASSOCIATE DIRECTOR | BARBARA FIALA

Barbara Fiala is an International political strategist

based in the Czech Republic. A member of the

Israeli-Czech Chamber of Commerce Board of

Directors, she is also part of a research team for

Israel’s Institute for Counter-Terrorism.

OUR TEAM

MEDIA RELATIONS

DANIEL CINNA

MEDIA RELATIONS

MIRIAM NASRALLA

ACCOUNT MANAGEMENT

ANJALI CHRISTOPHER

OFFICE MANAGEMENT

SANDEEP KHANDOLTA

WEBSITE DEVELOPER

AGUSTIN MOURATOGLOU

EVENT MANAGEMENT

BORIS STANEVICH

BUSINESS DEVELOPMENT

ASHTA DOYLE

CONTENT MARKETING

MICHAEL OSIYALE

OUR SERVICES

STRATEGY AND BRANDING

The heart of successful communications

campaigns

PHOTO:

• Stephanie Kim of ISKAI Art with HE Ambassador od South Korea at Asia House

• Inaugural Biennale of Contemporary Art Ukraine Press Conference - Mystetskyi

Arsenal - Kiev

The single most important communications tool we offer is our

Strategy Report. It provides the foundation to any effective PR

campaign and allows us to streamline messaging and outline a

tactical plan.

We offer half-day strategy workshops through which our

experts work with your team to identify objectives and develop

key messages in order to create a bespoke Communications

Strategy Report.

This comprehensive report includes:

• A perception audit

• In-depth research of target audiences

• An analysis of the competitive landscape

MEDIA RELATIONS

Clear communication to your target

audience

With over a decade of experience working with leading media

and political organisations –Nationally and Internationally - our

expert Media Relations team will ensure that your message is

clearly communicated to the right audience.

We offer an unparalleled awareness and insight into media

relations and have excellent relationships with regional,

national and international press.

We build positive relationships between brands and audiences.

From broadsheets to broadcast, online to on-air, we have an

established track record of securing top-tier coverage in both

sector-specific and mainstream publications.

Our expert approach, strategic insight and global network

gives clients the confidence that we can deliver success,

PHOTO:

• Buranovskiye Babushki on London Eye, interviewed by Channel 4

• Securing Asia 2012 at Queen Elizabeth II Conference Centre

MEDIA TRAINING

PHOTO:

• Mohammad Jawad speaking to press whilst in Los Angeles for the Oscars 2012

ceremony

• Ali May of Euro News reporting in harsh conditions at the Maslenitsa Festival in

Trafalgar Square

Helping you to communicate effectively

Our Media Training experts know what journalists want and

can train you to communicate your point successfully.

We offer expert advice from people who have put politicians

and policy makers through their paces. They will prepare you

for difficult questions and dealing with the media by honing

your own communication skills in order to give you the ability

to know what to say and how to say it.

CONTENT MARKETING

A crucial part of every campaign

The Content Marketing team at Curzon PR uses a strategic

approach to build your online reputation and engage target

audiences.

We develop digital assets for brands through website copy,

blog posts, content creation and a multi-faceted social media

presence. We can maintain a constant and relevant digital

presence for your brand.

Working across several digital platforms we target social media

and digital content to online audiences in order to build

communities, increase engagement and influence perceptions.

SEO & DIGITAL MARKETING

Making your website count

With over six billion searches on Google each month, it is

important that your website meets the demands of the world’s

leading search engines.

We ensure that sites include the three main pillars of SEO:

• Accessibility

• Relevancy

• Credibility

Our Digital Marketing Team optimise your digital assets by

updating links and ensuring the data is relevant, up to date

and contains all the right keywords. We make sure that your

site can be indexed by search engines like Google and Yahoo.

WEBSITE PRODUCTION

Our Website Production Team can help you

communicate effectively by combining creativity with

best practice usability. We will construct a creative

website that brings your brand to life whilst keeping

the end user in mind through the entire design and

architecture process.

We can translate user requirements into compelling

design whilst using effective and engaging

copywriting with keyword rich content to ensure

visitors to your website. All our website production is

constructed using a friendly interface that is mobile

and tablet friendly.

Ensuring that the first impression is the

right one

EVENT MANAGEMENT

PHOTO:

• Opening of ART KYIV Contemporary 2011

The expertise to create unforgettably

successful events.

Our Events Management Team create, manage and organise

effective and inspiring events. Our Team pride themselves on

their attention to detail which allows them to host some of the

most diverse and engaging events across the world.

We provide a range of services, including:

• sourcing venues

• guest list management

• sponsorship

• supplier liaison

• charity partners.

We have the capacity, experience and network to secure high

profile guest speakers and an audience of policy makers and

thought leaders.

Past events include international conferences, trade shows,

exhibitions and auctions.

CASE STUDIES

FESTIVAL MASLENITSA:

RUSSIAN WEEK IN LONDON OBJECTIVE

Curzon worked with Ensemble Productions to support the annual

Festival Maslenitsa. Held under the auspices of the Mayor of

London, Boris Johnson, the Greater London Authority, the Ministry

of Foreign Affairs of the Russian Federation and the Embassy of the

Russian Federation in London, it featured a week of cultural events

culminating in a festival at Trafalgar Square. Curzon’s goal was to

establish Maslenitsa as the preeminent Russian cultural event in the

UK, promoting cultural exchange in the run up to the 2014 UK-

Russia Year of Culture and the Sochi Olympic Games. Curzon’s

services included strategy, media relations and digital media

strategy.

CAMPAIGN

Curzon conducted a comprehensive media campaign disseminating

unique messages to the individual niche sectors relevant to the

festival’s many satellite events. These included arts and culture,

literature, theatre, music, architecture, events listings, family-

oriented, religious, culinary, Russian Diaspora, London-focused as

well as national newspapers across print, media and broadcast.

RESULTS

Doubling the amount of coverage achieved the year before, Curzon

secured top-tier international exposure in print, digital and

broadcast media including The Times, The Telegraph, The Guardian,

and Condé Nast Traveller as well as exclusive coverage by Channel

4 News and Euronews.

PHOTOS, FROM TOP TO BOTTOM:

• The festival at Trafalgar Square attracted a huge crowd

• Supermodel and founder of the festival’s charity partner The Naked Heart

Foundation, Natalia Vodianova speaks to Ali May from Euronews

STRATEGY | MEDIA RELATIONS | DIGITAL RELATIONS

RUSSIA

OBJECTIVE

Celebrating 100 years of Bollywood, Curzon PR was hired to promote Conferro Auctions’

inaugural auction of Vintage Bollywood Memorabilia at the 5* Westbury Gallery in the

Westbury Hotel, Mayfair. The auction featured vintage collectables such as Bollywood

LPs, film banners and posters from some of the milestones of Indian film history.

Curzon’s objective was to establish Conferro Auctions as a leading auction house

specialising exclusively in Indian art and collectables in London.

CAMPAIGN

A comprehensive digital and media relations campaign, alongside extensive event

management, helped establish Conferro’s inaugural auction as the first major sale of

vintage Bollywood memorabilia in the UK. Targeting national and international press in

the UK, Russia and India, Curzon raised the profile and exposure of the Conferro

Auctions brand. Through event management Curzon arranged a preview of the auction

lots, as well as the inaugural auction, including sourcing an auctioneer, display cases and

other event logistics.

RESULTS

Media coverage was achieved in more than 60 national and international publications

including the Financial Times, Evening Standard, Daily Mail, The Guardian, Expansión,

The Times of India, Vogue India and The Indian Express, as well as radio stations

including Monocle and BBC Radio London. Conferro Auctions was successfully

established as the first major auctioneers of vintage Bollywood memorabilia in the UK

and a leading auction house in the Indian arts and collectables market in London. Over

85 per cent of auction lots were sold.

VINTAGE BOLLYWOOD MEMORABILIA

CONFERRO AUCTIONS

MEDIA RELATIONS | DIGITAL RELATIONS| EVENTS | BRANDING

PHOTOS, FROM TOP TO BOTTOM:

• Ashanti Omkar, Conferro Auctions Bollywood expert, being interviewed by BBC

Asian Network during the auction preview at the Westbury Hotel

• Picture taken during Conferro Auctions preview and chosen by the Guardian as

one of the pictures of the day

INDIA

KIEV INTERNATIONAL BIENNALE

OF CONTEMPORARY ART, UKRAINE OBJECTIVE

To re-brand the city of Kiev as an arts and culture destination in

Europe through strategic place branding. As Kiev was hosting two

international events in 2012, the UEFA cup and their inaugural

International Biennale of Contemporary art, they were keen to build

awareness of Ukrainian Contemporary art and Kiev as a cultural hub.

CAMPAIGN

An international media campaign targeting arts and travel

correspondents included social media platforms to build awareness

amongst the English speaking world, including translation of

Ukrainian art publications. Curzon created a place profile for Kiev

and its upcoming events and invited journalists from strategically

selected prominent international print publications on monthly 48

hour press trips in order to promote Kiev as a top cultural

destination for 2012.

RESULTS

International coverage was achieved in prestigious print publications

such as The Financial Times, The Art Newspaper, Frieze, The Sunday

Telegraph, New York Observer and Condé Nast Traveller. This

resulted in a great deal of exposure and interest in Kiev as a

noteworthy travel location in Europe, with Lonely Planet listing it as

the third most interesting must-visit destination.

PHOTOS, FROM TOP TO BOTTOM:

• Opening of Mystetskyi Arsenal Museum, Kiev Ukraine

• Director of Mystetskyi Arsenal, Natalia Zabolotna, with the Ukrainian Minister of

Culture, Mykhailo Kulyniak, Kiev Ukraine

MEDIA RELATIONS | PUBLIC AFFAIRS | COUNTRY BRANDING

UKRAINE

IN THE NAME OF HONOUR GALA AUCTION AND EXHIBITION

PHOTOS, FROM TOP TO BOTTOM:

• Mona Hatoum , ‘Over My Dead Body’, 1988

• Guests in attendance at the Sarah Charlton Charitable Foundation gala event

OBJECTIVE:

In order to maximise the exposure of ‘In The Name of Honour’, an exclusive gala auction

and exhibition organised by the Sara Charlton Charitable Foundation to raise funds for

victims of domestic violence, Curzon was brought on board to undertake a media

relations campaign, along with digital relations advisory, around the event. Held in

conjunction with top auction house Christie’s, the campaign sought to showcase both the

work of the foundation as well as the unique programme of the gala and exhibition.

CAMPAIGN:

A key challenge was to promote the work of the charity itself, without allowing for the gala

event to overshadow the reasons for which it was organised in the first place. In addition

to artworks for sale, a series of celebrity sketches were commissioned by top international

celebrities and figures, who were asked to draw either a women who is special to them, or

a picture related to domestic violence. These were then sold during a silent auction on the

night. Meanwhile, artists donating works were asked to also submit quotes about domestic

violence and their involvement in the project. An array of vertical press sectors were

approached, through a targeted media relations campaign, encompassing both the

charity aspects of the event as well as Contemporary arts, culture and society.

RESULTS:

The campaign generated interest in case studies and information on the Sara Charlton

Charitable Foundation’s work from a number of national broadsheets and also resulted in

comprehensive media coverage in a variety of consumer and trade media including

newspapers, magazines, TV and online. A live interview on BBC World News’ ‘Impact’

aired on the afternoon of the gala, while other coverage include The Independent, The Art

Newspaper, Louise Blouin Art Info, Evening Standard, Elle, The Sunday Times and The Sun.

MEDIA RELATIONS

UK

A SOLDIER’S TALE:

130 YEARS OF DIPLOMATIC RELATIONS

PHOTOS, FROM TOP TO BOTTOM:

• HE Ambassador of the Republic of Korea, Sungnam Lim

• Korean War veteran engaging with young Korean girl

OBJECTIVE

To promote A Soldier’s Tale: 60 Years of Memories, 130 Years of Friendship. Organised by

ISKAI Art, the Contemporary art exhibition, held at London’s Asia House, celebrated 130

years of diplomatic relations between the UK and Korea, and commemorated the Korean

War, or ‘The Forgotten War’. The exhibition was opened by BBC broadcaster Mishal

Husain in the presence of HE the Korean Ambassador.

CAMPAIGN

Ahead of a state visit by Korea to the UK, the exhibition was supported by a strategic

communications campaign. This targeted fine arts press as well as public affairs and

politics, with a focus on historical interest in order to promote both the Contemporary art

aspect of the exhibition as well as the important diplomatic relationships that it was

celebrating, in the presence of Korean dignitaries and Korean War Veterans.

RESULTS

The exhibition was covered extensively by Mishal Husain and the BBC, with publications

such as The Evening Standard and the Marylebone Journal featuring it. Arts coverage

included Blouin Artinfo, the premier global online destination for art, among others.

Curzon’s communications campaign also resulted in a special tour of the exhibition as part

of the Asia House Business & Policy Network, including officials from the UK Foreign &

Commonwealth Office, the Embassy of the Republic of Korea in London, the Korea Trade-

Investment Promotion Agency in London and company representatives from corporates

and SMEs working in Korea as well as UK Trade & Investment figures.

MEDIA RELATIONS

SOUTH KOREA

MOHAMMAD JAWAD

OBJECTIVE

Mohammad Jawad, a humanitarian plastic surgeon, was the subject of

the Oscar-winning documentary Saving Face. Curzon PR was brought

on board to promote Mr Jawad’s humanitarian work, using the

documentary as a vehicle for raising awareness of the case of acid

burn victims and to encourage funding for acid burn foundations.

CAMPAIGN

Curzon PR’s strategy included targeting key publications worldwide;

focusing on the Asian press as well as North America and Europe.

Curzon also targeted different angles within different publications in

order to widen the project’s remit and target the right correspondents,

including not just film and arts, but charity, health and South Asian

press in print media, broadcast and online. Multiple social media

platforms were created to disseminate key messages and engage with

audiences.

RESULTS

Top tier coverage was achieved in publications including The Times

(UK), The Washington Post, The New York Times, The Times of India, Al

Jazeera and the BBC. International awareness, brought in legislative

changes in Pakistan to prosecute the perpetrators of acid crimes.

Meanwhile, an increase in funding was reported by acid burn victim

foundations internationally. Mr Jawad became a Guest Lecturer at

Stanford University School of Medicine, along with receiving a number

of government and medical awards.

PHOTOS, FROM TOP TO BOTTOM:

• Still from Oscar Award winning documentary Saving Face (2012) which featured Mr

Mohammad Jawad

• Mr Mohammad Jawad holding the Saving Face (2012) Oscar. Director Daniel Junge is

seen in the background

MEDIA RELATIONS

PAKISTAN

CONTACT

ASHTA DOYLE | BUSINESS DEVELOPMENT

28 GROSVENOR STREET

LONDON

UNITED KINGDOM

W1K 4QR

T: (+44) 207 399 2431

E: ASHTA@CURZONPR.COM

WWW.CURZONPR.COM

https://www.facebook.com/CurzonPR

@CurzonPR

http://www.linkedin.com/company/curzon-pr

http://www.youtube.com/curzonpruk

Curzon PR

WASHINGTON, USA

2511 Q St. NW,

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