look ahead: 5 business trends shaping the future of your brand

41

Property of Justin Foster © 2014 Look Ahead 5 Trends Shaping the Future of Your Brand Presented by: Justin Foster: Social Brand Strategist @fosterthinking

Upload: justin-foster

Post on 21-Dec-2014

217 views

Category:

Business

1 download

Report

Download

Tags:

Embed Size (px):

DESCRIPTION

"Leaders are Clear Thinkers" is one of the four foundational principles for becoming a Complete Leader. At the core of this principle is futuristic thinking - the ability to see further than others to recognize trends, identify opportunities and become a thought-leader. In this presentation, Brand Strategist Justin Foster provides his insights on 5 emerging business trends that will shape the future of your brand.

TRANSCRIPT

Property of Justin Foster © 2014

Look Ahead5 Trends Shaping the Future of Your Brand

Presented by:Justin Foster: Social Brand Strategist

@fosterthinking

Property of Justin Foster © 2014

Property of Justin Foster © 2014

Property of Justin Foster © 2014

PRESSURESOld & New

Property of Justin Foster © 2014

OPT-IN or OPT-OUT

Property of Justin Foster © 2014

Foster’s 3 Rules of Modern Branding

Property of Justin Foster © 2014

Be consistently different.

Property of Justin Foster © 2014

Culture is the ultimate

differentiator.

Property of Justin Foster © 2014

BRAND = CULTURE

Property of Justin Foster © 2014

Bacon Brands

Property of Justin Foster © 2014

Property of Justin Foster © 2014

Survey:What is a brand that you admire?

Property of Justin Foster © 2014

5 Trends

Property of Justin Foster © 2014

SOCIAL / MOBILE is always ON.

Property of Justin Foster © 2014

Individual experiences create brands

Property of Justin Foster © 2014

Emotion is amplified

Property of Justin Foster © 2014

Tough era for jerks & posers

Property of Justin Foster © 2014

Discussion:What is one new behavior that this trend has created in you?

Property of Justin Foster © 2014

Everything is ART

Property of Justin Foster © 2014

Law of Attraction

Property of Justin Foster © 2014

Beauty + Function

Property of Justin Foster © 2014

Mirroring Values

Property of Justin Foster © 2014

Discussion:What is your brand visually communicating?

Property of Justin Foster © 2014

MILLENNIALS are Now.

Property of Justin Foster © 2014

Pursuers of Happiness

Property of Justin Foster © 2014

Highly Individualistic + Social

Property of Justin Foster © 2014

Unashamedly Authentic

Property of Justin Foster © 2014

Discussion:In your experience, what makes Millennials different than previous generations?

Property of Justin Foster © 2014

INNOVATORS are Everywhere.

Property of Justin Foster © 2014

Are truly different.(Culture)

Property of Justin Foster © 2014

Look different.(Visual Brand)

Property of Justin Foster © 2014

Provide something truly different.(Innovation)

Property of Justin Foster © 2014

Discussion:In your experience, what makes Millennials different than previous generations?

Property of Justin Foster © 2014

HUMANIZATION of Experiences

Property of Justin Foster © 2014

Everything has UI

Property of Justin Foster © 2014

Emotional Connection

Property of Justin Foster © 2014

First 15 Seconds

Property of Justin Foster © 2014

Discussion:What do you expect from a brand experience?

Property of Justin Foster © 2014

ROI of BACON

1. Growth

2. Talent attraction

3. Emotional Value

4. Ubiquity/ dominance

5. Relevance

Property of Justin Foster © 2014

What was your #1 take-away from the

session?

Property of Justin Foster © 2014

Connect with Me

[email protected]

Fosterthinking.com

@fosterthinking

Comenius: Future School Leaders Looking Ahead Raphael Wilkins Sub-brand to go here

Emotion and Its Interaction With Product Involvement Levels in Shaping Brand Attitude by Mainak Bag

Winning Ahead Online - RetailWatch · 2019-02-06 · • Omnichannel approach essential to delivering a seamless brand experience and reducing risk of fading brand equity. • Amazon

Market Shaping ToolkitV2 - Oxford Brookes Universityipc.brookes.ac.uk/docs/market-shaping-toolkit/Market_Shaping... · Market Shaping Toolkit ... MaS. Market Shaping ... also an annotated

OSG 2017 Corporate Profile - Мир Станочника...OSG has adopted a new corporate brand tagline, “shaping your dreams,” and brand statement with the aim of further enhancing

newzealand - Travel Daily · Destinations include Nepal, Costa Rica, Iceland, and Patagonia. New brand for WS. CANADIAN . carrier WestJet has unveiled a refreshed brand ahead of the

Feather & Black Sept ’11 – Sept ‘12 · brand and local campaigns. The non-brand campaign finished the year 26.83% ahead of target. The brand and local campaigns were on target

Shaping the future of entertainment...• eSports: The world’s leading esports company with category brand leaders that are shaping the future of the industry • Online gaming:

Disrupt or Decay? 5 Trends Shaping Your Brand

Shaping Your Personal Brand for Today’s HR Marketplace · Metro Atlanta’s Most Active Resource for Advancing HR Professionals Shaping Your Personal Brand for Today’s HR Marketplace

Oystercatchers Club Takeaway: Shaping the new brand/agency model

Market Shaping Review Place-based Market Shaping: Co

Tracking the trends 2018 The top 10 issues shaping mining ... · Tracking the trends 2018 The top 10 issues shaping mining in the year ahead

New Shaping the way you work - Solus · 2018. 9. 10. · Shaping the way you work Want to stay ahead of the trends, why not start your own trends? Stay a cut above the rest by utilizing

Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results

Do not put content on the brand signature area 2010 © Copyrights Protected Innovation Ahead of the Curve Arkadi Kuhlmann

BRAND AT PROLOGIS Ahead of What’s Next

Disrupt or Decay: 5 Natural Forces Shaping Your Brand

shaping tomorrow with you - Fujitsu · shaping tomorrow with you This is Fujitsu’s Brand Promise to the world. Embedded in “shaping tomorrow” is the idea of helping customers

VIDYO BRAND STYLE GUIDE€¦ · play a vital role in shaping the Vidyo brand. Your daily interactions, big and small, contribute to the impression we make on the market and the relationships

Transformation Ahead Transformation Ahead

SHAPING THE BRAND: COLUMBUS STATE UNIVERSITY. Branding Partner-- Cavelle Consulting Group Bob Harty, President – –Started last year with a charge to:

Looking Ahead 2020 - Woodruff Sawyer · Benefits Looking Ahead Guide provides insights and identifies trends in key areas that are shaping the way we think about and structure employee

Looking Ahead: Key Trends Shaping the HCM Vendor Landscape

Shaping Brand - webunwto.s3.eu-west-1.amazonaws.com

Shaping Enfield’s Future Draft Place Shaping Strategy - Place... · Shaping Enfield’s Future Draft Place Shaping Strategy. Shaping Enfield’s Future Welcome to the Enfield Place

Spring Town Hall Meeting Thursday, May 20. Agenda Quick Review of Academic Year What is ahead 2010-14? Shaping the Future Questions and Answers

BRANDFINANCE NATION BRANDS - Brand ValueBRANDFINANCE NATION BRANDS Executive summary ... Switzerland has just edged ahead of Singapore to become the world’s strongest nation brand,

SHAPING THE BRAND: COLUMBUS STATE UNIVERSITY

General Practice in Scotland: The Way Ahead … for change/Shaping... · General Practice in Scotland: The Way Ahead 1 BMA SCOTLAND. ... consider the role of general practice in the

Get Ahead, Stay Ahead

THE PATH AHEAD€¦ · · 2018-02-01THE PATH AHEAD: LEADERSHIP, COLLABORATION, AND SHAPING OUR FUTURE DR. ... • WHAT IS MAKING AN IMPACT ON STUDENTS? ... • Who makes great things

EABIS ANNUAL REPORT - ABIS - The Academy of … · and challenges which lie ahead. ... Shaping the Future of Management, ... Governmentality and Corporate Responsibility Symposium,

Sport, flagship content shaping the future of my brand

Carbon Reduction Rate 51 - deltaww.com Brand... · Special Report Delta Headquarters passes EEWH-Renovation green building Diamond certification Brand People Shaping corporate image