l'oreal global marketing and positioning
TRANSCRIPT
HOW??
And it all began with a hair dye formula
Master at revenuegeneration.
Winners at cosmetic products
Its always been target
marketing!!
Its global positioning
Well Directed Strategy
Competition:
Local, Global or Both?
Its all about Diversity
Five Areas Of Expertise:
1. Skin care
2. Hair care
3. Makeup
4. Hair Colouring
5. Perfume
1. Men’s grooming products
2. Unexplored markets
3. New products
Threats
1.Substitute products2.Local brands3.Constantly changing
demands in terms of R&D
TV Advertising
Strengths
1.High Brand Value2.Well positioned market share3.Trustworthiness within its customers
Risks
1.Delayed innovation2.Customers switching to other
substitutes3.Lack of emphasis on natural beauty
products
1.The company must focus on R&D.
2.Its marketing strategy is focused
on face value of celebrities.
3.Fantastically positioned itself
globally.
4.Huge customer base and revenue
This presentation is part of
a summer internship
under Prof. Sameer
Mathur, IIM Lucknow and
is made by Arihant Jain.