MEDIA INFORMATION 13 May 2015

Lotus Brand Centre opens in Piccadilly

� First Lotus Virtual Showroom

� Customers can view and configure the specification of their new

Lotus and arrange a test drive at their nearest Lotus dealer

� Opened on 13 May 2015

The newly refitted Lotus Brand Centre in Piccadilly, London, introduces an opportunity to learn

more about Lotus and get closer to the company’s pure and lightweight sports cars in central

London.

Two of the company’s best-selling models are currently central to the showroom presence. The

Elise 220 Cup and the Exige S take centre-stage. The new Lotus Evora 400, the fastest

production Lotus ever, will be displayed later in the summer.

The main area of the new Lotus store is dedicated to a fully interactive Lotus sports car

configurator where customers can chose the specifications of their new Lotus, take a look at

examples of the latest range of Lotus cars, the iconic Elise and stunning Exige. Customers are

then referred to their nearest dealer – of which there are 179 around the world from which to

chose, including the latest and recently opened Lotus dealership in South Kensington, London,

for a test drive.

Jean-Marc Gales, CEO, Group Lotus plc, stated, “Our Piccadilly Brand Centre will be regarded as

a must visit location in the West End. With this new Brand Centre concept, we will further

introduce our exciting cars and illustrious brand to more fans and potential customers of Lotus.

There is no better place, outside of our headquarters in Norfolk, to learn about Lotus and our

stunning cars with the legendary Lotus benchmark handling. Now customers can get even closer

to the cars and perhaps translate the dream of owning a Lotus into a reality!”

The Lotus Piccadilly Store is located on the north side of Piccadilly Circus with two entrances on

Regent Street and Glasshouse Street.

The Lotus Piccadilly Store is open seven days a week:

Monday, Tuesday, Wednesday, Friday and Saturday: 1000 until 1900

Thursday: 1000 until 2000

Sunday: 1200 until 1800

ENDS

Notes to Editors:

The Lotus media site – http://media.lotuscars.com contains news, images, specs, statistics and videos from

the latest models to heritage and engineering technology. Please register your details.

About Lotus

Group Lotus plc, wholly-owned subsidiary of DRB-HICOM, is based in Norfolk, UK, and has three operating divisions: Lotus Cars, Lotus Engineering and Lotus Motorsport. Lotus Cars builds world class, high performance sports cars including the award-winning Evora, the iconic Elise and the stunning Exige. Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy.

Lotus Motorsport builds and develops vehicles for GT racing with the Evora GX, GTC, GT4, and GTS, in addition to racing vehicles such as the Exige V6 Cup, Exige Cup R and Elise Cup cars.

For more information about Group Lotus please contact:

PR Department, Group Lotus plc, Potash Lane, Hethel, Norfolk, UK, NR14 8EZ

Tel: +44 (0)1953 608264 Email: pr@lotuscars.com