lost in a branded world
TRANSCRIPT
Lost in a
Branded World
Massimo Hertzer
Photo: Fred Seibert via Flickr
Excessive exposure to irritating ads is distortingand manipulating consumer content.
Photo: Aftap Uzzaman via Flickr
The average adult isexposed to 5,000 ads
of any kind, every day.
Photo: cosmo_71 via Flikr
On the surface a noticeable ad may seemirritating and annoying at worst, but thats not
the whole story...
Photo: Eddy Van 3000 via Flickr
Manipulative advertisementsdo their best to make viewers
feel that they are notconfident, cool, beautiful…
They try anyway they can to make youfeel insecure with what you don’t have.
Photo: t m via Flickr
"Advertising is the art of convincing people tospend money on something they don't havefor something they don't need"- Will Rogers
The average magazine is nearly 50%advertisements, a major loss to
consumer content and money forviewing the same ads over and over.
Photo: Jessica Spengler via Flickr
it's true that paper publications cansustain these ads and need their moneyto stay in business, but online is a whole
other story...
Photo: 401 (K) 2012 via Flickr
Web advertising is anannoying, irritating, turnoff.
So much so that 1/3 of readers of onlinenews sites will avoid sites where
advertising conflicts with content.Photo: Christian Schnettelker via Flickr
Luckily therewas a
"solution"...
Photo: mattwalker69 via Flickr
The popularAdblocker Plusplugin now has
300 milliondownloads.
Internet users everywhere areridding their internet experience
of irritating advertisements. Photo: Caden Crawford via Flickr
Seems like a perfect world now,right?
Except for one thing...
Photo Steven Zerwink via Flickr
Browsing theinternet ad
free might bewonderful,
but now we’rethe ones
causing thedeath of our
favouritepublications.
Photo: Tommaso Galli via Flickr
Can there only be
one extreme
to the next?
Photo: Steve Corey via Flickr
NO!
Recent advertising strategieshave begun to strike a balance
between advertising andconsumers online experience.
Photo: Hans Splinter via Flickr
Native advertising is aground-breaking array
of advertising forms thatcollaborates a focus onminimizing consumer
disruption by appearingin stream.
Photo: Chris Potter via Flickr
These are ads in which the user isactually giving permission to
communicate with.
Photo: Hardi Suputra via Flickr
So, we don’t want advertisementsconstantly shoving products and services
at consumers.
Photo: Marcia O'Connor via Flickr
Manipulating ourperception of true “beauty”
or “intelligence”.
Photo: Lorando Labbe via Flickr
But its clear we can't live withoutthem.
Photo: Barbara w via Flickr
A wellrounded
balance thatstrives for
enjoyable userexperience,
with consumerfriendly ads is
a universalweb browsing
essential.Photo: Kevin Gill via Flickr
For happy,healthy,people
everywhere!
Photo: Barbara M. via Flickr
Citations 1) (2016). Lifehacker.com. Retrieved 22 October 2016, from http://lifehacker.com/5824328/howadvertisingmanipulatesyourchoicesandspendinghabitsandwhattodoaboutit (Slide 2)
2)Forbes Welcome. (2016). Forbes.com. Retrieved 22 October 2016, from http://www.forbes.com/sites/adamthierer/2012/05/13/weallhateadvertisingbutwecantlivewithoutit/#323d57d4e1c7 (Slide 21)
3)Good native advertising isn’t a secret. (2016). Sciencedirect.com. Retrieved 22 October 2016, fromhttp://www.sciencedirect.com/science/article/pii/S0007681315000841 (Slide 15, 16, 17)
4)Log In ProQuest. (2016). Search.proquest.com. Retrieved 22 October 2016, from http://search.proquest.com/docview/1692898375?accountid=6180 (Slide 9, 11)
5)New Research Sheds Light on Daily Ad Exposures. (2014). SJ Insights, LLC. Retrieved 22 October 2016, fromhttps://sjinsights.net/2014/09/29/newresearchshedslightondailyadexposures/ (slide 3)
6)The Ad/Edit Balancing Act. (2016). AdWeek. Retrieved 22 October 2016, from http://www.adweek.com/news/press/adeditbalancingact
111116 (slide 7)
7)The digital media industry needs to react to ad blockers ... or else. (2016). Columbia Journalism Review. Retrieved 22 October 2016, fromhttp://www.cjr.org/business_of_news/will_ad_blockers_kill_the_digital_media_industry.php (slide 13)
8)The Negative Effects of Advertising on Society. (2016). The Unbounded Spirit. Retrieved 22 October 2016, fromhttp://theunboundedspirit.com/advertising/ (slide 5, 6)
9)The Secrets to Effective Magazine Advertising. (2016). Business Town. Retrieved 22 October 2016, fromhttps://businesstown.com/articles/thesecretstoeffectivemagazineadvertising/ (slide 8)