love potion #9 get consumers to heart your brand
DESCRIPTION
No matter the product or service, consumers face a number of choices when they’re in the buying mood. Price, brand loyalty and how great the product/service actually works are just some of the factors influencing their decision. Then there’s the opinion of their family, friends and even social media arenas. With so many similar companies and services competing for affection in the marketplace, as a small business, how can you obtain and maintain a loyal customer base who chooses you first always.In this Small Business Marketing 101, we explore what goes into getting consumers to love your brand. Cole Information Marketing Manager Bryce Curry joins us on this webinar to give offer tips on:• How to stand out in a crowded market place• How to obtain and maintain happy customers• How to apologize when things go wrongTRANSCRIPT
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Love Potion #9:
Get Consumers to Get Consumers to
YourYour brand
Lora UllerichDigital Media Specialist
Session Framework
Bryce CurryMarketing Manager
Cole Information
Session Framework
•2012 buying trends.
•Four ways to keep customers happy.
• Five action points to start today.
Session Framework
•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:
•Telemarketing•Debt collection •Law enforcement
•Today, web-based lead generation for businesses.
Background
Jack Cole
Features:• Webinars• Playbook
download• Articles• Buddy’s Blog• Resources
Cole Community
2012 Buying Trends
•Value remains a top priority
•Buying ease
•Strategy is huge
Flickr via gandhiji40
Stand out:
•Listen
•Be unique
•Take action
What is branding?
•Behaviors, not promises•Under promise, over deliver•Real •Engages employees•Customer service emphasis
•Behaviors, not promises•Under promise, over deliver•Real •Engages employees•Customer service emphasis
Stand out:
•Listen
•Be consistent
•Be unique
•Take action
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What are customers saying about you?
Are you listening?
Use social media:
•Ask questions
•Engage
Listen Up!
•Customer surveys
•eNewsletters
•Blog
•Tradeshows
Brand Police
Be Consistent
•Look and feel
•Voice
•Across various mediums
Recycle content
Be Unique
•Be specific
•Be remarkable
•Offer unique value
•Be innovative
•Stay relevant
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• IdentifiableHomeowner’s insurance policies up for renewal
• Easy to access • Available
online 24/7
Just in Time Leads
• Quick/advanced list builder
• No minimums/contract
• Cloning feature
• Preview prior to purchase
Your List Your Way
• Powerful, easy to use tool
• Neighbor search
• Just listed/sold
• Phone numbers
Sell the Entire Neighborhood
Take ActionIf there’s a problem…
• Customer issue policy & timeframe
• Live chat
• Google alerts
• Empower sales advisors
• Engaging customer care team
immediately react & remedy.
Five Action Points
• Be consistent
• Set up Google alerts
• Solve issues with a sense of urgency
• Brand storming session
• Fall in love with your brand
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