1. LORAL Because It Is Worth It

2. Group Members Hoq, MD. Ashraful Morshed, Farzana Khan, Ali Akbar Hasan, Nayemul-------------- 12-20454-1 -------------- 11-19685-3 ------------- 12-21714-2 ------------12-20743-1 3. Preview The History Of the company Operation Product Target HRM & Its Policies Recruitment & Selection Compensation & Benefits Negative & Positive Policies Conclusion References 4. The History Of the company In 1907, a young French chemist Eugne Schueller developed an innovative colour formula; In 1909, he registred his own company; In 1920, the small company employed 3 chemists; In 1912, Eugne Schueller started to export his products; In 1933, he created and launched Votre Beaut, a magazine devoted to women; In 1953, LOral won an advertising Oscar. 5. Operation L'Oreal is the world largest cosmetics and beauty company. They have over 500 products. This brand concentrates on: Hair color Skin care Sun protection Make up Perfumes Hair care 6. Product Target LOreal is mainly used for the younger people like teenagers as most of their products involves make up which most teenagers like. L'Oreal also targets their products to older women. Their slogan because were worth it shows that the product is a luxury product which suggests it is could be expensive. L'Oreal's product, reached the top 100 brands of The Brand Trust Report published by Trust Research Advisory in India 7. HRM - Mission To attract & retain the talent needed to achieve the broader business mission. Management head- Frederic Roge, President & CEO. In 2013, employees recorded at 72,600 . Strategic committee consists of 13 members. In 130 country's 50,500 people employed. 2,900 employed for Research & Development. 42 manufacturing plants employed 14,000. 8. Recruitment & Selection Leadership skills, Analytical skills, Communication skills. Business flair & entrepreneurial mindset. Tropical & talented personalities. Vigorous management trainee program. Continuous recruitments. Ranked most attractive employers. 9. Compensation & Benefits Bikes- for work scheme & childcare voucher. Life style perks on health & well being. Strong confidence. Discount on L'Oreal products. Worldwide Profit Sharing. 10. HRM Policies Leadership on innovative products with quality & effectiveness. Respond to aspiration of consumers. Provide the best in cosmetics to men & women all over the world. 11. Policies Positive Sides Concrete & meaningful steps on reducing carbon emissions. Named household sector leader by Climate Counts. Respect the standards of excellence. Promote the emergence of a diversified ecosystem. Measure & report the progress. 12. Negative Policies The company has recently faced discrimination lawsuits in France related to the hiring of spokes models and Institutional racism. In the UK, L'Oral has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands. Therapeutic Goods Administration, Australia withdrew advertising regarding wrinkle removal capabilities. 13. Conclusion The LOreal Group is the worlds largest cosmetics & beauty company. In our opinion, we think that LOreal has successfully created a brand identity as the adverts that present the products make them look more expensive. 14. REFERENCES https://www.google.com http://www.lorealparisusa.com/ http://en.wikipedia.org/wiki/L%27Or%C3%A9al L'Oral Annual Report 2012