Looking at HeadlinesYou will notice in news article headlines that: They do not use full

sentences or correct grammar

They can be different lengths and print sizes

They aim to get the readers’ interest, so that they will read the article

EYE-CATCHING HEADLINESPUNS are a play on words.

EYE-CATCHING HEADLINES

ALLITERATION is the use of the same letter or sound in two or more words that are close together. It is used to make

it more enjoyable to read and memorable.

EYE-CATCHING HEADLINESRHETORICAL QUESTIONS are asked merely

for effect with no answer expected.

Activity

TASK #1Refer to – What technique is that?

Determine which technique is being used in each newspaper headline.

Write another heading using an alternate language technique.

Activity

TASK #2Look through a newspaper and find examples of headlines using:

Pun Alliteration Rhetorical Question

Write them in your book.

Activity

TASK #3Your teacher will give you a news article with no headline. 1. Read the article.2. Write three different headlines for the article, using:

a) Punb) Alliterationc) Rhetorical Question

3. In groups of four, share your headlines. Discuss which headline is most effective. Why?