London - Stratford-upon-Avon - Prescot

how culture and a strong sense of place is helping

transform the fortunes of a small northern town

@thinking_place

UK’s only place specialist company

12 years successful place activity

Councils, econ agencies, invest/visitor orgs

place agendas, stakeholders & issues

forefront of re-imagining place leadership

fresh thinking, unique insight, delivery focus

it’s our passion and all we do!

thinkingplace

@thinking_place

Prescot

• past decade experienced 3% fall in population principally relating to

younger people

• perceived as an ageing and benefit-dependent population

• demographics threaten the sustainability of Knowsley as a ‘place’

• Use culture and heritage as differentiation and new audience attractor

• not utilising the neighbouring cities of Liverpool and Manchester

challenges

@thinking_place

@thinking_place

to be guardians of the story and brand

to provide a strategic business led view and

leadership for the promotion and development

of the place regionally, nationally and

internationally

Place Board

@thinking_place

profile, investment, lobbying, business, jobs

direct, oversee, review Place Plan

influence others activity to support story

consider projects re the Place Plan

vocal champions for the story

oversee Ambassadors programme

‘sounding board’ for place activity

non bureaucratic, dynamic, flexible

role and responsibilities

@thinking_place

Knowsley Place Board members

place led group to promote & develop the place

cascade story, promote best practice, widen

ownership, highlight opportunities

bi-monthly premier place networking opportunity

given ‘tools’ to sell the place

Place Ambassador programme

@thinking_place

developing the ‘new’

Prescot story

@thinking_place

theme

local liveability

@thinking_place

theme

cultivating culture

@thinking_place

big idea

the North’s Shakespearian

market town

@thinking_place

what’s happened?

@thinking_place