look who is running with coupons

2016 RedPlum® Purse String Survey

Shape your coupon strategies in light of the findings. See what today’s coupon users look like, what motivates them, and what they practice weekly.

2valassis.com

an online survey of nearly 9,000 value-seeking consumers

How respondents see themselves:

3Source: 2016 RedPlum Purse String Survey, fielded on redplum.com May 16 – June 16, 2016. All = 8,882 respondents age 18+.


(Aware of sales,Coupons and discounts)

(Buy the least expensiveItems all the time)

See who spends over 2 hours/week

4

looking for coupons, deals and savings from all sources

Source: 2016 RedPlum Purse String Survey, fielded on redplum.com May 16 – June 16, 2016. All = 8,882 respondents age 18+.


Hispanics Moms Millennials

Compared to 55% All Respondents

Look who saves over $30/week

5

using coupons



Hispanics Moms All

save over$50/wk

save over$50/wk

save over$50/wk

Coupons by the fistful

6

number typically used per shopping trip



Motivation to save



of respondentsuse their coupon savings

on basic necessities

sign up for email newsletter

“like” a page on Facebook

fill out an online form

pretty much anything!

Lift in savings activity



doing more often in 2016

using moremobile coupons

using moreprint coupons

looking for dealsvia social media

planning my shopping around circulars, coupons and deals

Routines



ways respondents use coupons

use print and digitalcoupons equallyusing mostly

print coupons

print out digital couponsfor use in-store

Time-crunched consumers



self-described, who buy whatever is available, fastest and easiest

check mobile device for coupons or offers while in a store

visit a store, restaurant or business after getting an offer on smartphone/tablet when near the location

would shop for groceries online if they could use more coupons

Trending up



using mobile device for savings

used a savings app

redeemed a coupon code

download to loyalty card

printed digital offers

Winning attitudepositive reaction to getting multiple, digital deals daily



feel “rewarded”

feel “savvy/smart”

Half marathon



holiday shoppers are taking couponing farther than imagined

About the RedPlum Purse String Survey

For the eighth year, in conjunction with National Coupon Month in September, RedPlum has conducted a savings survey to gain insight from today's shopper; learn more about their shopping behaviors; where consumers are looking for deals; what they are doing with their savings; and what influencers are driving their behaviors. The 2016 RedPlum Purse String Survey is based on insights from nearly 9,000 respondents. The survey was conducted on redplum.com from May 16 to June 16, 2016.

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