loudoun business june 2012

JUNE 2012 VOLUME 9 NO. 7

PRSRT STDU.S. Postage

PAIDPermit #78

Springfield, VA

INSIDE

Catoctin Creek Distillery debuts in NY

......Page 3

By Erika Jacobson Moore, Staff Writer

As the Board of Supervisors prepares to schedule its final work ses-sion on the funding options for the Metro extension into Loudoun, the future of the project with the county’s involvement hangs in the balance with supervisors split on whether Loudoun should continue as a funding partner in Phase 2 of the Silver Line.

Supervisors have until July 4 to take action, with the vote expected to come during the board’s July 3 meeting. If supervisors were not to take any action, the county would be assumed to be in the rail extension project as laid out in the original agreement.

During the board’s latest work sessions there was a palpable sense of relief in the air, as the meeting came only hours after the Metropolitan Washington Airports Authority reversed its stance on requiring—or providing incentives for—Silver Line contractors to enter into a project labor agreement. The PLA, which was voluntary for contractors in Phase 1 of the project, was criticized by state and local leaders as a ploy to steer jobs to union workers while excluding Virginia companies operating under the state’s right-to-work rules. Proponents of a PLA said the agree-ment has little to do with unions and is more about setting standards for the construction and its workers. They also noted it does not trump any state right-to-work laws.

Shortly after the meeting, the Loudoun County Chamber of Com-merce, a long-time supporter of the Silver Line project, weighed in on the MWAA board’s decision. Chamber President Tony Howard noted that the Silver Line Coalition—made up of top Northern Virginia business groups—has advocated from the beginning that the project’s manag-ers should adopt the voluntary approach used on Phase 1. In Phase 1, Bechtel, the company that earned the construction contract, was able to voluntarily negotiate labor agreements that allowed them to build the project in a timely and cost-effective manner.

“With their decision to drop the preference for a Project Labor Agreement in the bids to complete the Dulles Rail Project, MWAA’s Board of Directors has demonstrated the strong leadership and willingness to work with their funding partners that will be necessary to see Phase 2 built to its logical completion at Route 772 in Loudoun County,” Howard stated.

“It is the Loudoun County business community’s fervent hope that

Rail Input To Be Weighed Before Vote

County Chairman Scott York likened the rail project to an 800-pound gorilla at his annual address.

Continued On Page 4

York Presents State Of The CountyBy Norman K. Styer, Staff Writer

County Chairman Scott K. York (R-At Large) presented his annual State of the County address to members of the Loudoun County Chamber of Commerce June 8, highlighting the challenges the new board of supervisors faced during its first six month in office.

York, who has served on the board for 16 years, said each Board of Supervisors has wrestled

with its own 800-pound gorilla issue—whether it be downzoning the county; dealing with lawsuits from the previous board’s downzoning; or negotiat-ing the battle of HCA’s plans to build an Ashburn hospital. For this board, with seven new members elected in November, that issue is the Dulles Rail Project and the July 4 deadline to decide the proj-ect’s future.

Continued On Page 4

Norman K. Styer/Loudoun Business

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| Loudoun Business JUNE 2012

• ADJ Enterprises• A Kid’s Place• AH&T Insurance• Alex Levay, PLLC• Baer’s Mattress Den• Banner Glass, Inc.• Ben Franklin Store #3214• Bill’s Copy Center• Campbell’s Used Cars• Catherine Whipple Dodds• Catoctin Family Practice• Caulkins Jewelers• Charles K. Moss, ESQ• China King• Clegg Chiropractic• Colonial Funeral Home• Computer Connection• Covici Computer Systems• Custom Touch• CVS Pharmacy #1415• Daniel D. Smith, P.C.• Daniel Travostino, P.C.• Danny L. Adams, DDS• David S. Groy, DDS

• David S. Meroney, DDS• Deborah C. Welsh, PLC• Designer Goldsmiths• Dewberry• Domino’s Pizza• Downtown Saloon• Dwyer Design Group, P.C.• Eastwind Movers, Inc.• Echoworks• Electrologist Associates• Engle, Paxson & Hawthorne Insurance Services, LLC• Equestrian Forge, Inc.• European Service Center• Eyecare Center of Leesburg• Farooq Akbar, MD, PC• Flinton Callahan, II, MD• Fuller & Spencer-Fuller PC• Giovanni’s NY Pizza• H&R Block• Hair Cuttery #494• Hair World, Inc.• Harrison Properties, Inc.• Henderson & Vinci Historical Cabinetmakers

• Heritage Hall• Hogan & Sons, Inc.• Howard A. Glick, MD• Holtzman Oil Corporation• Householder Heating & Cooling• Inova Loudoun Medical Campus—Leesburg• Jackson’s Barber Shop• James T. Gable, DO, PC• Janet M. Eckert, CPA, PC• Jerry’s Chevrolet• Jerry’s Florist• Jerry’s Leesburg Ford• Jock’s Exxon• John L. Parker, DDS, PC• Jon H. Miller Painting Company, Inc.• Joseph J. Pelkofski, DMD• Kelly Insurance• Kenneth Rothschild, DDS• Kindercare Learning Center• Knotty Pine Construction• Kreingold Data Systems• Kristen C. Umstattd, ESQ• Law Offices of Ritenour, Paice &

Mougin, Boal• Law Office of Stephen Robin• Leesburg Chiropractic• Leesburg Coin Laundry• Leesburg Iron & Metal• Leesburg Jewelers• Leesburg Lock & Key, Inc.• Leesburg Monument Company• Leesburg Moose Lodge• Leesburg Office Equipment, Inc.• Leesburg Pharmacy• Leesburg Restaurant• Leesburg Veterinary Hospital• Legard Insurance• Levit & James, Inc.• Long & Foster Real Estate• Loudoun Auto Repair, Inc.• Loudoun Credit Union• Loudoun Funeral Chapel• Loudoun Physicians for Women, PC• Loudoun Times Mirror• MacDowell Custom Kitchens• Market Street Animal Clinic

• Matheson Properties, Inc.• Mayo Family Dentistry• Medlin Art, LTD• Melodee Music• Merchant’s Tire & Auto Center• Michael J. Bermel, OD, PC• Michael N. CEO, MA, LPC• Michael Kavanagh, MD• Michael Riskin, LCSW• Microcube Corporation• Miles Lehane Companies• Moore Clemens & Company• Moyes & Associates, PLLC• My Friends & Me• NOVEC• O. Leland Mahan, ESQ• Old Town Grill• Paciulli, Simmons & Associates• Patton Harris Rust & Assoc.• Paul F. Supan, DDS• Paul A. Tudder, MD FACOG• PDMP, Inc.• Phillips Trash Service• Photoworks

• Podiatric Care of Northern VA• Portraits by Mary Hope Worley• Radio Shack #1967• Ralph B. Swinger, II, DDS• Reston Podiatry Associates, LTD• Rich Insurance Agency• Rite Aid• Robinson’s Barber Shop• Ronald M. Rosenberg, DDS• Roomscapes• Roy Rogers Restaurant• Safeway• Samuel D. Engle, ESQ• Seneca Auto Body• Sevila, Saunders, Huddleston & White, PC• Shear Production• Southern Electrical Service Co.• Southern States—Leesburg Petroleum Service• Springleaf Financial Services of America• Star Buick GMC Trucks• Stephen A. Colvin, CFP

• Sterling Carpet Shops, Inc.• Stilson Greene Graphic Design & Illustration• Strange & Hancock Orthodontics• Sunrise of Leesburg• Terry Titus, LS• The Piano Company• Tuffy’s Barber Shop• Tuscarora Mill Restaurant• Twin H Inc.• U.S. Tae Kwon Do Martial Arts• Virginia Village Shopping Center• Village Lanes Bowling Center• Wells Fargo Advisors, LLC• Wendy’s• Westpark Golf Club• Wolford & Chen PC• Yount, Hyde, & Barbour PC

to The Town of Leesburg 11th Annual Business Appreciation Award Winners! 2012 Leesburg Business Appreciation Awards:

See www.leesburgva.gov for a complete list of nominees!

New Business AwardWinner

Los Tios GrillHonorable MentionD&D Automotive Repair

Heritage AwardWinner

Tally Ho TheatreHonorable Mention

AH&T Insurance

Community Steward AwardWinner

Jersey Mike’sHonorable Mention

Comfort Suites Leesburg

Leesburg Legacy BusinessesThese businesses have been in continuous operation in Leesburg for over 25 years. We realize that this list does not include the many doctors, schools,

churches and other entities that have also been operating for many years in Leesburg. Please let us know who we’ve missed.

Congratulations to all our nominees. Thank you for all you do in Leesburg.

Ambassador Award:Winner

Leesburg Corner Premium OutletsHonorable Mention Leesburg Downtown Business Association

Innovations AwardWinner

Farm-to-Fork LoudounHonorable Mention

Solar4Leesburg

AMBASSADOR AWARD NOMINEES:• Blue Ridge Grill• Blue Ridge Title & Escrow, Inc.• Brown-Carrera Realty, LLC• Consignment Solutions• Leesburg Corner Premium Outlets• Leesburg Downtown Business Association• Leesburg Toyota & Scion• Lightfoot Restaurant• Palio Ristorante Italiano

• Puccio’s New York Deli• U.S. Tae Kwon Do Martial Arts• USA MarketCOMMUNITY STEWARD AWARD NOMINEES:• B&M Motorcars• Burnett & Williams• Comfort Suites Leesburg• Eyetopia, Inc.• Flow Yoga Studio• Jersey Mike’s

• Mom’s Apple Pie• The Resourceful Woman Thrift Shop• The Tire Shop• Toth Financial Advisory Corporation• U.S. Tae Kwon Do Martial ArtsENVIRONMENTAL AWARD NOMINEES:• Cleaner4Less• Dewar’s Home and Garden Services

• For Goodness Sake Natural Foods• Hair by Carlos• Nova Medical & Urgent Care Center• Tally Ho Theatre• The Tire ShopHERITAGE AWARD NOMINEES:• AH&T Insurance• Caulkins Jewelers• Palio Ristorante Italiano• Tally Ho Theatre

• The Home Specialty StoreHOME-BASED BUSINESS AWARD NOMINEES:• Bronson Home Improvements, LLC• Brown-Carrera Realty, LLC• Lisa Sinclair Photography• Miles LeHane CompaniesINNOVATIONS AWARD NOMINEES:• Farm-to-Fork Loudoun• Solar4Leesburg• SynaVista

NEW BUSINESS AWARD NOMINEES:• AR Forensics, LLC• Cleaner4Less• D&D Automotive Repair• Ellisdale Construction• Knight Solutions• Los Tios Grill• Palio Ristorante Italiano• Spring Arbor Residential Assisted Living & Memory Care• Transition Triathlon

• Travinia Italian Kitchen• Vesta Settlements, LLCPUBLIC ART AWARD NOMINEES:• EarthWorks• LinguaArt Services• Loudoun Symphony• Medlin Art• N2 Design• Photoworks• Tally Ho Theatre

VETERANS AFFAIRS AWARD NOMINEES • Intelligence Consulting Enterprise Solutions, Inc.• Knight SolutionsTHE GEORGE C. MARSHALL AWARD NOMINEES:• Paige Buscema• Kathy Gilman• Dieter Meyer• Michael O’Connor

• Roderick WilliamsRISING STAR AWARD NOMINEES:• Alphagraphics• Dance King Studio• Jimmy John’s• MacDowell Brew Kitchen• Melt Gourmet Cheeseburgers• Pegasus InfoGroup• Waterford Development II

Rising Star AwardWinner

MacDowell Brew Kitchen

Veterans Affairs AwardWinner

Knight Solutions

Home-Based Business AwardWinner

Lisa Sinclair PhotographyHonorable Mention

Miles LeHane Companies, Inc.

Public Art AwardWinner

LinguaArt ServicesHonorable Mention

Loudoun Symphony

Environmental AwardWinner

The Tire ShopHonorable Mention

For Goodness Sake Natural Foods

The George C. Marshall AwardWinner

Michael O’ConnorHonorable Mention

Dieter Meyer

Congratulations

JUNE 2012 Loudoun Business | PAGE 3

By Therese P. Howe, For Loudoun Business

The Rural Economic Development Council committee charged with com-ing up with a five-year Rural Business Development Strategy will be reviewing business case concepts ranging from a culinary, wine and agricultural center to a mentor-protegé program after approv-ing the five ideas at its latest meeting Tuesday afternoon. The committee is chaired by Doug Fabbioli of Fabbioli Cellars and Martin Hamberger of Fortessa and includes business leaders representing more than a dozen sectors of the rural economy including culinary; agribusiness; wine/grapes; rural-based; rural credit/bank-ing; preservation/conservation; arts; education; horticulture; young farmer; direct/farmers markets; equine; fruits/

vegetables; tourism; and traditional live-stock/agronomy. About 20 committee members and staff from Visit Loudoun and the Department of Economic Development showed up for the meeting, which took place at Morven Park's Hoffman Center. All seemed to support the five con-cepts proposed by consultant Philip Gottwals of Agricultural & Community Development Services in Columbia, MD, which are: • A culinary, wine and agricultural cen-

ter that potentially could be mod-eled after the New York Wine and Culinary Center in Canandaigua, located in the picturesque Finger Lakes region. The New York center is operated by a partnership of cor-porate, academic and government institutions that includes Wegmans and the New York Farm Bureau.

• A mentor-protegé program that would pay experienced farmers to mentor new farmers

• A year-round, indoor market target-ing metropolitan Washington, DC, clients

• Annual surveys of farmers and rural business owners

• Expanding social media marketing Gottwals will be meeting with smaller groups over the next 30 days to explore and refine the concepts before the next scheduled meeting in 21 days, he said. The concepts were designed to address key issues identified in the first phase of the project, which launched last August. About 350 people involved in the rural sectors were polled on the chal-lenges affecting their industries and from that survey, common key issues were identified:


Gov. Bob McDonnell has signed a slate of bills into law that will have posi-tive impacts for years to come on local businesses large and small in the common-wealth. Following is a roundup of some of the legislation signed in the last 30 days.

Small Business Investment Grant FundAs part of Business Appreciation

Week, McDonnell signed legislation on June 6 aimed at encouraging investors in small businesses in the commonwealth.

Senate Bill 344 (McDougle) and House Bill 585 (Merricks) established a small business investment grant fund and program that is hoped to encourage economic development and job creation. The program would provide a grant equal to 10 percent of a qualified investment in a small business for an eligible investor.

McDonnell earlier had signed a proclamation recognizing June 4-8 as Business Appreciation Week. He also has designated this year as the "Year of the Entrepreneur" in Virginia.

Data Center and Other Technology BillsFollowing a yearlong effort by local

and regional business leaders, politicians and agencies, McDonnell signed bills May 29 that expand the state's data center sales tax exemption to also include ten-ants.

The bills, HB 216 and SB 112, were sponsored by Del. Barbara Comstock and Sens. Mark Herring and Ryan McDougle. They were among other bills that McDon-nell signed that day at the grand open-ing for the new Acentia headquarters in Fairfax. The other bills extend the capital gains exception for investors in technol-ogy startups and extend the Virginia telework tax credit.

"The legislation enhances Virginia’s competitiveness in attracting major data center investments,” Herring said in an interview later. “Data center jobs and investment are a critical element in diver-sifying Virginia’s technology economy and attracting private sector jobs as federal spending and procurement decreases."

In a release, the governor said the bills “will help make sure that when com-panies look for a place to start or relocate their technology startup or datacenter, that Virginia will be at the top of their list.”

As a testament to that statement,

Rural EDC Panel Refines Strategy

Distillery Expands to NYC marketGovernor Signs Bills Aiding Host of Firms


With only two years of operation under his belt, Scott Harris is taking on the Big Apple and expanding the business with his launch last month of Catoctin Creek Distillery spirits at several restaurants, clubs and liquor stores. “We picked a variety of really awesome clubs, high profile places where we wanted to show our stuff, do some tastings and and create a little buzz, no pun intended,” he said. “We had one of our first tastings at a club in Brooklyn called Norman's Kil, and it was amazing. I was very flattered and excited, the turnout was huge. It was a

smaller club, but we had 30 to 50 people there and everybody loved tasting the whiskey. It's just nice to meet new people who always want to know how we got started, why did we do this, what are we making and how did we do it. It's a good chance to rub elbows with people and tell our story a little bit.” Harris wrapped up the weeklong launch with an evening event at The Whiskey Shop in Brooklyn, the culmination of years of effort. “New York's a very com-petitive market. We've been doing events and meeting with people for a couple of years. And about six months ago we finally signed a contract with a distributor up here.”

They will be selling at fewer than a dozen locations for now, compared to about 80 in the Washington, DC, market, but expectations are high that number will grow over the next year. “Maybe in a year or so we'll be in three or four dozen places or more, if we're lucky,” Harris said. Asked about which products have had the best response, Harris said, “Generally speaking, brown spirits do best. Our most popular spirit is our Roundstone Rye. It's very popular, people really love it both in DC and now up in New York. When we pour our tastings, that's our most popular spirit.

Members of the

Rural Business

Development

Strategy meet at

Morven Park's

Hoffman Center

to discuss the

second phase of

a plan that will

be presented

to the Board of

Supervisors in

October.

Continued On Page 6

Continued On Page 6

Continued On Page 6

Therese P. Howe/For Loudoun Business


our Board of Supervisors will demonstrate the same leadership and cooperation by working to resolve all remaining issues and then voting to ensure that the County remains a partner in this Project and that Rail To Loudoun will soon become a real-ity,” he continued.

In its entirety, Phase 2 of the project would bring Metro from Wiehle Avenue in Reston to Rt. 772 in Ashburn, pass-ing through Dulles Airport and Rt. 606. If Loudoun opts out, general talks indicate that the Metropolitan Washington Airports Authority would still get the rail project out to Dulles Airport, but that is far from a guarantee. MWAA CEO Jack Potter has told supervisors that there would at least be a lengthy delay.

“If you opt out of this project it will for sure delay the project for two years,” he said during at May 16 work session. “We’re going to have to go back and look at rider-ship studies for each of the stations that will be built out to the airport.”

Potter said making the airport the end station might require a look at the location of the rail yard on airport property. It is now located in the northwestern portion of the property to allow for the rail line to continue on to Ashburn.

“It might make more sense to move that rail yard to an alternative location on airport property,” he said. “Were that to be the case, should Loudoun ever reconsider, or have desire to extend Metro later, the cost would have to be born from wherever we have that rail yard out.”

If Loudoun wanted to extend rail after opting out, it too would likely bear the entire cost of that project. If Phase 2 con-tinued on to Rt. 772 without Loudoun as a funding partner, Potter said it could cost double what it would cost with Loudoun in the project.

While Potter said the airport would not bar commuters from parking at the airport if Dulles was the end of line sta-tion, he noted he was not sure they would want to pay the airport parking prices, which would likely not be amended for commuters.

He also told supervisors the airport authority does not want to see the airport serve as the end of the line station.

“It is our desire to build to Rt. 772,” he

said. “We want people to have access to the airport from the east and the west.”

In a June 6 letter to York, Potter also indicated other challenges to terminating the line at the airport, citing potential lack of availability as well as land use restric-tions. “All unimproved land that is near the [proposed] station is in high demand and has been designated by our planning documents for airport use.”

Like the Chamber, individual business owners and commercial property owners have remained vocally in support of the Silver Line project throughout the Loud-oun board’s deliberations. The business community came out en force during the board’s input session Monday, June 4. Speakers recognized the high upfront costs of Phase 2, but called it an invest-ment in Loudoun’s future.

Community VoicesBuchanan Partners’ Russ Gestl

compared investing in Silver Line to his decision as a young man to take out loans to put himself through college.

“It wasn’t easy. It was expensive. And it took a while to pay off,” he said. “But I never look back and regret that decision. If you make decision to opt into rail, I don’t think you will ever look back.”

Gestl and many others called the extension of Metro into Loudoun the big-gest thing that will “keep Loudoun in the economic development game.”

“Rail to Loudon is part, not all, but part of the critical infrastructure that will allow Loudoun to continue to rise as a viable commercial entity,” Randy Atkins said. “It will promote economic diversity, economic growth and lower taxes…When we look back in the next 20, 30 or even 10 years, I am sure the Board of Supervisors will be looked upon in having made the right visionary decision."

Many smaller business owners and employees also came out in support of the rail project, saying it would have a large impact on them. Some mentioned the need for increased access to a regional workforce—to draw workers into Loudoun as well as provide them a way to commute out. South Riding’s Andrew Mueller told supervisors it took him two hours to go 30 miles to his job in Alexandria.

Another small business owner, who missed his assigned time to speak, told Chairman Scott K. York (R-At Large) after

the meeting that he cannot afford to have his employees sitting in traffic and poten-tially missing appointments with clients and impacting his business.

Mark Madigan, a resident and busi-ness owner in Ashburn said he was proud to say he started his business out of his basement 11 years ago and saw his company’s logo go up on the outside of a building along the Greenway only a couple weeks ago. He said the arrival of rail in Loudoun or not would leave him with a big business decision to make.

“If you decide not to have rail in Loudoun County, we will not be in Lou-doun County. There have been a lot of hypotheticals. I can tell you for sure, the business decision I will make is to be in Reston,” he said. “We are connected to the most powerful city in the world. To be a part of that enterprise and to be con-nected to it is a powerful statement and a powerful brand.”

Funding OptionsTo figure out how to pay for the rail

project—and whether Loudoun can afford it—the Board of Supervisors is consider-ing a variety of options, from tax districts immediately surrounding the four rail stations that would impact Loudoun—Rt. 28, Dulles Airport, Rt. 606 and Rt. 772—the possibility of a commercial and industrial tax on properties across the county, and even putting a couple pennies on the tax rate and making those costs up with other budget costs.

During a work session June 6, supervi-sors expressed interest in seeing a tiered approach to any potential tax district with properties within half a mile of each station taxed at one level, those within a mile taxed at a different and potentially those with two miles of a station taxed at a different level. By creating a hybrid approach, supervisors seemed to believe they could make the taxes fair and at-tached to the properties that would most benefit from the rail extension.

One option presented during the board’s May 22 meeting that supervisors did not seem keen to pursue because it would affect properties across the county is the commercial and industrial tax. The board hesitated at that tax because they said it would be hard to justify that busi-nesses in the western part of the county would actually see a financial benefit from

the opening of Metro. June 6, staff presented supervisors

with another option for the commercial and industrial tax. The state code only al-lows a locality to place the tax on specific parts of a county if it can raise 85 percent of the money that would be collected if the tax were applied countywide at its highest allowed rate.

To reach that threshold, staff said the commercial and industrial taxes would have to be applied to the Leesburg plan-ning subareas and all of eastern Loudoun. If the board chose to go that route, the tax would have to be at least 11 cents.

The tax would only apply to proper-ties zoned commercial and industrial or with commercial and industrial uses on them. It would not apply to any residential properties, regardless of the zoning. The taxes, staff clarified, also would be applied to the property owners, not the people who might be renting space in a building. However, staff noted, there was nothing to prevent the property owners from passing on the cost of the tax to the businesses through rental costs or other means.

Paying For RailDuring the June 4 public input ses-

sion, many business and property owners said they were willing to pay their share to help bring rail to Loudoun. Eric Wells, de-veloper of West Dulles around the Rt. 606 station, said he has been having meetings with the county about the potential for tax districts around the stations.

“We are fully in support of such a funding plan,” Wells said.

Similar sentiments were expressed by other developers. “Loudoun Station was approved as a transit oriented develop-ment that would be connected to the northern terminus of Rt. 772. Tens of mil-lions of dollars have already been invested in the county because of that expecta-tion,” Maggie Parker of Comstock Partners said. “Comstock is currently working with the county and fellow stakeholders on a funding plan. Comstock will gladly participate in special tax district and/or a CNI tax.”

Supervisors are scheduled to meet again June 14 to continue talks on how to pay for the rail project, potentially creating new tax districts. A final vote on whether to support the rail line is expect-ed July 3.

Dulles RailContinued From Page 1

Most of York’s remarks during his half-hour presenta-tion focused on the board’s efforts to promote business growth — both locally, through increased funding for the Department of Economic Development, a review of land use regulations and the work of the new Government Re-form Commission, and globally, landing the first business

prospect attributable to the county’s six-year sister-coun-ty relationship with Main-Taunus Kries, Germany, and new outreach efforts in South Korea and Taiwan.

York pointed out that he has worked with the rail project since he represented the Sterling District on the county Planning Commission in 1995, but most supervi-sors are learning about the details of the project for the first time.

He pointed to this week’s decision by the Metropoli-

tan Washington Airports Authority, which is construct-ing the rail line, to drop its push for contractors to have a project labor agreement. State and local leaders had criticized the PLA as an element likely to limit participa-tion by non-union contractors and to inflate construction prices. Under the MWAA action, contractors can enter into PLAs voluntarily, as was done for Phase I of the project. With that hurdle removed, “now, all eyes are on us,” York said.

State of the CountyContinued From Page 1


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By Samantha McClain, For Loudoun Business

Loudoun Business conducted a small, informal survey of business owners and employees about Metrorail's expansion in an effort to offer opinions from those who may not have attended public sessions on the issue.

Malina AlbansWaitress, Georgetown Café, Leesburg“I like it, it’s going to bring more business, I hope. It’s going to be easier for people with-out cars to go back and forth.”

Ed PoeParking Enforcement, Leesburg Town Hall Parking Lot“I don’t want any more taxes. If I have to pay for it, I don’t want it.”

Michael Parker, PresidentPurcellville Computers“I’m excited for it to get here. It’s been too long coming. It will help the area in general, although it may not necessar-ily impact my business. It will be better for people to get in and out of where they’re working so that they can get to my business during the day.”

Allen Robinson, OwnerBooks and Other Found Things, Leesburg“I’m in favor of the idea. I would like to have it park right outside my little store.”

Frank Palasciano, Clock Maker/OwnerEastern Standard Time Clock Shop, Purcellville“I haven’t really thought that much about it. I do think it’s probably good for business, and the county’s expanding…people have to find a place to live. And the only thing less conve-nient than traveling is traveling in traffic!”

Business Owners, Residents Split In Dulles Rail Poll


“The white whiskey that we make, the Mosby Spirit, is basically legal Virginia moonshine. That one is more appealing to people who like vodka, who prefer white spir-its to brown spirits, or people who are ultra whiskey nerds who want to try something that's totally different, who understand the genesis of the white spirit behind the bar-rel. So that's a cool spirit for people to try, a more eclectic spirit that's not as popular with the general public. “We also do pretty well with our gin as well. People who taste our gin just really, really love it. It's a totally different style than the London dry, it's our own unique version of gin that we make. That one does quite well, especially in the summer. When the weather heats up, gin is traditionally consumed more, especially gin and tonic and these other refreshing kind of cocktails.” He and his wife Becky, who is a partner in the busi-ness, have also expanded the line to include fruit spirits. Their Pearousia is a limited edition brandy that is made using Fabbioli Cellars' Pear wine, and they'll be coming out with a grape brandy, 1757, in October and a peach brandy available at the end of the year or sometime next year – “depending on how long takes to finish up,” Scott Harris

said. The business plan also calls for expan-sion of their production, with a second still soon to come that will quadruple their capaci-ty. “We've been doubling it since we've started so last year we did 20,000 bottles and this year we're targeting doing 40,000 bottles. And then we'd like to see that number go much, much higher once we get our second still on line,” Scott Harris said. “Once we have that on line, then we can take a breath and it'll enable us to make more product and we can start to look at other markets outside of New York. We've had a lot of demands from people wanting us to get into Pennsylvania, West Virginia, North Carolina – all the states surrounding Virginia. So we'll start looking at those. We've also been courted by folks in St. Louis and Chicago. We'll sort of take a break and look and see where we want to go next based on where we are at with capacity. “Based on the mom and pop level that we're at right now, New York and Washington get all the spirits we can make.”

• lack of accurate business data• need for improved market develop-

ment• low inter-industry coordination• tough regulatory environment• need for multi-level training and

education programs• enhancement of communication

strategies• improved business and product

development strategy “I thought it went really well,” Fabbioli said after the meeting. “We had some big ideas at the table. As chair-man, I need to let the big ideas come out. I get a little scared sometimes because as a business person I never want to bite off way too much more than I can chew. But I have a lot of confidence in this group, and it's that collaborative effort that's going to get us to the whole next level. “When you work well together, oth-ers want to play. So, when you bring up conversations about Wegmans or Farm Bureau, it gives us the strength to say to the Board of Supervisors, look at the players and the dollars that we're working with right now. Please give us the respect that we worked so hard to earn. And they will, they can't help but recognize what we're working on. And I'm glad they gave us the ability to do this job.” A report is expected to be brought before the Board of Supervisors in October to carry out the recommenda-tions contained in the Revised General Plan.

Hossein Fateh, CEO of DuPont Fabros Technology, said, “Our company had a decision to make in terms of where we would expand our data center facilities. The governor's bill was the critical factor in our decision to immediately invest over $100 million in expanding our Ashburn facility. This construction project and the jobs associated with it will begin in a mat-ter of weeks and are a direct result of the data center bill.”

Local business leaders also hailed the bills aimed at making Virginia more competitive in creating and retaining high-tech jobs.

“With his signature on this legislation, Gov. McDonnell has further positioned Loudoun County as a world class loca-tion for the data center industry’s leading operators,” Loudoun County Chamber President Tony Howard said.

“The Loudoun County Chamber of Commerce fought hard for this legisla-tion because it will provide our county a powerful new competitive advantage that can be used to generate significant new commercial investments and create many new high-paying jobs that will be needed to build, service and operate these high tech data centers.”

Supporting State BreweriesMcDonnell signed Senate Bill 604 May

15, which allows retail sales of beer and sampling on the premises, and HB359, which enables small-scale brewers to lease space from larger breweries.

“I was excited to be a part of the sign-ing with the Virginia Craft Brewers Guild who were the folks behind the bills,” Jim

Corcoran, of Corcoran Brewing Co., in Waterford,m said. “The governor has been a huge advocate for the wine industry and sees the hand-craft brewing industry in the same way. … The governor has given small craft breweries the same privileges as the farm wineries in essence and we think that just made a lot of sense.

“We just expanded our hops garden to more than 600 plants and are working with a few farmers on trying to grow us grain specially for our beers, so it is very excit-ing times at Corcoran and we believe these two bills will allow hand-craft breweries across the Commonwealth a great oppor-tunity to showcase what Virginia beers are

all about.”Matt Hagerman of Lost Rhino Brewing

in Ashburn echoed the sentiment, adding wryly that the new laws arrived a little late for his benefit.

“I think [the new legislation] is going to help facilitate smaller craft beer compa-nies coming in because what this is going to do is allow them to sell pints at retail. The deal with that is that it’s going to bring in additional revenue that they would need during startup that I could have certainly used. … Any type of revenue they can bring in the door helps out a lot and it’s a lot better than having to give away free samples which the ABC requires now.”

Photo courtey of Tea Fougner

Scott Harris of Catoctin Creek Distilling Co. in Purcellville pours tast-

ings of his distilled spirits at The Brandy Library in New York during

the company's recent launch into the Big Apple market.

Rural EDCContinued From Page 3

DistilleryContinued From Page 3

New Laws Continued From Page 3

Photo courtey of Gov. Bob McDonnell

Gov. McDonnell signs bills supporting Virginia craft brewers at the Hardywood Park Craft

Brewery in Richmond.


The beginning of 2012 marked the end of my tenure as chairman of the Loudoun County Economic Development Commission. Though no longer the chair-man, I am still active on the EDC Executive Committee and very much involved in our community. The Loudoun EDC has made wonderful improvements to the business community. Honestly, one of Loudoun County’s greatest strengths is its commit-ment to economic development.

However, I do think that Loudoun County could strengthen its commitment to business retention by encouraging all business leaders to take active roles in the business community. Business reten-tion doesn’t rest solely on the shoulders of the EDC; everyone within the Loudoun business community should play an active role in building a great community. Great communities draw great people, and great people fuel great businesses.

Prior to 2006, I knew only a handful of business leaders in the community despite being a CEO in Loudoun County since 1995. That was partially my fault; my nose was to the grindstone as we rebuilt the company (I often call Telos a start-over, rather than a start-up). After things within the company began to improve substantially, I looked up

and realized that I had been in the Loudoun County business community for 10 years, and knew virtually none of my neighbors.

But today, we at Telos not only know our neighbors, we are actively engaged with them. For example, we helped form the CEO Cabinet, assisted in building and executing the chamber’s strategic plan, collaborated with other community members to create Educate Loudoun and assisted in building a dialogue between our local elected offi-cials. We also continue to encourage our employees to reach out into the community and become involved in whatever way they can. Telos is just one of many Loudoun companies that woke up and began taking an active role in the community.

The result? Loudoun County has seen a significant change in its business com-munity dynamic. Today, the business com-munity is comprised of more than just residential developers. Our business com-munity consists of ALL business—ranging from nonprofits and for-profit organizations, to colleges and universities, the airport and many more. It is now a cohesive, all-encom-passing community. If I have an issue or a question, I am able to pick up the phone and go directly to a business leader who will point me in the right direction—which

is one of the benefits of a well connected community.

We need to encourage our neighboring businesses to look up, see the benefits and become active within the community. How? Well, what about the old fashioned way… stop by, knock on the door and introduce yourself. Invite your business neighbor to a community event, charity auction or fund-raiser. Being a "business friendly" county should be deeper than the tax code. Being a business friendly county should also mean that we are friendly business people.

That brings me back to business reten-tion. We business leaders need to reach out to businesses BEFORE they begin consider-ing relocation—making a last ditch effort after relocation is already on the table is much more challenging. Perhaps as fellow business leaders, we can help to hedge an issue before it becomes the catalyst for that business to relocate. More to the point, when new business leaders become more involved within the community, they will not only make a positive impact on Loudoun County, but they will grow roots in the community that will help to keep their companies here. Business retention. If we keep a good personal relationship with our local business leaders, our business

community will continue to grow and our county will continue to prosper.

People don’t do business with com-panies; they do business with people who work for companies. We need to go the extra mile and treat our fellow business leaders, their employees and families well. It may be trite, but our relationships are our biggest assets as business leaders.

Every business is a people business—and economic development is everyone’s business.

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Chamber Seeks Donations for Governor's Bowl


Business owners and the general pub-lic are invited to donate food and money to help support Blue Ridge Area Food Bank through Gov. Bob McDonnell's First Annual "Governor's Bowl.” "Governor McDonnell has challenged the Virginia business community to step up and support our regional food banks by raising food and funds for our friends and neighbors in need, and the Loudoun County Chamber of Commerce has accepted that challenge," Loudoun County Chamber President & CEO Tony Howard said. The drive started on Memorial Day and will continue until July 4, a critical period when donations to local food banks are often at their lowest, according to a cham-ber press release. Anyone who would like to donate food can drop off non-perishable items at the Chamber's offices at 19301 Winmeade Drive Suite 210 at Lansdowne Town Center, Loudoun Interfaith Relief at 750 Miller Drive SE A1 in Leesburg, or at any Chamber event before July 4th. To learn more about the Governor's Bowl, go to www.brafb.org.



When private companies or large non-profits such as MC Dean or Inova Loudoun Hospital throw a party, whether it's a com-pany event or a community celebration open to the general public, they turn to the experts. Loudoun Business interviewed some of the top ones for their perspective on creating memorable events.

Tina Johnson CEO of JP Events & Consulting

“We've done events as small as 50 for an intimate dinner for a corporation or a team building just for the executive team all the way up to 1,000 for a seated awards dinner,” Johnson said of her full-service events management company.

One of her clients is Inova Loudoun Hospital, which is celebrating its 100th anniversary this year with a family friendly festival from noon to 4 p.m. June 23 at Ida Lee Park in Leesburg. “We've been brought in to help, and we're really excited about being able to bring in elements of 1912 all the way to 2012 so the community will be able to see where it started with the hospi-tal on Market Street and what they've done for the community through the years.”

So what does she tell companies that are weighing cost factors when determin-ing whether to bring in an event planner?

“It really is better for them resource-wise and financially for them to outsource these events because we have those con-tacts at our fingertips, whereas it would take an HR person an hour of research or more on venues,” Johnson explained. “We like to say to them, 'Let your HR team do what you've hired them to do, and let us as the event management team do what we're experts at.'”

Carolyn HowellCEO of Fun Company Picnics

Howell has been planning events at Dulles Golf Center & Sports Park since 1999 but recently branched off into her own event management company while retaining an exclusive relationship with the entertainment center.

“This is my main location, but I have some amazing partners with historic properties in wine countries and locations throughout the Metro area,” she said.

“We realized during the recession a lot of companies cut out their event planners and even to a larger extent their HR de-partment. They had to run very lean and very mean. And after a considerable layoff and things like that, there's a lag in morale.

“So we found that company events are an amazing way to raise company morale, and make employees feel valued because

oftentimes people will say, 'We have a big end-of-the-year party.' But when you give somebody a big end of the year party, you give them a bill. They gotta get a dress or a tuxedo, they get their hair and nails done, they have to get a babysitter.

“When you have a Fun Company Event, it's amazing. You come as you are, you bring your children and they love you and they'll say, 'Oh, your compa-ny's great.' So when dad or mom has to stay late at the office, they'll totally get it.”

Anthony CavalloManager at Vintage 50 and Vintage 51

Sure, you might have eaten at Caval-lo's restaurants, or even had a company party catered by them, but did you know they also plan and execute corporate events? Companies such as MC Dean, Re-hau, Booz Allen and Lockheed Martin do.

“We're not just a caterer, we just don't come out and drop food,” Cavallo said.

“When we do events, we're out there from start to finish. If a tent needs to go up we get the permit, we're there when the tent goes up, we make sure when the tent comes down, we make sure the property's clean. We do a lot of things that caterers don't do.”

For instance, for MC Dean's company picnic, he and his crew transformed the Governor's Lawn at Morven Park into a playground for the company's staff and their families.

The logistics for that event sound staggering: “Sometimes you have to build an entire city outdoors. For an event with 3,000 people, we did it in a field that had nothing: no power, no water, no restrooms, no nothing. So we had to bring all that in.

“We had to feed 3,000 people, we had hot air balloon rides, we had games for kids, we had moonbounces, we had everything. But to do that we had to build an entire little city outdoors in the middle of a field.”

He also works on smaller scale events at his restaurants. At Vintage 51 in South Riding, social events can be held for about 40 people, while Vintage at 50 in Leesburg can handle a sit-down dinner for 60 or standup cocktail for up to 125.

The Leesburg location also offers training or meeting space with AV capabilities, and some of the real estate

offices in the building have held train-ing seminars with as many as 65 people, Cavallo said.

Loudoun Business is published monthly by Leesburg Today

15 N. King St. Leesburg, VA 20176

www.leesburgtoday.com

Editorial Department 703-771-8801

Advertising Department 703-771-8800

Classified Department 703-771-8831

Fax Number 703-771-8833

Loudoun Business welcomes Letters to the Editor. Letters must be signed and include the writer’s name, address and daytime phone number.All rights reserved. No part of Loudoun Business may be reproduced physically or electronically without the written permission of the publisher. Loudoun Business is not responsible for unsolicited manuscripts or artwork.We are pledged to the letter and spirit of Virginia’s policy for achieving equal housing opportunity throughout the Commonwealth. We encourage and support advertising and marketing programs in which there are no barriers to obtaining housing because of race, color, religion, national origin, sex, elderli-ness, familial status or handicap. All real estate advertised herein is subject to Virginia’s fair housing law which makes it illegal to advertise “any preference, limitation, or discrimination because of race, color, religion, national origin, sex, elderliness, familial status or handicap or intention to make any such preference, limitation, or discrimina-tion.” This newspaper will not knowingly accept advertising for real estate that violates the fair housing law. Our readers are hereby informed that all dwellings advertised in this newspaper are available on an equal opportunity basis. For more information or to file a housing com-plaint call the Virginia Fair Housing office at (804) 367-8530. Toll free call (888) 551-3247. For the hearing impaired call (804) 367-9753. Email: [email protected]. Web site: www.fairhousing.vipnet.org.

Corporate Events: It's Not All Fun And Games

Therese P. Howe/For Loudoun Business

Photo courtesy of JP Events & Consulting

Above, Fun Company Events

CEO Carolyn Howell, in a

blue shirt, joins the dance at

the company's annual open

house at Dulles Golf Center &

Sports Park. Right, JP Events &

Consulting transformed Moore

Cadillac's showroom and parking

lot into a family friendly festival

for its 30th annivesary.


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If you're looking for a large facility that can accommodate social activities, meetings or training, National Confer-ence Center fits the bill. With 265,000 square feet of confer-ence space and 250 meeting rooms, the center can host groups of 10 to 1,800. Ameni-ties include advanced A/V equipment with on-site techni-cal support; 917 guest rooms including 78 suites; an 800-seat dining court; fitness center; sports bar and wine bar; and more. Besides a distraction-free setting, clients are attracted to the center's environmentally sustainable practices. “We're finding more and more organizations are making decisions based on who is being environmentally conscious and who isn't,” Director of Sales & Marketing Eric Whitson said. For companies looking at the bottom line, the National Conference Center is all about another type of green. “Our specialty is cost-effective training,” Whitson said. “What we're trying to do here is eliminate distractions so that you can focus on the learning process.”

Airlie Center6809 Airlie Road, Warrenton(540) 347-1300

Set on 1,200 acres in a secluded area of Warrenton, the 50-year-old international conference destination offers modern meeting facilities and accommodations against the backdrop of the historic Airlie estate. At the hub of the campus is the large, Georgian style Airlie House, and in conjunction with the outlying buildings that house 154 guestrooms and 17 conference rooms. “What makes us unique is we are a dedicat-ed conference center where you don't have transient tourism travel type business,” General Manager Kevin Carter said. The average meeting is about 30 to 50 attendees but can ac-commodate up to 400 in the newly expanded and enclosed Pavilion, Carter said. Called and “Island of Thought” by Life Magazine, the center attracts clients from throughout the metropolitan Washington, DC, region and beyond.

Hersheypark100 West Hershey Park Drive, Hershey, PA(717) 534-3829

Hersheypark takes company picnics to a whole other level, with 110 acres of sweet entertainment on site. “The Hershey experience is like none other,” said Jimetta Easter, sales manager for the Northern Virginia and surrounding region. “The factories are making chocolate all day long so when you come here and you step out of the car, you literally smell the chocolate in the air.” Companies that pur-chase plans usually will transport their staff and families by bus, or let them take advantage of the park's Preview Plan that allows ticket holders to enter two and a half hours before the park closes the day before. “A lot of folks from miles away will take advantage of the preview plan, come in the night before, spend the night at the Hershey Lodge and then the shuttles take you back and forth,” Easter said. “One of the advantages of staying overnight at one of our resorts, whether it's the Hotel Hershey or the Hershey Lodge, is that guests also have the opportunity to enter the park an hour early before it opens to the public.”

Venue Spotlight

Photo courtesy of JP Events & Consulting

Photo courtesy of Airlie Center

Photo courtesy of Hersheypark


By Samantha Bartram, Staff Writer

Here in Loudoun, residents are spoiled for choice when it comes to obtaining farm-fresh food. There are several regu-lar markets, roadside stands and retail operations that sell directly from the farm to consumers, and, for health- and environmentally-conscious folk, that’s a great thing. But, what if you can’t make it to your market this week? Or, what if your regular market is lacking a product you really want? That’s where market manager Laura Davimes and her online Loudoun Flavor farmers market come in.

How It Works Shoppers visit www.loudounflavor.com, create an account and browse from a variety of goods anytime, 24/7. All the producers are selected for quality, nutri-tion and sustainability from Loudoun and surrounding counties. Visitors to the site will not only find the customary meats, dairy and produce, but also locally made goods that are harder to come by like natural bug repellant, skin care items and cleaning supplies. Detailed information on each product and its vendor is helpfully provided on the shopping page. The purchasing function is “turned on” between Friday and Monday each

week, and during that time shoppers may fill their virtual carts with whatever is available. Because products sold through Loudoun Flavor are fresh, home grown and produced in smaller batches, the selection of goods changes week to week. Payment can be made via credit or debit card, or, Davimes said her custom-ers are welcome to mail a personal check. Davimes asks each new registrant, on an “honor system,” to purchase a one-year membership to Loudoun Flavor, priced at $25. The membership fee “supports local farms and artists and allows you to share recipes, stories, resources and informa-tion with the Loudoun Flavor community,” according to the website. To conclude the process, each Wednesday orders are made avail-able for pick-up at 10 area locations—in Waterford, Purcellville, Lucketts, Leesburg, Lovettsville, Middleburg, Ashburn, Herndon and Shirlington. Some orders can even be delivered directly to a customer’s doorstep, depending on the size of the order and location of its recipi-ent. This is the shopping schedule at the moment, but Davimes hopes to add more pick-up dates soon. Her website is kept up to date with the latest market information,

so users always know when they can shop and pick up their orders. This reporter recently gave Loudoun Flavor a whirl, and found it easy to use and navigate. As a resident of Leesburg, I enjoy access to an excellent farmers mar-ket each weekend, but through Loudoun Flavor, I was able to find some items I don’t normally see, like peanut butter gra-nola. Pick up for my order was scheduled for June 6 at Mom’s Apple Pie—I simply walked in during the indicted pick-up hours, asked for my Loudoun Flavor order and was promptly handed a brown paper bag containing all my goodies. Everything was as I ordered it—the whole-wheat sandwich bread soft and fresh, the grano-la saturated with peanut-y goodness and the Virginia wildflower honey dark and inviting. The only discrepancy I could find was with the brand of honey—I thought I’d be getting a jar of Golden Angles Apiary’s Wildflower Honey out of Singers Glen, but instead I was greeted by a jar from Kelley’s Apiaries from Linden. I still got my locally sourced wildflower honey and it tastes great, so such a minor dif-ference had zero impact on my overall satisfaction with Loudoun Flavor.

The Producers Davimes works with a wide array of farmers, cooks, naturalists and artisans who have been carefully selected for qual-ity and variety. “[Our vendors] are simply the best quality and flavor that Loudoun—and surrounding counties—has to offer,” Davimes said. “We have utilized a panel of ‘foodie’ taste testers and we also do research and inspections and give preference to vendors who are safeguarding a lot of historic farmland. In addition, the food on our market has to pass ‘Healthy You’ standards, which means we care about what kind of fats, sugars, preservatives and colorants go into the food—no lard or trans-fats, no high fructose corn syrup, no fake ingredients—and we avoid pesti-cides, fungicides, hormones and antibiot-ics.” And if participating vendors aren’t certified organic by the USDA, most employ the same practices as an organic farm. “Most of our farms are Certified Naturally Grown, Certified Organically Grown or No Spray farms,” she added.

The Idea Davimes said she started Loudoun Flavor out of her initial frustration at trying to find farm-fresh, natural, safe products for her and her family after their move to Lovettsville several years ago. The nearest natural markets were almost an hour away, and it was a 20-minute drive to the closest chain grocery store.

Getting familiar with business hours and locations for Loudoun’s many farm stands proved difficult and Davimes said guid-ance wasn’t easy to come by. “I was basi-cally very hungry when I started Loudoun Flavor,” Davimes joked. Three years after its inception, Davimes said it’s clear she wasn’t the only one occasionally stymied while attempt-ing to live the farm-to-table life. She also was one of a fast-growing segment of the population who now eschew traditional grocery stores in favor of buying their fruits, vegetables, meats and dairy only from local farms. “The [farm market] com-petition is ginormous,” Davimes said. “Every few months there is a new farmer’s market created and we are all vying for the same customers. I think this county gained five or six new physical markets in the last two years and there are four or five other online markets vying for the same customers…so the custom-ers who care to patronize farms have more options than ever before in the his-tory of Virginia, and ours is one of many.” Davimes she sees the demand for fresh local food as much more than a pass-ing trend. “[Farm markets are] extremely trendy and that’s thanks to Michael Pollan and Joel Salatin and movies like Food Inc., FRESH and Super Size Me. ‘Know your farmer/know your food’ and ‘farm-to-table’ initiatives like mine are important because we are in an economic crisis, we are at war and our food chain and food transport systems could get disrupted at any minute. Wouldn’t it be nice to know a bunch of farmers if the grocery store shelves were suddenly empty and/or there was rationing going on again? I’m not a doomsayer usually but these things could happen. A few years ago, no one ever thought gas could cost $4 a gallon,” she said. Davimes is also quick to point out that Loudoun Flavor is more than just a shopping portal—it also produces a week-ly newsletter and hosts a slew of informa-tion on health and wellness. “We provide education about health, food and farming and we provide a forum for the communi-ty to post related events,” Davimes said. “We are a farm-foodie network and we hook our vendors up with restaurants and gourmet food stores, and we hook chefs and customers up with the crops they are looking for. We also promote and bring customers to our host sites—so we help small businesses in Loudoun—and we donate to community causes including food banks, school fundraisers and farm preservation or farm education causes.” More information is available at www.loudounflavor.com.

LOUDOUN BUSINESS:Our annual issue is coming up where we feature some of the up-and-coming movers and shakers in Loudoun County.

Do you know young professionals under the age of 30 who have an unwavering desire to contribute to the community in a positive way and an unbridled passion for what they do?, If so, send your nomina-tions to editor@leesburgtoday.

Please include the following information: Young Professional’s Name, Their Company, Contact Information, including telephone and email. Give us a short explanation of why you think they qualify.

3030

UNDER

Deadline to submit nominations is Monday, June 25. The selected entries will be featured in the July issue of Loudoun Business.

Loudoun Flavor Offers Alternative To Farm Markets


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By Lindsey Brookbank, Staff Writer

Dulles Greenway celebrated its earn-ings from the Seventh Annual Drive for Charity Thursday afternoon at Clyde’s Willow Creek with local charities that ben-efited from the funds. On May 17, Dulles Greenway collected the day’s gross earnings from tolls, which totaled $261,552 — a $25,000 increase from last year’s drive, Dulles Greenway Public Relations Manager Terry Hoffman said proudly at the luncheon. With this year’s funds, Dulles Greenway has raised $1,528,462 over the past seven years. The increase is most likely due to the about 60,640 vehicles that came through the tolls that day, bringing in the largest amount of traffic on the Dulles Greenway in two years. “Usually we see an increase [in traffic] for the Drive for Charity, but not like this,” Hoffman said, later joking about his per-sonal obsession with counting the number of vehicles taking the Dulles Greenway for the drive. Through increased media coverage, Dulles Greenway promoted the drive — all to raise the largest amount of money pos-sible for five local charities: Every Citizen Has Opportunities or ECHO, the Loudoun Abused Women’s Shelter or LAWS, March of

Dimes, Fresh Air/Full Care and the Loudoun Wildlife Conservancy. Dulles Greenway provided seniors from Loudoun County Public Schools with scholarships, as well. Representatives from each charity were present at the luncheon to receive their donations from the Dulles Greenway. As part of the Charity Check Presentation, the represen-tatives were given the opportunity to explain how the donations will benefit their company. N i c o l e Acosta, the e x e c u t i v e director of LAWS — a private non-profit organization that serves those who have experienced domestic violence and sexual assault — said many women come to the shelter in need of groceries, legal services and job opportunities. “They wouldn’t get what they needed without the help from Greenway,” she said. With its funds, the Loudoun Wildlife Conservancy has increased the number

of programs it offers, Joe Coleman, the co-founder and current president of the organization, said. In turn, he has seen more attendance at the programs. The all-volunteer, non-profit organization provides people in the county with environmental education opportunities. March of Dimes — a national voluntary

health agency that seeks to improve the health of babies — was able to apply for a new Newborn Intensive Care Unit, or NICU, Family Support program in Fairfax. Dona Dei, the pro-gram services

director for March of Dimes, stressed that the organization always has more work to do. “It’s hard when we can’t be successful in putting babies where they need to be,” she said, before thanking Dulles Greenway for its donation. Chuck Harris, the president of Fresh Air/Full Care, began his short speech by emphasizing how the money from Dulles

Greenway will make a big difference for his organization. “It’s hard to believe there is so much need in Loudoun County,” he said. Fresh Air/Full Care’s goal is to raise funds so children can attend year-round daycare and attend summer camp so their parents can continue working. Harris con-cluded by saying he and his organization have an obligation to ensure people have positive life experiences. Lastly, Bill Hanley of ECHO — a non-profit organization that evaluates, trains and places adults with disabilities in sup-ported employment options — said he plans to purchase another van to transport people to and from work. Those who bene-fit from ECHO enjoy receiving rides to work in nice vehicles, just like everyone else, he added. After the charity representatives spoke, Tom Sines, the CEO of Dulles Greenway, took the podium, saying the company has helped “some of the best — if not the best — charities in Loudoun County.” Next year, Sines said he is sure Hoffman will set the earnings goal even higher. “I thank you all for coming,” he said, bringing the luncheon to an end. “Please take the Greenway home.” And with that, those in the room erupt-ed in laughter, cheering for the accomplish-ments honored that afternoon.

Dulles Greenway Awards Charities With Donations

By Therese Howe, For Loudoun Business While the old adage “good help is hard to find” can be heard at many a busi-ness establishment, the same can be said about bosses. Leadership is not something that comes naturally to most people, as many experts will tell you – including Brenda Harrington, president of Adaptive Leadership Strategies and a certified lead-ership coach. “People who are new to leadership positions tend to start by imitating the behavior of someone else,” Harrington said during a presentation to Sterling Women in mid May. “I can tell you from experience that doesn’t work very well. Trying to imi-tate someone else’s leadership style is like wearing shoes that are the wrong size.” The message resonated with the more than 100 entrepreneurs and executives at the monthly networking event, which took place at 1757 Golf Club. Harrington told the audience that her own leadership style was born out of the tumultuous environment at AT&T in the mid 1980s, where she was part of a team that worked on the divestiture of The Bell System. “All the while we were trying to keep

on our game face and demonstrate this powerful leadership capability that none of us had. After a while, I just I was so exhausted I said, 'What you see is what you get. I'm going to my default. It is what it is.' “And that's when I really started to learn it was OK for me to be Brenda, it was OK for me to be me and just to work from that place of comfort.” She then walked the audience through a self-coaching exercise that encouraged members to focus on their strengths – to “find your mojo, find your secret sauce, we all have it and it's all personal to who we are.” In concluding her speech, she drew up on the wisdom of a former president, John Quincy Adams: “If your actions inspire oth-ers to dream for, learn more, do more and become more, then you are a leader.” The next Sterling Women takes place June 14 at its normal meeting place at National Conference Center. The featured speaker is Leigh Macdonald, former Miami attorney and law professor turned fash-ionista and blogger at NiceShoesNoDrama.com. For more information visit www.ster-lingwomen.org.

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Appointments, New HiresCardinal Bank Chief Operating Officer Alice P. Frazier has been appointed to the Board of Di-rectors for the In-dependent Com-munity Bankers of America. The ICBA is a national trade association that promotes the interests of locally oper-ated community banks and savings institutions. Frazier joined Cardinal Bank as executive vice president in 2009, and was appointed to her current position in February 2010. Prior to joining Cardinal, she worked as the Loudoun County area executive for BB&T Corporation, and served as chief financial officer and chief operating pfficer for Middleburg Financial Corp.

After a nationwide search for a new CEO, the Inova Loudoun Hospital Board opted for a familiar face, selecting Interim CEO H. Patrick Walters to head the 100-year old institution. Walters, 61, filled the posi-tion on an interim basis following Randy Kelley’s departure in December to join the CaroMont health care system based in Gastonia, NC. Walters previously served as interim CEO for eight months after former CEO Rod Huebbers left the hospital in January 2006 and before Kelley’s arrival in August of that year.

Linda Callagy is the new executive direc-tor of the Loudoun Academy of the Arts Foundation, a nonprofit visual art center that operates as ArtSquare. Callagy owned The Potomac Gallery in Leesburg, and helped establish the Leesburg Downtown Business Association and the First Friday program. She also has served as board chairman of the LCVA for two years. In related news, Maria Cerrone will also be joining the ArtSquare staff. Cerrone re-cently was the festival manager and social media strategist for the Global Peace Film Festival in Orlando, FL. Maristeve Bradley, who was interim executive director dur-ing the search, will remain as the lead on marketing and public relations.

Sterling-based Neustar has hired J. Beck-with "Becky" Burr as its chief privacy officer and deputy general counsel in charge of ensuring the company maintains state-of-the-art privacy practices to pro-

tect customer and consumer information. A certified information privacy profes-sional, Burr has worked with the Federal Trade Commission and the Commerce Department's National Telecommunica-tions and Information Administration. She is a founding member of the board of directors of the International Association of Privacy Professionals.

Robert Turner has joined MTN Govern-ment Services as vice president of busi-ness development and government con-tract compliance. He will focus on revenue growth, contract vehicles, market share, adding new service offerings and aligning more closely with industry partners. He has more than two decades of experience in leading business development teams in the U.S. and internationally to deliver integrated terrestrial and satellite telecom-munications solutions to support mission- critical applications. MTNGS, based in Leesburg, is a subsidiary of MTN Satellite Communications of Miramar, FL.

Lloyd Williams has been named general manager at Lansdowne Resort. A hospi-tality industry veteran with more than two decades of experience at several notable resort and conference centers, Williams previously served as managing director at Innisbrook Resort near Tampa, FL. He has held executive management positions at various destinations including Williams-burg Lodge in Colonial Williamsburg, Win-tergreen Resort, Amelia Island Plantation and The Woodlands Conference Center, Resort and Country Club in Texas.

Awards

The Journey Through Hallowed Ground honored Aldie resident Steve Hines with the 2012 Certified Tourism Ambassador of the Year Award, which recognizes excellence in hospitality and customer

service. A founding member of the Visit Loudoun board of directors and a regular participant in its activities, Hines was single-handedly responsible for organizing a CTA class in Aldie that included several influential Loudoun County tourism pro-fessionals. The award was presented at the JTHG's sixth annual conference May 23 in Frederick, MD.

Chad Mussmon, owner of six The Little Gyms in Virginia including one in Ash-burn, was recently named as The Little Gym International’s 2012 Franchise Owner of the Year. The award recognizes his significant contribution to the success of The Little Gym franchise worldwide. He received the award at The Little Gym’s 2012 Reunion, the company’s annual meet-ing, which was held in early May in Austin, TX. Mussmon serves as a consultant for The Little Gym International, assisting in developing franchise owners and instruc-tors in other states. He previously served on The Little Gym International’s Execu-tive Advisory Council and on the Music Review Board.

Paul Lalljie, senior vice president and chief financial officer of Sterling-based Neustar, was named Public Company CFO of the Year at the Northern Virginia Technology Council 16th Annual Greater Washington Technology CFO Awards, which took place June 4 at The Ritz-Carl-ton, Tysons Corner. The NVTC's annual awards recognize regional chief financial officers and financiers for outstanding achievement and excellence in promoting the area's technology community. In Lal-ljie's 12 years with Neustar, he has served in a variety of increasingly expansive roles within the corporate finance department, including vice president, financial planning and treasurer and other positions within accounting, financial planning and analy-sis, treasury and investor relations.

George Herriage, executive vice presi-dent and chief operating officer for Ster-ling-based relocation management firm CapRelo, was recently honored with the Worldwide ERC Distinguished Service Award. The awards are bestowed on mem-bers who earn points for participating in Employee Relocation Council meeting pro-grams, contributing to the association’s publications, being active on a committee or task force, or serving as as a committee chairman. Herriage's contributions include service as a member of Worldwide ERC Global Advisory Council, Global Workforce Symposium Planning Committee and Cer-tification Review Board, among others. It is the second time he has won the award, having first been honored with it in 2004.

New BusinessAll-natural and made-to-order hamburger

chain BurgerFi has signed on to Suite 130 at the Village at Leesburg. The restau-rant specializes in all-natural Angus beef hamburgers, and it serves specialty hot dogs, fries with a variety of toppings, craft beer and wine, and frozen desserts made with premium custard. “BurgerFi ideally complements the other restaurants and retailers in the center and their commit-ment to quality, taste and community is unparalleled,” Michael Wheat, executive vice president and director of leasing for Cypress Equities, said.

RxAlly, a new performance network of more than 22,000 pharmacies nation-wide, will hold a ribbon cutting and open house from 5-7 p.m., June 13, at its new location at 201 Loudoun Street SE in Leesburg. RxAlly CEO Bruce Roberts will be in attendance accompanied by Lees-burg Mayor Kristen Umstattd and Loudoun Chamber of Commerce officials. Following the company's launch in late February, the national alliance of pharmacies found its permanent home in a brand new, three-story building of which they occupy a floor and a half. "We wanted a location that was appropriate for us but also allowed us room to grow, which this building does," Roberts said. "We feel right at home here."

Regal Entertainment Group will be start-ing in late fall to build a 45,000 square-foot, 10-screen theater complex at Dulles Town Center that officials anticipate will open in late 2013. The theater complex will be built in the professional building between JC Penney and Sears that used to house Pediatrics@Nite, which has moved to the Village at Leesburg. The theater will include about 2,000 stadium seats, all-digital projection for 10 screens includ-ing a giant screen presentation called the Regal Premium Experience, which offers uncompressed surround sound in 2D and RealD 3D. The mall will continue to be open during the construction process.

Business MovesLoudoun Credit Union has relocated its main office to a bigger location at 801 Sycolin Road SE, Suite 101, in Leesburg. Besides additional office and staff work space, the new office features an enhanced new member services area, free Wi-Fi in the lobby and a soon-to-be-installed walk-up ATM capable of accepting deposits. The credit union also will be installing ATMs at the Leesburg Executive Airport and the Loudoun County Administration Building in downtown Leesburg.

Do you have a submission for In Brief? Send information, and if possible a high resolution image, to [email protected].

In Brief

Steve Hines, right, is presented with The Journey Through Hallowed Ground's

2012 Certified Tourism Ambassador of the Year Award.

Alice Frazier


June 12Dulles South Alliance Community MeetingLoudoun Chamber of Commerce 7:30-8 a.m., South Riding Multi-purpose Center

Join the Dulles South Alliance for a continental breakfast and coffee at 7:30 a.m. Transporta-tion updates for the South Dulles area will be discussed at 8 a.m. For more information, visit www.dsava.org.

June 14Business Showcase BreakfastLoudoun Chamber of Commerce 7:30-9:30 a.m. Belmont Country Club

Join about 150 members at this monthly roundtable network-ing event. To register and for more information visit www.loudoun-chamber.org.

Sterling Women11 a.m.- 1 p.m., National Confer-ence Center, Leesburg

Leigh Macdonald, an attorney and founder of NiceShoesNo-Drama.com, will be the speaker at this month’s luncheon. The event begins with networking, followed by lunch at noon. For more infor-mation and registration, visit www.sterlingwomen.org.

June 19Start Your BusinessLoudoun Small Business Develop-ment Center6-8:30 p.m., Comfort Suites, 80 Prosperity Ave., Leesburg

Participants will learn the steps of successfully starting a small business from Ruth Cope, assistant director of the Loudoun Small Business Development Center. Insurance specialist Kelly Keyser Thompson will also discuss the types of insurance needed for small businesses. Semi-nar highlights include information on taxes, licensing and business plan development. The seminar, sponsored by the Loudoun SBDC, costs $10 for online registration and $15 at the door. For more information and registration, visit www.loudounsbdc.org.

Grow Your BusinessLoudoun Chamber of Commerce

11:30 a.m.- 1 p.m., Chamber Of-fices, 19301 Winmeade Dr., Suite 210, Lansdowne

This discussion provides in-formation on branding fundamen-tals and increasing market share in a competitive business environ-ment. John DuPont, President and CEO of Integrated Success Plan-ning, Inc, will share advice on giv-ing a brand meaning and value. A Q&A session will also be held. For more information and registration, visit www.loudounchamber.org.

Women in Business LuncheonLoudoun Chamber of Commerce11:30 a.m.- 1:30 p.m., Washington Ballroom, 45120 Waxpool Road, Dulles

JP Events & Consulting CEO and President Tina Johnson will discuss determining the value of a service, knowing what clients want and business confidence. For more information and online registra-tion, visit www.loudounchamber.org.

June 20Middleburg Women11:30 a.m.- 1:30 p.m., Briar Patch Bed and Breakfast Inn, Middle-burg

This month’s luncheon includes networking, a panel with three speakers and a plated lunch. Check www.MiddleburgWomen.com for information on speakers, prices and lunch details.

June 21Annual MWAA UpdateCommittee For Dulles11:30 a.m.- 1 p.m., Dulles Airport Marriott, 45020 Aviation Drive, Dulles

Join Jack Potter, president and CEO of the Metropolitan Wash-ington Airports Authority, at this year’s luncheon. He will discuss his outlook on the future of Dulles Airport and the Metrorail Silver Line. A reception will be held at 11:30 a.m. followed by lunch at noon. For more information, visit www.committeefordulles.org.

June 26Bookkeeping and Taxation for Small BusinessesLoudoun Small Business

Development Center6 p.m.-8:30 p.m., Comfort Suites, Leesburg

Attendees will learn how to set up books and meet tax obliga-tions for a small business from CPA Richard Hall. This seminar also includes information on accounting records, monthly and quarterly filings and tax returns. Sponsored by the Loudoun Small Business Development Center, this seminar costs $25 for online registration and $30 at the door. For more information and online registration, visit www.loudoun-sbdc.org.

Green Business Challenge Coffee SeriesLoudoun Chamber of Commerce8-10 a.m., GWU Science & Tech Campus, 20101 Academic Way, Ashburn

Attendees will learn about the 2012 Loudoun County Green Busi-ness Challenge over coffee and a light breakfast. By participating in the competition, Loudoun busi-nesses can potentially increase operational efficiency and reduce their carbon footprint. This event is free to attend. For more informa-tion, visit www.loudounchamber.org.

June 27Loudoun Chamber Golf TourLoudoun Chamber of Commerce4-7:30 p.m., Stoneleigh Golf & Country Club, Round Hill

Part of the progressive golf tour from May to August, the June date pairs two participants for a 9-hole round of golf to promote net-working. Players are encouraged to join at any point in the competi-tion. For more information, visit www.loudounchamber.org.

July 12Business Showcase BreakfastLoudoun Chamber of Commerce7:30 a.m.- 9 a.m., Belmont Coun-try Club

Join 150 members at this monthly breakfast, named the best networking event of the year by the Chamber. For more informa-tion and registration, visit www.loudounchamber.org.

■ Business CalendarGiving Back

BUSINESSES

The inaugural “Hats Off to Our Health!” cancer aware-ness event held May 2 by the Medical Spa at Nova and WD Designs Awareness Jewelry raised more than $4,000 for local cancer awareness events. The centerpiece of the event was an art exhibit of more than 30 sun hats that were created to honor cancer survivors and lost loved ones. The hats were then sold through a silent auction that evening, with all proceeds going to the American Cancer Society's Relay For Life events in the county. The event also included interactive spa demonstrations focusing on skin cancer awareness and prevention in honor of National Melanoma Awareness Month. More than 20 companies supported the event by donating food, refreshments, floral arrangements, photography services and more.

The Ladies Board of Inova Loudoun Hospital cel-ebrated its 100th anniversary this year by giving 77 schol-arships totaling a record $123,600. The amount includes two anniversary scholarships of $5,000 each, which were awarded to Gina Harrison, nurse manager of the Pediatric Emergency Department at Inova Loudoun Hospital, and Bonnie Parker, educator in the Loudoun County School of Practical Nursing at C. S. Monroe Technology Center. Other scholar recipients are enrolled in LPN, RN, BSN, MSN and DNP programs at 28 different schools, with awards ranging from $800 to $5,000. The Ladies Board Nursing Scholarship Program was established in 1959 to award supplemental funds to worthy nursing students, and since that time it has awarded more than $1 million to 851 students.

Green Business ChallengeScorecards Now Available The Green Business Challenge is on, as businesses are invit-ed to join other local companies across a spectrum of industries in this year's challenge sponsored by the Loudoun Chamber of Commerce. Scorecards are now available by registering for the points-based competition at www.locogreenbiz.org. Using the score-cards, businesses can log points for 140 sustainable practices that can be implemented to save money and benefit the environ-ment. The deadline to turn in scorecards is Aug. 30. Winners will be recognized at the Green Gala in the fall. Businesses selected for certification and/or awards may be asked to submit additional documentation supporting the accuracy of their submission. To learn more about the contest, the chamber is hosting “Wake up to a Greener Loudoun,” a free coffee series June 26, July 31 and Aug. 28. Sessions take place from 8-10 a.m. at George Washington University in Ashburn. More information, including a link to register, is on the Loudoun County Chamber of Commerce’s website at http://busi-ness.loudounchamber.org/events/catgid/3. The June 26 event features “Tips for a Successful Scorecard Submission.” Green Business Challenge Committee members will be available to show businesses how to access, complete and submit their scorecards.


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Documents

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