longstride—social media for nonprofits
DESCRIPTION
A presentation to nonprofits on how to better understand and use social media to expand their audience.TRANSCRIPT
Longstride 2013Being Smarter With Social
v
being smarterwith social
Longstride 2013Being Smarter With Social
v
#SocialNPO@wearelongstride
Longstride 2013Being Smarter With Social
EngagE, don’t fundraisE.
Longstride 2013Being Smarter With Social
Who Should Be Socializing
Longstride 2013Being Smarter With Social
Social Media
The means of interactions among
people in which they create, share and
exchange information and ideas in
virtual communities and networks.
Longstride 2013Being Smarter With Social
Let’s lose the Media for now
Longstride 2013Being Smarter With Social
SOC IAL
Longstride 2013Being Smarter With Social
BuildRelationships
#1 goal
Handshake & Hello
Trust of the BFFs
Follow ups
Longstride 2013Being Smarter With Social
Be realDisclose infoHave conversationsStay in touchListenInvite people inBe a butterflyHave funAsk for help
1
2
3
4
5
6
7
8
9
Longstride 2013Being Smarter With Social
be real1
• Authenticity
• Acting human
• Speak for yourself
Longstride 2013Being Smarter With Social
disclose info2
• Tell friends what you’re doing
• Tell them where you’re doing it
• Tell people your schtick
Longstride 2013Being Smarter With Social
have conversations
3
• Have a POV
• Engage in dialogue
• Ask questions
Longstride 2013Being Smarter With Social
stay in touch4
• Frequency
• Consistency
• Surprises
Longstride 2013Being Smarter With Social
listen5
• Let others talk
• Keep ears/eyes open
• Respond and affirm
Longstride 2013Being Smarter With Social
invite people in6
• Welcome
• Be connectors
• Give reason to come back
Longstride 2013Being Smarter With Social
be a butterfly7
• Don’t limit to one group
• Don’t limit to one party
• But don’t spread yourself thin
Longstride 2013Being Smarter With Social
have fun8
• Use humor
• Be visual
• Play games
Longstride 2013Being Smarter With Social
ask for helponly
9
• After you build trust
• After they really like you
• After you’ve done a favor first
Longstride 2013Being Smarter With Social
OK, back to Social Media
Longstride 2013Being Smarter With Social
MissionFirst
Longstride 2013Being Smarter With Social
Message before Medium
Figure out WHY you’re talking,
then WHO then HOW.
Longstride 2013Being Smarter With Social
Facebookfacebook 1 5 8
Longstride 2013Being Smarter With Social
Facebookfacebook 1 5 8
Longstride 2013Being Smarter With Social
Facebookfacebook 3 6
Longstride 2013Being Smarter With Social
twittertwitter 4 6
Longstride 2013Being Smarter With Social
twittertwitter 3 5
Longstride 2013Being Smarter With Social
youtubeyoutube 2 8 9
Longstride 2013Being Smarter With Social
youtubeyoutube 6 7
Longstride 2013Being Smarter With Social
linkedinlinkedin 2 3 6 7
Longstride 2013Being Smarter With Social
flickrflickr 1 6 8 9
Longstride 2013Being Smarter With Social
tumblrtumblr 2 4
Longstride 2013Being Smarter With Social
instagraminstagram 2 4 8
Longstride 2013Being Smarter With Social
instagraminstagram 3 5
Longstride 2013Being Smarter With Social
instagraminstagram 1 6
Longstride 2013Being Smarter With Social
pinterestpinterest 8 9
Longstride 2013Being Smarter With Social
pinterestpinterest 1 6
Longstride 2013Being Smarter With Social
pinterestpinterest 2 7 9
Longstride 2013Being Smarter With Social
`
foursquarefoursquare 3 5 8 9
Longstride 2013Being Smarter With Social
`
vinevine 6 8 9
Longstride 2013Being Smarter With Social
social +just being social doesn’t mean
people will give you money.
it should be part of an overall, holistic marketing plan.
Longstride 2013Being Smarter With Social
One Key Takeaway
buildrelationships
don’t post anything you wouldn’t say in person
Longstride 2013Being Smarter With Social
v
facebook wearelongstride
twitter @wearelongstride
email [email protected]
www.wearelongstride.com