looking for the mobile web
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Looking for the Mobile Web. We’re not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008. Just a few statistics. In March 2008 the Pew Internet and American Life Project released the results of a study of the Mobile Web - PowerPoint PPT PresentationTRANSCRIPT
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We’re not there yet.
Kathleen CaldwellPine Tree Legal AssistanceHugh Calkins, consultantEqual Justice Conference, May 2008
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Just a few statisticsIn March 2008 the Pew Internet and
American Life Project released the results of a study of the Mobile Web
In April Connecticut Legal Services issued report of client surveys, showing similar usage trends
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Things are Changing 62% of all Americans are part of a wireless,
mobile population that participates in digital activities away from home or work.
58% of adult Americans have used a cell phone or personal digital assistant (PDA) to do at least one of ten mobile non-voice data activities
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It’s not just the white middle class
African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.
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Cell phones are in widespread use
in all segments of the American population:
84% of English-speaking Hispanics have cell phones.
74% of white Americans have cell phones. 71% of black Americans have cell phones.
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Among those who have cell phones:
eighteen percent of white Americans, twenty-two percent of Hispanics and twenty-seven percent of black Americans
have used them to access the internet for information.
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Low-income users are significant % Within the population of people who have
accessed digital data or tools on the go, twenty-four percent have household incomes of $25,000 annually or less.
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April 2008 Connecticut Legal Services Report
51% of callers had access to a computer.42% of callers had internet access.35% of callers had an e-mail account, and 31%
check e-mail at least once a week.58% of callers had a cell phone.32% of callers use text messaging from a cell
phone.
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“Sprint, Clearwire Join for WiMax Venture” PC World - 5/7/08 WiFi-like service for mobile broadband $3 billion from Google, Intel, and several
cable operators service to120 to 140 million people by 2010
AT&T and Verizon LTE (Long Term Evolution), also by 2010
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What does the mobile web look like?
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Surely LSC does better
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How about the ABA
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We could come up with excuses So, Pine Tree, LSC and the ABA are complex
sites. We can’t expect them to work well on a cell phone.
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Complex sites can work well
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Get pictures and videos
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A little work can improve things
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A few resources:
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W3C Content Transformation Guidelines 1.0
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
• Opportunities in mobile and wireless
• Demonstration of a mobile campaign
• Resources to learn more
I’d like that to go:
Photo from Flickr: Mike Licht
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Two Great Trends
Photo from Flickr: Bob.Fornal
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Mobile By the Numbers• 236 million US cell phone users / 76% market
penetration• 25% of all mobile phone users around the
world access the internet on their phones• 30% of all internet access in 2007 was
exclusively from mobile phones• The global population grows by 3 people per
second. In the same second, 38 wireless devices will be sold
Sources: Guidestar.org / Ipsos News Center / Tomi T. Ahonen, author of Communities Dominate Brands
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Year of the Mobile Phone"...if you think there was
a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Put These Things Together…
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
So What Do You Do About It?• Invest in:
– Creating a mobile version of your site– SMS Strategies
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Text Messaging and More!
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Ladies & Gents, Start Your Phones!• We’re Going to Live Demo
– SMS Join– SMS to Voice
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Scenario: Janice is facing eviction
• Quick Answers• Confidential
Answers• From a device she
knows how to use• She sees your
flier…
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
SMStext: eviction
to: 69866
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
SMStext: divorce
to: 69866
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Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
The Bottom Line:Mobile Commons mcommons.com• Roughly $2,000
per month• mConnect is $500
/ month• Messaging out
- .03/msg• VOIP Calls - .08 /
minute