london small historic houses pr

8/7/2019 London Small Historic Houses PR

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www.LondonShh.org.uk


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Who are London Shh...?


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Our Mission Statement

To raise the profile of Londons small historic

houses, highlighting their unique contribution

to the citys heritage; to broaden and increase

their audiences; to maintain and develop a

network in order to share skills, knowledge andresources amongst members.


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How did we start?

Took inspiration from existing heritage groups

Founded informally in 2007

Formalised in February 2009

Official launch with group website November 2009

What we sought to do differently


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What we have in common

Small, independently run historic houses with

interesting former residents

Shared challenges and frustrations:

-Small staff numbers and few marketing specialists

-Desire to expand and diversify audiences-Limited time

-Small budgets


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Next Steps

Launch first or fundraise? - Christmas party

Joint grant application to Story of London

Reusable marketing/exhibition material

Launch event

Strong professional brand identity student designidea didnt work


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Benefits

Increased press coverage

Pooled marketing skills, contacts and resources

Strong brand identityShared workload

Shared existing relevant audiences

All houses benefit from partial group commitment

Higher profile but cost split 6, now 7 ways

Trustees very keen on scheme

Increased visitor numbers...?


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Challenges

Finding time to meet

Becoming a formal, organised entity

Securing fundingThe first hurdle

Expansion and success only limited by resources


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Lessons learned

Technology updates make sure measures are in

place well in advance of any launch

Always plan several events aheadOrganise and delegate

Professional branding and design makes a big

difference

Group activities need to give beneficial, tangible

results to justify commitment


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Future plans

Social networking

More joint events summer garden party, late

nights openings, walks, exhibition etcExpanded membership

Attract major sponsorship for marketing campaign

Complete marketing strategy

National franchise?!


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Join us!

We would like to invite other

small historic houses in London to join.

london small historic houses pr

Documents