(long version) 2020 eroi vision: driving innovation through email, web, + social

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART

2020PAINTED PICTURE

JUNE 6, 2014


CONTENTS2020 PAINTED PICTURE

Who We Are 03

Vision 23

Services 32

02


WHO WE ARE2020 PAINTED PICTURE

The painted picture is an aspirational planning document to chart eROI’s evolution from 2014 to 2020, created by the executive team and reported annually.

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eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 04

WHO WE ARE2020 PAINTED PICTURE

eROI crafts compelling digital experiences for web, email, and social; driving revenue + exceeding goals.


WHO WE AREeROI VALUES 2020 PAINTED PICTURE

We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired.


WHO WE ARECOLLABORATIVE CULTURE 2020 PAINTED PICTURE

We’re wholly collaborative because we know we’re better together than apart in our victories and our stumbles.

We’re a wholly collaborative agency across specifications and talents because we believe, we know, we are better together than apart in our victories and our stumbles.

n everything we endeavor because together, we are better than apart in our victories and our stumbles.


AGENCY CULTURE2020 PAINTED PICTURE

eROI is an environment of collaborative evolution.

07


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R&D Events+Speaking Lunch+Learn Beers+Peers Shadow Program Content

Thought Leadership + Partner Outreach

Local/National PR Brain food Industry Networking

Culture+ Workflow Lead Generation + Organic traffic

eROI hires people who are driven by curiosity and the

opportunity for growth.


We’re in it for the long-haul; to build deep + lasting partnerships that smash records and destroy the ordinary.

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WHO WE AREPRICING TRANSPARENCY 2020 PAINTED PICTURE

Partnership starts with trust + transparency.

PROJECT VENTUREPARTNER


WHO WE AREBUSINESS DEVELOPMENT 2020 PAINTED PICTURE

Our commitment drives our business development goals.

Win 2 new partners per year(valued at least $500K/year)


1 0.5A Venture Creative/ROI partnership model, will show our dedication to partners over clients.


WHO WE AREBUSINESS DEVELOPMENT 2020 PAINTED PICTURE

eROI will grow at-pace, and possibly open new offices + hire new staff, to better serve those new partnerships.

Without outgrowing the capacity of our culture.


1 0.5eROI uses the Fluid Web to lead web technology, applying the philosophy to every aspect of our agency.


YOU AUDIENCE

Responsive

Adaptive

MobileiPad

AndroidiOS

Browser

ExplorerChrome

FirefoxFixed-width

Email

Fluid Web

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WHO WE AREOUR PHILOSOPHY FOR THE WEB 2020 PAINTED PICTURE

The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication.



WHO WE AREOUR PHILOSOPHY FOR THE WEB 2020 PAINTED PICTURE

The audience is our muse.We design for their journey, not the points they use a previously planned-for device.

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1 0.5WHY moves us toward what we need rather than what we want.


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WHO WE AREASK WHY 2020 PAINTED PICTURE

Why’ is our way of doing things.It is actionable. It drives the best results for our partnerships, driving us to think harder, and create better work.

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WHO WE ARETHE WHY PROJECT 2020 PAINTED PICTURE

The Why Project will continue to celebrate the moment someone’s future changed because they questioned the status quo.


1 0.5 eROI will get 10,000 Why Moment Submissions.

What will it take to do this in 26 quarters?

MINI BHAGBIG HAIRY AUDACIOUS GOAL - THE WHY PROJECT 2020 PAINTED PICTURE


The Why Project will focus on long-term study and explore the American Dream in 2015.

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1 0.5 Focusing our study on ‘the American Dream’ celebrates our focus on users, insights data, and discovery.

WHO WE ARETHE WHY PROJECT 2020 PAINTED PICTURE


VISION2020 PAINTED PICTURE

True innovation comes from focus + perspective, the objectivity to know what rules to break and which to respect.

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VISIONEMAIL INNOVATION 2020 PAINTED PICTURE

Email is personal and invited, it can be rich and experiential if it has visionaries who believe in its power.



Email isn’t the next frontier, it’s the channel with the most opportunity for true innovation.

And we should be leading our future.



eROI will dedicate the time and talent needed to revolutionize email truly, to alter ours and the public’s perception of email.


In 2020 eROI is awarded AdAge Small Agency of the Year.

What will it take to do this in 26 quarters?

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The Small Agency of the Year award honors the agencies and ideas that get overlooked by other awards that are dominated by the big agencies.

AGENCY OF THE YEARBIG HAIRY AUDACIOUS GOAL 2020 PAINTED PICTURE


To win eROI will have to lead innovation in all aspects of our industry and be able to prove it.



We’ll need to show three integrated campaigns in a single year that show the breadth of our talent and the metrics for their success.



And finally, we need to prove our employees love to come to work and show our commitment to our neighborhood.



SERVICES2020 PAINTED PICTURE

We have only started to scratch the surface of our capabilities as an agency.

32


SERVICE OFFERINGPILLARS OF THE AGENCY 2020 PAINTED PICTURE

We will continue to evolve + refine our services across email, web, social, and software as the pillars of our agency.


1 0.5 Partners Services is comprised of business people who create markets for ideas; catalysts for new thinking and ideas.


1 0.5 Partner Services does not choose between account and project management - one skillset over another.


DRIVING PARTNERSHIPPARTNERSHIP SERVICES 2020 PAINTED PICTURE

It goes beyond functionaries managing pieces of business and without lines. The agency needs to redefine the qualities they want in an account person.



More than one talent - each person drives innovation in a unique way with a varied perspective.



Account Manager/Project Manager

Partner AdvocateBusiness Ambassador


ACCOUNT PLANNINGPARTNER SERVICES 2020 PAINTED PICTURE

+ Market Planning

+ Business Planning

+ Operations Planning

+ Brand Planning


1 0.5 Strategy simplifies the complex, creating the roadmap for our partner’s success.


IT STARTS WITH RESEARCHSTRATEGY 2020 PAINTED PICTURE

From the smallest recommendation to the largest campaign, strategy provides the research to make educated decisions.


WHO + HOW + WHYSTRATEGY 2020 PAINTED PICTURE

Effective campaigns are built by an understanding:Who is our audience?

How do they make decisions?

Why do they make those decisions?


WHO + HOW + WHYSTRATEGY 2020 PAINTED PICTURE

Strategy delivers that understanding and works side-by-side with Accounts, Creative and Performance to bring those insights to life.


1 0.5 eROI is a maker’s agency. Our talent, brains, hands, experiences + surroundings are our tools to craft digital experiences with our partners.


1 0.5 The items we create matter. We have a responsibility to create substance over style, something that lasts and performs, and shifts what we previously thought possible.


CONTENTCREATIVE SERVICES 2020 PAINTED PICTURE

Content strategy builds familiarity, likability, and trust. Content binds our partners and us, our strategies, development, and design to our audience.


CONTENTCREATIVE SERVICES 2020 PAINTED PICTURE

Our audience does not experience content separately from design, ux, and development. We shouldn’t create it that way either...


DEVELOPMENTCREATIVE SERVICES 2020 PAINTED PICTURE

True creative Development is powerful, an equal partner in the creative process, with the ability to sculpt nothing into something.


DEVELOPMENTCREATIVE SERVICES 2020 PAINTED PICTURE

Our Developers turn the lights on, make the process more intuitive and more memorable in the precise way we’ve dreamed. Theirs is an art akin to cooking or painting.


DESIGNCREATIVE SERVICES 2020 PAINTED PICTURE

Design is a language used to communicate our ideas across people and borders. We trust our designers to tell that story and compel a stranger to act.


DESIGNCREATIVE SERVICES 2020 PAINTED PICTURE

Our Designers are conceptual problem solvers, combining art with strategy to push conventional thinking and lead our industries.


1 0.5 Creativity is an energy. It’s a byproduct of our culture and grit. We just need to harness it for good because it is contagious and it’s in our bones.


1 0.5 Performance removes the grey area behind the ‘Why’.


HOLISTICPERFORMANCE SERVICES 2020 PAINTED PICTURE

Performance is holistic. Extending beyond simply the measurement of Opens and Clicks, Conversions and Attribution.


HOLISTICPERFORMANCE SERVICES 2020 PAINTED PICTURE

Optimizing not just what’s onsite, but creating opportunity and revenue through experience. Utilizing technical and operational efficiencies to our advantage.


1 0.5 Performance is about zeroing in on what matters and humanizing the results.


HUMANIZINGPERFORMANCE SERVICES 2020 PAINTED PICTURE

75% of our name is ROI and we improve our Partners’.Our commitment to humanize the math sets us apart from other agencies who love numbers and can speak Excel just as well as we do. Our reports are actionable as well as being understandable.

We throw in with Google Analytics, as a Certified Partner, but we are platform agnostic and create results no matter the platform.


SERVICESPERFORMANCE SERVICES 2020 PAINTED PICTURE

Performance creates + highlights opportunityOur integration and participation will grow from reporting and recommendations to actively optimizing sites from the ground up.

We will be an integral part of partners’ daily dashboards, rather than simply creating the framework for success and visualizing the results after.

Performance provides a pipeline for eROI to do inspirational and profitable work that moves us towards our 2020 goal.


1 0.5 Email is still king kong. We need to support it at a higher level than we have.


SOFTWARE SERVICESPERFORMANCE SERVICES 2020 PAINTED PICTURE

Our experience guides our software choicesAnd our partners depend on us to make decisions that are always in their best interest. As such, we endorse two products that offer the flexibility to scale from zero-millions, create dynamic landing pages on the fly, and fit into any budget. Hands down we provide the best service and pricing with the expertise to make any email a reality.

BlueHornet

ExactTarget


SOFTWARE PERFORMANCEPERFORMANCE SERVICES 2020 PAINTED PICTURE

We grew up with email, it’s in our blood.No channel is as ubiquitous and flexible and no other channel can drive results like email.

We’ve worked in every platform and know not only what fits our partner, but how to customize it for them.

Open ->Click ->Visitor, our team knows how to create end-to-end understanding of our customers’ journey to conversion and our partner’s goals.


1 0.5 We hope to bring others along for the ride of their lives as we lead the way.

(long version) 2020 eroi vision: driving innovation through email, web, + social

Marketing