looking-yu hu portfolio

LookingGRADUATE PORTFOL IO OF YU HU , MFA

Por t fo l io › › Y U H U , M FA

Book Ti t le › › L O O K I N G

Looking for solutions to communicate with scores of people.

Good design is a solution—it is not only a way to make things look pretty, but also needs to commu-nicate with different audiences. Before designing, I am always looking to define the problem, and find out what's causing it. I am also identifying my target audience. While designing, looking for the best visual way to communicate with my audience is the most important thing.


W H AT I S AW

Class › › PORTFOLIO SEMINAR

Ins t ructo r › › M A RY S C O T T

I N T R O D U C T I O N 00



© 2 0 1 3 A L L R I G H T S R E S E RV E D .

N O PA RT O F T H I S P U B L I C AT I O N C A N

B E R E P R O D U C E D W I T H O U T E X P R E S S

P E R M I S S I O N F R O M Y U H U .

Schoo l :

A C A D E M Y O F A RT U N I V E R S I T Y.

S C H O O L O F G R A P H I C D E S I G N

Course :

PORTFOLIO SEMINAR

Ins t ructo r :

M A RY S C O T T

Student :

Y U H U

Telephone:

4 1 5 - 8 5 2 - 8 7 3 7

Address :

2 5 1 1 4 7 T H AV E .

S A N F R A N C I S C O , C A , 9 4 1 1 6

E-Mai l :

Y U H U @ Y U H U D E S I G N . C O M

Websi te :

W W W. Y U H U D E S I G N . C O M

Book Bindery :

T H E K E Y P R I N T I N G & B I N D I N G

5 8 5 1 O C E A N V I E W D R I V E

O A K L A N D , C A 9 4 6 1 8

Photography :

Y U H U

Ti t le Of Book:

L O O K I N G

Fonts :

T R A D E G O T H I C L I G H T

T R A D E G O T H I C M E D I U M

B A U E R B O D O N I I TA L I C

Sof tware :

A D O B E C R E AT I V E S U I T E 6

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Contents

Tweet HouseP 0 4 0

End The PainP 1 3 8

Famous BuildingsP 0 3 0

Vincent Rebrand0 1

0 3

0 8

0 5

0 2

0 7

0 4

0 6

P 0 0 8

Calendar PosterP 0 9 6

What Could BeP 0 6 2

Rockin ChickenP 1 2 4

Communism P 1 1 0


Book Ti t le › › L O O K I N G 008

009

A new brand that awakens your soul and fuels the passion of life.

Now a brand is more than simply a logo. I am look-ing for new direction for the Vincent Motorcycle brand. Vincent is not only a motorcycle brand for the future, it has the soul to bring people together. Everything goes back to the mission statement, to awaken the soul of people to fuel the passion of life, and creates the framework to let the au-dience feel it. This mission statement attempts to capture the essence of the original Vincent Motorcycle brand, while moving it forward into the twenty-first century.

Ti t le › › V I N C E N T R E B R A N D

Class › › N AT U R E O F I D E N T I T Y

Ins t ructo r › › H U N T E R W I M M E R

P R O J E C T 01

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+ =

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7.5

45

112.5

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Buildings are books that have a lot of stories you should to read.

This project is a set of books in the shape of

famous buildings. The content inside the books

is information about the buildings. It includes

five buildings: the Temple of Heaven, the Leaning

Tower of Pisa, the Roman Colosseum, and the

Eifel Tower. Most people know the buildings are

famous, but not everyone really knows the details

and history of the buildings. The buildings are a

living collection of history and place.

Ti t le › › FA M O U S B U I L D I N G S

Class › › B O O K A RT S

Ins t ructo r › › D O R O T H Y A . Y U L E

P R O J E C T 02

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039

Learning about birds while building a birdhouse for children.

Birds are our friends. We should learn to respect

their environment and the creatures that live with

us. I am looking for an easy, fun and modern way

to educate our kids. The product is an educational

set which includes all the pieces required to make

a cardboard birdhouse, easy to follow assembly

instructions, and a small book about the birds

that are common to Northern California cities. The

unique selling position in the marketplace is that

this is a sustainable toy as well. By having the ex-

ample kit and saving the instructions, additional

birdhouses can be made from any cardboard box

or pieces of card stock that might otherwise be

thrown away.

Ti t le › › T W E E T H O U S E

P R O J E C T 03

W H AT I S AW

Class › › PA C K A G I N G D E S I G N 2

Ins t ructo r › › T O M M C N U LT Y

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049Pro ject 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 Ti t le › › T W E E T H O U S E

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02STEP

d

02STEP

d

02STEP

d

02STEP

front

a

fronttop&bottom

hanger

back

side

bc

d

e

a

fronttop&bottom

back

side

bc

d

a

fronttop&bottom

back

bc

a

front back

ba

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c

01 STEP

Put c to the tope of a and b

c

01 STEP

Put c to the tope of a and b Put c to the botten of a and b 02STEP

d

02STEP

Put c to the botten of a and b 02STEP

03STEP

03STEP

03STEP

03STEP

03STEP

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It takes a unique, strong woman to get what she wants.

Creating a film festival for one of the most suc-cessful female directors in the world is what this project about. Although Jane Campion's movies have very different settings, they share a common protagonist: a woman. Her films explore the inner worlds and thoughts of women. They are unique women, not ordinary in any way though they may look it. They are strong, and despite the obstacles that others challenge them with, they ultimately overcome adversity to achieve success.

Ti t le › › W H AT C O U L D B E

Class › › I N T E G R AT E D

Ins t ructo r › › H U N T E R W I M M E R

P R O J E C T 04

W H AT I S AW



what could beWHAT COULD BE

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Typography can make new and unusual holidays memorable.

The goal of this project was to create a set of twelve

posters that can be used as a calendar. Each post-

er could represent an important day in history, a

famous person’s birthday, local event, international

celebration, an obscure holiday, or really any other

mildly momentous occasion for that month. There

are many holidays in this world, and I am looking

for different ways to use typography to introduce

some that may be less well-known. The posters

present the true meaning of these holidays, making

them instantly more memorable for people.

Ti t le › › C A L E N D A R P O S T E R

Class › › T Y P O G R A P H Y 4

Ins t ructo r › › J E R E M Y S T O U T

P R O J E C T 05

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In the future, Communism will be like a religious faith for people.

One function of religion is to help people to de-

velop a strong spirit. I am looking for the same

quality in communism as in religion. Religion

eliminates ambiguity, and creates trust between

people. In this scenario, faith creates unity, and

because in their hearts people have the same

vision and goal, they can eliminate all interfer-

ence that includes human weakness to achieve

that vision. In wartime, people believed in com-

munism and regarded communism as a faith to

provide safety and trust. As communism gives

way, what will remain is faith.

Ti t le › › C O M M U N I S M

Class › › T Y P O G R A P H Y 3

Ins t ructo r › › B R E N D A N C A L L A H A N

P R O J E C T 06

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The products in this cool deli are creating a rockin experience.

Packaging design is not only about how to get

the customer's attention. I am looking to create

a visual story about the brand. In this delicates-

sen, the products are all organic and come from

a chicken farm named Music Chicken Farm. The

chickens that live at the farm listen to music and

are not treated with any chemicals or hormones,

and they are healthy and delicious. When people

see the packaging and eat the products, they will

experience a soulful and joyful feeling just like if

they were listening to music.

Ti t le › › R O C K I N C H I C K E N

Class › › PA C K A G I N G D E S I G N 2

Ins t ructo r › › T O M M C N U LT Y

P R O J E C T 07

W H AT I S AW

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DELICATESSENDELICATESSENDELICATESSEN

DELICATESSEN


DELICATESSEN

CHICKEND E L I

CHICKEND E L I

EST. 1995


DELICATESSEN


DELICATESSEN

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Pain is not scary when you find the right way to take it away.

Everyone experiences sickness and pain. Some

people suffer extreme pain and lose the will and

courage to live. Should euthanasia be allowed to

overcome severe physical pain? If we can find

better and more efficient ways to help others get

through and/or overcome their extreme pain, they

would not need to resort to euthanasia, and we

could save more lives. With the development of

medical technology, people's intelligence, and so-

cial progress, I believe that we can eliminate the

practice of euthanasia and find better alternatives

to help patients resolve their problems of pain.

Ti t le › › E N D T H E PA I N

Class › › V I S U A L C O M M U N I C AT I O N S

Ins t ructo r › › J E R E M Y S T O U T

P R O J E C T 08

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I'm sincerely grateful to

Dearest mom and dad, thank you for all your sup-

port and understanding. To my sweet Joe, I really

have appreciated everything you've done for me.

To my lovely son, thank you being so good and

giving me more time to finish my work.

Mary Scott, many thanks for your kind and warm

help and encouragement. Phil Hamlett, I really

don’t know what I would have done without your

help. Hunter Wimmer, I am truly grateful for chal-

lenging and spurring me on. Jeremy Stout and

Tom McNulty, thanks for your teaching, I have

learned so many design skills.

Tanya Thanyaluck, Moko Wang, D.D. Cheung, Eric

Lo, Marina Jiang, Janina Kao, Stephanie Yu, Roger

Wang, Huaxia Li, Kenny, Chin-chen Chuang, Beth

Wang, Shawn, Grace Cho, Zhi Ye, Emily Shields,

Yesol Erin Lee, Zainab Rupawalla, Qian Dong. I

have enjoyed all the time I spent with you.

M Y FA M I LY

M Y T E A C H E R S

M Y F R I E N D S

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