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Essential

PRODUCT GUIDE STARTING ON P. 10

Table signs and

TEAR-OUT POSTERS STARTING ON P. 5

Plus

RECIPES, ACTIVITIES, STORIES and More!

2017 FALLTOOLKIT

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ORGANIC | FAIRLY TRADED | SMALL FARMER GROWN SINCE 1986

ON THE COVER: Suzeline Michel-Paul and her daughter Abigail shop at the Fair Trade Sale at River Church in Quincy, Massachusetts.

MICHAEL WILLIAMSMichael Williams’ church began selling Equal Exchange products in 2010, but it was in the last year that Michael revived the program, earning top customer status! Michael uses custom-built display racks, offers a coffee grinding station, and hosts coffee tastings whenever he begins offering a new coffee to spark excitement and conversation.

“When I re-started the program a year ago, I was thoroughly excited at the response it got. I have been astonished at the growth. It still amazes me at times what a cause and a need for support can do to inspire people, a congregation, a community. Having a GREAT product doesn’t hurt either!”

OUR LORD’SLUTHERANMaryville, IL

32 shop.equalexchange.coop 774.776.7366 Customer Service M-F 9am to 5pm EST

Making a Difference

TogetherThank you for choosing Equal Exchange!

By bringing our fairly traded coffee, chocolate, tea and foods to your community,

you are supporting a more equitable, alternative trade system that empowers

small farmers worldwide. Whether you host a Sunday coffee hour, weekly table sale,

or annual event, your local action makes a difference for people around the globe.

In this toolkit, you’ll find a guide to

our products, program ideas, tear-out promotional materials and inspiration for a successful year of serving and selling Equal

Exchange in your community.

For more, visit us online: equalexchange.coop/ee-and-you

JENNI HEIMACHEvery Sunday after services, Jenni Heimach sells coffee, chocolate and tea from a custom-built cart made by a congregation member. With the profits, she purchases coffee to serve at coffee hour! After joining an Equal Exchange trip to Nicaragua, Jenni feels an even deeper connection to the alternative trade mission.

“At first is was about an easy way to bring good coffee and chocolate to the church while helping others. Now that I know more about small farmers and their communities, I am passionate about helping them because I have learned how it makes a huge impact. Every sip of tea, coffee, or hot chocolate reminds me that someone prepared this cup for me. Hopefully, by drinking a cup I can help a child, a family, and a community.”

IRVINGTON PRESBYTERIANIndianapolis, IN

You inspire us!Congregations and groups like yours are doing incredible work for their local communities while supporting an alternative supply chain that empowers small farmers worldwide.

Share your story!equalexchange.coop/share

COMMUNITYVoices

PHOTO: Don Chico, a coffee farmer and member of the Flor del Cafe co-op, depulps coffee with Equal Exchange worker-owner Ashley Krant in Guatemala.


Coffee TastingGuide

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IN COLOMBIA:Luz Bueno, her husband Alirio Tapasco, and their son Hugo are keepers of seeds and traditional medicine in the San Lorenzo Indigenous Reserve. In addition to protecting their ancestral seeds, they are also organic coffee farmers and members of ASPROCAFE Ingruma.

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IN MEXICO:The coffee farms in Chiapas, Mexico, have been hugely impacted by coffee leaf rust. Here, Filiberto Mazariegos Roblero, the export manager of our partner co-op CIRSA, explains their plan to set up a demonstration plot to research ways to increase coffee production.

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Savor the Aroma

Fill ceramic mugs halfway and pass them out to the

group. Encourage everyone to place their hands around their mug and breathe in all that the

coffee has to offer. What do you smell? Does it remind you of

something? A different food or drink?

Take a SipAs the coffee begins to

cool, continue to smell it and take a sip. What does the coffee taste like now? What are some of the flavors you are enjoying?

Explore these characteristics using the Specialty Coffee Association

coffee taster’s flavor wheel to help guide your

conversation.

Reveal the Flavors

After you taste the coffee for a few minutes and guide

the conversation, reveal the flavor notes we find in the coffee, which

are listed on the online product page. How was your tasting

experience similar or different?

Gather a group and follow these steps to hold your own coffee

tasting event and immerse yourself in a sensory coffee experience!

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Find more coffee tasting resources online:

equalexchange.coop/coffee-tasting-guide

Which coffees will you taste first? Browse our coffee

selections on pgs 10-12.


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IN COLOMBIA:Rocio Motato Suárez, coordinator of our trading partner ASPROCAFE Ingrumá, had a special bracelet made in the Embera style to honor our long-term trade relationship. Rocio is a community organizer and resident of La Montaña Indigenous reserve. She has dedicated her life to working on behalf of her community.

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IN COLOMBIA:“I’ve always loved doing everything organic. There’s nothing more satisfying than doing what you love. Everything I have I owe to my association. I love it.” —Luz Elva Chacón, president of the coffee grower group Nuevo Futuro Association in Popayán, Colombia.

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1. OLIVE OIL TAGS 72521 Tell the story behind our Palestinian Olive Oil with these beautiful tags.

2. DECAF STICKERS 72527 Make it easy to find the decaf coffees on your table at a glance.

3. PRODUCT BROCHURES CHOCOLATE - 45006 TEA - 45051 Get in-depth information about our farmer partners with product specific brochures.

4. TABLE SIGNS TABLE SIGNS - 46488 TABLE SIGN HOLDER - 45050 Display fun facts and stories about our fairly traded products at coffee hour.

5. SUPPLY CHAIN POSTER 45104 Show your congregation how Equal Exchange trades differently, step by step.

6. COFFEE HOUR POSTERS 46485 Let your congregation know that their coffee supports small farmers with this double sided 20”x16” poster.

7. CONGO COFFEE PROJECT BROCHURE 45055 Promote the Congo Coffee Project in your community with this tri-fold brochure.

8. ONLINE RESOURCES Find videos, presentations, discussion guides and more online at: equalexchange.coop/video

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FREE RESOURCESAdd to your next order!


The Congo Coffee Project is a partnership between Equal Exchange and the Panzi Foundation, supporting women who are survivors of epidemic sexual violence in the Democratic Republic of Congo.

Panzi Hospital, a groundbreaking holistic healing center founded by Dr. Denis Mukwege, has treated tens of thousands of women in need. Beyond the medical, their work includes essential counseling, skill training, literacy education and daycare.

The Project was created as a way to bring Congolese coffee to market in the United States while raising awareness about the plague of violence in the DRC, and for every bag of Organic Congo Coffee sold, we donate $1 to Panzi Hospital. Since its inception in 2011, the Congo Coffee Project has raised more than $60,000!

The Maison Dorcas aftercare center at Panzi Hospital provides women with a place to heal while receiving counseling and vocational skills training. Over the last five years, funds from the Project have been dedicated to

these training programs. Learning the art of basket weaving is part of the healing process and provides women with income and a set of skills that can be used when they leave the aftercare program. Equal Exchange is proud to be the first buyer of the beautiful Panzi Bags and bring them to market!

Equal Exchange is proud to partner with Panzi Foundation USA, purchase coffee from our partners at SOPACDI co-operative and work with like-minded organizations and activists to bring the conversation to life. We believe that through action and financial support, we can help contribute to the Congolese economy and assist the local people by telling their stories and supporting the power to heal.

Learn more online:equalexchange.coop/congo-coffee-project

For every bag of Congo Coffee sold,

Equal Exchange contributes $1 to

Panzi Hospital and Foundations.

These funds have been directed to the Maison

Dorcas aftercare center, which supports vocational

training for survivors of sexual violence.

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At Maison Dorcas, women learn to make the colorful Panzi Bags and then sell them to Equal Exchange,

which helps foster financial independence and stability.

“I started coming to Maison Dorcas in June 2015. I came to learn some handcraft skills such as embroidery, bag making and tailoring. I have

now mastered some of these skills and use them to survive and support my family. Maison Dorcas gave me life through training. When I make EE bags, I have enough food at home and pay school fees for some of my children. It is a good business!”

Jacqueline’s Story

C O F F E E P R O J E C T

“Beyond investing in individual women, Equal Exchange is also investing in creating

a sustainable, entrepreneurial program at the hospital, importing beautiful Panzi Bags

made by the women at Maison Dorcas for sale in the United States. Lives, livelihoods, and communities are rebuilding themselves.

It’s a remarkable partnership.”

PANZI BAG 44203 Woven Plastic

16” x 12” x 8” $29 each

ORGANIC CONGO COFFEE 11020 Full City Roast

Whole Bean $41.25/case of 5

NAAMA HAVIV, Executive Director for Panzi Foundation USA

Fellowship Blend5 16-OZ BAGS/CASEA warm pot of coffee has a way of bringing people together. Make your coffee hour even more meaningful with this special blend, which celebrates the connection between communities like yours and farming communities worldwide.

PERCOLATOR GRIND COFFEE

ITEM PRODUCT NAME ROAST PRICE/CASE

11002 Organic Fellowship Blend $37.50

11025 Organic Fellowship Blend Decaf $44.00

11200 Fellowship Blend $34.50

11201 Fellowship Blend Decaf $41.00

See our full range of support products at: shop.equalexchange.coop/serving

Serving & Display

ITEM PRODUCT NAME CASE SIZE PRICE/CASE

18700 Organic Sugar Packets 1000 packets $21.00

40001 8-oz Ecotainer Paper Cups 1,000 cups $69.51

40260 Birch Wood Stirrer 1,000 stirrers $5.00

44005 Equal Exchange Tin-Tie Bags 10 bags $1.30

40601 Chocolate Rack, 6-Case Display 1 rack $26.00

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ORDER ONLINE:shop.equalexchange.coop 774.776.7366 Customer Service M-F 9am to 5pm EST

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Our more environmentally-friendly single serve cups are made from recyclable plastic and aluminum. Enjoy all the convenience with less waste!

NOW KEURIG® 2.0 COMPATIBLE

Single Serve Cups6 BOXES OF 12 CUPS/CASE


12500 Organic Breakfast Blend $39.00

12501 Organic French Roast $39.00

12502 Organic Unwind Decaf $39.00


ORGANIC COFFEES LIGHT >>> DARK

17000 GROUNDOrganic Breakfast Blend $38.40

17001 BEAN

17010 GROUNDOrganic Colombian $38.40

17011 BEAN

11020 BEAN *Organic Congo Coffee $41.25

17020 GROUNDOrganic Decaffeinated $44.40

17021 BEAN

17008 GROUNDOrganic Ethiopian $38.40

17009 BEAN

17002 GROUNDOrganic French Roast $38.40

17003 BEAN

17022 GROUND Organic French Roast Decaf $44.40

17012 GROUNDOrganic Love Buzz $38.40

17013 BEAN

17016 GROUNDOrganic Midnight Sun $38.40

17017 BEAN

17004 GROUNDOrganic Mind, Body & Soul $38.40

17005 BEAN

CONVENTIONAL COFFEES

17205 GROUND Bright Day Brew $35.40

17201 GROUND Café Salvador $35.40

17227 GROUND Cozy Cup Decaf $41.40

FLAVORED COFFEES

17301 GROUND French Vanilla $39.90

17300 GROUND Hazelnut Crème $39.90

17325 GROUND Hazelnut Crème Decaf $45.90

17302 GROUND Toffee Caramel $39.90

Packaged Coffee6 10/12-OZ BAGS/CASEExperience the best beans from small farms all over the world in each of our flavorful coffees. Our talented roasters bring out the best in every batch, whether you crave a floral medium roast, a smoky French roast or anything in between.

* 5, 16-oz bags/case

DRIP GRIND & WHOLE BEAN options

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TOP SELLERS, 5-LB BULK BEANS

10000 Organic Breakfast Blend $80.90

10030 Organic Ethiopian $80.90

10002 Organic French Roast $80.90

10028 Organic French Roast Decaf $98.00

10018 Organic Love Buzz $80.90

10013 Organic Mind, Body and Soul $80.90

2-LB BULK BEANS

12000 *Organic Breakfast Blend $83.00

12001 *Organic French Roast $83.00

Bulk Beans2 5-LB BAGS/CASEEnjoy our full line of coffees in bulk, from carefully crafted blends to single origin gems in a range of roast levels. See our full line of bulk coffees at shop.equalexchange.coop/coffee/bulk

WHOLE BEAN

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* 5, 2-lb bags/case

ITEM PRODUCT NAME ROAST CASE SIZE PRICE/CASE

ORGANIC PILLOW PACKS FOR 12-CUP BREWER

19007Organic Breakfast Blend Decaf

56, 1.5-oz $57.59

19008 48, 2.25-oz $45.02

19005 Organic Colombian 48, 2.5-oz $59.09

19002 Organic French Roast 48, 2.5-oz $59.09

19000 Organic Mind, Body & Soul 48, 2.25-oz $53.65

19001Organic Peru Decaf

56, 2.0-oz $70.21

19004 48, 2.5-oz $65.17

19006 Organic Terra Mountain Blend 56, 1.5-oz $43.52

CONVENTIONAL PILLOW PACKS FOR 12-CUP BREWER

19200Café Salvador

48, 2.25-oz $50.88

19203 56, 1.5-oz $38.77

19202 Connoisseur Blend 48, 2.5-oz $57.28

19300 Hazelnut Crème 48, 2.25-oz $60.90

Pillow PacksNeed your coffee already ground and measured? These convenient packs brew one pot of coffee in commercial 12-cup brewers.

DRIP GRIND

For satellite packs for industrial-sized brewers, visit shop.equalexchange.coop


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Chocolate Bars12 2.8-OZ BARS

ITEM PRODUCT NAME CACAO % PRICE/CASE

DARK CHOCOLATE

18201 Organic Dark Chocolate Almond 55% $27.60

18205 Organic Dark Chocolate Caramel Crunch w/ Sea Salt 55% $27.60

18208 Organic Dark Chocolate Lemon, Ginger, Black Pepper 55% $27.60

18202 Organic Dark Chocolate Mint Crunch 67% $27.60

18203 Organic Dark Chocolate Orange 65% $27.60

18206 Organic Ecuador Dark Chocolate 65% $27.60

18207 Organic Extreme Dark Chocolate 88% $27.60

18204 Organic Panama Extra Dark Chocolate 80% $27.60

18200 Organic Very Dark Chocolate 71% $27.60

MILK CHOCOLATE

18300 Organic Milk Chocolate 43% $27.60

18301 Organic Milk Chocolate Caramel Crunch w/ Sea Salt 43% $27.60

Our rich chocolate bars are crafted for both classic and adventurous tastes.


COUTERTOP DISPLAY BOX OF 150 MINIS

18613 Organic Dark Chocolate - Box of 150 Minis 55% $30.00

18612 Organic Milk Chocolate - Box of 150 Minis 43% $30.00

BULK BAG OF 888 MINIS

18611 Organic Dark Chocolate - Bag of 888 Minis 55% $140.00

45201Chocolate Minis Packaging KitFor creating 35 gift bags of 25 minis each, chocolate not included

- $4.00

Chocolate MinisGrab and go! Bite-sized milk and dark chocolate treats to satisfy your sweet tooth.


18500 Organic Hot Cocoa 6, 12-oz $30.00

18550 Organic Hot Cocoa, bulk bag 2, 5-lb $56.00

18502 Organic Spicy Cocoa 6, 12-oz $30.00

18505 Organic Dark Hot Chocolate 6, 12-oz $30.00

Cocoa MixesOur hot cocoas are crafted using organic cacao (cocoa beans) from the Dominican Republic and Peru and organic sugar cane from small-scale farmers in Paraguay.

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COFFEE CHOCOLATE


18661 Organic Bittersweet Chocolate Chips 70% $43.20

18660 Organic Semi-Sweet Chocolate Chips 55% $43.20

Chocolate Chips12 10-OZ BAGS/CASEPerfect for all your favorite recipes. Free of the 8 major allergens.


18510 Organic Baking Cocoa 6, 8-oz $30.00

18551 Organic Baking Cocoa, bulk bag 2, 5-lb $65.00

Baking CocoaCake? Frosting? Brownies? No matter what you're making, our rich cocoa powder will add chocolaty goodness like never before.


OLIVE OIL

60101 Organic Extra Virgin Olive Oil 6, 500-ml $71.70

NUTS & MANGOES

62001 Organic Natural Almonds 6, 8-oz $39.00

62002 Organic Tamari Roasted Almonds 6, 8-oz $39.00

62004 Organic Natural Cashews 6, 8-oz $35.70

62005 Organic Roasted & Salted Cashews 6, 8-oz $35.70

62101 Organic Dried Mangoes 6, 5-oz $25.50

Fair FoodsHousehold staples and healthy snacks, all fairly traded from small-scale farmers around the globe.

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BAKING/SNACKSChoose the right coffee based on your brewing method:

Ready to use in a standard drip brewer.

Whole bean coffee should be ground to medium-coarse.

Specially ground for percolators.

Recyclable single serve cups for single serve brewers.

Convenient packs ground and measured ready to brew one pot of coffee in a commercial 12-cup or 1.5-gallon brewer.

How do you BREW?

MEDIUM-COARSEGRIND

DRIP BREWER

COARSEGRIND

PERCOLATOR

Pre-ground: MEDIUM GRIND

SINGLE SERVE

Match your Brewing Method with the Right Grind:

COARSE: French press, percolators

MEDIUM-COARSE: drip brewers, Chemex

MEDIUM: filter cone

FINE: espresso

BREWING TIPS:

GRIND SIZES:

Use clean, fresh water

Grind to match your brew method

1-2 Tbsp of coffee to 6 oz of water

Brew between 195˚ and 205˚F

More Tips at: equalexchange.coop/brewing-tips

SINGLE SERVE CUPS

PILLOWPACKS

PACKAGEDCOFFEE

FELLOWSHIPBLEND

BAKE SALEideas

Get creative! Kids and adults alike will enjoy putting together these fun crafts, which you can sell individually at your regular table sale, holiday bazaar or event.

DIY Crafts

Snowman Chocolate Bars

Cookie/BrownieMix in a Jar

For step-by-step instructions and more craft ideas, go online: equalexchange.coop/diy-crafts

RECIPES1. MEXICAN HOT CHOCOLATE

COOKIES A spicy cayenne kick is the perfect complement to the rich chocolate flavor of these cookies.

2. GINGER CHAI CUPCAKES A sweet treat made with warming tea spices, perfect for fall and winter celebrations.

3. HAZELNUT COFFEE BROWNIES What goes together better than coffee and chocolate? This dessert features two of our favorite things.

4. CHOCOLATE CHIP BANANA BREAD This dense and chocolaty banana bread is perfect for selling or serving by the slice.

More recipes online:equalexchange.coop/recipes

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ITEM PRODUCT NAME PRICE/CASE

BLACK TEAS

13301 Organic Black Tea $16.50

13304 Organic Chai $16.50

13303 Organic Darjeeling Tea $16.50

13302 Organic Earl Grey Tea $16.50

13300 Organic English Breakfast Tea $16.50

13313 Organic Decaf English Breakfast Tea $16.50

13312 Organic Irish Breakfast Tea $16.50

GREEN TEAS

13305 Organic Green Tea $16.50

13315 Organic Green Tea with Ginger $16.50

13306 Organic Jasmine Green Tea $16.50

13307 Organic Mint Green Tea $16.50

HERBAL

13311 Organic Chamomile Caffeine Free $16.50

13314 Organic Ginger Caffeine Free $16.50

13310 Organic Peppermint Caffeine Free $16.50

13308 Organic Rooibos Caffeine Free $16.50

13316 Organic Rooibos Chai Caffeine Free $16.50

13309 Organic Vanilla Rooibos Caffeine Free $16.50

Tea Bags6 20 TEA BAGS PER BOXSmall farmer-grown tea is revolutionary in an industry dominated by large plantations. We're proud to partner with small-scale growers in India, South Africa and Sri Lanka to build this alternative supply chain.

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TEA

There’s More Online!Visit our online store to explore our full selection of coffee, chocolate, cocoa, tea and more, plus full product information. Don’t forget to log in

to your account to see wholesale pricing.shop.equalexchange.coop


Organic Bird of ParadiseThis blend features beans from our farmer partners who are the stewards of the lands buffering important protected biosphere reserves in Mexico, El Salvador and Peru.

Organic Nicaraguan Medium Sourced from our oldest trading partners, this delicate and refreshing coffee offers herbal and citrus notes with a sweet aroma.

BULK COFFEEDid you know that some of our coffees are only available in 5 lb. bags? Explore our full line of bulk coffees and discover your new favorite, from limited edition seasonal blends to unique single origin coffees. It’s easy to distribute beans using our tin-tie bags for your table sale, buying club or gift baskets.

BLEND SINGLE ORIGIN

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Our chocolate bars, chips, minis and cocoas all come from cacao grown by democratic farmer co-ops in the Dominican Republic, Ecuador, Panama and Peru.

CHOCOLATEand COCOA

“We don’t see ourselves as a supplier to Equal Exchange. We are allies.” BASILIO ALMONTE Head of CONACADO Technical Team

CONACADO was founded 30 years ago, at a time when only a few wealthy families dominated the cacao landscape in the Dominican Republic, leaving farmers with little voice. CONACADO aimed to change that by creating a farmer owned co-operative that valued transparency and quality. Today, with over 9,000 members, it is the largest exporter of organic cacao beans in the world!

µSpotlight on

CONACADO

DOMINICAN REPUBLIC

Learn more online: equalexchange.coop/chocolate

Browse our chocolate and

cocoa products on pages 13-14.

Organic Peru FrenchPeru French is distinct from our other French Roasts! Creamy like chocolate ice cream, this coffee flirts with a smoky mesquite flavor.

SINGLE ORIGIN

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8 9 3 2Single origins

Blends Decafoptions

Flavoredcoffees

OVER 20 COFFEES ONLINE!available in whole bean

ORDER ONLINE OR CALL: shop.equalexchange.coop 774.776.7366 Customer Service M-F 9am to 5pm EST Equal Exchange 15 Campanelli Circle Canton, MA 02021

HAVE YOUR BEST SALE

YET!Resources, tips

and tools

INSIDE

PHOTO: Cacao farmer Rafael Ureña, of CONACADO in the Dominican Republic, shows off a freshly harvested cacao pod next to the final product: our Organic Hot Cocoa!

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