l'oreal india dominating the digital world
Post on 21-Oct-2014
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DESCRIPTION
This presentation highlights the top 10 brand pages in the country on the basis of fan engagement and response rate. L'Oreal India beauty and skincare brands like Lancome, Vichy , Maybelline and L'Oreal Paris are a part of this list proving that the L'Oreal brands are dominating the digital beauty space in india.TRANSCRIPT
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India Pvt. Ltd
Dominating the Digital World
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• Social Bakers is a digital insights and analysis platform that provides you with local reports updating relevant social media statistics each month.
• Social bakers has partnered with Facebook & has come out with an exclusive social media review on the local Facebook pages in India.
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Social Bakers has identified the top 10 pages in the country on the basis of engagement rate and
response rate
The findings are…
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Key L’Oreal India brands dominating the digital space...
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Response Rate
Engagement rate reflects the average percentage rate of your fan base that interacts to your posts.
It is calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of fans on the page.
Response rate are the number of page administrator responses made to user generated wall posts, divided by the total number of user generated posts
Engagement Rate
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00
Daily Engagement Rate
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Average Engagement Rate
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Response Rate
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Total Likes: 673,569
Product Related Post
Admin Response Generic Post
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Product Related Post
Generic Post
Admin Response
Total Likes: 13,828
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Product Related Post
Generic Post
Admin Response
Total Likes: 14,725
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Total Likes: 128,424
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The L’Oreal India brand pages: Lancome, Vichy, Maybelline and L’Oreal Paris are among the top 10 pages in the
country with distinct fan bases but commendable engagement and response rates.
They are truly dominating the digital beauty space.
The L’Oreal India brand pages: Lancome, Vichy, Maybelline and L’Oreal Paris are among the top 10 pages in the
country with distinct fan bases but commendable engagement and response rates.
They are truly dominating the digital beauty space.