louisville builder october 2012

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CONNECTING MEMBERS TO CONSUMERS | NEW LEGAL AND INSURANCE ISSUES | BEAT 2011 MEMBERSHIP DRIVE THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC. VOLUME 25, NO.10 OCTOBER 2012 Reach Your Customers with HBAL in 2013 See member news and search for members at the new HBAL.com

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The official publication of the HBAL, this monthly magazine has grown tremendously over the years, and is judged by most to be the best local association publication today.

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Page 1: Louisville Builder October 2012

ConneCting MeMbers to ConsuMers | new LegaL and insuranCe issues | beat 2011 MeMbership drive

the oFFiCiaL pubLiCation oF the hoMe buiLders assoCiation oF LouisviLLe, inC. voLuMe 25, no.10 oCtober 2012

Reach Your Customers with

HBAL in 2013

See member news and search for members at the new HBAL.com

Page 2: Louisville Builder October 2012

2 louisville builder • hbal.com

WA

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• Deck–mounted – Installs directly onto the roof.

• Built in condensation control…without the use of “weep holes.”

• Easy retrofit. Designed to fit American roof rafter spacings.

• No reframing or changes to interior wall.

• Available in fixed, vented, & motorized vented.

• The most water tight unit available.

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Wasco’s one pieceself-flashing unit…

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Which would you choose?

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Page 3: Louisville Builder October 2012

3 october 2012

featureOpportunities to Reach Your Customers in 2013With a successful line-up of consumer shows completed for 2012, HBAL is looking forward to connect-ing members with customers in 2013 as it re-introduces its signature events, each thoughtfully planned to offer forward-thinking, unique experiences for attendees and participants alike.page 6

contents

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

vol. 25, no.10 october 2012

productsGas Fireplaces & Custom GatesProducts every member should know about. page 25

eventsSMC Awards of ExcellenceYou must apply by November 21 to be eligable for the January Awards Luncheon.page 16

association news

13 Connecting Members to Customers

14 Tour Re-Cap

18 New Legal and Insurance Issues May Have Important Consequences for the Home Building Industry

22 Beat 2011 Surge Membership Drive

departments

ConneCting MeMbers to ConsuMers | new LegaL and insuranCe issues | beat 2011 MeMbership drive

the oFFiCiaL pubLiCation oF the hoMe buiLders assoCiation oF LouisviLLe, inC. voLuMe 25, no.10 oCtober 2012

Reach Your Customers with

HBAL in 2013

See member news and search for members at the new HBAL.com

Perspective Letter ................................5

Spike List ........................................23

Member Recruitment ......................26

Member News .................................27

New Members .................................28

Milestone Members ........................28

Honor Roll ......................................29

Members Pending ...........................29

Corporate Sponsors .........................29

Calendar of Events ..........................30

Cover: All signs are pointing to the HBAL to connect its members to customers in 2013

Page 4: Louisville Builder October 2012

4 louisville builder • hbal.com

We focus on the insurance and financial needs of your building industry.For more than 40 years, LLH has been providing insurance and financial services to Kentuckiana’s building industry. Today, with all the challenges your business faces, it’s a good time to talk with

us to create a plan that will put your company’s insurance, benefits, and wealth management programs in order.

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We focus on the insurance and financial needs of your building industry.For more than 40 years, LLH has been providing insurance and financial services to Kentuckiana’s building industry. Today, with all the challenges your business faces, it’s a good time to talk with

us to create a plan that will put your company’s insurance, benefits, and wealth management programs in order.

Kentucky (502) 499-6880 | www.LLHins.com | Indiana (812) 949-7444

Insurance Benefits Wealth Management Mortgage

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ContactTony Raley,VP Business Services502.515.8301

PJ Moore,Dir. of BusinessDevelopment502.315.5389

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www.LNFCU.com

Page 5: Louisville Builder October 2012

5 october 2012

Home Builders Association of Louisville, Inc.1000 North Hurstbourne ParkwayLouisville, KY 40223-4012(502) 429-6000FAX (502) 429-6036Email: [email protected] Site: www.hbal.com

2012 OFFICERS

Rob Eberenz, Jr.President

Bob Thieneman, Jr.Vice President

Perry LyonsTreasurer

Pat DurhamSecretary

Stan Logan, Jr.Associate Vice President

Charles J. KavanaughExecutive Vice President

BUILDER DIRECTORSBrandon Bailey Greg Burrus Terry ChynowethMichael Isaac Don KaremP. R. LancasterDavid LurdingJeremy McGrawGeorge Miller Jason OrthoberChris OsborneRocco Pigneri Mark SimpsonDave Smith

ASSOCIATE DIRECTORSDeborah BilitskiJoe DumstorfDave FrenchDale HellmannAndrew HoldenJohn HollenbachStephanie HorneJohn LannertDavid MikelsDavid MindelTeresa MorganJeff RatanapoolJoe Simms

HONORARY BUILDER DIRECTORClifford Thieneman, Sr.

HONORARY ASSOCIATE DIRECTORSFrank Arnold, Sr.Richard Bean

PUBLISHERCharles J. Kavanaugh

EDITORTara Brinkmoeller

ADvERTISINgMelissa MattinglyKimberly Greenwell502.429.6000

gRAPHIC DESIgNScott Dudgeon

WRITERSStacy Smith Rogers HBAL IssuesNancy Miller Product FeaturesHBAL Staff

PRINTINgUnited Graphics

Next month, on Tuesday, November 6th I urge each and every one of our members, as well as the employ-ees, friends and family of members to exercise your right to vote. This is an extremely important election, not only because it’s a Presidential election year, but because of an important Congressional race within our jurisdiction. As you may know, the 4th Congressional District was redrawn and now includes portions of eastern Jefferson County, as well as all of Oldham and Shel-by Counties. After the sudden retirement of Geoff Davis in August, there is even greater reason for our members to pay attention to this race on the ballot. The candidates in this race are Thomas Massie, a Re-publican from Lewis County, Kentucky and William “Bill” Adkins, Democrat from Williamstown, Ken-tucky. David Lewis is also an Independent candidate running for the 4th District. This race will be listed on the ballot twice and will require the voter to cast their selection in two places. The first vote will be for the “Special election” to vote the candidate into the current 112th Congress to complete the remainder of the session vacated by Congressman Davis. The second vote will be for the current general election which would elect the candidate into Congress be-ginning in January 2013. The National Association of Home Builders BUILD PAC has supported Thomas Massie in this race.

“HBAL has good working relationships with nearly all of the elected state

officials and will continue to work with those who are elected to enact pro-business, industry-friendly

legislation at the state.”

The State legislature races are also very important. HBAL has good working relationships with nearly all of the elected state officials and will continue to work with those who are elected to enact pro-busi-ness, industry-friendly legislation at the state. It is important to research the candidates running for state legislature to understand their values and opin-ions on issues that would affect the building industry so that you can make an educated decision and vote

for the candidate you think is best for the job. There have been many candidates supported by the Housing Political Action Committee (HIPAC) of HBAL for this year’s general election. These can-didates have been supported by HIPAC because they have exhibited supporting behaviors and voting re-cords or have expressed that they will vote favorably on issues important to the Home Builders Associa-tion of Louisville. Consider voting for these candi-dates on November 6th:

Louisville Metro Council

Tom Owen – District 8

Bob Heuglin – District 14

Kelly Downard – District 16

Stuart Benson – District 20

Robin Engel – District 22

State Legislature

Steve Riggs – State Representative District 31

Ron Crimm – State Representative District 33

Darryl T. Owens – State Representative District 43

Larry Clark – State Representative District 46

Bob M. DeWeese – State Representative District 48

Linda Belcher – State Representative District 49

Sincerely,

Charles J. KavanaughExecutive Vice PresidentHome Builders Association of Louisville

Exercise Your Right to Vote

perspectiveletter

Page 6: Louisville Builder October 2012

6 louisville builder • hbal.com

Page 7: Louisville Builder October 2012

7 october 2012

With a successful line-up of consumer shows completed for 2012, HBAL is looking forward to connecting members with customers in 2013 as it re-introduces its signature events, each thoughtfully planned to offer forward-thinking, unique experiences for attendees and par-ticipants alike. HBAL encourages members to incorporate association events (both external and internal) into their marketing plans and take advantage of the research and strategic planning behind them. In ad-dition to events, there are opportunities to get involved with commit-tees and councils that allow members to connect and stay informed, while also building valuable relationships with fellow members.

Successful Year of Targeted Events Gives HBAL Momentum in Planning for 2013 Planning for next year’s events is in full swing, and the association is continually keeping its members’ best interests in mind. HBAL Vice President of Events & Operations Gail Schell oversees the execution of events for the association. Her goal is to build upon the long-stand-ing reputation and tradition of the events while also making them unique and different each year. “When we set out to plan an event, the main question we ask is, ‘How can we help our members grow?’ We are always looking at ways we can help them increase their bottom line. We want to make sure that we attract the kind of audiences that can help our members’ businesses succeed,” she said. One example that offers a fresh take on a traditional event is the upcoming Home, Garden & Remodeling Show presented by Win-dow World and sponsored by LG&E, which is debuting a couple of new features and returning some recent popular ones as well. A key strategy in planning the upcoming Show is focusing on niche events within the overall event. An outdoor pavilion area will be a significant addition to the Show in 2013. Schell explained, “It’s going to be called the Belgard Hardscapes Outdoor Living Pavilion. Not only will all the gardens be in this area, but Belgard will bring their 53-foot tractor

trailer display.  We will have products and services located in this area that are related to the improvements on the outside of your home. We feel as though this is definitely going to be something we highlight in our marketing, and it will become a destination place for consumers interested in outdoor living,” she said.

“When we set out to plan an event, the main question we ask is, ‘How can we help our members grow?’ We are always looking at ways we can help

them increase their bottom line.” – Gail Schell

Another new feature builds upon the success of last year’s emphasis on local food and gardening. The Buy Local Garden Market will fea-ture a stage area surrounded by locally owned companies. According to Schell, it will highlight everything from landscaping and creating the perfect container garden to cooking seminars on how to use lo-cally grown food. Additionally, with the return of the popular “frisbee dogs,” the Home Show will feature the Logan Lavelle Hunt Disc-Connected K-9s Stage, among other pet-related activities, products and organizations, including the Kentucky Humane Society as well as local companies that offer a variety of products for pets. Obviously, the focus of these areas extends beyond home building and remodeling, however research suggests that homeowners are fo-cused on the overall lifestyle that surrounds their homes. For many, pets and gardening complement the homeowner experience. Hav-ing specifically targeted areas also draws in new customers for event participants. The attendee who originally came to learn more about farm-to-table topics could very well be in the market to build a home on a lot big enough to grow a garden in the near future. According to Schell, having targeted events within a larger event helps members reach potential audiences who are active and engaged.

By Stacy Smith Rogers

A Preview of HBAL Events and Opportunities That Help Members Connect with Customers

Opportunities to Reach Your Customers in 2013

Page 8: Louisville Builder October 2012

8 louisville builder • hbal.com

Reach Your Target Audience in 2013

What Do Members Say About the Value of HBAL Events? The housing downturn has demonstrated why these events are so im-portant to the overall industry. Without them, it would be challenging to connect with potential customers, many who have been cautious to act until the economy gains more stability. Despite the struggling market in recent years, HBAL’s events have reinforced the fact that the home building industry is a vital aspect of the local economy and its members are steadfast in their commitments, trustworthy in their relationships with clients and determined in their work ethic. HBAL President Rob Eberenz, Jr. elaborated on the value that HBAL events offer to members. “I think in the past we had a mission of connecting members to members, but with the slowdown in our industry we have had to focus on connecting members to the entire community. These events are essential to that goal because HBAL has been an integral part of our community,” he said. “Homearama has been a community event for approximately 45 years,” Eberenz added. “That’s pretty remarkable that there has never been a lapse in its history. The Tour of Remodeled Homes, which I participated in this year, has been a favorite show for a lot of people -- not so much as for the entertainment aspect that maybe Homearama has, but for people who are serious about remodeling.” Eberenz also commented on the HBAL brand. “The association has become syn-onymous with integrity, professionalism and trust. People in our in-dustry want to be a part of this association for that fact alone.”

“We, as exhibitors should understand the community considers the HBAL brand to be

one of honesty and integrity.” - Stan Logan

Stan Logan, Jr., Logan Lavelle Hunt, echoed Eberenz’s sentiments. “We, as exhibitors should understand the community considers the HBAL brand to be one of honesty and integrity. In my opinion, mem-bers don’t take advantage of the brand enough. I would like to see more logos used especially on vehicles.” Bob Marrett, CMB Development, described why the events were important to the industry. “These major events are tremendous mar-keting opportunities for the local housing industry.  They are name brands respected and accepted throughout the Kentuckiana area.  As a result of these HBAL productions, the topics of building and re-modeling are communicated to over a million people.  Due to this exposure, all of our members, builders and associates, have many, many prospective customers much better informed about the latest trends in housing.  These events also keep the topic of new homes and remodel-ing interesting and top-of-mind during most of the year.  Because of the long-standing tradition of these major events, they are critical to the future of our industry.” “HBAL is constantly working to help our members. Whether it is producing major shows or defending our industry from onerous regu-lations, HBAL is always there to promote and safeguard this industry.  As a result of this history of promotion and protection, the agencies and governments in this region know they must work with this as-sociation when changes are proposed that impact housing,” Marrett added.

What Do HBAL Events Do for the Community? Logan highlighted the ways HBAL events serve the community. “I think the community is so used to the timing of the events they re-late them to each season. I see families making their annual trips to

Mark Your Calendar for Upcoming HBAL Events

Internal:

General Membership MeetingsHeld quarterly, HBAL’s general membership meetings are struc-tured to allow for time to network and connect members with internal customers who have the shared vision of supporting the local industry.November 19, 2012

Table Top NightNearly 400 people participate in Table Top Night, each of whom is a consumer of goods. Table Top Night is often viewed as THE networking event offered through HBAL.February 7th, 2013

Signature Consumer Events:

Home Product ExpoJanuary 12-13, 2013Paroquet Springs Conference Centre

Home, Garden & Remodeling ShowMarch 1-3, 2013Kentucky Expo Center - South Wing B &C

Homearama July 13-28, 2013Locust Creek & Rock Springs

Tour of Remodeled HomesAugust 10-11, 2013

Reserve Your Booth Space for Upcoming EventsThere’s still time to reserve space in the upcoming Home Product Expo and Home, Garden & Remodeling Show. Contact Gail Schell or Jessica Embry at 429-6000 or [email protected] or [email protected].

Page 9: Louisville Builder October 2012

9 october 2012

HBAL events. We forget that the community counts on us to have these events. They bring families together.” Schell emphasized that the role that HBAL external events plays extends to providing a peace of mind for consumers who appreciate quality annual events they can count on each year. Marrett elaborated, “These major events do an excellent job of keep-ing the community informed about the latest in housing trends. As an example this year during the Tour of Remodeled Homes, we noticed a wide variety of visitors to some of the homes located in the High-lands and other close-in locations.  These visitors were not looking for new homes per se.  Rather, they wanted to know about the latest and greatest new products which they could visualize adding to their existing homes in various locations in established neighborhoods.  The Remodelers Tour, the Home Product Expo and the Home and Gar-den Show, as well as Homearama, all do a great job of informing all types of people about the many products and features of our suppliers, builders and remodelers,” Marrett added.

“These major events do an excellent job of keeping the community informed about the latest

in housing trends. “ – Bob Marrett

HBAL also uses its events to directly benefit the community through its Building Industry Charitable Foundation (BICF). A good example are the playhouses built in partnership with Kosair Chari-ties and YouthBuild Louisville. The houses were on display in both sites during Homearama this year, where thousands of passersby rec-ognized the good will and charitable efforts of HBAL and the par-ticipating partners. In previous years, the Home, Garden & Remodel-ing Show has displayed similar efforts to give back to the community. Through BICF, the association continues to make an important im-

pact on the community and through the events HBAL holds, there’s greater awareness of the role that members have in helping others.

Events as Market Indicators The public often views association events as measuring sticks for how the local home building industry is doing, so its events are im-portant not only to members, but to the public as well. When they see industry experts at an event demonstrating knowledge of innova-tive new products that are designed to improve their home and save them money, they pay attention. When they attend Homearama and realize that the majority of new homes are already sold, they feel a little more confident in the market, and perhaps think a little harder about building their dream home sooner rather than later. When they see the talents of area remodelers and how they’ve improved houses, they start considering how they can improve their own. For others who never make it out to an event but turn on their TV or read their newspaper, they see home building experts being interviewed about the events and reporting on what’s really going on in the local home building industry. Hosting public events garners attention from media and people who are engaged. There is no doubt that HBAL events play an important role in the measure of consumer confidence and the future of home building in the area.

Internal Events Help Members Reach Customers In addition to its external public events, HBAL offers members plenty of opportunities to add value to their membership by hosting internal events that ensure members are connecting with other mem-bers, many of whom turn to each other for products and services. The current “Do Business with a Member” campaign highlights the im-portance of supporting members within HBAL. Unlike many other associations, there are a variety of professions within HBAL that serve as customers to one another. Whether that’s through direct purchases of goods or services or through referrals to other clients, HBAL mem-

Reach Your Target Audience in 2013

Page 10: Louisville Builder October 2012

10 louisville builder • hbal.com

bers benefit by simply getting to know each other and sharing the common goal of strengthening the local industry.

“HBAL gives members a variety of ways to connect to potential customers. This includes member-to-member events because member companies are now realizing that even fellow members and their

employees are potential customers.” – Gail Schell

Attending internal events can bring tangible results for members whose businesses are supported by word-of-mouth advertising and referral-based leads. By simply being visible at an HBAL event, mem-bers serve as walking advertisements for their company. For members who play active roles at the events through sponsorships, their visibil-ity increases and has an even greater chance of enhancing their bottom line. “HBAL gives members a variety of ways to connect to potential customers. This includes member-to-member events because member companies are now realizing that even fellow members and their em-ployees are potential customers,” Schell said.

Serving on Committees Educates Members and Enhances Role Within the Community Serving on committees at HBAL also contributes to gaining valu-able experience about issues affecting the industry. In addition, it positions members in roles that are valued and respected by other members and those outside the association who regard HBAL as an important resource for the local home building industry. As the sec-ond largest home builders association in the country, HBAL is highly respected on a national level. Members who serve on its committees can enhance their resumes and increase their industry knowledge sim-ply by serving on a committee.

“Our staff members understand the membership base and can suggest ways that members can

become involved at the committee or council levels or help navigate through their audience share and

reach their targeted customers in other ways.” – Tara Brinkmoeller

HBAL’s staff is available to meet with members to make sure they are getting the most value out of their membership. In addition to experienced ad representatives who can help customize targeted ad placements, HBAL also employs individuals who have a true under-standing of the industry and can guide members in deciding which committees they should serve on and advocacy efforts they can join in that will help the industry as well as their business. HBAL Director of Public Affairs & Communications Tara Brinkmoeller explained, “Our staff members understand the membership base and can suggest ways that members can become involved at the committee or council levels or help navigate through their audience share and reach their targeted customers in other ways.”

Reach Your Target Audience in 2013

Go to Events & Classes at the New HBAL.com to view a calendar of all HBAL events

HBAL.COM

FACEBOOK

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Page 11: Louisville Builder October 2012

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HBAL Committees

Activation and Retention CommitteeThe Activation Committee works on increasing involvement in association activities by builder and associate members.Chairman: Rob Eberenz, Robert L. Eberenz Jr. Builders, LLC Vice Chairman: David Lurding, Lurding Homes, Inc Staff Liaison: Nicole Bouchard

Advertising & PR CommitteeThe Advertising and Public Relations Committee is an integral part of the HBAL when it comes to the promotion of our mem-bers. This committee looks at the membership as a whole and all the counties it encompasses when promoting the HBAL to consumers. The committee encourages members to use the HBAL logo on all business related items, and promotes the association’s members to the local media and appropriate statewide and national outlets.Chairman: Stan Logan, Jr., Logan Lavelle Hunt Insurance and Wealth ManagementStaff Liaison: Tara Brinkmoeller

Associates Advisory CommitteeThe Associates Advisory Committee, comprised solely of associate members sponsors the annual HBAL Golf Outing and the Associ-ate’s Table Top Night. It also oversees the Premier Associate Pro-gram and is responsible for approving “premier” applications and announcing the appointees to the membership. Chairman: Stan Logan, Jr., Logan Lavelle Hunt Insurance and Wealth Management Vice Chairman: Davis Boland, Boland Maloney Lumber Staff Liaison: Gail Schell

Codes and Standards CommitteeThe Codes and Standards Committee meets with local building officials to discuss building, plumbing, electrical, fire, HVAC, code changes and revisions. Many potential problems from misinterpreta-tion are alleviated before they occur by the hard work of this com-mittee. Chairman: Perry Lyons, P.L. Lyons, Inc.Vice Chairman: Jeremy McGraw, Provident HomesStaff Liaison: Chuck Kavanaugh/Margie Brangers

Education CommitteeThrough the work of the Education Committee the HBAL Educa-tion Department was created. By providing educational seminars and courses conducted by leading professionals in various housing-related industries, members are kept up to date on new technology, improved construction methods and changing demographics.Chairman: Paul Miele, K-I Lumber and Building MaterialsStaff Liaison: Margie Brangers

Land Development CommitteeThe Land Development Committee, which meets regularly with government and utility leaders to discuss, evaluate and determine issues that could affect the housing industry’s ability to provide the best product at the lowest cost. Chairman: Rocky Pusateri, Elite Built Homes Staff Liaison: Chuck Kavanaugh/Robin Durham

Membership CommitteeThe Membership Committee recruits new members for the Association.

Chairman: Bob Thieneman, Jr., RJ Thieneman Company Vice Chairman: P. R. Lancaster, Lancaster Built Homes, Inc. Staff Liaison: Nicole Bouchard

HBAL Councils

Commercial Council The Commercial Council is an advocacy group that creates change with a mission to speak with one voice on behalf of the commercial development community, addressing the complex issues affecting the development of commercial and industrial properties through-out Metro Louisville. The Council meets quarterly.Co- Chairman: Stephen C. Gault, Stephen C. Gault CompanyCo- Chairman: Bill Weyland, CITY Properties GroupStaff Liaisons: Nicole Bouchard, Tara Brinkmoeller

Remodelers Council The Remodelors Council of the HBAL was formed in 1976. It produces an annual Tour of Remodeled Homes and a prestigious awards program. Members are also eligible to participate in state and national award programs.Chairman: Mike IsaacStaff Liaison: Margie Brangers

Sales & Marketing CouncilBuilders, agents and lenders can learn more about selling in today’s market through the HBAL’s Sales and Marketing Council (SMC). The SMC’s primary goal is to increase the professionalism of new home sales and marketing. Each year, it presents a Developers Fair where developers present information on location, lot sizes, prices, and amenities for new and existing developments in the area. They also have an annual awards banquet that recognizes top sales agents and builder members of HBAL.Chairman: Pat Durham, Pat Durham Builder, Inc.Staff Liaison: Gail Schell

County Councils Created to increase advocacy efforts and communication with industry representatives in outlying areas, the county councils are comprised of a diverse mix of professionals in the following counties:

Bullitt Chairman: George Miller, Suburban Construction & Management, Inc. Staff Liaison: Jessica Embry

OldhamChairman: Jeremy Esposito, Esposito Construction, Inc. Staff Liaison: Nicole Bouchard

ShelbyChairman: Dave Mikels, Grabers Insealators of Louisville, LLC Staff Liaison: Nicole Bouchard

SpencerChairman: Derek Smothers, Sonne Steel, Inc. Staff Liaison: Jessica Embry

Reach Your Target Audience in 2013

Page 12: Louisville Builder October 2012

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Holiday Party66th Annual

The installation of the 2013 officers and the annual presentation of awards will follow. Attire is black tie optional and the cost is $60 per person.

For more information call Robin Durham at 429-6000 or email [email protected]

FRIDAY, NOVEMBER 30, 20126:30 PM

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Page 13: Louisville Builder October 2012

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HBAL.COM

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For more information about the benefits of membership, visit hbal.com/become-a-member/benefits-of-membership.

Membership at the Home Builders Association of Louisville brings with it key benefits that add to your bottom line.

You association….• ConnectsMemberstoCustomers• ConnectsMemberstoAffordableInsurance (AGC-SIF Worker’s Compensation; General Liability Insurance and Health Care Insurance)

• ConnectsMemberstoEducationTrainingandinternalnetworking• Maintainsthehighestlevelofadvocacypossibleforresidentialand commercial builders, remodelers and developers at the local, state, and federal government.

While these are all important components of our Organization, I want to focus here on “Connecting Members to Customers.” It is through this concept that HBAL takes the old “networking” theme to modern day standards. Not only can we connect our members within our 1,800+ business membership, but we offer direct access thru public events, sponsorships and advertising to tens of thousands of public con-sumers. A survey conducted during Homearama 2012 found that over 250 Associate members showcased their products in the homes and/or advertised in the Plans Book. Through only one public event, 250 mem-bers were directly connected to customers. Expand that to include the Tour of Remodeled Homes, Home Product Expo and Home, Garden and Remodeling Show, as well as the Greater Louisville Relocation Guide and multiple other magazines published and the HBAL is connecting

members to customers in a multitude of ways. The Home Builders Association of Louisville has worked hard dur-ing the downturn to identify the ways in which the Association can generate dollars for our members’ bottom lines. To do this we must con-nect you to potential customers and consumers. We believe that both the general public and nearly all Association members are your potential customers. In believing this, we see each event and many meetings pro-grammed by the association as ways in which we are connecting you to your customers. For example, the annual Table Top held each February draws a total attendance of nearly 400 members. Besides the builders and remodelers who attend all others are consumers of the home prod-ucts and services showcased at Table Top and are potential customers. Very few, if any other association businesses in Louisville and I dare say across the country operate a business plan based on connecting members to customers as well as we do. Your membership is valuable because it provides you access to quality produced public and mem-ber events; representation at all levels of government lobbying for pro-business and building industry legislation and deregulation; continuing education and professional development necessary to remain compliant and cutting edge; and marketing outlets at competitive rates reaching extremely qualified and targeted audiences. “Connecting Members to Customers” is not just a saying, it is what we strive to do at HBAL on behalf of our membership. After all, our members are in business to make a profit and that is one of your As-sociation’s key components on behalf of our members!

Connecting Members to Customers

By Chuck Kavanaugh, Executive Vice President of the Home Builders Association of Louisville

Page 14: Louisville Builder October 2012

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Sponsored by:The 27th annual Tour of Remodeled Homes presented by Bonnycastle Appliance and TV and Pella Windows was held on August 11 and 12th with 16 homes on tour throughout the city. Projects ranged in size and complex-ity as they do every year, offering something for every consumer to see who may be look-ing to have remodeling work performed. The Tour seemed to attract many qualified attendees this year, according to the reports from this years’ participants. “Crowds this year were steady throughout the show and were made up of qualified customers ready to set appointments,” Margie Brangers, Regis-tered Builder Committee Director said. Re-modeling continues to be a desirable option for many Louisville residents, which is one reason that this Tour continues to have strong participation, both in the number of projects

on showcase and the amount of attendance. There were some incredibly unique proj-ects on the Tour this year. Projects very con-temporary in design as well as ones rooted in historical renovation. No matter the style or preference of attendees this year’s showcase provided a diversity of projects to offer ideas for everyone. Many of this year’s projects in-cluded energy efficiency improvements in ad-dition to the remodeling goals of the project. These additions help to educate consumers on ways to make their existing home more ef-ficient, as well as provide an added benefit to the attendee. Awareness of this Tour seems to grow as well. The Tour of Remodeled Homes now has its own web page which can be found at www.HBAL.com in the “signature events” tab. Here the public could easily find out infor-

Tour of Remodeled Homes offered great ideas, qualified customers

Page 15: Louisville Builder October 2012

15 october 2012

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mation and see photographs of the projects on display. The webpage received great traffic leading up to and during the show weekend. The Tour of Remodeled Homes Show Guide was also viewed extensively online. In addition of the nearly 30,000 copies that were direct mailed to residents and distributed during the show, the “live” version of the book online was seen by over 1,200 people before the Tour began. Social media enhanced the consumer engagement with the show this year, and will continue to be a source for remodeling trends and information for consumers throughout the year. The Tour of Remodeled Homes was an exciting, well-attended show again this year. Thank you to our sponsors Bonnycastle Appliance and TV and Pella Windows and to all of our Registered Re-modelor/Builder participants for your hard work to make the event a success.

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Page 16: Louisville Builder October 2012

16 louisville builder • hbal.com

The SMC Awards of ExcellenceFor the recognition your company deserves!

The Sales & Marketing Council Awards of Excellence is currently tak-ing submissions for the 2012 Awards of Excellence. This Awards pro-gram is open to all members of the Home Builders Association and we encourage your participation. (There is no need to be a member of the SMC to participate.) What better way to gain additional recognition for your company? Act now – the deadline to enter is Wednesday, November 21, 2012. The Awards of Excellence are professionally judged and presented at a special Awards luncheon in January (date TBA). Each category winner will receive a plaque for their achievements (something for your office!), recognition in an upcoming Louisville Builder Magazine, and on the HBAL facebook page. There is a category for ALL HBAL Members* – request the infor-mation from the HBAL Office and enter NOW! We make it easy and will provide a binder with the necessary materials – you just fill-in the blanks. There is a $35 for each entry.

Categories Include:

Builder/Developer: •BestSingleFamilyDevelopmentUnder300Homes •BestSingleFamilyDevelopmentOver300Homes •BestPatio,Condominium,GardenorTownhomeCommunity •BestNewHomeDesignFeature •BestModelHome •BuilderHomeDesign •BuilderDesign–Condominium,PatioHomes,Garden Homes, and Town Homes

ALL Members: •BestPrintAdvertising •Corporate/SalesPrintCollateraloftheYear •BroadcastMediaAdvertisingoftheYear •BestWebSite •BestNewConceptinMarketing •LogoDesignoftheYear •BestIntegratedInternetMarketingCampaign–includesthe use of multiple internet marketing options – websites, banners, surveys, social media, etc. •BestMarketingCampaign

Realtors: •PersonalAchievementAwards (must be an SMC member to submit for this category)* Breakdowns on most categories outside the community, home and personal achievement awards are as follows: 1. Builder 2. Realtors/Developers 3. Affiliated Building Services (i.e. Insurance, Mortgage Companies, Attorneys, etc.) 4. Other Associates (subcontractors and suppliers)

The SMC Awards of Excellence Luncheon will take place in January – watch your e-mail and the Louisville Builder for more information on this great event. CALL NOW! Contact Gail Schell or Jessica Embry at 502-429-6000 or e-mail [email protected] or [email protected] for the entry forms to be e-mailed to you.

Buddy Kittle with SMC Chariman Pat Durham proudly holding hir award from the 2011 SMC Awards of Execllence

Entry Applications Available for ALL HBAL Members

Page 17: Louisville Builder October 2012

17 october 2012

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Page 18: Louisville Builder October 2012

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Stephen Smith, of Goldberg Simpson, says that dispute resolution is always an issue, but adds that the main problem is that arbitration is confidential. An arbitrator may issue a complex decision but it doesn’t get reported. “There are fewer and fewer cases resolved in construction and commercial disputes. One of the growing concerns is that the increase in arbitration and mediation deprives us of case law to guide our actions. Also, the market is down, leading to a reduced number of projects which produce lawsuits,” he notes. Ally Cat, a case involving whether an arbitration decision could be upheld or enforced in Kentucky, has implications for the home build-ing industry. The Supreme Court ruled the arbitration itself must be conducted in Kentucky and that the clause must state that the case must be heard in Kentucky and enforced in Kentucky. Because most standard arbitration clauses do not require that the arbitration be con-ducted in Kentucky, Smith recommends that clients review contracts and add a sentence that states that. John Talbott, of Bardenwerper Talbott & Roberts, draws atten-tion to the Kentucky Supreme Court’s ruling late last year that “faulty workmanship” claims aren’t covered under a Commercial General Li-ability policy, joining the majority of states in this decision. The court ruled that faulty workmanship, whether intentional or not, does not constitute an “accident” or “occurrence” as defined in these types of policies. Inherent in the plain meaning of the word “accident” is what the Court termed “fortuity”. Essentially, the Court concluded this type of risk could and should be covered by performance bonds, not plac-ing an insurance carrier under a CGL policy in place of a guarantor of the work being performed. The one exception to this ruling, however, seems to be that damages which flow from another contractor’s faulty

workmanship would be covered by the other contractor. For instance, if a site work company’s defective work created damages to the work performed by another company for the foundation, in a suit against the site work company, the CGL policy would not be liable for the damages. However, the CGL policy of the company (assuming it is another contractor) which laid the foundation, or walls which now have to be removed because of the faulty work of the other subcon-tractor would be covered by the insurance policy.

“There are fewer and fewer cases resolved in construction and commercial disputes. One of the growing concerns is that the increase in arbitration and mediation deprives us of case law to guide our actions. Also, the market is down, leading to a re-duced number of projects which produce lawsuits,”

- Stephen Smith

Smith encourages clients to meet with their agents to gain a better understanding of what their CGL policies cover. He says that clients may believe they’re covered for events that, ultimately, they will dis-cover they have no coverage. He suggests that clients and their agents discuss actual potential damages and hypothetical examples. About other legislative news, Timothy Martin, of Frost Brown Todd, points to the S.A.F.E. (Secure and Fair Enforcement for Mort-gage Licensing) Act that was amended this year to add an exemption for up to four mortgage loans made in any one calendar year for seller

New Legal and Insurance Issues May Have Important Consequences for the Home Building Industry

By Nancy Miller

Page 19: Louisville Builder October 2012

19 october 2012

financing that’s being provided. However, it’s only in the situation that involves a natural person. Martin comments that HBAL mem-bers who operate their businesses as a natural person would probably qualify, but those who operate as a corporation or a Limited Liability Company would not qualify. Additional legislation pertains to the “economic loss rule”. Talbott says that “the Supreme Court of Kentucky ruled in no uncertain terms that the ‘economic loss rule’ applies fully to negligent misrepresenta-tion claims as it has already applied it to other tort related claims, bar-ring such claims. The Court explained “the economic loss rule would bar recovery of economic damages pursuant to a negligent misrep-resentation theory because…the economic loss rule applies to negli-gence claims.” It further stated a “tort claim is for recovery of damages to persons or other property, not damages to the product itself or other forms of economic loss…When only economic losses are involved, the law and logic favor contractual remedies...” Talbott emphasizes that this ruling is important because it closes the door completely for a complaint against a builder for negligence claims (tort claims) when there is only damage to the “product” or building, such as in a case of faulty workmanship. (If there was an injury to a person, such as some-one falling through a set of stairs, or where there is damage to items other than the building, then tort claims still could be brought. The law in Kentucky is now clear that “economic loss” damages are not re-coverable in negligence claims. While this is not limited to “insurance questions”, it is applicable in many claims in which insurance coverage may arguably be applicable.

“The insurance industry is so focused on dealing with storm related issues that it has kind of pushed

everything else to the side.”- Robert Becker

As used in this rule, “economic loss” does not mean what is com-monly understood in other types of actions. In fact, the name is a misnomer since personal injury losses and damages to products not involved in the contract at issue can also be monetized and certainly understood as economic loss. In fact, the same term, only with a very different meaning, is often used in personal injury actions. However, as used in the economic loss rule, “economic loss” is more precisely defined as “commercial loss” involving disappointed economic expec-tations from a contractual dispute. “Economic loss” as defined in this rule is barred in negligence actions. It is generally understood to mean damages from the “cost of repair” of the product or loss of the “benefit of the bargain” where value of what was represented differs from the value of what was received. Consequently, in a case where there are only damages claimed which relate to the house, building, or property itself which was the subject of the construction contract, negligence claims could not be brought. Only contract claims could be made, such as claims for loss in value due to the alleged defects. Commercial losses are barred by the economic loss rule in negligence claims. In Martin’s view, the “Stormchaser” law, House Bill 421, has consider-able significance. It specifically pertains to entering into contracts which most likely would be a remodeling contract for the replacement of roof systems where the property owners expects to receive proceeds from property and casualty insurance in order to pay for the services being provided. Typical examples would be a hail storm or tornado. In those situations, under the new legislation the remodeler has to include very specific provisions that are set forth in the act, such as those which give

the homeowner the right to terminate the contract within five business days after receiving written notification from their insurer that all or part of the claim is not a covered loss under the policy. Although new legislation could affect HBAL members, other perti-nent issues have surfaced. “Because of the market we’re in, no one is pay-ing anybody. We’re constantly advising clients, especially those higher up in the food chain, to be far more diligent to make sure the subs down below are getting paid. Payment by the owner to a general contractor is not a valid defense to a properly filed mechanics lien. As the economy deteriorated, payments to subs and suppliers became stretched out, and as stretched out there was more breakage,” remarks Smith. “A lot of HBAL members want to be able to use the Greater Lou-isville Association of Realtors contract when they enter into the sale of a home they have built, but they also want to use the arbitration and mediation through HBAL. I have drafted an addendum that’s being considered for our members that would enable them to use the Greater Louisville Association of Realtors contract rather than the HBAL standard Purchase and Sale agreement,” reports Martin. An issue about which Smith offers caution relates to roofing and drywall crews. Kentucky OSHA has changed the way it looks at subs or employees, defining them as employees in order to get stronger en-forcement through the roofing and drywall contractors. Smith believes that Kentucky OSHA is using the definition of employees to gain increased leverage over those industries. Wildfires, drought, tornadoes and hail storms are natural disasters that always have serious consequences for the insurance industry. Lou-isville residents and businesses may have escaped tornadoes so far this year, but many were seriously affected, and some ravaged, by hail in April and a major windstorm in May. “The insurance industry is so focused on dealing with storm related issues that it has kind of pushed everything else to the side. Deal-ing with those problems will be the primary focus for the next twelve months. Insurance companies have to get the losses under control and hope they can get premiums to offset losses in the future,” says Rob-ert Becker, Senior Vice President of Van Zandt, Emrich & Cary. He predicts increases in premiums for homes and businesses, as well as for builders’ risk coverage. He further anticipates continued changes in deductibles, as they are already occurring.

“ObamaCare is going to be very unsettling for insurance markets. Members of HBAL who

qualify for its health insurance program will have a real advantage.”

- Steve Church

Health care reform poses numerous questions and is causing great angst for individuals as well as companies. Steve Church, of Logan Lavelle Hunt, says, “ObamaCare is going to be very unsettling for insurance markets. Members of HBAL who qualify for its health in-surance program will have a real advantage. We’re going to be able to stabilize the market a little because we have a health insurance trust that allows us to treat the group program as one large employer rather than many small employers. It gives us the buying power which we’ve had all along, and it gets us out of the “one size fits all” rating model that ObamaCare brings to the table. We’re going to be able to take into account healthy lifestyles and will have access to rates that are lower than the community rate. Those members who don’t meet the criteria won’t be any worse off than they would have been had we not had the program. Regardless of what direction health care reform

New Legal & Insurance Issues

Page 20: Louisville Builder October 2012

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takes, we believe that in the long term getting into a program such as that of the HBAL will be a hedge for the next health care act. According to Stan Logan, also of Logan Lavelle Hunt, a timely Workers’ Compensation issue has surfaced. Businesses are assigned an experience modification based on how their individual experience relates to others in similar classifications. Businesses with lower than average loss experience would get a credit, and businesses with higher than average loss experience would pay a debit on their premiums for workers’ comp. The formula for experience modification calculations is calculated every year and assigned to each company. Internal rating formulas are being changed, which will probably penalize businesses with adverse loss experience more.

“What we will see this do is really reward companies that have worked hard to improve and maintain their loss profile. Those risks that really have better-than-average experience benefit from

being better than average.”- Bill Carney

He points to businessinsurance.com’s discussion of how modified ex-mods penalize poor risks. “Employers with poor loss histories will pay even more for their workers’ comp coverage starting next year as most states change the way premiums are calculated.” The article quotes Pamela F. Ferrandino, casualty practice leader, placement for Willis North America, who says, “What we will see this do is really re-ward companies that have worked hard to improve and maintain their loss profile. Those risks that really have better-than-average experience benefit from being better than average.” Bill Carney, vice president and chief underwriting officer at Accident Fund Holdings, explained, “But employers with bad experience are going to see a higher apportion-ment of debits added to their pricing, while those with a good loss history will see more credits. So it really underscores the need for em-ployers to invest in loss control, invest in safety, invest in their people and have a very strong return-to-work program. That is regardless of employer premium size. If you are a large employer and already have a high-debit mod, you are probably going to have a higher debit mod af-ter these changes. There are other implications as well. Large construc-tion project owners, for example, often choose contractors based in part on the builder’s ex-mod. NCCI’s (National Council on Compen-sation Insurance) ex-mod change calls for increasing the experience rating split point from its current $5,000 to $10,000 in 2013. It will increase to $13,500 in 2014 and to $15,000 in 2015. In future years, it will be indexed for claim-expense inflation.” The biggest impact will be on pricing, particularly for employers experiencing high-frequency, low-severity workers comp claims in the states where NCCI helps determine rates,” said Richard Pankhurst, a director in the insurance advisory practice of PricewaterhouseCoopers. Peter Burton, NCCI’s senior division executive for state relations, agrees, saying, “It is a plan that is heavily leveraged on frequency of loss vs. severity of loss because those are the types of injuries that get controlled by employers through their safety program.” The split-point change is needed because the average claim cost has increased threefold since the last update, ren-dering the current experience rating plan less sensitive to reflecting an individual employer’s risk experience, says NCCI. Also, Logan refers to the importance of NCCI’s explanation of the changes pertaining to primary-excess split point for 2013, as pre-sented by CFR Risk Management and Insurance. “In the experience rating process, each loss is divided into a primary and excess portion.

Currently, the first $5,000 of every loss is allocated as a primary loss, with everything over and above considered an excess loss. For exam-ple, a $3,000 loss has no excess value. On the other hand, a loss of $15,000 would have $5,000 in primary losses as well as s$10,000 in excess losses. Primary losses are used as an indicator of frequency, and are counted in full as part of the mod calculation. Conversely, excess losses receive partial weight in the mod calculation. This means that primary losses affect the mod more than excesses losses do. The ratio-nale behind assessing primary and excess loss amounts is that “severity follows frequency”, or in other words, an organization that displays a continual pattern of loss has an increased chance of severe loss in the future. Thus, a company with a large number of primary losses will have a higher mod than a company with the same amount of losses split between primary and excess. “Whether your mod increases or decreases will depend on whether you have an above or below average number of losses under the split point. If most of your losses are under $5,000, you are likely to see a decrease in your mod. If many of your losses exceed $5,000, you should prepare for an increase in your mod. Analysts expect the split point change to result in a wider range of mods across each industry. Debit mods (those over 1.0) will tend to gain points; credit mods (those un-der 1.0) will more than likely see a decrease in points. Furthermore, many employers will see their minimum mod decrease. It’s important to remember that NCCI’s goal is to have the industry-wide average modification factor 1.00. Along with the split point change, NCCI will adjust other factors affecting the formula so that the average mod across all employers does not change.”

New Legal & Insurance Issues

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Page 22: Louisville Builder October 2012

22 louisville builder • hbal.com

On November 1, 2012, HBAL will host a “Beat 2011 Surge” Mem-bership Drive as part of a National Membership Drive, during which current members will compete on teams of five to recruit new members. The first leg of the drive will begin at 10:00 a.m., as 10 teams scramble to call and recruit as many contacts as possible before the session ends at noon. Participants will have the chance to take a break and enjoy a catered lunch, before the second session starts at 1:00 p.m. and ends at 3:00 p.m. Team members, drafted by team “captains,” are motivated by the promise of rewards for high recruitment numbers. Each member of the team that brings in the most new members will take home a $200 Visa Gift card awarded by HBAL. Second place participants will receive a $100 Visa and third place is awarded $50.

The NAHB is also offering prizes and rewards for the participat-ing members of our local chapter. On the day of the drive, the member recruiter will earn double Spike Credits for each new member. Those participants who bring in at least 11 members will receive quadruple Spike Credit for every member recruited over 10. The top 50 Spikes

from around the country will be recognized at IBS, in addition to re-ceiving two extra tickets for this year’s Spike Party in Las Vegas. While calls will be made before hand and the day of the drive, recruiters have until the November 13 deadline to collect all applica-tions, with the accompanying $330 membership fee, and present them to HBAL. Every applicant will earn the HBAL an additional entry into a $500 drawing offered by the Home Builders Association of Ken-tucky. Each individual recruit also gives the recruiting member a greater chance at winning a $500 Member Sponsor drawing also from HBAK. The HBAL hopes to attain no less than 200 new members on the day of the Membership Drive, a goal of four recruits per participant. Members who have not been asked to join a team may also participate in the drive to help reach the collective goal. Any member who brings in a recruit this year is eligible for the end of the year recruiter prizes. Membership has been a focus of HBAL through the year, but we feel confident that with this final surge in our efforts we will be able to successfully beat our 2011 membership number, helping to make our local eligible for state and national rebates which would be invested di-rectly back to member services, and help to strengthen our Federation.

The 10 teams captains are:Greg Burrus, Burrus Architecture & Construction LLC Jeremy Esposito, Esposito Construction, Inc.Bob Thieneman Jr., RJ ThienemanPat Durham, Pat Durham Builder, Inc.Dave Ernst, Prestige Builders, Inc.Tom Sims, CBRE / LouisvilleBrandon Bailey, Bailey Remodeling & Construction Jason Orthober, Orthober Custom HomesDon Karem, Karem Built Homes, Inc.Brandon Buttorff, The Buttorff Company.

New Member Prizes Include:•Drawingfor$100VisaGiftCard•Drawingfor2SouthwestTickets•DrawingforaTableatourTableTopEventinFebruary

Recruiter Prizes Include:Team Prizes:1st: $200 Visa Gift Card Each2nd: $100 Visa Gift Card Each3rd: $50 Visa Gift Card Each

Individual Prizes - November Drive:Top Builder/Remodeler: 22” TVTop Associate/Affiliate: 22” TV

Beat 2011 SurgeNational Membership Drive

Page 23: Louisville Builder October 2012

23 october 2012

spikelist

All-Time Big Spike 1500dJohn Miranda, Pinnacle Properties of Louisville ..........1829 Grand Spike 1000dEllery Esposito, Ellery Esposito Construction, Inc. ......1114Richard S. Buttorff, The Buttorff Company ..................1012Joe Pusateri, Elite Homes, Inc. .....................................1003 Statesman 500dStanley G. Logan, Jr., Logan Lavelle Hunt Insurance, Inc. .......................977Robert Welch, Welch Builders, Inc. ................................855Keith Eberenz, Keith Eberenz, Builder ..........................809James R. Skaggs, Omikron Construction Co. .................794Robert L. Eberenz, Jr., Robert L. Eberenz Jr., Builder, LLC .......................774Michael L. Montgomery, MONTCO Builders, Inc. ......765Robert A. Peterson, Jr., Robert A. Peterson, Jr., Co. Inc. .752Bill Reisert, Reisert Insurance Agency ...........................673E. Allen Schuler, ASB, Inc. .............................................623Glen E. Stuckel, Glen E. Stuckel Builder, Inc. ...............559Robert H. Marrett, CMB Development Co. ..................556Winston Church, Winston & Company Benefits-retired 526 400d Fred R. Dallenbach, Dallenbach Builders, Inc. ...............452Dale Hellmann, Prudential Heating and Air ..................451Richard Eberenz, Richard Eberenz, Builder ...................446A. Thomas Sturgeon, Sturgeon & Associates Inc. ...........441Rusty Wessel, Wessel Insurance Agency, Inc. .................419Clete Reinhart, Reinhart Construction Co. ....................410Stan Humphrey, Stan Humphrey Construction ..............402Michael S. Griffin, Stonelake Homes, Inc. .....................400 Super Spike 250dRichard Bean, B B & T, retired ........................................367Carl Baker, Sterling Development Corp. ........................350Richard Miles, Dogwood Homes of Kentucky ................326Donald K. Petty, Jr., Petty Company, Inc. .......................303Pat Thieneman-Seitz, Thieneman-Seitz Builder .............274Michael “Rocky” Pusateri, Elite Homes ..........................257Clifford Thieneman, Clifford Thieneman Co. Inc. ..........256J. Robert Westerman, J. Robert Westerman Builder .......253 Trophy - 200Bob Thieneman Jr., Bob Thieneman Jr., Builder .............234William (Bill) Wilkinson, Wilkinson Builders, Inc. ........232Steve Church, Logan Lavelle Hunt Insurance ................223Roger Bright, Bright Properties ......................................220Roger Plamp, Plamp-Keen Agency, Inc. ........................219Leo Thieneman, Leo Thieneman Co., Inc. ......................218Greg Esposito, Greg Esposito Contractor. .....................214Tom Raver, Fireplace Distributors ...................................212Teresa Morgan, ERA Kepple Keene Realtors .................205 Royal Spike - 150Steve Deneen, Steve Deneen, Builder ............................194Dave Smith, Blacksmith Homes ....................................182Lafe McGary, LA Construction .....................................184Billy Doelker, Key Homes ...............................................179John F. Pohlman, John F. Pohlman Builder, Inc. .............167Robert L. Eberenz, Sr., Robert L. Eberenz, Inc. .............154 Red Spike - 100dJesse Francis, Francis & Company ...................................134

Sherrie Kruse, First Capital Bank ....................................134Jack Band, Jack Band Builder, Inc. ..................................128Jerry Blacketer, The Blacketer Co. ....................................123Jeremy Esposito, Ellery Esposito Construction ...............118Charline Neal, Primerica Financial Services ...................114Scott Yates, Paragon Homes ...........................................108David Lurding, Lurding Homes......................................107Bruce Rademaker, Thoroughbred Associates, Inc. ..........105John Rueff, Brecher Co. ...................................................102Robert D. Ford, R. Ford Construction Co., Inc. .............100 75d Sidney J. Anderson, S.J. Anderson Builder, Inc. ................99Mike Isaac, Isaac Contracting & Design ..........................98Pat Durham, Pat Durham Bldr, Inc. .................................95Joey Rippy, Rippy Construction .......................................91Shawn Corrigan, Corrigan Electric ...................................90Terrance O’Rourke, O’Rourke & Associates ....................90Amos Martin, Amos Martin Builder ................................83Ron Wolford, Ron Wolford Builder, Inc. ..........................81J.D. Nichols, NTS Corporation ........................................80Allen Blacketer, The Blacketer Co. ...................................80W. Bryant Brown, Brown & Carpenter Co., Inc. ..............79Carol Daugherty Epley, Daugherty Insurance Agency .....76 Green Spike - 50dJeff Thompson, Jeda Homes ...............................................74Perry D. Lyons, Perry D. Lyons Builder ............................74John Thomas, River City Wholesale ..................................72Michael O’Dea, Constructive, LLC ..................................70Mike Jones, Canfield Development ...................................68Ron Hartman, Ernst Concrete. ........................................66Mark Aschbacher, Lincoln Insurance ................................66Joe Dumstorf, Trend Companies of Kentucky. ..................65Vic Koestel, General Shale ................................................63Christopher J. Knopf, Pinnacle Properties of Louisville ...56Ron Colyer, Colyer Construction ......................................55Frank Arnold, Prudential Heating & Air Conditioning ...55James Pope, Nicklies Development ...................................55 Life Spike - 25dJim Travis, Jim D. Travis, Builder .....................................49Ken Block, Hyland, Block & Hyland, Inc. .......................49David Mikels, Graber’s Insealators ....................................49David Monsour, Monsour Builders ...................................48Ken Thieneman, Ken Thieneman Builder. .........................43Deepa Kamat, Granite America ........................................43Chris Cundiff, Logan Lavelle Hunt Insurance ..................43John Lannert, Mass Mutual Financial ...............................42Chris Osborne, DeVille Homes. .......................................42Greg Schrenger, Schrenger Construction .........................41Penny Love, Design Innovations, Inc. ...............................40Rocco Pigneri, Ball Homes. ...............................................40David Rateau, Rateau Construction .................................37Dave French, EON-US .....................................................37Chris Palmer, Swan Financial ............................................36Phillip Wayne Leigh, Phillip Leigh, Inc. ...........................36Mike Effinger, Effinger Construction ................................36Woody Hamilton, Semonin Realtors ...............................35Jason Black, Stonecroft Homes. .........................................35Mike Hall, K-I Lumber & Building Materials .................34Frank Taylor, L&T Properties ...........................................33Phil Fackler-Fackler Homes ..............................................33Mike Sanders, Mike Sanders Builders. ..............................32Ben Tyler, Ben Tyler Building & Remodeling ..................32

Renotta Henson, Victory Home Builder ..........................30David Bright, Bright Built Homes ....................................30Ben Peerce Swindler, Ben Peerce Swindler, Builder .........29Derek Smothers, Sonne Steel ............................................29David Ernst, Prestige Builders ...........................................29Don Karem, Karem Built Homes, Inc. ..............................28Vince Kimbel, Kimbel Construction .................................27P.R. Lancaster, Lancaster Built Homes .............................27Roger Hack, MRC Construction ......................................27Mark Church, Pinnacle Properties. ...................................27Carolyn Miller, Sure Linc Services ....................................26Paul Miele, K-I Lumber & Building Materials .................26Davis Boland, Boland Maloney Lumber. ...........................26Dan Anthony, Boral Brick .................................................26Terry Hagerman, Terry Hagerman Builder .......................25Ron Fonk, Woodfield Homes ............................................25Douglas Amlung, Amlung Construction Company. ..........25 Spike - 6dJames French, J & L Construction ....................................24Todd Hemmer, Lee Brick & Block ..................................23Larry Link, Bonnycastle Appliance & TV ........................23Mike Judah, Judah Real Estate .........................................23Dan Smith, Stonelake Homes ..........................................22Delbert Mulhall, Delbert Mulhall & Sons, Inc. ................22Kari Vogedes, Logan Lavelle Hunt Insurance ...................19Lindsay Raidt, Chenoweth Construction ..........................19Dan Pellissier, Faulkner Real Estate ..................................19Peter Cooper, Ansac, Inc. ...................................................17Brad Lehmann, Lehmann Homes.....................................17Joe Kroll, Joe Kroll Builder ................................................16Andrew Holden, Commonwealth Bank & Trust ..............15Chris Fuelling, Fuelling Built Homes ................................14Dennis Montana, Lawn Care Co., Inc. .............................14Barry Buffat, Barry Buffat Builder. ....................................14Kerrin Hester Jr., Hester Construction .............................13Clay Jones, The Jones Group .............................................13David Smith, BB&T .........................................................13Terry Chynoweth, T & T Chynoweth, Inc. .......................12Gary McDonald, Gary McDonald, Inc. ............................12Scott Church, Logan Lavelle Hunt Insurance ...................11Lisa Lynn Knight- Lisa Lynn Designs ..............................11Mike Pfeifer, Pfeifer Construction ....................................11Bob Duggins, Robert Duggins Builder, Inc. ......................11David Weis, Meridian Construction. .................................11Stuart Fleischaker, Stonecroft Homes ...............................10Howard Ferriell, H. D. Ferriell, Inc....................................10James Robertson, Bond Electric ........................................10Steve Purdy, Prudential Heating & Air .............................10Scott McGraw, Hinton McGraw Builders Developers .......9Donald Wirtzberger, Sierra Design & Construction. ..........9Jarrod Vowels, Dominion Homes ........................................9Mike Danzinger, SB Home Renovations ............................9Buddy Kittle,South Central Bank .......................................8R.L. Lanham, R.L. Home Services .....................................8Floyd Chelf, Chelf Insurance Agency .................................8David Richardson, David Richardson Builder .....................8Brad DeVries, Semonin Realtors .........................................7John Hollenbach, Hollenbach-Oakley ................................7James Duke Greene, Cimarron Construction, Co. ..............7Becca Sanders, BB&T .........................................................6Deborah Bilitski, Wyatt, Tarrant & Combs .........................6

Page 24: Louisville Builder October 2012

24 louisville builder • hbal.com

productsGreat Parties

For large parties or intimate gatherings visit the Kroger Deli and Chef Shoppes to make your event a success.

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for your event or party needs• Banquet Hall with seating up to 250• Catering, from ala carte to full menu• Offsite Catering available

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Page 25: Louisville Builder October 2012

25 october 2012

productsEVERy MEMBER SHOULD kNOW ABOUT

ADVERTISEMENT

GAS FIREPLACESYou or your customer can sit back and enjoy the comforts of a warm fireplace at the convenience of your fingertips. With the ease of a remote you can control the flame and when you have to leave the house or go to sleep, you can simply turn it off. To see how you can transform your house or your client’s visit Fireplace Distributors at 5810 Fern Valley Road, or call 502-964-5996. For more information visit our website; www.FireplacesForYou.com.

CUSTOM GATESIncrease the value of your home or your customer’s home with our custom gates, railings, fences and wrought iron work. If you have an idea, we can create it. To see how you can enhance the timeless beauty of your or your customer’s home, call Back Alley Ornamental Iron at 502-636-0404 or visit our website at www.backalleyor-namentaliron.com for more information.

Page 26: Louisville Builder October 2012

26 louisville builder • hbal.com

memberrecruitment

Recruiter Drawing Winners County Membership Drive Winners

Derek Smothers, Sonne Steel, (August) & John Miranda, Pinnacle Properties ( July) each won a $ 100 L & N Federal Credit Union VISA gift card for recruiting members.

Derek Smothers of Sonne Steel, Pat Durham of Pat Durham Builder, Inc. & David Mikels of Graber Insealators (not pictured) was the winning team for the 2012 HBAL County Membership Drive.

New Member Drawing Winners

Jeremy Longstreet of JDL Improvements won the new member drawing for August. He is shown here with HBAL Vice President and Membership Chairman, Bob Thieneman, Jr. He won a $ 100 L & N Federal Credit Union VISA gift card.

Custom Mail Boxes • Street Signs

DON DUGGINS | GREG DUGGINS

1116 Ulrich Avenue 502-966-5774Louisville, KY 40219 FAX 502-966-5462

email: [email protected]

Cluster Box Units • Condos • Multi-Units

LLC

Jeff Libs, Libs Paving won the new member drawing for July. He is shown here with HBAL Membership Manager Nicole Bouchard. He won a $ 100 L & N Federal Credit Union VISA gift card

Page 27: Louisville Builder October 2012

27 october 2012

September Membership Drive moved to NovemberThe September membership drive originally planned for September 25th has been moved to November 1st with a deadline for turning new applications and money in on November 13th, which will be the NAHB call in day. We will have 10 teams of 5 for the drive. Because of this we have moved our General Membership Meeting from November 5th to November 19th at the Olmsted, 5:30-7:30. This is our annual Spike appreciation night and the end of our year-long membership contest.

HBAK on FacebookStay up to date on all the state home building news by liking the HBAK on facebook. www.facebook.com/HBAofKy

To submit your news email Tara Brinkmoeller at [email protected].

membernews

Agency Leader Breakfast Series presented by Faulkner Real EstateThe Commercial Council would like to thank Mayor Byron Chapman, Mayor of Middletown and president of Chapman Heating and Air, as well as Mike Kmetz, Director of Economic Development for the City of Jeffersontown for speaking at the September 6 event.

RENTAL • SALES • SERVICE • PARTS

Bobcat Equipment, Toro Dingo EquipmentCronkhite Trailers

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ENTERPRISES

HBAL.com is equipped with Smart Search technology The new HBAL.com is equipped with Smart Search technology to help you easily find member companies, products and services. As you begin to type into the search box fields, watch for the dropbox to appear with the grey words which are closely matched suggestions of keywords that are in our database and are used to describe products and companies. By selecting one of these suggestions your search has a greater chance of accurately returning the desired results you want and need. The new HBAL.com continues to undergo improvements after launch. As you have suggestions or questions, please direct them to Tara Brinkmoeller ([email protected]) or Scott Dudgeon ([email protected]).

Page 28: Louisville Builder October 2012

28 louisville builder • hbal.com

newmembers

Associates Approved 8/12

JDL Improvements, LLCJeremy LongstreetType of Business: Small Home RepairsSponsor: Dave Mikels

Rich Design StudiosKevin RichType of Business: Land Planning, Landscape Architecture, Environmental DesignSponsor: Bill Bardenwerper

Swan Financial CorporationChris PalmerType of Business: Mortgage LendingSponsor: Perry Lyons

EThomasGroup.biz, Inc.Edward ThomasType of Business: Computer Support BusinessSponsor: Steve Church

BCS Construction, LLCRobert BrughType of Business: CarpentrySponsor: Stan Logan

O’Brien of ShelbyvilleJim ReidType of Business: Ford Car DealerSponsor: Derek Smothers

Affiliates Approved 8/12

Barry TerrellPC Lumber & HardwareSponsor: Rob Eberenz, Jr.

Roger Allen84 Lumber-Pioneer VillageSponsor: Richard Miles

Danielle DuganKeller WilliamsSponsor: Derek Smothers

30 YearsMike Davis, Registered Builder

25 YearsDavid Monsour, Registered Builder

20 YearsDon Karem, Registered BuilderNutt Construction Company – Stuart NuttMain Street Realty, Inc. – Kenneth L. PayneNick Murphy Masonry, Inc. – Nick Murphy

15 YearsLawn Care Co., Inc. – Dennis W. MontanaLand Design & Development Inc. – Jeff SislerJ & B General Contractor, Inc. – Bakhos El-KhouryR.L. Volz Landscaping & Nursery LLC – Rudy Volz

10 YearsFirst Development Corp of Kentucky – Dyche D GregoryWeber Windows/D.L. Weber – Jeff WeberCarpet Specialists – David TurnerDoug Smith Drywall – Doug SmithPhillip Osbourne Concrete, Inc. – Phillip OsbourneBorders & Borders, Attorney’s – Harry Borders

5 YearsBluegrass Painting – Nancy DavisBack Alley Ornamental Iron – Alex LangstonPremier Lawn & Landscaping – Mike AlexanderStudio Kremer Architects, Inc. – Herb J ShulhaferRoman Tile, Inc. – Mark ShaderRomanoff Electric Louisville – Bill HillebrandKHAOS Trucking – Debra Westrick

1 YearAll In One – James BlairDry Tech, LLC – Dan MaupinHeritage Cabinetry & Fine Woodworking Inc. – Ray StrattonGilezan Realty – Stephanie GilezanGant Hill & Associates, LLC – Gant HillDwelling Furniture – Shan PearsonMatt D Enterprises, LLC – Matthew DoaneFirst National Bank of Carrollton – Gregory GoffSavvy Home Supply – Jon HobsonServPro of E Louisville/St. Matthews/Hurstbourne – Dean HillSouth Central Bancshares of Kentucky Inc. – Buddy KittleDynamiq Corporation – Jonathan RobertsonVeteran Power Wash LLC – Michael O’ConnellRunner Turf – Jonathan Turf

Congratulations to these Milestone Members: These members have reached a milestone mark in their membership with their renewal in August.

membermilestone

Page 29: Louisville Builder October 2012

29 october 2012

honorroll

Associates:A&G Drywall, IncBachman Commercial SalesBardenwerper, Talbott & RobertsBB&TBoland Maloney LumberBonnycastle Appliance & TVBoral BricksCentury MortgageChenoweth AppliancesCorrigan Electric and Home SystemsCunningham Door & WindowDitsler Insurance, Inc.

The Door Store and WindowsFifth Third BankFrost Brown Todd, LLCK-I Lumber & Building MaterialsL & N Federal Credit UnionL.E. Hobbs ContructionLogan Lavelle Hunt InsuranceLouis E. Hobbs Construction Co. Inc.McDonald Marble & Stone Inc.MetLife Home LoansParagon Management GroupPPG Porter PaintsPaul Hughes Kitchen Design & Sales

Pro-BuildRepublic BankR.J. Thieneman Realty GroupSam Kinnaird’s FlooringScreens of KentuckySonne SteelSurburban SteelThe Trend Companies of KentuckyUnited Residential Lending CorpWells Fargo Home MortgageVanZandt, Emrich, & Cary

Builders:

Blacketer CompanyClifford Thieneman Co., LLC

Deville HomesDominion HomesQuarry Bluff Estates

As of September 1, 2012

A special thanks to all Honor Roll Members!For more information on how you can be listed on the HBAL Honor Roll, please call Melissa or Kimberly at 429-6000.

corporatesponsors

Special thanks to these 2012 HBAL corporate sponsors:

memberspending

The following have applied for Registered Builder/Remodelor membership or Associate Builder/Remodeler membership. Members with pertinent information about applicant’s suitability to become a registered member of the Association, particularly credit information, are requested to contact the Registered Builder Committee, c/o the HBAL office at 1000 N. Hurstbourne Parkway, Louisville, KY 40223, by mail or you can fax information to Margie at the HBAL office at 429-6036.

Pending Associate Builder/Remodelers:

Dennis AdamsDennis Adams Builder, Inc.13606 Quiet Glen CourtLouisville, KY 40299458-5317

Sponsors: Bob Thieneman, Jr. Tom Sturgeon

Page 30: Louisville Builder October 2012

30 louisville builder • hbal.com

advertiserindex

Back Alley Ornamental Iron ........................ 26

Bobcat Enterprises ....................................... 27

Boland Maloney .......................................... ibc

Bonnycastle Appliance & TV ........................obc

BTM Engineering, Inc. ................................. 4

Construction Despute Resolution .................. 15

Ditsler Insurance.......................................... 21

Duggins Co., Inc. ......................................... 26

DWB Restoration II, Inc. ............................. 27

Executive Title Company ............................. 17

Fireplace Distributors, Inc. ........................... 25

Frost Brown Todd ........................................ 21

K-I Lumber & Building Materials ............... ifc

Koch Air ...................................................... 12

Kroger ......................................................... 24

L&N Federal Credit Union ........................... 4

Logan Lavelle Hunt ...................................... 4

Middleton Reutlinger .................................. 17

Paul Hughes Kitchens & Designs ................. 20

PPG Porter Paints ....................................... 15

calendarofevents

October1 HIPAC Night 5:30 p.m., Locust Creek Clubhouse 2 Membership Committee 10:30 a.m., HBAL

3 Land Development Meeting 10:00 a.m., HBAL

18 Codes and Standards 11:00 a.m., HBAL

18 SMC Meeting 9:00 a.m.

24 Registered Builder Committee 10:00 a.m., HBAL

24-25 HBAK Board Meeting, Lexington, Hilton Lexington Downtown

31 Executive Committee 1:00 p.m., HBAL

31 Board of Directors 3:00 p.m., HBAL

November6 Shelby County Meeting 11:30 a.m., Claudia Sanders Dinner House

7 Land Development Meeting 10:00 a.m., HBAL

14 Registered Builder Committee 10:00 a.m., HBAL

15 Commercial Council Quarterly 8:30 a.m., HBAL

15 Oldham County Council 11:30, John W. Black Community Center

19 General Membership Meeting 5:30 p.m., The Olmsted

22 Thanksgiving Day – HBAL Office Closed

23 HBAL Office Closed

28 Executive Committee 1:00 p.m., HBAL

28 Board of Directors 3:00 p.m., HBAL

29 Agency Leaders Breakfast Series; speaker Greg Heitzman 8:30 a.m., Ormsby Three Community Room

30 HBAL Holiday Party 6:30 p.m., Hyatt Downtown

Page 31: Louisville Builder October 2012

31 october 2012

Founded in 1937

4010 Collins Lane Louisville, KY 40245

(502) 426-6121 www.bolandmaloney.com

Celebrating 75 years of providing the very best quality in building materials & services to the Louisville area.

Celebrating 75 Years

Page 32: Louisville Builder October 2012

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