lord of ages

Download Lord of Ages

Post on 08-Apr-2017

1.098 views

Category:

Entertainment & Humor

0 download

Embed Size (px)

TRANSCRIPT

Lord of Ages

GameGon Technology Holdings, Ltd.Lord of Ages

Confidential GameGon Holdings Technology 2010

The information contained in this document is solely for the partnership discussion and may be privileged and confidential and protected from disclosure. If the reader of this message is not the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited

1

Lord Of AgesMain Published at: www.lordofages.comhttp://www.kongregate.com/games/LordOfAges/lord-of-ageshttp://apps.facebook.com/lordofages

2

Lord of Ages: the start of SLG 3.0 Lord of AgesEasy to pickup Fun even with limited time Robust quest system Incentives to returning users Free-style equipment forging system Unique offsetting soldier typesSLG1.0Focusing on war strategy Only appealing to the hard-core gamers Example: Travian

SLG2.0Incorporating RPG elements Example: Re Xue San Guo (

SLG3.0More appealing to the mass audience More personalization and socialization Higher monetization Example: Lord of Ages

~7x of average social game ARPPU Hundreds of items for purchase VIP system

3

Overview: Lord of Ages

Developer: GameGon Technology Holdings, Ltd. Genre: Simulation Strategy, Kingdom Management MMO Implementation: Free-to-play, browser basedSetting: Middle Ages theme Release Time: August, 2010 Target Audience: Higher income users with fragmented time : play 10-30 minutes at a time, but able to spend money to quickly level upNew gamers to strategy MMO games: do not want to spend too much time climbing up steep learning curve but enjoy the management and strategy aspects more For existing gamers of other games: not interested in complicated and time-consuming city building, but more interested in strategic battles Key Game Elements City management: construct buildings , farms and other workshops to increase population and production of food and resources Technology research and troop training: research into various technologies, train troopsWar strategy: wage wars against strongholds or cities of other players to gain resources and Heroes Rich game play mechanics, including: PvP, PvE and RvR

1st generation: Evony 1, Travian2nd generation: Evony 2 and Kingdom of Camelot

4

Gamer Benefits Rich Game Play Sense of ownership and leadership Excitement from battles: either success or failure Bragging rights Hours of fun even if played aloneFlexible time commitment Schedule game tasks before stepping away and resume later with projects completed and new resources produced When time allows: hours of engaging game play and leveling

5

Partner BenefitsMore money: About 7x average social game ARPPUNever-down game operations Frequent iterating to keep game fresh and stickyEngaging game play, which increases visitor loyalty to partners site

6

LOA: Easy To Pick UpEasy to plan building map: removes the complexity of planning where to place buildings, such as cottage/barracks/sawmill, etc.No complicated tax rate adjustment, comforting/levy, production rate adjustment, etc.

LOA: view in the town

7

LOA: Fun even with Limited TimeQueue up to 3 building projects at the same timeReturn to the game with previously scheduled buildings completed and key resources increased LOA: view in the town

8

LOA: Incentives for Returning PlayersFree daily single entry to play Fortune Roulette, potential to earn rare and/or important resources

Holiday promotional gift packages to incentivize players

9

LOA: Simplified Army Building To recruit and train soldiers: recruiting soldiers at the main UI or recruiting and training in the same building Barracks To recruit heroes: attacking strongholds or building and upgrading Inns

LOA: view inside of Barracks

10

Offsetting soldier types making it important to know opponents army composition and more fun to plan the battle strategically

Rich game mechanics PvPPvERvRHero PKing

Streaming of new contentsDueling or instance zones SNS elements Weekend and holiday special quests Updates pushed out biweeklyLOA: More Engaging BattlesLOA: different type of heroes whose forces are offsetting each others

LOA: view of the battlefield

11

Higher ARPU than averageActual implementations show 7x of average social game ARPPUVarious well designed in-game monetization elements, ranging from resource purchasing to character and hero equipment enhancements Unique VIP systems for faster leveling, resulting in higher monetization LOA: Higher Monetization

12

LOA: Higher Monetization Hundreds of items thats closely tied to the game play, and are customizable to cater to users personalization needs

Around 100 items that users can buy, and more to come

Customizable Free-Style equipment forging system, the first of its kind in the industry

Well designed and balanced to enrich the fun of the game play, not taking it away

13

LOA: Business Terms

We are open to different ways to work together. Some key business and operational factors to consider are: Business modelGame operations Global communication/ marketing committment Revenue share, license fee and/or revenue guarantee Payment solutions Global Business Development ContactJessica DaiManager-PartnershipSkype: vivi_ej

14

Thank youConfidential GameGon Technology 2010

The information contained in this document is solely for the partnership discussion and may be privileged and confidential and protected from disclosure. If the reader of this message is not the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited

15